Blog comments are a relic from a bygone era.

That’s the word on the street, isn’t it?

In its heyday, a blog comment was powerful. Write good comments and they could land you on the radar of a popular blogger — the kind of super-connected influencer who could accelerate your success.

But that was then, right?

Today, readers have turned to Facebook and Instagram for their commenting fix. Spammers have taken over. And, as a result, some blog owners have done what would’ve once been unthinkable: turned off their comments.

So, game over. Blog comments are dead. Stick a fork in them.

Right?

Not so fast.

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“Create evergreen content that will always be relevant,” the experts say.

And so you do.

You think of an idea and spend days writing, tweaking, and perfecting every ageless, enduring syllable.

You’re certain you have a winning post on your hands — the kind of evergreen content that can stand the test of time and be spoken of with reverence years later by adoring fans who name their firstborn after you.

But inevitably, after its initial wave of popularity subsides, your masterpiece disappears into the background as newer and newer posts pop up.

Instead of standing the test of time, your timeless content is forgotten.

And the only adoring fan willing to name their firstborn after you is your spouse.

So, what the heck’s happening?

Are the experts wrong? Is evergreen content overrated?

Well, here’s the thing…
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Power words are like a “cheat code” for giving your writing an emotional punch. Sprinkle in a few, and you can instantly transform your writing from dull and boring to sizzling with personality.

And the best part:

You can use them anywhere.

If you’re writing an article or essay, you can use power words to hook readers. If you’re creating a marketing piece, you can use power words to increase conversions. Even in your personal life, using power words can make you seem strong or powerful.

It’s strange that a certain type of word can have such a profound effect, but they do, and here’s why:

Emotion.
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Ever dreamed of lying on the beach while earning tons of passive income?

I did.

I wanted to build my own business that generated thousands of dollars while I slept, partied, and traveled around the world.

So, in 2015, my friends and I created a niche website to teach beginners how to breakdance.

Sadly, we never made enough money to quit our jobs and move to paradise.

But here’s the thing…

Though we weren’t successful, the experience taught me a lot about how to build a niche website, market it, and monetize it. And combined with the knowledge I’ve gained working at Ahrefs, I now know the keys to success.

In this post, I’m going to show you what I’ve learned:

What I did right, what I did wrong, and what I would do differently if I created a new niche site today. More