Content Marketing

7 Ways You Can Repurpose Your Old Blog Posts to Get More Traffic

7 Ways You Can Repurpose Your Old Blog Posts to Get More Traffic

Note from Glen: I’m delighted to introduce Smart Blogger’s new Associate Editor, Robert van Tongeren. Robert’s been behind the scenes for a couple of years now, most recently as the lead instructor and editor for our Guest Blogging program. But this month he’s taking over editorial responsibilities on the blog – congratulations Robert! I’ll be focusing on running the business, freeing Jon up for more writing and of course plotting our path to world domination. 😉


As a blogger, you’re in the business of sharing ideas.

You have to consistently come up with new ideas and turn those ideas into blog posts that dazzle your readers. And you want to keep those readers happy and engaged, so you work your butt off to publish new posts on a regular basis.

But if you’ve been blogging for a while, you should have a treasure trove of ideas buried deep in your archives. The longer you’ve been blogging, the deeper your archives go, and the more gems are buried there.

Most bloggers are so focused on delivering new ideas that they neglect to help their readers discover the old ones, and many of those oldies are still relevant today. Many of them just haven’t been discovered by your newer followers yet.

So why not dust them off, and put them front and center again? Why not repurpose those old gems for a brand-new audience?

Below, you’ll find some ways to do just that.
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The Epic Content Cycle: 10 Steps to 10X Content [Infographic]

The Epic Content Cycle: 10 Steps to 10X Content [Infographic]

It’s the holy grail of the blogosphere — highly sought after but rarely achieved.

We’re talking, of course, about “epic” content.

Creating it, though, feels like an impossible mission for many bloggers — beyond the reach of all but the most elite writers.

But in reality, you don’t need epic skills to create truly remarkable content, just a reliable process. One you can follow time and time again to create posts that cut through the noise and rescue your readers from pain and frustration.

The following exclusive infographic is your ultimate visual guide to the epic content cycle. It’s a proven blueprint for creating content that’s ten times better than the competition.

So here they are, the 10 steps you must follow to “10X” your next post:
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Warning: Are You Suffocating Your Blog by Needlessly Neglecting Newbies?

Warning: Are You Suffocating Your Blog by Needlessly Neglecting Newbies?

Editor’s note: You’ll certainly have heard the following advice, commonly given to bloggers — “write for your ideal reader.” But the truth is, your most valuable readers won’t have identical needs. And if you ignore one important group, your blog growth could stall. Pamela Wilson’s new book is not just a must-read for content marketers; it’s invaluable for bloggers too. In this extract, taken from “Chapter 4: Matching Your Content to Your Customer’s Journey”, she explains how to pitch your content at different experience levels to attract a healthy mix of readers and avoid depriving your blog of the “oxygen” it needs to grow — new fans.

Prospects and customers go through a process of getting to know your business until they feel comfortable opening their wallets and doing business with you.

It’s called a “customer journey.” Although many have tried to map it out and identify key steps along the way, the reality is that the journey taken will look a little different for each person.

Customer journeys are as different as the people who take them.

Content marketing is designed to facilitate this journey — no matter what it looks like — by offering up the right information every step of the way.

I want to share a way of thinking about the customer journey that the Copyblogger editorial team has developed as we work together to produce the Copyblogger blog. We took a step back and looked at how we could best serve our entire audience: the ones who were just finding Copyblogger and the ones who’d been reading for years.

We developed a technique for classifying the content we create, and it has been enormously helpful in guiding our topic choices and developing an editorial calendar that meets the needs of the people who come to our site.

This classification system will ensure that you deliver the content your prospects need to understand your topic, develop trust in your business, and feel comfortable entering into a business relationship.

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For All the Entrepreneurs Confused about How Content Marketing Actually Works

For All the Entrepreneurs Confused about How Content Marketing Actually Works

Let’s start with a simple question…

How, exactly, does content marketing make money?

Because that’s the end goal, right?

You’re not hunched over your keyboard, racking your brain for attention-grabbing ideas because you enjoy it. You expect to get clients, sales, or some other tangible result for your business. Maybe not today, maybe not tomorrow, but sometime in the future, all that work you’re putting into creating and publishing content had better pay off.

Except… what if it won’t?

What if your entire understanding of the way content marketing works is wrong?

What if all the time you’ve invested into creating content was, in fact, a senseless waste of time, never possessing even the slightest chance of turning a profit?

It would be a tragedy, and yet I believe that’s precisely what’s happening. Not just to you, but to millions of entrepreneurs around the globe.

Is it because content marketing is just a fad? Or worse, an elaborate hoax?

No. On the contrary, I believe the hype is totally justified. If you execute the right content marketing strategy in the right market, the results are breathtaking.

But that rarely happens. There are lots of reasons why, and I might eventually write a short book explaining them all, but by far the biggest reason why most entrepreneurs get crappy results is they completely misunderstand what content marketing is about.

Here’s what I mean…
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How to Accelerate Your Blog’s Growth with a Simple Content Strategy

How to Accelerate Your Blog’s Growth with a Simple Content Strategy

Be honest for a moment…

When publication day rolls around, do you have a post ready? Or do you frantically scramble at the last minute to figure out what you’re going to write?

When you’re writing guest posts for other blogs, are your topics carefully coordinated and strategic, or scattered and inconsistent?

And what about your efforts to fuel the growth of your blog?

Have you tried several different tactics, such as webinars, Periscoping, and Facebook ads only to see lackluster results?

If so, your blog is suffering from randomness.

Fortunately, there is a cure.
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