A “Cheat Sheet” For Writing Blog Posts That Go Viral

Ever wish you could get the Cliff Notes for writing popular posts? You know, just go straight to what works, and forget everything else?

Well, here's your chance. Get Headline Hacks, absolutely free, along with weekly blog tips delivered directly to your inbox. Just type in your email address below.

About Jon Morrow

Posts by Jon Morrow:

5 Myths of Traffic Generation That Seriously Need to Die

5 Myths of Traffic Generation That Seriously Need to Die

Can I be straight up with you?

95% of the advice on the web about how to increase your website traffic is totally useless.

It’s outdated, overly simplified, or just plain wrong. Here’s how I know:

Over the last eight years, the sites I’ve built have received over 200 million page views. I’ve also worked with thousands of students in every imaginable niche, and I’ve seen firsthand what works and what doesn’t.

And lots of the advice out there… it just doesn’t work.

In particular, five myths really bother me. If you’re struggling to increase your traffic, chances are it’s because you’ve bought into one of these myths.

Let’s jump in…
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How to Make Money Blogging – Best Guide for 2016

How to Make Money Blogging – Best Guide for 2016

You know everyone thinks we’re fools, right?

To most of the world, blogging is a joke.

It isn’t a career. It isn’t a way to make money. It isn’t a tool for changing the world.

It’s a hobby, a diversion, a fad that’ll come and go. Sure, you can start a blog, but don’t count on it to make you any money. That’s just silly.

Try telling your family or friends or coworkers you want to quit your job and make money blogging. They’ll smile politely and ask, “Does anybody really make money from that?”

Yes, they want you to have dreams. Yes, they want you to chase them. Yes, they want you to succeed.

But they also want you to be “realistic.”

If you really want to improve your life, you should get an advanced degree, write a book, or even start your own business, not hang all your hopes and dreams on some stupid little blog. Nobody can make money blogging.

Can they?

Well, I’m hesitant to say this, but…
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Why Most “How to” Posts Suck (and How to Write Great Ones)

Why Most “How to” Posts Suck (and How to Write Great Ones)

Once upon a time, “how to” posts were a blogger’s bread-and-butter.

The idea was simple. People want to know how to do stuff, and if you teach them how, you’ll get lots of traffic.

And it was true… for a while.

This post from 2007 is a great example:

How to Cook Brown Rice

For years, it was the most popular post on Steve’s mega-popular blog. It continues to rank well in the search engines today.

But here’s an interesting question…

If Steve published that post in 2016, would it still be as popular and get as much traffic?

The answer is no. Absolutely not.

Here’s why:
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The Awesome Power of Seemingly Pointless Stories

The Awesome Power of Seemingly Pointless Stories

Some people tell you a story always needs to have a point, but I disagree.

Sometimes, you tell a story with no other purpose than bonding with your audience.

For instance, here’s a snippet from the newsletter of Gary Halbert, perhaps the greatest copywriter who ever lived:

A few days ago, after finishing my workout, I went to a small diner and ate three steak sandwiches.  After that, I was overcome with the desire to hurt somebody.  I mean bloody their nose, blacken their eyes and kick them in the balls.

You ever have that happen to you?  You ever became enraged for no reason whatsoever?  I decided it would be a good idea to pound on the young musclehead a few feet away from me in the diner.  Then, it hit me.  I suddenly realized that if I went after him, the bastard would probably fight back!

I hate that part.  When they fight back.  I’d truly kick a lot of ass if I could find a steady supply of people who wouldn’t fight back.

Oh well.  My mood instantly evaporated.  I gave the musclehead a friendly greeting, tipped the waitress and left the restaurant with no broken bones or bruises.

What was that all about?  I really don’t know.  I haven’t a clue why that sudden rage overcame me.  Plus, I don ‘t have a clue why I’m writing about it.

So, I’ll stop.  I’ll go off on another tangent.

Hilarious, right?

Now, here’s the shocker…
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Goodbye Boost Blog Traffic. Hello Smart Blogger

Goodbye Boost Blog Traffic. Hello Smart Blogger

Well, surprise, surprise, surprise… as my good ol’ buddy Gomer Pyle used to say. 🙂

After four wonderful years on BoostBlogTraffic.com, we’ve decided to rebrand as SmartBlogger.com.

Why?

In one word: evolution.

Back in 2012, I was one little voice in a sea of people blogging about blogging. To stand out, I picked a topic I knew I could talk about better than anybody else: traffic.

Turned out to be a smart move. Within just a couple months, more than 13,000 people jumped on the prelaunch list. Within nine months, we crossed $500,000 of revenue.

All from talking about traffic.

Gradually though, the space evolved, and so did we. We still talked about traffic, but we also dabbled in teaching about other aspects of building a popular blog, aspects like writing, email marketing, and monetization.

At some point, BoostBlogTraffic.com just wasn’t appropriate anymore. We needed a new brand, a new vision that encompassed everything we’d become.

And here it is.

Welcome to Smart Blogger. 🙂
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