5 Things to Do If You Want to Fail at Online Business

5 Things to Do If You Want to Fail at Online Business

Strange feeling, isn’t it?

Both exciting and terrifying at the same time.

But that’s what it’s like, starting an online business.

On the one hand, you know you were meant to do more with your life than being stuck in a job you hate.

On the other, starting a new business is risky — and the thought of failing and crawling to your boss to beg for your old job back paralyzes you with fear.

You yearn to take control of your destiny and see where your passion leads you. But passion is not enough, and you know it. To make it work, you need to create a source of self-sustaining income.

For most people, though, starting a business doesn’t sound like fun. At least not compared to “following your dream.”

But if you really want to gain your freedom while making your mark on the world, you have to make the leap. You have to start your online business.

And honestly, you couldn’t have picked a better time to do it. The Online Revolution is here and in full swing, ready to scoop courageous entrepreneurs into its warm, multi-billion-dollar embrace.

And that’s frickin’ exhilarating!

But the possibility of embarrassing, crippling failure is still very real.

So what’s a would-be online entrepreneur to do?
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The Epic Content Cycle: 10 Steps to 10X Content [Infographic]

The Epic Content Cycle: 10 Steps to 10X Content [Infographic]

It’s the holy grail of the blogosphere — highly sought after but rarely achieved.

We’re talking, of course, about “epic” content.

Creating it, though, feels like an impossible mission for many bloggers — beyond the reach of all but the most elite writers.

But in reality, you don’t need epic skills to create truly remarkable content, just a reliable process. One you can follow time and time again to create posts that cut through the noise and rescue your readers from pain and frustration.

The following exclusive infographic is your ultimate visual guide to the epic content cycle. It’s a proven blueprint for creating content that’s ten times better than the competition.

So here they are, the 10 steps you must follow to “10X” your next post:
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Warning: Are You Suffocating Your Blog by Needlessly Neglecting Newbies?

Warning: Are You Suffocating Your Blog by Needlessly Neglecting Newbies?

Editor’s note: You’ll certainly have heard the following advice, commonly given to bloggers — “write for your ideal reader.” But the truth is, your most valuable readers won’t have identical needs. And if you ignore one important group, your blog growth could stall. Pamela Wilson’s new book is not just a must-read for content marketers; it’s invaluable for bloggers too. In this extract, taken from “Chapter 4: Matching Your Content to Your Customer’s Journey”, she explains how to pitch your content at different experience levels to attract a healthy mix of readers and avoid depriving your blog of the “oxygen” it needs to grow — new fans.

Prospects and customers go through a process of getting to know your business until they feel comfortable opening their wallets and doing business with you.

It’s called a “customer journey.” Although many have tried to map it out and identify key steps along the way, the reality is that the journey taken will look a little different for each person.

Customer journeys are as different as the people who take them.

Content marketing is designed to facilitate this journey — no matter what it looks like — by offering up the right information every step of the way.

I want to share a way of thinking about the customer journey that the Copyblogger editorial team has developed as we work together to produce the Copyblogger blog. We took a step back and looked at how we could best serve our entire audience: the ones who were just finding Copyblogger and the ones who’d been reading for years.

We developed a technique for classifying the content we create, and it has been enormously helpful in guiding our topic choices and developing an editorial calendar that meets the needs of the people who come to our site.

This classification system will ensure that you deliver the content your prospects need to understand your topic, develop trust in your business, and feel comfortable entering into a business relationship.

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The Five Most Realistic Ways to Make a Living as a Writer

The Five Most Realistic Ways to Make a Living as a Writer

You want it so bad that it dominates your waking thoughts.

You’re even afraid to say it out loud, in case you sound plain crazy:

“I want to make a living as a writer.”

(You can just imagine the snorts and smirks from family and friends.)

But it’s true — you’re no closer to reaching that goal than the day it first popped into your head.

So, who knows? Maybe the doubters are right. Maybe you are naive to think you could earn a living doing something you love, instead of something you just tolerate.

Except… that you’re not. Because people just like you are already doing it.

The problem isn’t your dream; it’s the way you’re going about achieving it.
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11 Reasons People Bounce from Your Blog and Never Return

11 Reasons People Bounce from Your Blog and Never Return

You know what? You work damn hard to get people to your blog.

Pushing yourself to unearth the best ideas, pouring your soul into your writing, and promoting your posts like your next breath depends on it.

So it’s a real kick in the teeth when visitors arrive — then bounce right away again.

In fact, it stings like hell. Because let’s face it, getting rejected always feels worse than just being ignored.

But that’s what a bounce means to a blogger — rejection. It means someone showed up, checked you out, and didn’t like what they found.

Whether you know how many readers are bouncing or not, the signs are obvious. Low traffic, poor engagement, sluggish list growth. These are all the symptoms of a bouncy blog.

Naturally, no blog will be a perfect match for everyone who might wander up to the front porch. But if most people who land on your blog can’t wait to leave again, you have a serious problem, friend.

And while you can’t make your blog bounce-proof, you can at least make it bounce resistant.

But only if you know why people bounce.

So here they are, the reasons people bounce from your blog and never return.
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