600+ Power Words That Pack a Punch and Convert like Crazy

600+ Power Words That Pack a Punch and Convert like Crazy

Power words are like a “cheat code” for boosting conversion rates. Sprinkle in a few, and you can transform dull, lifeless words into persuasive words that compel readers to take action.

And the best part:

You can use them anywhere.

600+ Power Words That Pack a Punch and Convert like Crazy

In this post, you’ll learn how to use power words like a kung fu master. Specifically:

  • The definition of power words (and why they’re so powerful);
  • The 7 types of power words proven to increase conversions;
  • Examples of how bloggers, writers, and businesses are using power words to boost conversions;
  • 600+ powerful words you can use, bookmark, and reference (again and again).

Let’s jump in.

Clear as mud?

Let’s deconstruct an example from the great Winston Churchill. All the power words are underlined:

We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and of suffering. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human crime. That is our policy. You ask, what is our aim? I can answer in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory, there is no survival.

Inspiring, right?

Well, there was a lot on the line. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness.

He chose words. Or, to be more accurate, power words.

Each underlined word makes the audience feel something.

In this case, Churchill intermixes words that cause fear, such as “struggle,” “tyranny,” and “terror,” with words that cause hope, such as “strength,” “God,” and “victory.” The last, in particular, is repeated over and over, practically drilling the emotion into the minds of the audience.

It’s no accident.

Power Words = Emotional Words Packed with Persuasion


Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words drenched in sensory details, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter.

And it goes beyond speakers and storytellers.

Email marketing messages, resumes, copywriting, blog posts, infographics, sales copy, content marketing, and proposals are all designed to influence the reader in some way. You want to pass along information, yes, but you also want the reader to feel a certain way about that information.

Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, or any number of emotions. The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want.

So…

Looking for a quick way to give your writing more punch?

Maybe add a little personality or pizzazz — that extra little “oomph” that makes your reader pay attention?

Want to bring your ideas to life, to make them take up residence in the mind of the reader, lurking in the background, tugging, pulling, and cajoling their emotions until they think and feel exactly as you want?

Then you need to infuse your content with power words.

We’ve organized our power words into seven different types, which all accomplish the same goal: Each elicits emotion in your reader.

Let’s go over each type and see why they work.

1. Fear Power Words


Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important.

Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

How to Crank Up Emotion with Fear Words

Here’s an example of a blog post headline here at Smart Blogger that utilizes three different fear words:

Fear Power Words in Headlines

Open it and you’re greeted by this fear-packed introduction:

I was in agony.

Waves of pain unimaginable shot down my spine, causing every muscle in my body to contract as if I’d been shocked with 20,000 volts of electricity. My back arched up at an unnatural angle. My arms and legs began to shake.

One moment, I was on a webinar talking to a few hundred people about traffic, walking them through exactly how to start a blog and make it popular. The next, everything went dark. I was still conscious, but just barely.

Pretty effective, right?

If you’d like to sprinkle fear power words into your writing, here are a bunch to get you started:

Agony Lunatic
Apocalypse Lurking
Armageddon Massacre
Assault Meltdown
Backlash Menacing
Beating Mired
Beware Mistake
Blinded Murder
Blood Nightmare
Bloodbath Painful
Bloodcurdling Pale
Bloody Panic
Blunder Peril
Bomb Piranha
Buffoon Pitfall
Bumbling Plague
Cadaver Played
Catastrophe Plummet
Caution Plunge
Collapse Poison
Corpse Poor
Crazy Prison
Cripple Pummel
Crisis Pus
Danger Reckoning
Dark Refugee
Deadly Revenge
Death Risky
Deceiving Scary
Destroy Scream
Devastating Searing
Disastrous Shame
Doom Shatter
Drowning Shellacking
Dumb Shocked
Embarrass Silly
Fail Slaughter
Feeble Slave
Fired Strangle
Fool Stupid
Fooled Suicide
Frantic Tailspin
Frightening Tank
Gambling Targeted
Gullible Teetering
Hack Terror
Hazardous Terrorist
Hoax Torture
Holocaust Toxic
Horrific Tragedy
Hurricane Trap
Injure Vaporize
Insidious Victim
Invasion Volatile
IRS Vulnerable
Jail Warning
Jeopardy Worry
Lawsuit Wounded
Looming Cringeworthy

2. Encouragement Power Words


Let’s face it.

When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. They’re probably bored, maybe a little depressed, and almost definitely tired.

And they’re looking for something, anything, that’ll wake them up and make them feel better.

The good news?

Your writing can do that for them.

How to Crank Up Emotion with Encouragement Words

Here’s an example email from Mirasee:

Encouragement Power Words in Emails

With two encouraging words — life-changing and magic — in one subject, it’s an email that stands out in most inboxes.

Want to give your readers a pep talk and get them charged up again? Want to encourage them?

Use these persuasive words:

Amazing Jubilant
Ascend Legend
Astonishing Life-changing
Astounding Magic
Audacious Marvelous
Awe-inspiring Master
Awesome Mind-blowing
Backbone Miracle
Badass Miraculous
Beat Noble
Belief Perfect
Blissful Persuade
Bravery Phenomenal
Breathtaking Pluck
Brilliant Power-up
Celebrate Praise
Cheer Prevail
Colossal Remarkable
Command Revel
Conquer Rule
Courage Score
Daring Seize
Defeat Sensational
Defiance Spectacular
Delight Spine
Devoted Spirit
Dignity Splendid
Dominate Spunk
Effortless Staggering
Empower Strengthen
Epic Striking
Excellent Strong
Excited Stunning
Extraordinary Stunt
Eye-opening Supreme
Fabulous Surprising
Faith Terrific
Fantastic Thrive
Fearless Thwart
Ferocious Titan
Fierce Tough
Force Triumph
Fulfill Tremendous
Glorious Unbeatable
Glory Unbelievable
Graceful Unforgettable
Grateful Unique
Grit Unleash
Guts Uplifting
Happy Valiant
Heart Valor
Hero Vanquish
Honor Victory
Hope Win
Incredible Wonderful
Jaw-dropping Wondrous

3. Lust Power Words


Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for men’s and women’s magazines, but for anything.

As a writer, you can use words that inspire lust to make almost anything intriguing.

How to Crank Up Emotion with Lust Words

See if you can spot the lust words in this headline from Cosmopolitan:

Lust Power Words in Headlines

Okay, the orange underlines probably give it away, but my hunch is you didn’t need them.

Power words like captivating and love jump off the page. And if you use them properly, they can stir all sorts of emotions in your readers’ heads.

Here’s a lascivious list of power words to get you started:

Allure Naughty
Arouse Nude
Bare Obscene
Begging Orgasmic
Beguiling Passionate
Brazen Pining
Captivating Pleasure
Charm Provocative
Cheeky Racy
Climax Raunchy
Crave Risque
Delight Rowdy
Delirious Salacious
Depraved Satisfy
Desire Saucy
Dirty Scandalous
Divine Seduce
Ecstasy Seductive
Embrace Sensual
Enchant Sex
Enthralling Shameless
Entice Sinful
Entrance Sleazy
Excite Sleeping
Explicit Spank
Exposed Spellbinding
Fascinate Spicy
Forbidden Steamy
Frisky Stimulating
Goosebumps Strip
Hanker Sweaty
Heavenly Tantalizing
Hottest Taste
Hypnotic Tawdry
Impure Tease
Indecent Tempting
Intense Thrilling
Intoxicating Tickle
Itching Tight
Juicy Tingle
Kinky Turn on
Kiss Unabashed
Lascivious Uncensored
Lewd Untamed
Lick Untouched
Lonely Urge
Longing Voluptuous
Love Vulgar
Lure Wanton
Luscious Wet
Lush Whip
Lust Wild
Mischievous X-rated
Mouth-watering Yearning
Naked Yummy

4. Anger Power Words


As writers, sometimes our job is to anger people.

Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it.

The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late.

So, we have to fan the flames.

How to Crank Up Emotion with Anger Words

The authors of this Forbes headline don’t pull any punches:

Anger Power Words in Headlines

I didn’t realize some people get angry over business jargon, but apparently it’s a thing. And this headline, undoubtedly, had such people frothing at the mouth.

If you want to connect with people’s anger and slowly but surely work them into a frenzy, use the power words below.

Just be careful who you target. Lawyers can eat you alive if you pick on the wrong person. 🙂

Abhorrent Money-grubbing
Abuse Nasty
Annoying Nazi
Arrogant No good
Ass kicking Obnoxious
Backstabbing Oppressive
Barbaric Pain in the ass
Bash Payback
Beat down Perverse
Big mouth Pesky
Blatant Pest
Brutal Phony
Bullsh*t Pissed off
Bully Pollute
Cheat Pompous
Clobber Pound
Clown Preposterous
Cocky Pretentious
Corrupt Punch
Coward Punish
Crooked Rampant
Crush Ravage
Curse Repelling
Debase Repugnant
Defile Revile
Delinquent Revolting
Demolish Rotten
Desecrate Rude
Disgusting Ruined
Dishonest Ruthless
Distorted Savage
Evil Scam
Exploit Scold
Force-fed Sick and tired
Foul Sink
Freaking out Slam
Full of sh*t Slander
Greedy Slap
Gross Slay
Harass Smash
Hate Smear
High and mighty Smug
Horrid Sniveling
Infuriating Snob
Jackass Snooty
Kick Snotty
Kill Spoil
Knock Stuck up
Knock out Suck
Know it all Terrorize
Lies Trash
Livid Trounce
Loathsome Tyranny
Loser Underhanded
Lying Up to here
Maul Useless
Misleading Violate

5. Greed Power Words


The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in either saving or making money.

How to Crank Up Emotion with Greed Words

Its explicit and implicit use of greed words makes this popular book from Dave Ramsey a great example:

“Money” is hard to miss — it’s probably the ultimate greed word and it’s sitting there in capital letters.

But a title like “Total Money Makeover” also implies another greed word (even though it doesn’t directly state it): money-saving.

(It also gets bonus points for using the safety power word “proven”, which we’ll discuss in a moment.)

If you want to stomp on your readers’ greed glands, use these power words:

Bank Jackpot
Bargain Lowest price
Best Luxurious
Billion Marked down
Bonanza Massive
Booked solid Money
Cash Money-draining
Cheap Money-saving
Costly Nest egg
Discount Pay zero
Dollar Prize
Double Profit
Explode Quadruple
Extra Reduced
Feast Rich
Fortune Savings
Free Six-figure
Freebie Skyrocket
Frenzy Soaring
Frugal Surge
Gift Treasure
Golden Triple
Greatest Waste
High-paying Wealth
Inexpensive Whopping

6. Safety Power Words


Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.

Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter.

How to Crank Up Emotion with Safety Words

On the landing page for one of our Smart Blogger courses, we use power words to make sure our customers feel safe:

Safety Power Words on Landing Pages

In addition to “legitimate” and “guaranteed” in the screenshot above, our landing page is sprinkled with numerous safety words:

  • Money-back
  • Results
  • Refund
  • Proven
  • Risk-free

They work for us, and they can work for you.

Help your customers feel safe by using as many of these power words as possible:

Above and beyond Privacy
Anonymous Professional
Authentic Protected
Automatic Proven
Backed Recession-proof
Bankable Refund
Best-selling Reliable
Cancel anytime Research
Certified Results
Clockwork Risk-free
Endorsed Rock-solid
Foolproof Science-backed
Guaranteed Scientific
Ironclad Secure
Legitimate Sure-fire
Lifetime Survive
Money-back Tested
No obligation That never fails
No questions asked Thorough
No risk Trustworthy
No strings attached Try before you buy
No-fail Unconditional
Official Verify
Permanent World-class
Guilt-free

7. Forbidden Power Words


Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right?

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

How to Crank Up Emotion with Forbidden Words

This Ahrefs article tempts you with its headline:

Forbidden Power Words in Headlines

What’s the “secret”? Only one way to find out.

Whenever you want to create curiosity, sprinkle these power words throughout your writing, and readers won’t be able to help being intrigued:

Ancient Lost
Backdoor Never seen before
Banned Off the record
Behind the scenes Off-limits
Black Market Outlawed
Blacklisted Private
Bootleg Restricted
Censored Sealed
Classified Secret
Cloak and dagger Smuggled
Concealed Strange
Confessions Tried to hide
Confidential Unauthorized
Controversial Uncensored
Covert Under wraps
Cover-up Undercover
Exotic Underground
Forbidden Under-the-table
Forgotten Undisclosed
From the vault Unexpected
Hidden Unlock
Hush-hush Unreachable
Illegal Unspoken
Insider Unveiled
Little-known Withheld
Now that we’ve looked at the different types of power words (and gone over a few quick examples), let’s go over all the different places you can use them:

1. Using Power Words in Headlines


Any blogger who’s been in the game for a while knows the headline is the most important part of writing your blog post.

Its purpose, after all, is to entice the reader to read the rest of your content. If your headline fails to get attention, potential readers will ignore it when it shows up in their social media feed.

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

Put Power Words in Your Headline

The word “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

Put Power Words in Your Headline - BoredPanda

People generally love anything adorable, so this headline will easily catch attention. (The fact that it refers to snakes will only make people more curious.)

The headline then drives it home by using the powerful verb “Conquer.”

Here’s one from BrightSide:

Power Words in Your Headlines - BrightSide

While one or two power words are often enough, this headline proves you can use more when it fits.

This headline has four powerful words, but they feel natural in the headline, which keeps it from feeling like over-the-top clickbait.

Last one:

Power Words in Headline Example - Money

This headline from our How to Make Money Writing: 5 Ways to Get Paid to Write in 2019 post incorporates two greed words: “money” and “get paid.”

It’s one of our most-popular posts, and its headline’s use of power words is a big reason why.

2. Using Power Words in Subheads


Too many writers overlook the value of subheads, which is a mistake. Once people click on your headline, most will scan the post first to see if it looks worthy of their attention.

Adding some power words to your subheads is a good way to make your post look like an interesting read.

For example, here are three subheads from our post on E-book mistakes:

Use Power Words in Subheads

See how the power words in these subheads grab your attention and make you want to read the text that follows?

Adding one or two power words to your subheads will compel readers to stick around longer, which will increase your dwell time — a big deal in Google’s eyes.

3. Using Power Words in Email Subject Lines


Having an email list is of little use if only a handful of readers bother to open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

Use Power Words in Email Subject Lines - Ramit Sethi

If this subject line would’ve read “The rules of learning,” do you think it would be as appealing? The word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

Use Power Words in Email Subject Lines - Cal Fussman

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

Use Power Words in Email Subject Lines - Appsumo

The power phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try to add a power word to your subject line so it stands out in readers’ inboxes.

4. Using Power Words in Opt-In Boxes


As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do it is by converting readers into subscribers.

That means — unless you’re using a blogging platform like Medium which doesn’t allow them — you should have opt-in forms scattered across your website.

You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.

But no matter where you place them, your opt-in boxes must catch people’s eye and make them want to share their email address with you. Because they won’t give it away to just anyone.

(Remember, their inboxes are already flooded, so they’re not necessarily eager to get even more emails.)

Fortunately, you can use power words to make your offer more enticing.

As an example, here’s an old popup from Cosmopolitan:

Use Power Words in Opt-In Boxes - Cosmopolitan

This popup had power words everywhere, but it avoided feeling like overkill. I bet it converted like crazy.

Here’s a slightly more subtle example from Betty Means Business:

Use Power Words in Opt-In Boxes - Betty Means Business

It’s understated, but still quite effective.

Again, you don’t have to overdo it with the power words on these. A little can go a long way.

Here’s one final example from Renegade Planner:

Use Power Words in Pop-Up - Renegade Planner

In short:

If you’re not using power words in your opt-in boxes, you’re missing out.

Big time.

5. Using Power Words on Your Homepage


Your homepage is the face of your website and it’s usually one of the most visited pages. Many people who visit your website will see this page first, so you want it to make a good first impression.

Some people use their homepage to promote their email list, others use it to promote one of their products, and others use it as a red carpet — welcoming new visitors and explaining what their site is all about.

In any case, your homepage is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave (never to return).

Look at this value proposition on the homepage for Nerd Fitness:

Use Power Words on Your Homepage - Nerd Fitness

“Nerds,” “Misfits,” and “Mutants” are unusual power words that work well for the audience Nerd Fitness is targeting. These words immediately separate it from all the other fitness blogs out there.

But they push it even further with “Strong,” “Healthy,” and “Permanently.”

Here’s another value proposition from MainStreetHost’s homepage:

Use Power Words on Your Homepage - MainStreetHost

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.

Of course, you don’t have to limit your use of power words to the top of your homepage.

You can use it in other parts of the homepage too, as Ramit Sethi does here in his list of what you’ll get when you sign up for his email list:

Use Power Words on Your Homepage - Ramit Sethi

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

6. Using Power Words in Business Names/Blog Names


Having a forgettable name is poison to your website’s growth. So when you start a blog, you want to make sure you have a name people can easily recall.

If you haven’t chosen your blog name yet (or if you’re thinking about rebranding), you should use a power word to give it some punch. It’ll make you stand out from all the boring, forgettable brands out there.

Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

Use Power Words in Business and Blog Names

7. Using Power Words in Product Names


Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.

It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”

Just check out this subscription product from Nerd Fitness:

Use Power Words in Product Names - Nerd Fitness

It has such a powerful name that you’d almost want to sign up without learning anything else about it. Who wouldn’t want to be part of a community of rising heroes?

Here’s another good example from Pat Flynn:

Use Power Words in Product Names - Pat Flynn Podcast

It’s a powerful name for his podcasting course that instantly informs you of the benefit.

So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

8. Using Power Words on Sales Pages


You can also use power words to spruce up your sales pages and make them more effective at selling your products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

Use Power Word on Sales Pages - Ramit Sethi

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is followed by emotion-packed subheads:

Use Power Word on Sales Page Subheads - Ramit Sethi

And he even uses power words in his guarantee:

Use Power Word on Sales Page Guarantees - Ramit Sethi

9. Using Power Words in Testimonials


Power words are also tremendously effective in testimonials.

Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect.

Just look at this example from Betty Means Business:

Use Power Word in Testimonials - Betty Means Business

Or look at this one from Farideh’s blog:

Use Power Word in Testimonials - Farideh

And here’s another example from Renegade Planner:

Use Power Word in Testimonials - Renegade Planner

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

10. Using Power Words in Bullet Lists


Many sales pages include a list of benefits of the product they’re selling. Many opt-in forms include a list of reasons you should sign up to their email list.

You can use power words in these lists to inspire more excitement in your reader as they read through them.

Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

Use Power Words in Bullet Lists - Ramit Sethi

And here’s another example from an opt-in form on Restart Your Style:

Use Power Words in Bullet Lists - Restart Your Style

Without these power words, these lists wouldn’t convince nearly as many readers to buy or subscribe.

11. Using Power Words in Button Copy (Call to Action)


Yep, you can use power words in your button copy too — even if you only have a few words you can fit in there.

One of the most common power words used in buttons is “Free” (as in the example below):

Use Power Words in Button Copy

But you can be more creative with buttons than you might think.

Takes this button from the sales page for the book The Renegade Diet:

Use Power Words in Button Copy - The Renegade Diet

“Immediate,” “Money Back,” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.

Here’s an example from Tim Ferris:

Use Power Words in Button Copy - Tim Ferris

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing — like you’re getting access to something that’s been kept hidden away.

Now take a look at the buttons on your site.

Do you see any opportunities to spruce them up with a power word?

12. Using Power Words in Author Bios


Your author bio is another extremely important part of your marketing.

When you guest post for another blog (or write an article as a freelancer), your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.

As an example, here’s the author bio from Henneke Duistermaat in her post on overcoming writer’s block:

Using Power Words in Author Bios - Henneke Duistermaat

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.

You can tell she has carefully picked each word for maximum impact.

Here’s another example from Sarah Peterson’s post on blog ads:

Using Power Words in Author Bios - Sarah Peterson

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free,” “Reveal,” and “Begging.”

Makes you want to get your hands on that report, doesn’t it?

13. Using Power Words on YouTube Videos


If you’re publishing videos on YouTube and you want to get more views, you should use power words in your titles.

All the biggest YouTube channels do this.

They understand most of their views will come from their subscribers finding them in their feeds, and from people finding them in the sidebar of other videos.

In both cases, you’re competing with many other videos for their attention. If you want your video to stand out and be the one they choose to watch, your title has to be captivating.

See how Philip DeFranco does it below:

Use Power Words on YouTube Videos - Philip DeFranco

“Disgusting,” “Punishment,” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars, and Kim Kardashian).

Note also how he has capitalized “Disgusting.” It’s another smart trick many YouTube channels use to stand out more in YouTube’s lists of video suggestions.

Style vlogger Aaron Marino often does it as well:

Use Power Words on YouTube Videos - Aaron Marino

By capitalizing the power words “Don’ts” and “Stupid,” his title catches a lot more attention (as you can see for yourself by the millions of views it’s received).

14. Using Power Words in Book Titles


If you’re interested in writing your own book, adding power words to your titles will help it sell better.

With all the competition in the book market these days, you need a title that grabs people’s attention and makes them want to peek inside.

Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

I’m sure you’ve seen this title before.

You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)

Here’s another:

Mark Manson’s bestselling title is packed with power.

The power word “Subtle” juxtaposes well with the F-bomb in the title, and his use of “Counterintuitive” will spark some interest as well.

One more:

Lastly, Jen Sincero’s encouraging book title makes you want to flip it open and read it in one go.

The use of “Badass” alone will make it stand out in the self-development section, but her use of “Greatness” and “Awesome” in the subtitle truly seals the deal.

Go Ahead and Tell Me. What Powerful Words Did I Miss?

They’re known by many names…

Emotion words. Good words. Strong words. Powerful words, creative words, fancy words, sensory words, trigger words, smart words, feeling words, descriptive words, impactful words, and even — yes, seriously — awesome words.

But whatever you call them; smart, attractive people such as yourself have mastered the strategic use of power words and use them every day to pack their writing with emotion so they can increase conversions.

Yes, this is an enormous list of words, but with so many power words available, nobody can possibly catch them all on the first pass.

What are some other good words that seem to have that extra little spark of emotion inside them?

Leave your answer in the comments, and as time goes by, I’ll come back periodically and update the power words list. Eventually, I hope to have over 1,000 words here, separated and organized by category, making this the definitive “cheat sheet” of favorite power words on the web.

Thanks in advance for commenting and sharing the post with your friends!

About the Author: Jon Morrow has asked repeatedly to be called “His Royal Awesomeness” but no one listens to him. So, he settles for CEO of Smart Blogger. Poor man. 🙂

237 Comments

  1. Mindy

    Thanks Jon, what a great resource. I’ve already tweeted it out.

    Reply

  2. Jules Bronte

    Excellent as always! Thanks so much Jon for this great insight.

    Reply

    • Esther

      Love this post too. : ) Each post is detailed and, like you said, excellent.

      Reply

      • Maurice Bernier

        Jules and Esther, I started putting some of these words into practice and I’m already receiving results through more traffic when I share a new post on my blog. I simply use them in Twitter, Facebook and Linkedin shares which is something you might want to try even if it’s just for practice.

        Thanks again for sharing these with us Jon and while I’m here, thanks for the great webinar yesterday. I took a lot of notes from it! 🙂

    • Emma

      Yup another post that makes your stomach churns and your mind inspired and enriched… Thank you your awesomeness…

      Reply

  3. Doug Williams

    I have to say, I find that most self-help postings are statements of the glaringly obvious at best, and utter nonsense at worst. But this is really, really good.

    Reply

  4. Julie

    Thanks for the list, Jon. It definitely gives me some food for thought… but I will tell you that after glancing through the list, it seems like a lot of the words are negative.

    I’m curious if anyone else noticed that, or if my scanning just grabbed the negative ones. I read someone that our brains latch onto and hold onto the negative more than the positive so maybe that’s why?

    Reply

    • Darlene at BlogBoldly

      Hey Julie!

      Well, I noticed the Fearmonger and Riot categories were negative but that’s for obvious reasons.

      I didn’t notice that to be the case with Feel Safe or Pep Talk.. Did you?

      My mind naturally goes to the outrageous with Headlines so for me the challenge is to make sure I’m not misleading.. and to deliver what the Headline promises.

      ~ darlene

      Reply

    • Jon

      The fear section is the largest one, and yes, those are definitely negative. You could argue it’s a personal bias on my part,, but my guess is we have more words to describe fear than any other emotion. Not because we’re afraid all the time, but because fear is one of those emotions that pretty much dominates everything else.

      Reply

      • Karen Christian (@Bountyvs)

        Excellent. Copy, pasted and saved in my swipe file. Thanks Jon for making life easier for the rest of us.

        Julie, fear is the most powerful emotion and is so instilled in our collective conscious and we obviously lust after it because the news media keeps peddling fear every night.

        Also, Hollywood is brilliant at cashing in on fear with movies like World War Z and 2012.

        They say sex sells but I think fear sells more and that’s probably why we have more negative words than positive ones.

        I bet Jon that if you punched every one of those 317 words into a thesaurus you will reach your 1000 word goal very quickly. You know, I think I will do just that.

      • Bernie Dowling

        Or to put it more cynically, Jon, fear sell lots of stuff. Thanks for the list. Paradoxically, sentences constructed negatively are a turn-off.

    • Jeffry Pilcher

      Academic research has shown that the psychological impact of a negative event is approximately twice in value/significance as a positive event. In other words, we are psychologically wired to respond — at an instinctual level — to anything that could cause harm. This is why copy/words with negative themes trigger more reaction than positive themes.

      Reply

      • Joe

        Can you point me to a source on this “academic research”? Please and thank you!

  5. Rachelle Strauss

    Great list Jon, thank you.
    You used, what I perceive to be, a power word in your title and sub title, but I couldn’t see it in the list…

    “Instantly”

    In today’s world where delayed gratification is so last season, we all want instant results, right!?

    Reply

    • Jon

      +1 brownie points for noticing that. 🙂

      Reply

    • Neil

      Can I get brownie points for noticing that one too?

      Reply

    • Paul Jones

      On the topic of ‘fear’ appeals, research shows that 60 per cent of the population is more tuned into avoiding a ‘pain’ than making a ‘gain.’ UNLESS you’re talking to people like CEOs: 90 per cent of them are tuned into making a ‘gain.’

      Love your work, Jon. Thanks for this very helpful post.

      Reply

  6. Peter Geisheker

    Awesome list Jon. I use your “52 Headline Hacks” guide all the time and it has really helped my blogs get read a lot more and far more social sharing. Thanks for the great information!

    Reply

    • Jon

      Awesome! Would love to see your results if there is anything in particular you’d like to share.

      Reply

  7. Sarah Arrow

    I love the list but some of the words also make you sound sleazy. Like backdoor. And secrets has been done to death. Okay I’ll admit that everything in the forbidden fruit section is making me feel icky 🙂

    Reply

    • Jon

      A power words is defined by its ability to make you feel. If the forbidden words are making you feel icky, that just proves their power. 🙂

      Also, secrets may have been used to death, but that doesn’t make it any less powerful. People continue using it because it works.

      Reply

    • Ali Luke

      There’s a branding thing at work here, isn’t there? I find that with Jon’s Headline Hacks — some work great for me, others make me shudder and would be off-putting to my audience (but I guess I can see that they’d work for some folk!)

      I like “little-known” as a slightly tamer version of a forbidden fruit word. Also “unusual” and “under-used”.

      Reply

  8. Kevin

    Great list, Jon, thanks for the reminders.

    I’m copying and pasting this one into my permanent writing file.

    Reply

  9. Bethanny Parker

    This is a great list! I copied it into OneNote, and I’ll be sure to come back to check for updates.

    Reply

  10. Jac

    Thanks so much for a great, extended list of power words which I will dutifully and studiously commit to memory and learn how to use.

    Awesome!

    Reply

  11. Walter Sasiadek

    Thank you for your excellent posts and continued professionalism.

    PLEASE keep up the “Confidential, Amazing, Breathtaking and Eye-Opening” work.

    Reply

  12. Amandah

    Thank you so much!

    I added this to my Evernote “Power Words” note; I have over 1,500 power words. Now I’ll have over 1,800 power words to use. 🙂

    Reply

    • Jon

      Oooh! We need to compare lists! 🙂

      Reply

      • Amandah

        Hi Jon,

        Some of my favorites from my list are:

        A Cut Above
        Absolutely
        Announced
        Anyone Can Do This
        Approved By Major Companies
        Astonishing
        Astounded
        Audit(ed)
        Balance(d)
        Bandwagon
        Bargain
        Beautiful (overused)
        Believe
        Benefit
        Beneficial
        Before and After
        Beware
        Big
        Blown Away (also a good song by Carrie Underwood)
        Bold
        Bottom Line
        Capture(d)
        Change(d)
        Charge(d)
        Colorful
        Colossal
        Congratulations!
        Crucial
        Don’t be Left Behind
        Earn More Money!
        Envy(ied)
        Extraordinary
        Favorable
        Find the Answer to
        Foolproof
        Get Results Now!
        Gigantic
        Hottest
        How to (oldie but goody)
        In-Depth
        In-Demand
        Invited
        Join Now!
        Judgment
        Killer Strategy
        Last Minute
        Late-Breaking
        Learn About
        Lifetime
        Like No Other
        Master of Your Destiny
        Minimal Investment
        Money-Making
        Money-Saving
        Most Underrated
        No Experience Necessary
        No Experience Necessary
        No Obligation
        No Risk (on your list)
        Nostalgic (I like this word)
        Now is the Time!
        Odd
        Organized
        Outstanding
        People Helping People
        Pioneered
        Priceless
        Quit
        Quiet
        Quick Tips
        Rare
        Realize Your Dreams
        Reap the Benefits
        Red Hot
        Safe
        Save Thousands
        Secure(d)
        Sensational
        Simple
        Savvy
        Sky-Rocket(ed)
        Small Investment
        Smart
        Speedy
        Stand Out from the Crowd
        State-of-the-Art
        Step-by-Step
        Stop Wasting Time!
        Substantial Savings!
        Super (Savings) (Sale)
        Sure-Fire
        Tap Into
        Terrific
        Thousands
        Treated
        Tremendous
        Ultimate
        Ultra
        Underrated
        Unique
        Unlock (oldie but goody)
        Urge(d)
        Urgent
        Validation
        Validated
        Value
        Valuable
        Vibrant
        Warning (an oldie but goody)
        Wealth(y)
        Weird
        Wide Varity
        Win
        Witnessed
        Word-of-Mouth
        X-Ray
        Xanadu
        Year-Round
        You
        Young
        Your
        You Owe it to Yourself
        Zen
        Zest(y)
        Zinger

      • Brooks

        Great list! I even went back to read your article and noticed the power words used in it. Thanks!

    • Emerson

      Amandah, Thanks for sharing the list of words below! Some good ones in there. And Jon, thank you for a great post. Like many here, I have copied both lists into Evernote.

      Reply

  13. Will Hoekenga

    Great list, Jon. It’s not technically a word, but “NSFW” could fall under lust and curiosity. That one can work under the right circumstances.

    Reply

    • Jon

      Very true. Might be interesting to start an abbreviation category.

      Reply

  14. Amandah

    Hi Jon,

    For some reason, when I clicked on the link to this post, again, I received a “Database Error Connection” error. I just thought I’d let you know.

    Reply

    • Jon

      Thanks. Yes, we seem to be having some technical issues. Investigating.

      Reply

  15. Harleena Singh

    Hi Jon,

    You are so right when you say that most of us don’t tend to use such powerful words in our posts or even the daily lives because we lose touch if we don’t use them regularly, and I speak as a blogger for now.

    Speaking of myself, even though I might use such words when I speak to someone, I am careful to use words that even a 5th grade student would understand or based on the kind of readers I get over at my blog. So, I do need to keep the words very simple and easy to understand. This is for the purpose of blogging, though there are always exceptions.

    I don’t say that’s the case with all the words, but yes, some of them, especially those where a person might need to refer to a dictonary, may be tough for me to use on my blog. I wonder if others feel the same way about using such words in their blog posts, even though I admit they are awesome power words, which we do use otherwise.

    Thanks for sharing these with us. I’mm surely bookmarking this as I’ve got my list of a few words I’d written earlier too, so, would just keep adding onto it whenever you update this one. Have a nice week ahead 🙂

    Reply

    • Jon

      Sure. You probably wouldn’t want to use “lascivious” around fifth-graders. I think they would understand about 75% of the words on this list, though. Like “breathtaking” or “hero.”

      Reply

  16. Colette Morris

    Great post. So many good words now to learn how to put the story together. Thanks Jon once again for sharing

    Reply

  17. Deb Dutilh

    Another great post, Jon,and a keeper along with the “52 Headline Hacks.” Thanks for sharing so generously.

    Reply

  18. Shane Arthur

    A delicious literary stimulation, Jon. And your About The Author text is the icing.

    Reply

  19. Mary Jaksch | Writetodone

    You’re a legend, Jon!

    This list is pure gold.

    I’m certainly going to use it myself, and share it with my students.

    You set a high standard for insanely useful content. We need people like you to inspire us, Jon

    Thanks!

    – Mary

    Oh, and do join Jon and myself for his awesome free Webinar:

    How to Write Irresistible Headlines and Instantly Double Your Traffic.

    Reply

    • Jon

      Yes, everyone go sign-up for the webinar. It’s going to be stupendous. 🙂

      Reply

  20. Michael Hicks

    This is one of the best posts I’ve ever read, Jon.
    Very well done!

    Since you asked us for our contributions, here
    are a few suggestions that might make your list.
    My apologies in advance if you already mentioned
    them:

    Petrified
    Debilitating
    Decadent
    Rock Solid
    Brinks-Truck-Safe
    Chilling
    Goosebumps
    Diabolical
    Calculating
    Relentless
    Unbridled
    Mind-boggling
    Cocoon
    Slimy
    Squeaky Clean

    Reply

    • Jon

      Thanks for the list Michael!

      Reply

    • Julie Anne

      Petrified a great word, and I want to add more to my list, because I forgot to add them at my post on the bottom (and again, sorry for any accidental repeats):

      Crap, “Eff” (as in grow the “eff” up instead of saying “f*ck), effing (for f*cking), NMFP (not my f*cking problem), useless, lazy, menace, lethargic, r@pist, perpetrator, nuisance, leech, bloodsucker, catastrophe, trauma, terrified,

      Oh…and one of my absolute favorite words…

      sociopath

      Reply

    • BellaBelle

      Brinks-Truck-Safe – exceptional and one for my list! Thanks

      Reply

  21. Rochelle

    Oh! This list is awesome! I’m going to go check out my previous posts to see how often I used these words. I know I could use more for sure. I use your headline hacks and they are amazing. I like the words suggested in the comments and will keep coming back for more!

    Reply

  22. Dara Holland

    More great advice from the inimitable Jon Morrow! Thanks for the power words–I’ve added this article to my stash of go-to writing resources.

    Reply

  23. Sandra Pawula

    It’s so easy to get stuck in a rut using the same boring words. I appreciate the way you have expanded our vocabularies with this post!

    At the same time, I will proceed with caution. Some of the stock words like “insider” create aversion for me, and I imagine they might turn off people in my audience too.

    In essence this post is about how to manipulate peoples’ emotions, which many have come to take for granted as a good way to make money. But I personally feel this is a realm in which it’s best to proceed carefully. The main takeaway for me is about enriching my vocabulary. Thanks for the kick in the right place!

    Reply

    • Jon

      Yep. If you think about it, pretty much all writers manipulate the emotions of their readers. It’s just part of what we do.

      The key is doing it in a way your readers like and enjoy. That takes careful study and a lot of thought.

      Reply

      • Perse

        It’s like you mentioned above in your post, it takes ages of practice to learn to use all the different writing techniques out there, but using good vocabulary is a good starter. Just gotta be careful that it doesn’t end your career because of overuse!

  24. Sophie Lizard

    One of my favourites is “explicit”. Combination of lust and forbidden fruit there. 😉

    Reply

    • Leanne Regalla

      Good one, Sophie! 😉

      Reply

    • Jon

      That one is definitely going in the next version. 🙂

      Reply

      • Michael Hicks

        If you’re going to add “Explicit”, Jon, then “Taboo” deserves strong consideration as well. It’s lust and forbidden fruit all rolled into one. Thanks for the inspiration, Sophie! See what you started??!!!…:-)

  25. Bill Sebell

    I love this post. It along with your 52 Headline Hacks have given me a boatload of ideas for my content.

    Here is one possible addition:

    Concocted

    Reply

  26. terry grant

    Great list, but I have taken a vow to stop using the word “amazing.” It is so overused that IMO it has lost its impact. Instead I try for something more descriptive, like “heart-stopping” or “marvelous” or “magical”… you get the picture.

    Reply

    • Jon

      Yep, heart stopping, marvelous, and magical have stronger emotional pulls too.

      Reply

    • BellaBelle

      amazing for conjures up gordon ramsey describing food so for any food might be a good word. marvelous goes with darling and that is Joan Crawford and Joan Rivers so anything Joan or jewelry I would think…

      Reply

    • Perse

      I agree. The same goes for the word “awesome:” enough with it already! I remember when it meant something absolutely extraordinary, and now it has been demoted down to “cool.” I’ve never used the word in my life except to describe schooner sailing, writing, horseback riding, rock climbing, and camping (originally only for sailing). Though I may have slipped a few times…I’m only human, after all.

      Reply

  27. Todd Tresidder

    Your Royal Awesomeness – thank you for the awesome resource. The lists of power words I’ve used in the past pale in comparison to your Awesomeness. I’ve printed and added to my copywriting resource file. Mucho thanks!

    Reply

  28. Lori

    I am super excited to get your mind-blowing list of wondrous power words. The post was an eye opener and such a bargain considering all you want in return is an endorsed share. 🙂 Thanks. Did I over do what I learned from your post? 🙂

    Reply

    • Perse

      Hey, at least you got the message down! 🙂

      Reply

  29. Nicholas Hamilton

    what about things like inspiring.

    It would be great to see this topic in an updated headline hacks, or in its own pdf.

    Reply

  30. Joseph Bernard

    I have a God of Writing and his name is Jon.

    Are their statues and other symbols for worshiping in your online store. I need many to adorn my home and to spread across the land to start a Morrow cult.

    No need for purple Kool-Aid, just meditations where we read your posts and reach higher states of writing consciousness and eventually writing nirvana.

    Thanks Jon, you are awesomely admirable.

    Reply

    • Jon

      (laughing) You’re welcome, man.

      Reply

  31. Mary E. Ulrich

    His Royal Highness, Awesomeness, Power Influencer…

    Just printed out the power words to keep forever. Thanks.

    Question: Would each industry/niche also have it’s own set of power words? i.e. in the disability community I think they would be: “inclusion, community, natural supports, family, jobs, friends…” –The impossible dream we are all seeking.

    Your humble servant:)

    Reply

    • Jon

      I think you can use them all for pretty much all niches.

      Reply

  32. Madeleine Kolb

    Jon, A very helpful post and especially timely for me because I’m working on a speech to give on Saturday and need some strong fear words.

    Two words you might consider adding to that category are “brutal” and “exhausting” (or “exhausted”).

    Reply

  33. Llyane @ FrenchOnSkype

    Super this collection!
    The only problem is how to keep this resource handy? 🙂
    THank you so much, can’t think of a word you missed before I compute each one you gave us here!
    Llyane

    Reply

    • Jon

      Be sure to give it a bookmark. Also, we are preparing a PDF version. 🙂

      Reply

  34. Rodolfo Oliveira

    Hi there Jon! This one really reminds me of a report Henneke Duistermaat launched way back called “21 Easy Tips to Turbocharge Your Web Copy and Win Customers” which touches on the subject of Power Words from another scope… would you call sensory words Power Words? If so, I would put them in categories in which the senses I want to stimulate are the ones that remind me of the category’s emotion right? For example: dazzling reminds me of something shiny and new so maybe I would put it in the Greed or Pep Talk category… other examples would be chirpy, sizzling, bland, smelly and any colorful (maybe this is a Power Word too LOL) adjectives… great post!

    Reply

    • Jon

      Ha, yeah, that would be another interesting way to organize them.

      Reply

      • Henneke

        I was thinking exactly the same. That’s one of my favorite categories 🙂

        A few more examples:

        Gloomy, shadowy, glittering, sparkling, creepy, rotten, moldy, spicy, gritty, drab, roaring, squeaky.

        There’s some interesting research into the power of sensory words: http://www.neurosciencemarketing.com/blog/articles/metaphor-marketing.htm

        Maybe we can create another list for the five senses?

      • kris

        What the hell is this list jon… It’s enthralling. What about slangs, rude words?

  35. Charlie Sasser

    Great List. Thanks Jon. The only thing missing is a group of words that create FUD (Fear, uncertainty and doubt).

    Reply

    • Jon

      The first group can probably help you with that.

      Reply

  36. Ion Doaga

    Thanks Jon for the hard work you’ve done for us.

    When I heard that I should use power words in my headlines, headings and in copy I agreed, but when I went to find them I didn’t know where to get them from. Watching news and magazine was an “a-ha” moment for me.

    Thanks!!

    Reply

  37. Mike Martel

    Stupendous post! Actually I was thinking of writing one along the same lines. There is so much content out there we have to grab the readers attention. Graphic, descriptive phrasing is a way to take them by the throat and force feed them what they need. 😉

    Thanks for the eloquent reminder!

    Reply

  38. John Yeoman

    Nice idea,Jon. Synonyms are GOOD! Whee! (or Wow!) But, uh, didn’t Roget’s Thesaurus make that point – rather more comprehensively, some 100 year ago? Or am I, in my imbecility,(losing, missing, dropping, overlooking) something here? I love you truly, Jon. (I do.) But please clarify… and tell us, what in this post is truly new? 🙂

    Reply

    • Jon

      These aren’t synonyms. They are words that cause readers to feel a particular emotion.

      Take a look again at the Winston Churchill example in the beginning.

      Reply

  39. Jason

    Great! A list of powerful words that give much more impression when you used it. Thanks John for sharing.

    Reply

  40. Joan Y Edwards

    Dear Jon,
    Thank you very much for your lists of powerful words. You are very kind to share them with us, your readers.

    Celebrate you.
    Never Give Up
    Joan Y. Edwards

    Reply

  41. Tzod Earf

    A few spur of the moment suggestions:

    Big, Grand, Huge, Captivating, Rock Solid, Essential, One of a kind, Satisfying, Legendary, Full Access, Giant, Exquisite, Over the top, Thrilling, Momentuous, Bargain Basement, Free, Available, Now, Right Now, Low Ball, Ace, Prime, Primo, Diamond in the rough, Gem of a Deal, Envy of them all…

    Reply

    • Jon

      Nice list. Thanks Tzod.

      Reply

  42. Alex Zemkus

    Great list of words Jon. A good resource to get the creative juices flowing in telling a story and getting a point across. Thank you.

    Reply

  43. Jacqueline

    A generous post and resource thank you Jon. For me it’s a reminder to write with passion – to grab readers’ attention and engage them.

    The post is an explanation for why a random post I did a long while back has always been more popular (on view count) than others – Confessions of A Recovering Adrenaline Junkie

    As a therapist my work is all about power words. Thinking about recent sessions these come to mind: hunger, desperation, rage, alone, antidote, wish, dreams. Now if I can just hold on to them as move from my arm chair to my desk and write!

    Reply

    • Jon

      So true. Great insights.

      Reply

  44. Brian Taylor

    Thanks Jon, I am going to love putting these words into use. I think I will even use the ones others have listed.

    Reply

  45. Mark Hermann

    Senational post, Jon!

    This is up there with Headline Hacks for sheer volume of awesome suggestions.

    Here are a few that come to mind in no particular order:

    Incendiary
    Diabolical
    Exclusive (can’t believe that didn’t make it into the Greed category)
    Dibilitating
    Paralysing
    Fabulous
    Psychotic
    Notorious

    Funny about the timing of this post. I was about to publish a new post tonight but I’m gojng to go through it and sprinkle a little power fairy dust on it before it goes out.

    Thanks again, Jon for some truly helpful ideas!

    Reply

    • Jon

      Awesomeness. Love “diabolical.” 🙂

      Reply

      • Mark Hermann

        One of my faves.

  46. John Terry

    Great list. However, the editor in me has to ask about “pommel.” I bet you intended to use, “pummel,” which means to hit someone repeatedly. “Pommel” is a knob or protruding part on a sword or a saddle.

    Reply

    • Jon

      Good catch! Fixed.

      Reply

  47. Megan Hamilton

    Thank you Jon! I’ll definitely file this for safekeeping! 😀

    Reply

  48. Chanlee

    Thanks for this awesome resource! Some of my favorites:

    Eye-popping
    Juicy
    Cute
    Weird
    Freakish
    Geeky
    Nerdy
    Ugliest

    Reply

  49. Matt

    Nice list, Jon.

    If I’m learning that there’s one particular weakness in my writing then it’s probably the headline writing so making use of “power words” as you call them should help me out a little!

    Bookmarked!

    Reply

  50. Fiona Ingram

    What an incredibly useful post. Many thanks for sharing.

    Reply

  51. Julie Anne

    I’m pleased that you have some of my favorite words on your lists. I have a short memory, so if some of these I present to you are already lists above, I apologize in advance.

    Some more of my favorite words:

    My #1 lately is…

    turmoil

    Then I list these:

    Intricate
    Exquisite
    Perturbed
    Disturbed
    Distressed
    Dismayed
    Discouraged
    Empowered
    Justice
    Scott free (as in getting away with murder, r@pe, etc.)

    And also mild swear words that help me keep my blog PG-13:

    Jerk (in place of @sshole)
    Tail or booty (in place of @ss)
    Piece of tail (instead of piece of @ss)
    Boink, Bang, Screw, (instead of f*ck)
    Frick (instead of f*ck)
    Freaking (instead of f*cking)
    Bloody freaking miracle (instead of f*cking miracle)
    Hell
    Sweet lies from Hell
    Fresh lies from hell (or fresh hell)

    Oh, and of course — last but not least —

    Douchebag! LOL

    Reply

    • Jon

      Nice! I’ll have to add some of these.

      Reply

    • BellaBelle

      sweet lies from hell is my new “scam” phrase…. thx

      Reply

  52. Gabriela Pereira

    Hi Jon,

    I use your headline hacks PDF all the time. In fact, I have officially made it is mandatory reading for all new members of my team. Even if they never write a headline, I think it’s super-important for them to learn good copy-writing skills and Headline Hacks is our go-to resource. Now the lists in these posts are the perfect supplement to help me and my team take our copy-writing to the next level. Awesome!

    Thanks so much for continuing to create such great resources. All the best!

    Reply

    • Jon

      Headlines as mandatory reading? Hot damn. I want to come work at your company. 🙂

      Reply

  53. Lara

    I think you need a list of words that evoke an image or feeling like “Gobsmacked.”

    Reply

    • Jon

      Best word ever!

      Reply

    • BellaBelle

      impressive top of my list. thx

      Reply

  54. Debbie

    Thanks Jon. I do know that the power words can make a big difference. Thanks for the list. Now have it printed and good to go with more of your great help from you.
    Debbie

    Reply

    • Beat Schindler

      Hi Debbie, definitely some super-powerful power words in your blog title! :-]]

      Glad my parents, in what I presume was a back-to-the-future move ahead of its time, got hold of your advice just in time for me … lol

      Reply

      • Debbie

        Thanks Beat,

        I can’t take all the credit for it though. The truth is Jon pretty much came up with that one, with his blogging class I took. It sure is paying off for me.

        Actually i just got an email from someone that wants to advertise on my site.

        What can i say, Jon is good with the words.
        Thanks again and hope you have a great day or evening.

        Debbie

      • Perse

        Debbie, you have definitely utilized Jon’s lessons well! Your headings are irresistible! I challenge the young and inexperienced to stay away…lol!

  55. Kay Fudala

    Jon, a great post! Tony Robbins also refers to power words. Looking at your list, I see authentic listed under “safe”. I never thought of it that way before. Maybe having worked in the corporate world, authentic seems more audacious to me. Now, I am going to have to change the tagline for my site. 😛

    I love the concept of juxtaposition and confluence. Other words I love are those that convey a transitory magical feeling – elusive, evanescent, fleeting.

    I am going to have to grab your headline hacks PDF.

    Reply

  56. Bree

    These are delightful (would that be a power word?), but I’m curious about one thing: there are a lot of adjectives in this list. Online marketers and copywriters keep saying it’s best to be simple while also being compelling, which means leaving out adjectives when they’re not necessary.

    But it seems you’re making the case that they ARE necessary to a degree, right? Otherwise people won’t emotionally be pulled in by what you’re reading.

    Reply

    • Jon

      That’s absolutely true. 😉

      Reply

      • Bree

        Thanks! Glad to see my love of adjectives doesn’t have to be ENTIRELY thrown out the window. 🙂

  57. Michael

    Hey Jon,
    I feel like I’m on a radio call in show so I’ll start by saying Long time reader, first time commentor. LOL

    AWESOME and I mean AWESOME list! I’ll be using these for sure!

    I have a few to add if I may:
    Transient
    Disrupt
    Sabotage
    Forge
    Ravenous
    Maverick
    Rogue
    Emphatic
    Boost
    Sprint
    Drudgery
    Fervor
    Wrath
    Spook
    Awe
    Moxie
    Zest
    Zeal
    Cachet
    Schism
    Doctrine
    Dogma
    Zealot

    And I seem to be using this one a lot lately:
    PRAGMATIC

    Cheers!

    Reply

    • Jon

      Some great words there. Thanks for sharing!

      Reply

  58. Beat Schindler

    Your Royal Awesomeness, hi … with breathtaking “Thanks!” for your sensational list.

    I’ve been bombarded with devastatingly boring power word lists ever since the last millennium, but Your Royal Awesomeness’s volatile compilation of power words is strikingly different. It’s eye-openingly intelligent.

    Re the staggering importance of (power) words. “In the beginning was the word”. Not only is it tantalizingly clear – “what part of ‘in the beginning’ do you not understand?” – it’s also a secret and therefore hypnotic wisdom of every sage and wisdom that ever existed, across all time, space and religions, gracefully discounting the usual few exceptions. Yet, I shamelessly admit [in truth I’m thrilled to admit], it took my genius self a revoltingly long time to a) notice, b) to believe and c) to really believe it … and experience the magic of belief in power words.

    Now your evil list will quadruple the experience, no doubt about it. Hence my recession-proof thanks.

    But I see Your Gifted Awesomeness by now is getting over-powered or disgustingly bored – likely both.

    So let me hurriedly take quick leave … by crookedly adding the only other intelligent list of power words in my trusted hands is from Tony Robbins [Unleash the Giant Within]. He lists words in two columns: “good word” and “great word”. Cannot reproduce it here – whoppingly true – because I only have it as a guaranteed jpg file. But if anyone wants the bonanza of a copy, just holler and make sure it includes your prized email, and a power word or two :-]

    Reply

  59. Rebecca Scott Boddie

    Great list. My additions:

    Silky

    Notorious

    Reply

  60. Tom Southern

    Jon, mind-blowing stuff! 🙂

    How about “because”? Tony Robbins first gave me insight into the power of this word. Years later, Brian Clark reminded me. Tony Robbins suggested doing a little experiment to see how powerful “because” was …

    Go to the front of any line of people waiting for something – have a really good excuse ready for why you need to be served [or whatever] first and add “because” like this … “Do you all mind if I go first because …[enter good excuse] my little girl’s lost her teddy and she thinks he might be in here.” Or ..

    Other power words: Please. May I? Thank-you. You’re fired! … possibly not in that order 🙂

    Reply

  61. Lorna

    Great post Jon, thanks… I’ll be using it with your Headline Hacks report to juice up my headlines.

    Tony Robbins has a very effective practice to change emotional states by changing our usual, self-talk vocabulary to one peppered with power words; they’re a potent influence. Fab list.

    Reply

  62. Don

    This is a really great list. I have been working on improving my writing and this should really help. Thank you for posting this

    Reply

  63. Mary Ann

    Dear “His Royal Awesomeness”!

    What an impressive and powerful list of perfectly categorized word groups! I’m sending you a H-U-G !

    I’m another fan of “Headline Hacks” that I originally downloaded in March 2012 — it’s been like a word bible!

    Thank you Jon!

    Reply

  64. Suzi

    Holy Forgotten Bonanza Batman! This article has titillated my limp mind!

    Thank you!

    Reply

  65. Theresa Cahill

    Wow, what else can I say that hasn’t already been said? Like all those before me, I copied this into a word doc (including most of the comment lists) for even more reference material! Thank you!

    Reply

  66. KC Herbel

    Thanks for not including curse words. They’re like that broken screwdriver you keep in the drawer. It might work, but it will probably just make someone really angry at you for using it.

    Also, I like: “carnage”, “rock star”, “inevitable”, “betray”, “putrid”, “rotten”, “rat”, “patriot”, “made in America”, “Draconian” (when I can get away with it), and especially “insanity” (because it can be good or bad depending on context).

    Reply

  67. Elena @ Blog Giveaways

    Jon, I love your article and your list of power words is incredible. I am sure I will be using it all the time. Thanks for sharing your knowledge with us. It’s always greatly appreciated!

    Reply

  68. Maurice Bernier

    Let’s face it. Everything we do in life relates to our emotions. What this list of words does is help us to communicate better as writers and capture those emotions from our readers.

    I offer my sincere appreciation for this list and will be sure to keep it in a safe place along with sharing this great article.

    Wishing everyone a great inspiration filled day,

    Maurice

    Reply

  69. Jane Bromley

    Hi Jon. Another staggeringly useful post that will help us to rise to victory. Many thanks.

    How about:
    dying
    awesome
    unstoppable
    alone
    abandoned
    fighting
    mother
    ideals (I wonder where I got those last 3)
    surrender
    freedom
    love
    waspish
    inspired
    struggle
    soar
    impressive
    heady

    I can’t see them in your list- but I may have missed them.

    This list is almost as useful as Headline Hacks. Magical! Thanks again. Jane

    Reply

  70. ronel

    Excellent. I am a great believer in power words and write and rewrite constantly before posting. Thanks for your list.I will add to mine. Great post.

    Reply

  71. ALISON

    I’m gobsmacked! (Just had to repeat that word.)

    Inspired to contribute an ” Old Coots’ Cahoots” annex:
    addle
    bamboozle
    cahoots
    cockamamie
    codger
    coot
    craw
    curmudgeon
    dagnabbit
    doddering
    dandy
    dandified
    jim-dandy
    fester
    foolhardy
    frank
    gobbedlygook
    grog
    guffah
    habberdashery
    hayseed
    heyday
    hobnob
    horsey
    kerfuffle
    lolligag
    rascal
    rip-roaring
    ripsnorter
    shenanigans
    skidaddle
    skinflint
    skullduggery
    slapdash
    sloe-eyed
    small fry
    soft shoe
    tippled
    tomfoolery
    toodle-do
    toodles
    toots
    whittle
    whollop
    whoop-de-do
    yackety-yack
    yammer
    yellow-belly
    young ‘un
    youza
    yuk
    yellow-bellied sapsucker
    zounds
    zowie
    zzz

    Reply

  72. anton crone

    I worry about this type of guide as it lacks so much that is fundamental to the craft of good writing, such as pace, tempo and punctuation. “How to become an instantly better writer,” it says, “it’s simple: Use power words.” If it were that simple there wouldn’t be writers of the calibre we celebrate. If painting were a metaphor, it would say: “it’s simple. Use the colour red.” Picasso painted some of his most famous works in muted blue’s and grey. It goes on to cite a speech of Winston Churchill’s where he uses “power words” yet it brushes over the fact that those words were used in the context of war – a subject of power in itself. it also ignores the power of Churchill’s voice – his pace and tempo and the people who were used to imitate him (there is good evidence that his radio speeches were recorded by a voice artist imitating him). I see so many bloggers applying similar rules while ignoring the power of developing their own style and voice. It is the only way to truly stand out because too many bloggers are taking attention grabbing guides like this to heart.

    Reply

    • Michael

      I understand what you’re saying but blogging is an advanced form of communication that is entirely different than traditional styles of writing. Blogging is meant to attract readers and gain attention because of it’s intimate and quick to read format.

      What Jon’s post does is it tells you how to be a better blogger, not to be a better “writer” in the traditional writing sense. Go and read any newspaper and then go read their blog. I’m sure you’ll find very quickly that they are merely curating content with the odd piece thrown in and calling it a blog. That’s not blogging. That’s Journalism.

      I was surfing a writers website and looked at their guest post submission guidelines. It asked for a degree in communications and posts must be written in AP style. Since when does AP style have to do with blogging?

      I think too many people (along with the so called blogging experts)seem to confuse blogging with the writing we were all taught in school. Two completely different things. Jon doesn’t do that. He has a very clear understanding of what a blog is and what traditional writing is. If you want to write a better fiction novel, screenplay, business letter or speech, take a college level writing class. If you want to learn how to blog, learn from guys who live it.

      Just my two cents.

      Reply

      • anton crone

        Thanks for your reply, Michael.

        Writing forms the basis of blogging, as it does journalism, play writing, speech writing and so on. All of these forms employ words, which are crafted by what we all call WRITING, to attract readers or listeners and gain attention. ALL writing, not just blogging.

        Even Jon’s headline states: 317 Power Words That’ll Instantly Make You a Better WRITER. Not a blogger. A WRITER.

        People may believe blogging needs to be shorter and punchier to retain peoples attention, but a 2000 word long blog can retain peoples attention if it is WRITTEN well.

        Using these so called power words does not make you a better writer. The power of a written piece does not come from individual words, it comes from the context the words are written in; how they relate to other words; sentences; paragraphs and the subject they are describing.

        Michael, You say: “I think too many people (along with the so called blogging experts)seem to confuse blogging with the writing we were all taught in school.” This is a ridiculous assumption. The fact that bloggers can string sentences together is a direct result of that schooling. Without it, blogging would not exist.

      • Perse

        Indeed, Anton Crone. I’m a novelist myself and come from a world where good, contextual, syntactic writing is as important as vocabulary. But vocabulary’s important too! This list may not touch on everything that makes a good writer, but it specializes in one thing. Why not take that college level writing class Michael mentioned if you want the rest of the picture? And I’m sure there are bloggers out there who specialize in other elements…

  73. Melissa Breau (@MelissaBreau)

    Hey Jon,
    I’ve got one more word that should definitely be added to your power list.

    Ben Casnocha just did an entire post on the power of the word “yet” and it’s ability to motivate.

    (here’s the post he wrote: http://casnocha.com/2013/07/the-power-of-the-word-yet.html)

    Pretty convincing, no?

    Reply

    • anton crone

      No. It is not a “power word” in the context of the blog piece above. It is made “powerful” by its application in the sentences or phrases mentioned in the piece you reference. It is just a word, otherwise you may as well say “the” is a power word, or any other word for that matter. Looking at the words above, a great number of them require context to give them “power”. For example: gift; mother; silly, belief. Some of them aren’t even words. IRS? For crying out loud. Some are more than one word: Sick and tired; marked down?

      Come on, Jon.

      Reply

  74. Mario Zeleny

    I know something that would make me a better writer…

    Taking this article as well as some of your other awesome basic writing technique articles, and putting them to practice in a system each time I write!

    Why do we fail to do what we know to do, especially when someone helps us out (gives us the answers? DOH…

    I am determine to get this right….

    Thanks for another great one, Jon!

    Reply

  75. Taheerah Barney

    Hi Jon,

    Thanks very much for this post. I am always looking for descriptive words to flood my readers’ senses. Ok, maybe that was a tad too dramatic, but I think you understand what I mean.

    Anyways, here is a list of words that I’ve used recently:

    inexplicable
    flashed
    twinge
    precious
    simmering
    stewing
    gorgeous
    excruciating
    pristine
    guarded
    throaty
    sneer
    struck
    conjoined
    exude/ooze
    venom
    ecstasy
    barrage
    tug-of-war
    monologue
    blast
    inched
    sly
    ample
    paranoia-induced
    haze
    alienate
    chide
    inconspicuous
    sanctimonious
    bastard
    unadulterated

    Reply

  76. BellaBelle

    Thanks for the article and thanks to all those that took the time to comment. This has given me some fresh ideas.

    Reply

  77. Stephen Irvine

    ha! a list to be reckoned with. Great resource and a very interesting read. Great work.

    Reply

  78. anna

    Love this, thank you!

    Reply

  79. Herbert Peters

    I think we should petition Microsoft to add high-lightened power words to synonyms. That way it is easy. Sorry. It is the lazy me.

    Reply

  80. Herbert Peters

    Jon, I forgot to thank you. This is a lot of hard work and the comments have added more to its value. Thanks for this great work. Cheers.

    Reply

  81. Michelle

    Wow! Much like your former students, I have been looking for this list for years! Thanks for putting this together and now I will print it out and place it in front of me for reference in all my writing. I have also shared it with our writers so they too can benefit from your Uncensored, Mind-Blowing and Victorious list of power words. Thansk!

    Reply

  82. Alice Carney

    Jon, my hat off to you. As a former college teacher of rhetoric a Dale Carnegie instructor and writing coach, I watch people struggle to find the right words to appeal to the right emotion. Your explanations and lists are concrete, and once again, very helpful. Thanks for being there for us.

    Reply

    • Cecil

      I am the same blowing my hat off to Jon. He has all the right terms to display his thoughts on emotions and all. Well organized and great post to show. Share for for more of this kind Jon. Thanks

      Reply

  83. Jules Galloway

    I write about natural health and food, and I often find myself using the same old words when posting my recipes (boooring!!!). Food is very much tied in with emotion, so I am going to try some of these “new” words. Thanks so much!

    Reply

  84. Jill Powers

    Great list…I may have overlooked it, but it seems like “Insane” might be a great word…as in “Insane Offer” or “you’d be insane to miss this!” What do you think? Thanks for a terrific boost for boring blog posts!

    Reply

  85. Maurice Bernier

    Just thought I’d pop back in to let you know that everyone I’ve shared this with has given me nothing but Thanks so lets cheers to that and keep on rockin with words! 🙂

    Reply

  86. Becky Jackson

    Jon, this post and all these words are awesome! What makes them all so rich and intense is the way they connect us to our feelings; the way they bring us to something in our lives that matters.

    Thank you!

    Reply

  87. Shandra Artura

    That is hands-down, one of the BEST, most USEFUL posts I’ve seen. I used your Headline Hacks with great success and this is now going to build upon that vision to post powerful headlines with even more powerful content. Thank you!!!!!

    Reply

  88. Jean Royster-Hills

    Just found you guys and am loving all the words. Smooches.

    Reply

  89. Shawn

    This list is great! Seems like it would be some good words to use in sales pages as well. Thank you!

    Reply

  90. Salini Dinesh

    Excellent article Jon .Thanks for sharing these power words.

    Reply

  91. Varina Suellen Plonski

    Reading some of the comments makes me think some of them missed the point. These words are power words because they evoke an immediate, emotional and visceral response. That is their power! One of the most powerful words I know is not itself a power word; it does not itself have the power of the words in your blog, it is instead a word that describes them. The word is NUANCE. Why say ‘red’ when you can evoke a more emotional, visceral response by saying ‘scarlet’? The smell of blood is one thing; the smoky copper scent of blood is entirely another. Those descriptive, nuanced words are words of power. That’s what these words are. Thank you so much for adding to my store!

    Favorite FB pic I saw lately: Never underestimate the seductive power of a decent vocabulary!

    Reply

  92. Estevan Montoya

    Great content! The “power word” in the title is what got my attention. I’ll be using this for my next e-book and optin form. Thanks!

    Reply

  93. Jill

    Jon I cannot thank you enough for this killer list…and everyone else for adding even more! If I could bookmark this more than once, I would!

    Pure magic right here!

    Reply

  94. Philip Harper

    This is such a helpful post, really grateful you shared. I like to throw in “potentionally award-winning” now and again.

    Love it! Save as > Bookmark

    Reply

  95. John Wayne Zimmerman

    Great post. This is clearly valuable information.

    Reply

  96. Romy

    I loved reading this post and all of your comments. They were a real source of inspiration and a great learning opportunity, as English is not my main language. This is a great way for me to expand my vocabulary and cultivate a more distinguished communication style, so thank you everyone.

    Reply

  97. Michael

    All of the above.

    Thanks Jon.

    Reply

  98. Lee J Tyler

    Incredible post and list, Jon.

    Peak/peek as in summit or peaked his curiosity. The latter: Get a Special Peek into Our [goods} before [the masses]…I’ve stashed some more away and will come back and add them. Though another source is Mark Twain/Samuel Clemens.He could come up with some doozies! I’ll look through those as well.

    We, as novelists, are taught not to use the $10 word when the $1 one would work (thank you, Hemingway). But, though similar, copywriting has its own rules and you are setting up to become the next Merriam Webster (and Mark Twain) of our time. Love this.

    Reply

  99. Lynn Silva

    The other day I listened to a class you gave on how to make $2000 per post. In it, you talked about using ‘power words’…so I started making a list of what I assumed would be good power words.

    THANK GOODNESS I came across this! Saves a lot of time and these ‘power’ words are way better than the list I had started!

    Awesome stuff! Thanks.

    Reply

  100. Surat

    Thanks for the list Jon. Your list is quite effective. I bookmarked this page for future use while writing new blog posts. This list of words is quite effective and easy to use. Thanks for sharing this list.

    Reply

  101. Adeline Blumer

    Jon… you are the most generous person, really! Sharing so much to ensure others are also successful. Pretty happy with all the word lists I got from your page and comments. I’m a month-old blogger… so just getting going and finding that yes, I love writing.. but catching the attention of a sophisticated and click-happy current social media audienceI is not about presenting a powerful book.. it’s about sound bytes and seconds of their headspace. I agree with the ‘devil’s advocate commentator” re words are really only powerful in their designated context.. but we still need WORDS! So thanks a bunch. Can’t wait to wordsmith… within the context and get myself and my audience stoked
    🙂

    Reply

  102. Bernice McDonald

    I love words!! I could take each one and write and paragraph around it. Thanks for so many incredible ideas. It’s quite an undertaking to come up with something like this. I have used a list of words for choosing life values or inspiring a passion statement but never thought about words in this context before. Thanks to everyone for your contribution as well. Much food for thought (and pen).

    Reply

  103. Jordan Michaels

    As someone who has really struggled with my writing, I have found that a thesaurus is truly my strongest asset. But posts like these are a close second. Some of these are words I know, but I just never think of implementing. I’m glad I have a new resource to look back on now for my next blog post! Thanks!

    Reply

  104. Stan Eigi

    This is an amazing article! with that list no article will be a dull text! I learned so many new power words. And I think I’ll go an fix my article like right now! Thanks a lot for the list!

    Reply

  105. mannequin

    what a great resource. I love this list, this is pure gold for me. thanks you sooo much. especially the forbidden fruit list is really awsome and great to know these words. with these lists I´m sure I can improve my marketing and especially marketing for offline. thanks again. this blog is officially bookmarked.

    Reply

  106. Mirta

    Wow… Here’s what I made for easy additions to the list: http://prntscr.com/2nzt5m (I can share the link for those who want it :))
    This was, obviously, just for starters, considering all the contributions in the comments 😀

    Reply

  107. Kiky

    *gasp*

    *speechless*

    Reply

  108. Abhishek Tavasalkar

    Yesterday I read a blog post on the Internet about powerful words and the one word I think is not included maybe supposedly not included is “viral”. I think the viral word is also a power word. I don’t want to compete with this article I’m just a beginner to blogging so if I’m wrong do let me know

    Reply

  109. liberty

    A brilliant piece of work! May I post a link of this article in my blog? My friends will find it very helpful.

    Reply

  110. vivek

    Coooooool ! Going to try this out for my future posts

    Reply

  111. Lynn

    This is an awesome list here. I have looked at it several times when trying to make a query or hook for a book I am writing and found several words that have worked for me. Although during one query I was writing I found that Vigilante worked for me better than Terrorist. I did not see that in one of the lists and do not know if anyone else has mentioned that one yet. If not there is a new word for you.

    Reply

  112. Sean

    One word that never loses its power:

    New

    Reply

  113. Ash

    I have a couple to add:

    Erotic (lascivious list)
    Dastardly (fear monger list)
    Iron clad (make ’em safe list)

    And there’s one that I kinda made up “toe curler” as in Stephen King’s novels are so scary and beautifully written that they’re real toe curlers.

    🙂

    Reply

  114. Devon Trevarrow Flaherty

    Was so glad I stumbled on this post from Jodie Llyewellyn’s post. Will give me food for thought as I write my next blog entry and then next 2000 words on my next books, today. Here are some power words from my writing, yesterday. I used this as an exercise to explore my writing:

    bubbled
    smooth
    cool
    underground
    alert
    bleary
    yawning
    licked
    high
    grating
    chest
    lifted
    feisty
    nuzzled
    lips
    soft
    warm
    thrumming
    bones
    stretched
    stroked
    guttoral
    breaking
    strip
    oblivion
    unforgiving
    hit
    suck
    poison
    secret

    Reply

  115. Steve

    Lots of good ones – i don’t remember seeing
    ignite
    incite

    Reply

  116. Noel Warnell

    Jon – congrats – a cracking post, that I use every week as a reference guide when creating and editing my own. It does what it says on the tin, because it absolutely HAS made me a better writer.

    Reply

  117. thomas daniels

    We have to use power words and think powerful, great post bro, keep up the good writing, I’m taking notes.

    Reply

  118. Michael Haines

    Just so you know, I liked your blog and printed it but your “Grow Your Bog to Six figures” promo blocks the upper left corner of each page so that the keywords behind it on every page I printed are completely blocked. Pretty frustrating!!

    Reply

  119. Plex Boogie

    Compelling collection of words on this page! Here are a few that I think evoke a lot of emotion:

    Train-Wreck
    Crushing
    Invigorating
    Force
    Surrounded
    Collide
    Unknown
    Embellish
    Calamity
    Absorb
    Immeasurable
    Transparent
    Tremble
    Vivacious

    Reply

  120. Alexander

    Thanks Jon, yet another beautiful one.

    I have been using these now a few times, but I am struggling with how much I should emulate your style.

    German audiences, besides reading a different language, have a bit of a different rhythm.

    Also, you tend to hype the living gold out of your articles. Contrary to most other authors, you keep your promises of awesomeness.

    But Germans are a little allergic to hype.

    The last time Germans believed in hype, in particular political hype, it didn’t go over so well for them and even less for the rest of the world.

    Maybe you heard about it.

    Anyway, thanks again for making me a better writer and a more conscious promoter. People actually read my posts now.

    Reply

  121. Greg Butler

    The secrets of this post can skyrocket anyone’s blog to staggering heights of success. A true gift from a true genius. Thank you.

    Reply

  122. Gultom

    I completely Agree with some “intriguing” words that you suggest but for some it was too “extreme” so I cant use some of those words to my blog. If I want to straight “extravaganza” and try to attract peoples, I’ll probably will use some harsh words such as N-Word, F-Word, B-Word, FG-Word and many more and I will get some backlash for that.

    Reply

  123. Anne

    A million dollar idea – it would be great to have a power word thesauras online.

    Reply

  124. Greg Butler

    Here are 120 more power words that I came up with for the Fear Mongering category:

    Aching

    Adversity

    Affliction

    Alarming

    Ambush

    Anguish

    Annihilate

    Apprehension

    Assassination

    Attack

    Backfire

    Bloodbath

    Blow

    Blunder

    Butcher

    Calamity

    Cancer

    Carnality

    Cataclysm

    Cave in

    Cheated

    Choke

    Conflagration

    Confusion

    Condemned

    Corruption

    Crooked

    Cruelty

    Crush

    Curse

    Deceptive

    Demolish

    Deranged

    Despair

    Devious

    Disease

    Discretion

    Distraught

    Distress

    Disturbance

    Dreadful

    Emergency

    Endangerment

    Epidemic

    Exposed

    Exterminate

    Eye-opening

    Fake

    Fatal

    Fragile

    Fury

    Grievous

    Hallucination

    Harrowing

    Havoc

    Haunt

    Heedless

    Hijack

    Hysteria

    Ignorant

    Impotent

    Incapacitated

    Incursion

    Infiltration

    Innocent

    Insane

    Insecure

    Killing

    Lethal

    Lechery

    Lewd

    Liability

    Malignant

    Massacre

    Menace

    Misery

    Mortal

    Mortify

    Naive

    Nosedive

    Onslaught

    Outrageous

    Persecute

    Petrify

    Poison

    Provocation

    Psychopath

    Punch

    Punishment

    Quagmire

    Quicksand

    Raid

    Ravage

    Retaliation

    Robbery

    Ruin

    Scourge

    Shame

    Shenanigans

    Shock

    Shriek

    Sorrow

    Steal

    Strike

    Suffocate

    Threat

    Tirade

    Toil

    Topple

    Torment

    Tragedy

    Trauma

    Treacherous

    Trepidation

    Trouble

    Trounce

    Vacillate

    Vigilance

    Violent

    Weak

    Reply

  125. James Tlumacz

    How about:
    Speedy
    Calculating
    Sensational
    Petrified
    Savvy
    Treated
    Ultimate
    Rock Solid 🙂

    Reply

  126. John Espenschied

    Great info even if you’re not a PRO writer
    These are great words that I can use to get my prospects motivated to call or click on my website.
    Thanks,
    John

    Reply

  127. Michelle

    This was a very helpful article. Definitely going to be referring back to it. Thank you so much!

    Reply

  128. Kelly

    This will be very helpful! I’m going to print out these lists out and stick them up on the wall of my office! Thank you!!! 🙂

    Reply

  129. Lidiya K

    Great post! Thank you for making the list so detailed and organized, and sharing it for free.
    I’ll definitely add many of these to my posts and make them a permanent part of my vocabulary.
    We all know these words, but we often try to think of new, modern, complex ones that we think will grab attention. Eventually, we realize that simplicity is the solution to everything. The simpler, the better.

    Reply

  130. Nona Rekcah

    Savage

    Reply

  131. Rob

    Awesome! Thank you for this! Where can I get a copy to have with me at all times?

    Reply

  132. Patrizio

    Hi all,

    Great piece here, and what’s more: followed by great comments. Thanks to all.
    My humble contribution primarily but not exclusively for political speeches :
    – Loyal(ty)
    – Patriot
    – Country
    – Future
    – (our) Children
    – Safe(ty)
    – Promise/pledge
    – (our) Duty
    – any term linked to physical exercise: run, rush, lift, push…

    Reply

  133. Jan Richards

    Hi Jon, Great list, great post! More ideas for your list of 1000 power words when you create it: flee, fan, flame, charge, fury, free (not in the no-cost sense, but in freeing a prisoner), glory, glorify, exuberance, guffaw, volcanic, hassle, harried, hair-tearing, genius, generous, humble, zen-like, ravenous, raging, riotous

    Reply

  134. lisa

    Thanks for posting so much great content – and often!

    Reply

  135. Michelle Lapointe

    Great List. I have now bookmarked it so that I can keep referring back to it when writing certain blog posts and articles. Thank you.

    Reply

  136. kingsley

    Great topic. Love the article would consider implementing soon.

    Reply

  137. siciliya

    thanks, these are seriously awesome words

    Reply

  138. Robin Follette

    Thank you! I’m struggling to improve my boring headlines. I appreciate the list being very long.

    Reply

  139. Cathy Goodwin

    Good words … but they’re effective only when they’re wrapped around something that’s meaningful to your audience. The word “badass” has become so overused it now seems forced; I avoid reading anything with “badass” in the title. Love the examples from Henneke and Sarah Peterson — their personalities shine through. The words they use fit their brand.

    Reply

  140. shubhangi

    Excellent knowledge pack article … strange only 595 words make me better writer i am really very excited and going to use this soon.

    Reply

  141. sudhaara

    Jon, this post and all these words are awesome! What makes them all so rich and intense is the way they connect us to our feelings; the way they bring us to something in our lives that matters

    Reply

  142. Surej Shams

    Great piece of content. I’m a beginner and the list of power words was exactly what I was looking for. Thanks a ton Jon.

    Reply

  143. Asif Raza

    Learned a lot from your thoughts. Your content always inspires me.Thank You for your powerful words.

    Reply

  144. Naveed S T

    Wow, this is an awesome list of words collection.

    Learned a lot from your thoughts, your content is precious, easy to read and understand, Thanks for sharing.

    Reply

  145. Akanksha Gautam

    Hi! very nice article , I am a digital marketer in a company and i need to enhance my knowledge and skills in writing and absolutely your post has very informative content, so thank you very much for sharing this post.

    Reply

  146. Lincon

    On the internet we can find lots of information but in the whole thing existence of the reality is very few, so this site i found which is really helped me a lot. thank you so much for sharing nice thing.

    Reply

  147. Bill

    Not only is this a valuable list, but this post is a case study in how to write a great blog post.

    Reply

  148. bursa travesti

    The information you have published in your blog is really useful and I will apply this useful information to the seo studies of my own website and blog page. It’s a pleasure to take advantage of this useful information on your blog page. Thank you.

    Reply

  149. Shakshi Rana

    You have such a gift for practicing what you preach. Seriously, this is high value for me, and I can implement immediately. Thanks for pouring the work into making this great.

    A big thanks for you

    Reply

  150. Viraj Chauhan

    Great article, I would really thankful for share the article from the digital marketing point of view.

    Reply

  151. Gaurav

    Hey Jon,

    Thanks for sharing this article. Great post! Thank you for making the list so detailed and organized, and sharing it for free. I’ll definitely add many of these to my posts and make them a permanent part of my vocabulary. I’ll teach this strategy to my Digital Marketing students so that they can write content easefully.

    Reply

  152. Shiavni

    Great article, I would love to use it in my writing.

    Reply

  153. jatin thakur

    Hi,
    Great post. Thanks for sharing. Keep up the good work.
    Really informational. Keep posting.
    Cheers
    – Jatin

    Reply

  154. Francis McFarlan

    Some really interesting details you have written.Aided me a lot, just what I was looking for

    Reply

  155. Rohit

    Good work bro and I love your all articles and love to read them.

    Reply

  156. wasim

    Sir amazing work by you. loved to read this article . I am also a blogger and its a veryhelpful for a blogger like me.

    Reply

  157. Sarah Nelson

    This is literally the best. Thank you for taking the time to write this! I can already see the value in this article and I have shared it with my staff.

    Reply

  158. Deniafe

    Okay. Why am I just finding you again?
    This is a great resource. I’ve always noticed catchy headlines and phrases, but never really observed their power points, now you have drawn my attention to those. Thanks. You are a good writer, and this resource you provided will make many more better writers as well.🙂

    Reply

  159. Wer4You

    Do you think these will be effective in paid ad copies as well? How do “Now” impacts? Every other ad copy uses it!

    Reply

  160. George Walker

    Very helpful information
    Thanks, Jon Morrow for sharing with us

    Reply

  161. Rajat Chauhan

    Awesome list Jon, this will help me to create compelling post titles. Thanks a lot for sharing. I always keep watching and reading every post of Smart Blogger and I must say you’re doing a damn good job by helping out the digital community here.

    Cheers.

    Reply

  162. Nikita Shevchenko

    Words can be as powerful as actions if they come from the right mouth… My job demands constant writing and editing. I strive to write only high-quality content with no fluff included. Sometimes it bothers me that I have used so many popular expressions and words and I reach the writer’s block. Mr. Morrow, I would like to personally express my gratitude for the job you have made with this blog post. It can really fire up my next projects!

    Reply

  163. Joseph Thomas

    Language is a communication medium, the words used do the trick. The more apt
    the word selected, the purpose served better.Kudos to your ingenuity and benevolence. Jon ,you are a Bruce Lee to English language as is he to marital arts.

    Reply

  164. Surendra

    Hey Jon !! i just started my career in writing field. my problem is i know what i want to write but when i starts writing i just cant express my feeling into words , but when i saw your post , i got more confident to write but not enough , so could you please suggest me some ideas ?

    Reply

  165. Khris Steven

    I just saw this in my email now, opened, read and it was filled with awesomeness 😀 I must confess!

    I’ve been messing around with words on my blog – trying to sound too seriously lol.

    But this just gave me a brand new perspective on how to write better and crank out compelling copies.

    Thanks so much Jon!

    Reply

  166. Yash

    I have just started to write a blog and recently I just have read your blog and it is helpfully for me to how to write a blog which word should we used to get more audience and how to connect with the audience.

    Reply

  167. Juhil Mendpara

    `Believe me when I say this has been the best read for me as a professional writer. It has a considerable part to play in my transition from a content writer to a copywriter. Thanks for the list, Jon.

    Reply

  168. Adrina

    Hi,
    good to see you here for power that words your article to see you here. Thanks a lot for sharing with us.

    Reply

  169. jeff chamberline

    Wow, I really do hear these power words subconsciously but have never really thought of using them. I’ll give it a try. Thanks for sharing this article.

    Reply

  170. Saravjeet Sandhu

    What a great list of powerful words, thank you Jon for this very insightful post. And I thought ‘successfully’ is included but didn’t see anywhere 🙂

    Reply

  171. sandy

    Very helpful. I will apply these tips for my new blog. thanks for taking your time to come up with this awesome content

    Reply

  172. Ekin

    Having these power words can influence your thinking in powerful ways. Superb!

    Reply

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