Writing a bio is hard.
You have to knock ’em dead with two or three dazzling sentences that show you’re a likable, credible, and accomplished expert.
When readers read your bio, they must believe you’re the answer to their prayers — the superhero they’ve been waiting for, that will swoop in and solve that big problem they’ve been dealing with.
But your bio makes you sound more like a superdweeb than a superhero, and every time you land a guest post, only a trickle of readers ends up on your site.
“What about my brilliant post?” you want to yell at your computer. “Wasn’t that enough?”
No, it wasn’t, and that’s the point.
By the time people get to your bio they’ve read your post to the end (high five for that!). You’ve earned their attention. But unless you can convince them you have more to offer them, they’re gone.
So you need to make every word count.
Luckily, I can show you a simple three-step process to do exactly that. But first, let’s look at some common bio blunders and how to avoid them.