How to Write a Bio that Convinces Readers You’re Their Personal Superhero

How to Write a Bio that Convinces Readers You’re Their Personal Superhero

Writing a bio is hard.

You have to knock ’em dead with two or three dazzling sentences that show you’re a likable, credible, and accomplished expert.

When readers read your bio, they must believe you’re the answer to their prayers — the superhero they’ve been waiting for, that will swoop in and solve that big problem they’ve been dealing with.

But your bio makes you sound more like a superdweeb than a superhero, and every time you land a guest post, only a trickle of readers ends up on your site.

“What about my brilliant post?” you want to yell at your computer. “Wasn’t that enough?”

No, it wasn’t, and that’s the point.

By the time people get to your bio they’ve read your post to the end (high five for that!). You’ve earned their attention. But unless you can convince them you have more to offer them, they’re gone.

So you need to make every word count.  

Luckily, I can show you a simple three-step process to do exactly that. But first, let’s look at some common bio blunders and how to avoid them.

The 6 Common Bio Blunders That Make You Look Like an Amateur (And What to Do Instead)

#1: Making It All About You


 
I’m Jill — a free-spirit with a passion for quilting, bird watching, Tai Chi, and calligraphy.”
 
Thanks for sharing, Jill. But do I really care? Nah.

It’s confusing, I know. “Bio” is short for biography, which suggests it should be all about you.  But the main purpose of your author bio is to show your audience how you can help them solve their problem with the skills you bring to the table.

So, it’s not about you, Jill. It’s about them.

What to Do Instead:

In this post, using almost the same amount of words, Ayodeji gives us just enough information about himself to tell us what he does and how he helps his audience.

Ayodeji is a writing coach who helps aspiring writers develop the confidence and habits they need to make an impact and income. Visit his page to get three free writing guides, plus a copy of his bestselling Amazon book.
 
It’s clear, precise, and focused on the outcome, not on Ayodeji. He uses phrases like “develop the confidence and habits,” and “make an impact and income,” which directly target the deep-rooted desires of aspiring writers.  He speaks their language.

Here’s another tip: It’s usually best to write your bio in the third person, as Ayodeji has. It’s more professional.

#2: Writing a Condensed Resume, or a Laundry List of Accomplishments


 
John Brown is a qualified personal trainer with a sports medicine degree from Fremont College, as well as professional certifications from the American College of Sports Medicine and the National Strength and Conditioning Association.
 
Your bio is not a dumping ground for your career path and qualifications. It’s a tiny elevator pitch that’s selling you as a credible solver of your reader’s problems.

So don’t list every degree you have or talk about your first job out of school. Readers don’t really care. They only care whether or not you have the solutions they are looking for.

What to Do Instead:

Your bio should only include details about yourself that directly relate to your audience’s problem.

Think about your career, education, and skills, and then carefully select the most pertinent facts that are going to impress the audience you are writing for. Like this:

Jessi Rita Hoffman is a book editor who helps authors get their books out of their heads and into print. A former publishing house editor-in-chief, she has edited books for Donald Trump and bestselling/award-winning authors. Visit her blog for writers here.
 
Jessi tells us the most important thing about herself (that she is a book editor), and what she can do for her audience (get their books into print), while establishing her credibility (“best-selling,” “editor-in-chief”).

Everything she mentions is designed to appeal to the audience she’s trying to reach.

#3: Sharing Irrelevant Details or Stuff You Think Your Audience Should Care About


 
Joe Brown is a content marketer with a passion for snowboarding. When he’s not at his computer, you can find him at his nearest half-pipe, or maybe on Twitter @joeb, where he likes to tweet about his pet python. Alternatively, try his email at joe@xyz.com, and he’ll probably shoot you back a list of his favorite origami folds.
 
This bio is from someone whose expertise is content marketing, although he hides it well.

Much like your degrees and career path, your audience doesn’t care about your hobbies, passions, and personal philosophies either, unless they directly impact the problem they’re trying to solve.

What to Do Instead:

As mentioned earlier, only share the details that your audience will find relevant.

If you’re mad keen on knitting and you’re writing for an arts and crafts blog, then go ahead and mention your passion. It’s relevant. But don’t tell them about your cat, unless Fluffy can knit too.

#4: Trying to Cram Too Much In


Okay, so you’ve managed to include only relevant details about yourself, so you’re safe. Right?

Not if you included too many of them.

Like this one from Jo. She’s had an impressive career, but her bio feels endless:

Jo Smith is a personal finance blogger with 20 years of experience in accounting, international banking, and financial planning. She started as a trainee bank teller in Little Rock, Arkansas, before completing her accounting degree and climbing the corporate ladder at Citibank. More recently, Jo decided to follow her dreams and leave the safety net of her six-figure salary to start her own coaching business. Jo is on a mission to help everyday families and couples stop dreaming and start living the life they’ve always wanted through sustainable wealth building, and planning for their future financial security.
 
This is way too much information.

Writing your own bio can be hard. Sometimes you’re too close to the subject matter to realize what’s important and what can be left out. But your bio isn’t the place to share your entire life story. You need to be picky.

What to Do Instead:

With some careful pruning, the real gems hidden away in Jo’s bio can be given center stage:

Jo Smith is a personal finance blogger and coach with 20 years of experience in the high-powered world of international banking and accountancy. Jo is on a mission to help everyday families build sustainable wealth, stop stressing about their financial security, and start living the life they’ve always wanted.
 
Go through your bio word by word and ask yourself, “Does this bit of information make any difference to my audience?”

If the answer is no, take it out, and limit your bio to two or three sentences.

#5: Being Overly Formal (a.k.a. Boring)


 
Joe Jones is an accomplished marketing consultant who specializes in the field of physician practices. He works with medical centers and practitioners to maximize their online real estate, garner new market segments, and engender business growth.
 
If you’re anything like me, you had to read this bio more than once to get a sense of what Joe does. It’s way too formal. Most people will just glaze over this.

What to Do Instead:

Instead of using stilted words and phrases like “maximize their online real estate” and “engender business growth” Joe missed a great opportunity to make himself stand out from the crowd by creating a point of interest.

Perhaps he could have started with something like:

“Joe Jones is an expert marketer who can take your medical practice from queasy to fighting fit…”
 
Do you see how that might grab a few more eyeballs, cut through the noise, and make an impact with his target audience of doctors?

#6. Being Vague (or Overly Woo-Woo)


 
Cecile is a life coach and devoted mom. She loves day breaks and giving things a go. She is passionate about her fellow humans and wants to be their inspiration for growth, as they find their way through the dark to their true self.
 
Hands up, whoever doesn’t have a clue what this person is talking about. What does she do? How does she help solve my problem? Why should I be interested in her?

You need to avoid ambiguous phrases like “inspiration for growth” and “find their way through the dark.” These phrases might have a nice ring to them, but they mean very little to your reader. They’re too open to interpretation.

What to Do Instead:

You don’t have time to beat around the bush in your bio. Get straight to the point. Like this:

Cecile is a qualified self-development coach who is passionate about helping professional women develop the skills and self-assurance they need to take control of their working lives. Download her free guide, How to Quit Your Dead-End Job Without Risking Your Income, and open the door to your dream career today.
 
In two sentences, Cecile tells me everything I need to know about what she does and how she can help me. No fluff, no messing about, and a juicy opt-in bribe to seal the deal.

Click on the image below to see a larger view:

Embed This Infographic On Your Site

The 3-Step Process to Writing a Click-Worthy Author Bio

So now you can see where you might’ve gone wrong in the past, and you’re dying to write a new version. But how do you ensure your next bio won’t commit the same blunders?

Easy. Just follow this simple three-step process to write a bio that your ideal readers can’t resist clicking.

Step #1: Introduce Yourself with a Bang


This is where you tell the audience who you are and what makes you different (while avoiding the common blunders we’ve just discussed). You need to spark their interest and curiosity and get them to say, “Tell me more.”

Let’s start with this example from a blogger in the personal development niche.

Sue Smith is a self-help writer and coach with a degree in psychology…
 
This tells me what Sue does, but it’s rather dull and same-y in a sea full of personal development blogs. There’s nothing here to set her apart or pique our interest.

Let’s give it a twist:

Self-help writer, Sue Smith, is part social scientist, part agony aunt, who…
 
That sounds a bit more interesting. Sue manages to appeal to her audience on different levels by sounding educated, professional, and personable at the same time. Describing herself as an “agony aunt” downplays the more clinical “social scientist.”

I’m curious to know more, and it certainly makes her distinctive.

But there’s another angle Sue could take:

Sue Smith is a certified psychologist who specializes in beating social anxiety.
 
Now, this one is more similar to the first example, but the difference is that it adds more credibility — “certified psychologist” sounds much more credible than “has a degree in,” which suggests she’s fresh out of college — but it also sets her apart more.

She has a specialty, which gives her ideas on the topic more weight than others. If you suffer from social anxiety, you’d want to listen to the expert on it, right?

Compare also:

Sue Smith’s books on beating social anxiety have won her international acclaim. She has been featured as an expert on Psychology Today, The Oprah Winfrey Show, and Good Morning America.
 
This version goes even further in establishing Sue’s credibility. Not only has she published multiple books on the topic of social anxiety, but she’s even been featured on some well-known media channels, adding social proof to her expertise.

We’ve talked before about not delivering a laundry list of accomplishments, but if you have specific accomplishments that make you stand out, those are worth including.

Here’s an excellent bio example that both offers a point of interest and adds credibility:

Jessica’s outside-the-box approach to business plan writing has helped her clients collectively raise almost $50 million in financing to start and grow new businesses. Sign up for her 5-part business plan training series for FREE here so you can get your business plan done and get your money sooner.
 
Jessica doesn’t just say she’ll help you write a business plan, she mentions she has an “outside-the-box approach,” which immediately makes you curious what that approach is. Then she steps it up even more by mentioning her approach has collectively raised $50 million in financing. That’s nothing to sneeze at and creates instant credibility.

It’s an excellent bio that will absolutely pique her audience’s interest.

Step #2:  Call Out Your Audience and Say How You Help Them


Remember, this isn’t about you, it’s about what you can do for your audience. So you need to define who they are and what problem of theirs (their key fear or desire) you can solve.

You should aim for both a logical and emotional connection.  It’s tough, but do-able.

Let’s take Kim, a blogger in the parenting niche:

Kim’s passion in writing is to inspire other parents to not just “hang in there” or “make it through” but to thrive. She does this through blogging at kimbiasottotoday.wordpress.com and speaking.
 
By using language most parents will relate to and zeroing in on their fears, Kim makes a strong emotional connection. At the same time, there’s no mistaking the practical (logical) solution Kim offers.

Note: Of course, Kim’s bio would be even further improved if she linked to an incentive rather than her homepage. More on that in the next step!

Here’s another example:

Jessica Blanchard, registered dietitian and Ayurvedic practitioner, helps busy people re-energize with super simple food, yoga, and wellness strategies that work. Grab your free 7-Day Plan and learn to eat, move, and live better in ten minutes a day.
 
Jessica clarifies immediately who she helps (busy people) and how she helps them (by re-energizing them through food, yoga, and wellness strategies).

You must be absolutely clear about this. If readers can’t identify themselves in your bio and see you have the solution they’re looking for, they will move on.

Step 3:  Offer an Irresistible Reason to Click


You’ve told your audience who you are, what you do, and how you can help them. You’ve impressed them with your credentials and sparked their curiosity.

They’re ready to move to second base, but they need that last push. An irresistible reason to click through to your site and sign up. You need to offer an incentive.

Take a look at this bio:

Henneke Duistermaat is an irreverent copywriter and business writing coach. She’s on a mission to stamp out gobbledygook and to make boring business blogs sparkle. Get her free 16-Part Snackable Writing Course For Busy People and learn how to enchant your readers and win more business.
 
Boom! In 46 carefully curated words, Henneke tells us who she is, what she does, how she can help, and then gives us a gold-plated reason for parting with our email address.

Her free report is 16 parts, but it’s “snackable,” which makes it sound very easy to digest. And it’s for “busy people”, which shows that Henneke understands her audience. She promises results and cleverly relates this back to her own blog, Enchanting Marketing.

Unfortunately, we can’t all steal Henneke’s bio, but we can use it as a fine example of how to write our own.

Ready to Write Your Best Bio Ever?

This three-step process is simple, but it’s not easy, so give your bio the time it requires. You should brainstorm several options for each of the steps.

Bios are hard to craft, but they are also one of the most effective pieces of marketing you can create when you get it right.

Write your best bio ever and your audience will be intrigued. They’ll want to know more and they won’t be able to resist your free offer.

They’ll see you as a credible, personable problem-solver. Their problem-solver.

And they’ll click through to your site, ready and willing to hand over their email address to their new blogging superhero.

You.

About the Author: Mel Wicks is a seasoned copywriter and marketing strategist who helps bloggers and entrepreneurs put the “OMG! Where do I sign up?” into everything they write. Download her exclusive Fill-in-the-Gaps Cheat Sheet for an Instant Click-Worthy Author Bio.
 

66 Comments

  1. David Farkas
    Nov 30, 2017 @ 10:19:23

    Excellent tips, Mel and especially like the advice about not trying to cram in too much! It irks me when a bio had a laundry list of accomplishments and looks like their resume 🙂

    Reply

    • Mel Wicks
      Nov 30, 2017 @ 14:40:18

      Thanks, David. Yes, keeping it simple is a much better approach
      Cheers, Mel

      Reply

  2. Saibu Baba
    Nov 30, 2017 @ 11:34:17

    Need to revisit my bio.
    thanks for the great piece there.

    Reply

  3. Nicholas Muema
    Nov 30, 2017 @ 11:44:06

    Wow, what a brilliant post!
    Thanks Mel for showing us how to transform bland author bios into epic ones.
    And FYI, yours is killing it.
    I’m in the ‘OMG, where do I sign up’ moment and I’m definitely getting myself the cheat sheet.

    Reply

    • Mel Wicks
      Nov 30, 2017 @ 14:41:35

      Thanks, Nicholas. I hope the cheat sheet helps you write a killer bio
      Cheers, Mel

      Reply

  4. Deborah Regen
    Nov 30, 2017 @ 11:48:31

    Love this post and topic. If I could earn $1 for every blogger bio I come across that is either boring/stilled language, a shortened resume, or too “woo-woo” as you call it, I would have a nice 2nd income! OK, maybe exaggerating just a touch, but you get the point. Many bloggers and freelance writers don’t even realize their bios could be improved so much.

    Reply

    • Mel Wicks
      Nov 30, 2017 @ 14:42:48

      You’re so right, Deborah. And I’ve read a LOT of bios recently.
      Cheers, Mel

      Reply

  5. Lori J. Highby
    Nov 30, 2017 @ 11:51:20

    Fantastic post! I’ve been struggling with this very thing so the timing is just right. Too many things that I want to add to my bio, but it should really be crafted to the target audience. Thanks for posting.

    Reply

    • Mel Wicks
      Nov 30, 2017 @ 14:43:19

      You’re welcome. Glad to help
      Cheers, Mel

      Reply

  6. Gin
    Nov 30, 2017 @ 12:16:24

    Awesome post! I agree with a few others here. Seems that bio is always a work in progress, and, a struggle to keep it to a few words.

    Reply

  7. Yvonne Reese
    Nov 30, 2017 @ 12:30:27

    Working on the About page for my husband’s website. Crafting a concise, engaging, relevant bio first is a great exercise to help write this page. How else can we write this ridiculously difficult page if we haven’t boiled down what he does into a few simple sentences that resonate with our ideal reader?

    Reply

    • Mel Wicks
      Nov 30, 2017 @ 14:45:57

      Hi Yvonne, that’s a really good point. Your bio needs to be your elevator pitch, and the starting point for your About page (and you’re so right – they are ridiculously difficult pages to write!)
      Cheers, Mel

      Reply

  8. Leanne Regalla
    Nov 30, 2017 @ 12:44:55

    Nice post, Mel! Congrats! I’ll definitely be sending folks to this one for a long time to come. 🙂

    Reply

    • Mel Wicks
      Nov 30, 2017 @ 14:46:36

      Thanks, Leanne. Much appreciated
      Cheers, Mel

      Reply

  9. Linda A Marshall
    Nov 30, 2017 @ 13:11:44

    Thank you for this great article. So glad to have found you. I will be revisiting my bio.

    Reply

    • Mel Wicks
      Nov 30, 2017 @ 17:19:48

      Thanks, Linda. Don’t forget to download your free cheat sheet.
      Cheers, Mel

      Reply

  10. Hugo
    Nov 30, 2017 @ 13:44:30

    And everybody’s bio will look alike…
    It’s surely me, but I was not particularly moved by the examples shared in this post.
    Just my 2 cents

    Reply

    • Mel Wicks
      Nov 30, 2017 @ 17:27:54

      Your 2 cents are welcomed, David. But I don’t think you’re right. I did a lot of research for this post – trust me, a lot – and I struggled to find posts that didn’t make several if not all of the common blunders. So, there are already lots of bios out there that are similar, but for all the wrong reasons. What I wanted to do was help people write a bio that would get people to click through to their site. So if including a valid reason why people should click through, and then giving them the motivation to do so, means we’re going to end up with a lot of similar bios, then bring it on. At least they’ll be more interesting to read than most that are out there now. Thanks for your comment.
      Cheers, Mel

      Reply

  11. David Nagy
    Nov 30, 2017 @ 14:08:12

    Thank you for this great post.

    Reply

  12. Henneke
    Nov 30, 2017 @ 16:02:50

    Great post, Mel!

    I was laughing out loud at the examples of bad bios, and then wasn’t sure whether I should rather cry, because it’s true. You do come across pretty bad bios, and it’s such a pity to waste that opportunity to promote ourselves. I hope everyone with a bad bio will read your post.

    And thank you very much for your kind words on my bio!

    Reply

    • Mel Wicks
      Nov 30, 2017 @ 17:29:31

      Thank you for the inspiration, Henneke. I wish I could simply steal your bio, but unfortunately – as ever – you got there first!
      Cheers, Mel

      Reply

  13. Jennifer
    Nov 30, 2017 @ 17:09:34

    Thanks for this very timely post, and the cheat sheet. Will come in handy as my team gets ready to launch promotion and presentations on our non-profit.

    Reply

    • Mel Wicks
      Nov 30, 2017 @ 17:31:12

      I’m really pleased to have helped, Jennifer. I do a lot of work for non-profit clients and I have huge admiration for anyone working in this field.
      Cheers, Mel

      Reply

  14. Jennifer
    Nov 30, 2017 @ 18:22:58

    Thanks Mel! This bio would go on the intro page or sidebar of a blog? I wonder about the 3rd person language. Blogs tend to be less formal than a traditional website but mine is a blend. I’m an artist, so definitely casual. I have a landing page and about page but have not done a sidebar bio yet. It’s new so still tweaking and all the technology challenges have me out of my right-brain happy zone 🙂 I’d feel strange not speaking directly to my audience. A lot to think about…Thanks again!!

    Reply

  15. Mel Wicks
    Nov 30, 2017 @ 18:30:37

    If it’s going on your own site, I would write it in the first person. You’re not trying to convince them to visit your site if they’re already there, so you can afford to be more conversational, but you should still try to keep it brief, especially in a sidebar. Good luck with it.
    Cheers, Mel

    Reply

  16. Ryan Biddulph
    Nov 30, 2017 @ 20:09:48

    For me Mel it is just telling folks about my life.

    I shut comments off a while back but was getting a heavy volume of comments, folks saying how much they loved my About Me page, because it helped them learn more about me, my life, my story, and this Bio page – Wikipedia style – helped them know, like and trust me because….it was About Me.

    Before people trust the advice, they check the source of the advice. The source, being me. And when they check me out they want to know who I am, my life experience, my wins, my losses and of course, how I can help them.

    I have read some bios and wondered: who the hell are these folks? LOL! Are they really that selfless, where it is all about the reader? Of course not. If this were the case, none of these people would worry about blogging traffic and profits, as they virtually all do. (I do a little, but I haven’t checked my metrics in years.) Perhaps they are as altruistic as the Dali Lama LOL? Just having some fun here, but really, I understand folk want to help me, but I gotta know them, and what they are about, to attach a human story with their service, to make them human, and more credible.

    That’s just me though. I care more about folks telling their story and standing out from the crowd versus them devoting most of their about me page, to me, the reader. I am all about the love, and taking an interest in others, versus serving my only needs. Hell no, not a full altruist, but in the same regard I love a good story. Thank goodness my readers do too.

    But you definitely want to add some of those good old benefits to sweeten the pot for your readers. Gives ’em something to ponder, so they can stick around after learning more about what makes you tick and what’s in it for them.

    Thanks for the rocking share Mel 🙂

    Ryan

    Reply

  17. Mel Wicks
    Nov 30, 2017 @ 20:56:24

    Thanks for sharing, Ryan. I couldn’t agree more re your About page. My favourite are when the character of the person (or brand), screams off the page and compels you to like them, or empathize with them, or do whatever they are trying to achieve, which usually takes honesty and guts, not fake altruism. But it’s very hard to pack all of that into a couple of sentences in a bio at the end of a guest post! The best you can hope from that little guy is to get people to click back to your site. Always good to hear your thoughts.
    Cheers, Mel

    Reply

  18. Ellen
    Nov 30, 2017 @ 22:03:00

    Great pointers delivered at the precise time I need them! One of my weekend goals is to write a guest post for a fellow blogger. Now, thanks to you, it’ll include a decent bio.

    Reply

    • Mel Wicks
      Dec 01, 2017 @ 19:27:43

      Glad to have been of assistance. I hope your guest post goes well.
      Cheers, Mel

      Reply

  19. Freddy G. Cabrera
    Dec 01, 2017 @ 02:01:17

    Hey Mel!

    Very helpful blog post on bio creation!

    One important thing is to really be yourself through your words and show your genuine intention to help the people in your niche market.

    Having a sense of humor goes a very long way, as well. As you’ve mentioned you don’t want to be boring.

    Thanks for sharing!

    Cheers! 😀

    Reply

    • Mel Wicks
      Dec 01, 2017 @ 19:29:10

      Hi Freddy, yes all of those pointers are good to include. That’s why it’s so hard to write a really great 2 or 3 sentence bio.
      Cheers, Mel

      Reply

  20. Ahmad Imran
    Dec 01, 2017 @ 05:53:44

    Mel, an eye opener article, thanks for sharing. Need to revisit my bio now…. Cheers, Ahmad

    Reply

  21. James
    Dec 01, 2017 @ 11:23:19

    I tried to write my own bio, but I found it pretty funny 😀

    Reply

    • Mel Wicks
      Dec 01, 2017 @ 19:30:43

      Maybe you’re just a funny guy, James
      Cheers, Mel

      Reply

  22. Mel Wicks
    Dec 01, 2017 @ 19:29:45

    Thanks, Ahmad
    Mel

    Reply

  23. Azani
    Dec 01, 2017 @ 20:48:28

    Thanks Mel! I definitely see areas where I can improve. Would you give the same advice for an about me page? Do you think it’s okay to be a bit lengthier for an about me page? Thanks for your wisdom!

    Reply

    • Mel Wicks
      Dec 02, 2017 @ 02:47:51

      Hi Azani, the bios I talked about in this post are the ones you would have on external sites, at the end of a guest post for example. So the main purpose of these bios is to get people curious and interested enough to click back to your site, where they can read more about you. Your About page serves a slightly different purpose, but I still think you need to avoid some of the common blunders listed in my post. Never be boring, or try to cram too much in, for example. But, hell yes, go for more than 2 or 3 sentence on your About page! Good luck with it.
      Cheers, Mel

      Reply

  24. Jitendra
    Dec 02, 2017 @ 07:49:49

    Hi Mel,
    Really….can’t get such a unique article in any website…I have never given so much importance to ‘Bio’ but after going through this article…i would really keep a ‘Bio’ which really makes a difference to my readers….I am sure that taking care of each and every page of our blog or website, will surely help in increasing the performance of website in search engine..!

    Thanks for sharing!

    Jitendra

    Reply

  25. DNN
    Dec 02, 2017 @ 17:57:08

    The good news is, even if you mess up in writing a jacked up bio, you still end up getting search engine traffic and affiliate sales. Am IIIIIII riiiiiiiiiiiiiiiiiiiiiiiiiight? 🙂

    Reply

    • Mel Wicks
      Dec 02, 2017 @ 19:56:29

      Hmmm, not sure how you reach that conclusion. Affiliate sales only happen if a link in your bio takes people to another site (not your own) where they buy something. A writer’s bio – on a guest post, for example – usually links back to their own site. No search engine traffic, just a direct, click-worthy link – unless, of course you write a jacked-up bio, in which case you get zilch.
      Cheers, Mel

      Reply

  26. Andy
    Dec 02, 2017 @ 23:37:44

    Thanks for always responding to peoples’ comments. Oh, and writing great posts!

    Reply

  27. Jan Orsula
    Dec 03, 2017 @ 09:09:28

    Hello Mel,

    writing a bio is a pain in the ass, at least for me. I know it’s extremely important, especially for guest posting. But I never spent a time to research some cool formulas for writing an effective one…

    Then I’ve seen the headline of your article in my email inbox and I knew it’s time to put something together. Especially now, because I’m speaking at Digital Marketing conference on Friday and I have to provide a bio for my session. You provided a lot of amazing and actionable ideas!

    I’ve created the first draft…

    ‘Jan is a qualified online marketing blogger and Social media coach. He’s on a mission to help aspiring entrepreneurs to stand out from competition, grow a laster-targeted email list and to make boring social media channels sparkle.’

    What do you think? Great article!

    Reply

    • Mel Wicks
      Dec 05, 2017 @ 00:33:24

      Hi Jan, I think it’s well o the way to being a great bio! Good luck on Friday. I hope you make lots of great contacts.
      Cheers, Mel

      Reply

  28. Dan
    Dec 03, 2017 @ 10:25:40

    Hi Mel,

    Thanks for this informative post. It was an easy read, Thanks for sharing. it is written in so easy language and it really helpful for me.

    Thanks for this wonderful post, I will pass it:)

    Reply

    • Mel Wicks
      Dec 05, 2017 @ 00:34:07

      Thanks, Dan. All shares are appreciated.
      Cheers, Mel

      Reply

  29. Raj
    Dec 04, 2017 @ 22:45:52

    I like to write a blog without the bio. Is this really bad idea? Thanks.

    Reply

    • Mel Wicks
      Dec 05, 2017 @ 00:42:08

      Hi Raj, if you’re posting on your own website, then you probably don’t need a bio, but it wouldn’t hurt to link your name, or byline if you use one, to your About page. In fact, I think that’s something I’m going to do from now on, so thanks for that! My post here relates more to bios that appear on external sites. If the host of the external site (Smart Blogger, for instance) is giving you the opportunity to promote yourself and a valuable link back to your own site, why would you not make the most of it? I hope that helps to answer your question.
      Cheers, Mel

      Reply

      • Raj
        Dec 06, 2017 @ 12:50:04

        Yep, you are right. Thanks lot for replay.

  30. Jon
    Dec 05, 2017 @ 07:36:44

    I will correct myself from now. I’ve done it wrong in so many opportunities I had to guest post.

    Thank you, Mel, for sharing.

    Reply

  31. Ardelle Holden
    Dec 05, 2017 @ 17:33:05

    My website is under construction, hence the research.
    This article does not address my problem. This is my first novel. It is fiction – a romantic mystery.
    The only way I can ‘help’ my reader is by whisking them away into their imagination for a day or two, and by entertaining them with blogs on topics that are interesting, and that contain other writing that may eventually be compiled into another book.
    Perhaps you have another blog aimed at fiction writers or new authors?
    Thanks for this though. It was very interesting.

    Reply

    • Mel Wicks
      Dec 06, 2017 @ 18:18:41

      Hi Ardelle, thanks for raising this interesting point. The post I wrote was certainly directed at bloggers rather than fiction writers, but I don’t think the two are entirely exclusive. For example, I think most of the 6 common blunders would still apply. As a fiction writer, I wouldn’t include details about myself that were irrelevant to my writing, I wouldn’t try to cram too much in, or use it as a laundry list of achievements (unless they were relevant literary achievements). But I would certainly be attempting to spark their interest and curiosity about myself as a writer, especially if my bio was on an external site and I wanted to entice readers back to my own and have them sign up for my blog. I hope that helps.
      Cheers, Mel

      Reply

  32. Sushil Kumar
    Dec 07, 2017 @ 22:46:11

    Thanks my dear for sharing this post

    Reply

  33. DNN
    Dec 08, 2017 @ 20:11:35

    Don’t forget that the bio is also good for SEO.

    Reply

  34. Bottom Stack
    Dec 09, 2017 @ 05:40:22

    Writing a blog post that gets a real audience attention is a challenge, finding a mouth-watering topic is a real plus in writing a blog post. So I ‘ll give a +1 to the point choosing a good topic.

    Reply

    • DNN
      Dec 10, 2017 @ 08:10:26

      Side hustle blogging is the business solution to generating stable income, being your own boss & effectively saving for retirement.

      Reply

  35. Ardelle Holden
    Dec 10, 2017 @ 11:49:14

    How so? How does a blog affect a SEO?

    Reply

  36. Al Ain
    Dec 12, 2017 @ 00:19:44

    very nice article, really writing a bio is not easy but I think it depends a lot on the person himself how he descrip himself in the best way to show all his good things

    I like the picture also, thanks

    Reply

  37. Astrorushi
    Dec 12, 2017 @ 02:32:22

    Nice blog. Thanks for shearing this.

    Reply

  38. shakthi
    Dec 12, 2017 @ 04:40:33

    great blog. very great full to see this blog keep sharing the useful information

    Reply

  39. durgamathaastrologers
    Dec 12, 2017 @ 04:44:45

    This post is very nice. It is very easy to understand to every one. Thanks for sharing about this.

    Reply

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