A “Cheat Sheet” For Writing Blog Posts That Go Viral

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The Insider’s Guide to Running a Six-Figure Membership Site from Home

The Insider’s Guide to Running a Six-Figure Membership Site from Home

Note from Marsha Stopa: There was a ripple in the blogging world last week when we learned that John Yeoman had passed. John ran several acclaimed fiction writing programs at his membership site Writers’ Village and was a fixture since we launched this blog. We counted on him popping into our inboxes with a wry observation, slightly cynical question or a witty comment on posts. John was a charter member of Serious Bloggers Only, fond of long, analytical and challenging debates in the forum. His clever posts were winners in every SBO blogging competition. Ever the delightful gentleman, he was widely respected for his experience, insight and willingness to help.

John sent this post to me on June 10, shortly after he became aware of his medical issues, to consider publishing within SBO. We can’t be sure, but it may be one of the last pieces he wrote. So publishing it where everyone can benefit is more fitting with the kind and generous soul that he was. He is deeply missed.


Membership sites are potentially the most profitable kind of online business.

Your product is digital, so you have no inventory or shipping costs. You can operate wherever you have computer access, even from your home (as I do). If you create your own product and do most of the techie stuff yourself, your overheads are negligible.

So your pre-tax profits might be as high as 80% of turnover.

What other kind of business can claim that?

Above all, you have to make a subscription sale only once. Subscribers on an automated payment profile will then pay you regularly, maybe across several years — provided your program is good.

Your cash flow can be excellent. And you can usually predict your income stream a year or more ahead.
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How to Run Your First Webinar (with No Skills, No Stress and No Budget)

How to Run Your First Webinar (with No Skills, No Stress and No Budget)

It’s just too scary, isn’t it?

You see all those fancy schmantzy bloggers offering webinars.

And everyone and their cat is queuing up to watch them.

They have the authority; they get the attention.

Yes, I bet it’s crossed your mind to do it too.

After all, webinars are supposed to be the hottest thing on the Net.

But to run a webinar yourself? It’s just too damn scary.

There’s the huge cost.  And how to even start creating a webinar, let alone broadcast it?

It’s beyond the reach of a blogger like you, right?

I’m here to tell you something: the world of webinars has changed.

It’s now affordable. It’s easy. You can do it.

In fact, you should do it.

Here’s why…
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9 Essential Books That Will Transform Your Writing Forever

9 Essential Books That Will Transform Your Writing Forever

Admit it.

You have several half-read writing books stacked up on your nightstand, several more squirreled away in a desk drawer and a dozen more on your Amazon wish list.

You scrutinize all the books that “customers also bought” looking for those one-of-a-kind books that will transform you into a great writer. You jump “inside the book” to read the table of contents and credits and page through the free preview.

Searching for the magic formula.

The formula that will erase the silent self-doubt. The nagging thought that you’re not quite good enough as a writer.

Books have an uncanny power to teach us, to transport us, to move us light years beyond our ordinary lives. If we could only find the right books, the tried-and-true books written by trusted masters. So we keep looking.

And once in a while you find a writing book that speaks to your heart and gets to the core of what you’re struggling with right now. It changes you. It changes your writing. It changes your life.

Because mastering the craft of writing depends upon your continuing education as a writer. It means you regularly upgrade and fine-tune your skills.
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Writer’s Block: 27 Ways to Crush It Forever

Writer’s Block: 27 Ways to Crush It Forever

Let me guess…

You’re staring at the blank screen. Your brain is fried. You can feel a headache coming on.

You know you should be writing, but…

You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished.  Stone-dry.

You’re not just bored or tired. No, no. This is far worse:

Writer’s block.

You try to stop your mind wandering off. You try to stop being distracted by your long to-do-list. You try to write, but you feel like everything you do manage to jot down is… well… terrible.

You know you have to keep going, but how? How can you get back into your writing groove?

The truth:

You need to have some fun.

Not take a break, not go for walk, not get some sleep. All of that is fine and good for a simple case of boredom, but the real cause of writer’s block is you’re holding on too tight.

You need to loosen up. You need to go a little crazy. You need to let the goofy side of you out for a little while and get your creative juices flowing again.

Here are 27 refreshingly original ways to get you started:
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How to Accelerate Your Blog’s Growth with a Simple Content Strategy

How to Accelerate Your Blog’s Growth with a Simple Content Strategy

Be honest for a moment…

When publication day rolls around, do you have a post ready? Or do you frantically scramble at the last minute to figure out what you’re going to write?

When you’re writing guest posts for other blogs, are your topics carefully coordinated and strategic, or scattered and inconsistent?

And what about your efforts to fuel the growth of your blog?

Have you tried several different tactics, such as webinars, Periscoping, and Facebook ads only to see lackluster results?

If so, your blog is suffering from randomness.

Fortunately, there is a cure.
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