Wouldn’t you love to smash your content out of the ring every time?

To always land that knockout blow, just like your blogging idols?

Imagine having the same audience of cheering fans, clamoring to read your next post (or to buy your next book).

Yep. That’s the dream, alright.

But let’s face reality. When you sit down to write new content, it never quite measures up to the greats. (How do they make it look so easy?)

You’d love to write like the heavyweight blogging champions you admire, but right now you feel more like the puny guy at the punching bag. You may as well grab another soda and flop in front of the TV.   

But don’t throw in the towel just yet.

You may not write like those blogging champions now, but that doesn’t mean you never will. If you exercise your writing muscles, you too can become one of the greats.
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Writing a bio is hard.

You have to knock ’em dead with two or three dazzling sentences that show you’re a likable, credible, and accomplished expert.

When readers read your bio, they must believe you’re the answer to their prayers — the superhero they’ve been waiting for, that will swoop in and solve that big problem they’ve been dealing with.

But your bio makes you sound more like a superdweeb than a superhero, and every time you land a guest post, only a trickle of readers ends up on your site.

“What about my brilliant post?” you want to yell at your computer. “Wasn’t that enough?”

No, it wasn’t, and that’s the point.

By the time people get to your bio they’ve read your post to the end (high five for that!). You’ve earned their attention. But unless you can convince them you have more to offer them, they’re gone.

So you need to make every word count.  

Luckily, I can show you a simple three-step process to do exactly that. But first, let’s look at some common bio blunders and how to avoid them.
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Let me guess…

Every success in your writing career has been a fluke.

When people praise your work, they don’t know what they’re talking about.

You’ll never measure up. You’re not a real writer. And any day now, everyone will see you for the fraud that you are.

That’s how you feel, anyway.

You read other blogs and feel crushed at how little you know and how little you have to offer. You wonder why you even bother with your own blog when so many great writers do it way better than you ever could.

Well, here’s a secret …

Those writers you admire probably feel the exact same way.

Even famous writers like Neil Gaiman, Tina Fey, and Seth Godin are on record that they still feel like frauds — like they don’t deserve their success and they’re getting away with something.

We all do.
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