So, you have a blog. (Or you’re thinking about starting one.)
But you’re not an average blogger.
Blogging is more than just a fun hobby for you. Much more.
You’re excited about where it could lead you because you know the potential is huge.
Successful bloggers land book deals, launch online businesses, attract high-paying clients, become recognized thought leaders… and that’s just the tip of the iceberg.
But it doesn’t happen overnight. And if you don’t have the right approach, it won’t happen at all.
That’s why smart bloggers know where they want to go, and how to find the right strategies to get there.
They’re busy people who can’t afford to spend weeks spinning their wheels or running down paths that turn out to be dead ends.
Every hour they spend on blogging has to move them toward their end goal.
Even if they don’t have the answer, they know where to find it.
This blog is for those people.
This blog is for you.
The Origins of Smart Blogger
Smart Blogger is the next step in the evolution of Boost Blog Traffic (BBT), created by popular blogger Jon Morrow in 2012.
But this blog isn’t about Jon.
It’s about you, where you’re heading, and how we can help you get there faster.
Want some proof we’re up to the task?
Boost Blog Traffic enjoyed one of the smartest blog launches in history, building an audience of over 13,000 email subscribers even before publishing a single post.
Since that launch, the blog’s popularity has skyrocketed. Here are some highlights:
- The blog has grown its audience to over 100,000 email subscribers
- It created a $100K+ a month business based around teaching people about writing and blogging
- It has published viral posts attracting thousands upon thousands of shares
But despite all this success, we sensed it was time to shift focus.
Because you know what? Traffic isn’t everything.
In fact, traffic is irrelevant unless it takes you somewhere useful — otherwise, it’s a meaningless vanity metric.
And that’s why Smart Blogger is about more than just traffic (though we’ll still teach you how to get tons of that.)
It’s about being intentional with your blogging efforts and always keeping one eye on the prize.
It’s for people who know that a blog without a clear goal is like a killer resume without a dream job to apply for.
Smart Blogger combines practical, strategy-infused blogging advice with a healthy dose of inspiration to keep you going when things get tough (and they will get tough.)
But don’t worry…
We’re here to help you.
Meet the Dynamite Team Behind Smart Blogger
Smart Blogger is much more than just this blog. It’s a thriving business run by one of the best virtual teams on the planet — brilliant talent from literally all over the globe.
Writer Extraordinaire and Badass Visionary
• Austin, Texas (US) •
Jon’s viral posts have been read and shared by millions, but it took three failed blogs before he found the keys to blogging success and created a multi-million dollar company.
After traveling around the world, he settled down in Austin Texas with his golden retriever, Winston.
Fun Fact: Jon developed an addiction to guacamole when he lived in Mexico, and won’t go a day without an avocado gracing his plate.
Queen of “Onward!”
• Brevard, North Carolina (US) •
One of the early Guest Blogging students, Marsha became Jon’s first employee after moderating the forum free for six months. Now she’s senior instructor and coach for all Smart Blogger programs, using skills she honed during nearly 20 years as a journalist, newspaper editor and frequent mentor to newbie reporters.
A Detroit native, Marsha fell in love with the Blue Ridge Mountains in Western North Carolina in 2005, finally moving there in 2011.
Fun Fact: She loves to paint mountain landscapes outdoors and just bought a fixer-upper on six acres in the mountains with a gorgeous view that’s “way out there” even for locals.
• Reno, Nevada (US) •
Smart Blogger’s WordPress and integration guru, Tim’s been programming computers since the late ‘70s — think hunky boxes with switches and blinking lights a la “War Games” — and the dark, pre-Internet ages.
He was involved with several medical-lab testing startups and developed a program to correlate medical research data to lab results. He joined up with Jon and Marsha as the company’s tech needs grew.
Fun Fact: Tim loves working from home with his two Persian kitties, Koa and Kai, when he isn’t working from exotic locales like Panama and Hawaii because of his favorite hobby — playing the award/points/miles “game” with credit cards, airlines, and hotels.
Business Operations Manager and Duchess of #AllTheBusinessThings
• Los Angeles, California (US) •
One of the two helpful, friendly voices behind Smart Blogger’s help desk and chat, Jenn easily relates to blogging woes after struggling with several failed blogs. Behind the scenes, Jenn handles all the complex business details to make sure we don’t pilot the company into a mountain because we’re so focused on #AllTheStudents.
She credits 20 years of retail work with honing her customer skills.
Fun Fact: A secret animal whisperer, Jenn says she’s yet to meet an animal she couldn’t make friends with. Her resident kitties agree.
Robert van Tongeren
• Warmond (NL) •
After an internship convinced him an office life was not for him, Robert dropped out of college to be free to move when and where he wanted. He read about people who traveled the world with money they made from their blogs; inspired, he started his style-advice blog, RestartYourStyle.com.
He joined the Guest Blogging program, and to his surprise, fell in love with editing, becoming the Guest Blogging instructor, moving on to work as Smart Blogger’s associate editor, and is currently helping students as an instructor in several of our courses.
Fun Fact: Robert’s birthday falls on the Dutch holiday, Kingsday, and he likes to pretend the countrywide celebrations are in his honor. He’s also BFF with his 7-year-old niece and has the certificate to prove it.
Customer Giggle Specialist
• Ferntree Gully, Victoria (AU) •
Curt managed bakeries and led sales teams in his previous lives but now as the only “Down Under” member of the team, he handles the support desk.
A self-aware introvert, Curt trained himself to become an expert people profiler and body language reader.
Fun Fact: Curt likes to say he is a cybernetic organism in human form with Jedi-like mind-reading abilities.
Operations Manager & Queen of Meetings
• Portland, Oregon (US) •
Managing projects, keeping Smart Blogger’s internal “to do” lists up to date, running meetings, and responding to affiliate inquiries take up most of Felicity’s time. Never afraid of new experiences, she credits 10 years of online experience in customer support, billing, blog editing, web design, tech support, and admin support with her success.
Fun Fact: A digital nomad since 2014, she’s house sat in England, France, Ireland, Canada, and Switzerland. She sings bass in a women’s barbershop chorus and looks for choruses to sing with while jet-setting.
• Raleigh, North Carolina (US) •
Karen is new to the Smart Blogger team, so she is an “apprentice” to us, but not to freelance writing, having served a diverse group of clients over the last 15 years.
Before starting her writing business, Karen worked at Universal Pictures. And yes, she walked on a few red carpets and did see a lot of TV and movie stars around the Universal lot!
Fun Fact: Karen began her career as a classical music announcer/producer at a public radio network. In addition to hosting daily classical music shows, Karen had the opportunity to be a legislative reporter and interview a wide range of celebrities, including James Taylor, Earl Scruggs, and Ken Kesey.
Kevin J. Duncan
• Warner Robins, Georgia (US) •
A project manager by day and blogger by night, Kevin’s dream was to quit the rat race and blog full-time. In 2019, that dream became a reality when Jon invited him to join Smart Blogger as our Editor-in-Chief.
Blessed with a loving wife and two beautiful daughters, Kevin gets to hear their squeals and giggles as he works from his home office doing what he loves: connecting with readers, changing lives, and running the biggest, baddest blog on the planet.
Fun Fact: While going to school to earn his graduate degree, Kevin worked as a teacher. As he likes to say, “Nothing will cure your fear of public speaking quite like standing in front of a room full of teenagers who wish you would shut up.”