Look, I get it…

You hate the sound of your own voice. You’re unfamiliar with the tech. And you feel much more comfortable typing than you do talking into a mic.

So you may feel hesitant to start your own podcast. Maybe you even feel intimidated by the prospect.

But you should do it anyway.

Because podcasting can pay major dividends for you, your blog, and your business.

Podcasting has been on a steady increase over the years both in the quantity of shows produced and in the volume of listeners.

It reaches people across genres, languages, and economic status, and if you strategically bake podcasting into your content plan, you can reap its many dividends.

Here are seven ways podcasting can help you boost your blog and business.
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Can I ask you a question?

What do you do after you hit the “Publish” button?

If your blog isn’t getting any traction, you probably aren’t doing the right things.

Let’s be real. You can’t just post to social media a few times and move on to the next post. That’s not going to cut it.

You can’t spend all your time writing new posts and then neglect those posts once they’re published.

In fact, you should spend only 20% of your time writing, and 80% getting people to read what you wrote.

But how, you ask?

This post will tell you 10 things you need to do after publishing your post.

It contains an after-publish task list you can use to take your blog from barren wasteland to popular tourist attraction. Follow these recommendations, and you’ll stand to 10X your results from every blog post you publish!

Ready?

Great, then let’s start.
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Let’s start with a simple question…

How, exactly, does content marketing make money?

Because that’s the end goal, right?

You’re not hunched over your keyboard, racking your brain for attention-grabbing ideas because you enjoy it. You expect to get clients, sales, or some other tangible result for your business. Maybe not today, maybe not tomorrow, but sometime in the future, all that work you’re putting into creating and publishing content had better pay off.

Except… what if it won’t?

What if your entire understanding of the way content marketing works is wrong?

What if all the time you’ve invested into creating content was, in fact, a senseless waste of time, never possessing even the slightest chance of turning a profit?

It would be a tragedy, and yet I believe that’s precisely what’s happening. Not just to you, but to millions of entrepreneurs around the globe.

Is it because content marketing is just a fad? Or worse, an elaborate hoax?

No. On the contrary, I believe the hype is totally justified. If you execute the right content marketing strategy in the right market, the results are breathtaking.

But that rarely happens. There are lots of reasons why, and I might eventually write a short book explaining them all, but by far the biggest reason why most entrepreneurs get crappy results is they completely misunderstand what content marketing is about.

Here’s what I mean…
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Be honest for a moment…

When publication day rolls around, do you have a post ready? Or do you frantically scramble at the last minute to figure out what you’re going to write?

When you’re writing guest posts for other blogs, are your topics carefully coordinated and strategic, or scattered and inconsistent?

And what about your efforts to fuel the growth of your blog?

Have you tried several different tactics, such as webinars, Periscoping, and Facebook ads only to see lackluster results?

If so, your blog is suffering from randomness.

Fortunately, there is a cure.
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Every week, you spend hours creating powerful and original content.

After all, great content is the secret to blogging success, right?

But you’re starting to wonder if the results really justify your time and effort.

You get worryingly little traffic, few social shares and only a trickle of email subscribers.

And it’s frustrating as hell.

As a blogger, one of your biggest priorities is driving traffic and subscribers to your blog, but so far, you’ve failed to find a strategy that really delivers.

You’ve tried buying Facebook Ads, “dominating” Twitter, creating visual content and pitching guest post ideas to high-traffic blogs.

Unfortunately, in this saturated online space, it has become tough to stand out amongst the sea of blogs and drive traffic to your own.

So what’s the answer?
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