Why All Bloggers Should Offer Coaching (Yes, Even You)

Why All Bloggers Should Offer Coaching (Yes, Even You)

You started your blog because you want people to read it.

You want your blog to connect with people. You want your content to reach a wide audience. You want to build a base of fans that gobble up your every word.

And yes, at some point, you also want to make money from your blog.  

Because let’s face it … as much as you love to write, you didn’t start your blog as a journaling project. (If you did, this article isn’t for you.)

But here’s the thing … if you want your writing to connect with people, you need to connect with them first.

And the best way to connect with anyone is to talk to them — as in, one-on-one.

That’s why every blogger should offer coaching.

Yes, even you. Even if you don’t think you can.

“But… My Niche Really Isn’t Coaching-Compatible…”

You sure about that?

Okay, I won’t lie — some niches do lend themselves to coaching more than others. Everyone’s heard of business coaches, dating coaches, and fitness coaches. And if you blog on those topics, coaching people will feel like a natural step.

On the other hand, nobody’s ever heard of a web design coach, an anxiety coach, or a travel coach. Those niches aren’t quite as compatible with coaching as the previous ones.

But that doesn’t mean you can’t offer a coaching-like service.

You don’t have to label it “coaching” if it doesn’t feel natural, but you can offer something that gets you one-on-one time with your audience.

For example:

  • If you blog about web design, you could offer website reviews and feedback sessions.
  • If you blog about anxiety, you could offer guided meditations or in-person teaching of techniques to calm down.
  • If you blog about travel, you could offer sessions where they tell you their dream trip, and you help them create the ultimate money-saving itinerary.

So let’s be clear: You don’t have to be a coach in the traditional sense of the word. The important thing is that you get to talk to (and help!) your audience in a one-on-one setting.

You do not have to be a coach in the traditional sense of the word.

“But… But… I’m Not Ready to Be a Coach!”

Let’s be real. Your first coaching sessions will always feel scary, and you’re not going to feel ready the first few times you do it.

But you shouldn’t wait to start coaching until you feel ready, because you won’t feel ready until you start coaching.

Jeff Goins started coaching early in his blogging career, and even he admits he was mostly winging it at first:

Early on in my blogging career, people started asking me to coach them. I had no idea what this meant or how to do this. So, of course, I said yes. I began meeting with people in person and on the phone and seeing how I could help them. When we met, I realized what Derek Sivers says — ”what’s obvious to you is amazing to others” — is true.
 
Yes, you read that right. One of the world’s most popular writing coaches had little clue what he was doing when he started coaching. He was just confident he could help people get results, so he said yes.

And that’s the point: Coaching clients don’t expect you to be perfect. They just want you to help them get results.

If you have enough knowledge to run a blog on a certain topic, you have enough knowledge to get people results on that same topic. Right? Right. (Otherwise, I doubt you’d have started your blog in the first place.)

If you’re uncomfortable charging people at first, that’s totally understandable. (And even honorable that you don’t want to take money without first proving your value.)

To get past this, go ahead and offer your first 5–10 coaching calls for free. You’ll not only gain experience running a coaching call, you’ll also gain the confidence to charge people for a session when the time comes.

3 Critical Reasons You Should Offer Coaching to Your Audience

Are you feeling convinced that you can offer coaching on your blog?

Good, then we can talk about why you should.

The truth is, coaching can be a godsend for your blogging business.

I’ve been blogging for almost four years now, and it’s only been in the last year or so that I got the readership, engagement, and profitability I’ve wanted all along. I don’t think it’s a coincidence that I also started coaching about a year and a half ago.

Here are three ways coaching will benefit you as a blogger:

#1. You Gain New Insights and Create More Engaging Content


One of the coolest things about coaching is that clients will tell you their own specific struggles without you having to guess. I know that sounds uber-simplistic, but how many hours do you spend scouring the web for information on your audience instead of just asking them directly?

Coaching clients are incredibly forthcoming with what they need your help with, which means you’ll gather a ton of valuable insights for your content strategy.

Take Jacob McMillen, who noticed some tangible data differences after running his first coaching/mentorship program. He’d reached the six-figure mark as a writer, and wanted to know how he could help other people do the same.

I decided to mentor 10 writers for 3 months and see what would happen. I priced it at $200 per month to make it accessible and all 10 spots were filled within a few days. My hope was that, even if I wasn’t successful, I would get a more intimate understanding of what was really holding people back.
 
From mentoring only ten people, he already got a wealth of information and results. It was a lot of work, but worth it in the long run.

After the group mentoring experiment, he realigned his content marketing based on the information he collected, and saw the following results:

  • Average article views increased from 1,218 to 3,802
  • Average time on page increased from 3:38 to 6:21
  • Average shares increased from 72 to 99

After his coaching experiment, the insights he gathered helped him develop more compelling content for his particular audience, and as you can see, his engagement shot way up.

#2. You Can Start Earning Cash Right Away


One of the best parts of coaching is that you can make money right away.

As we saw above, Jacob mentored ten students at $200 a pop, which means he brought in $2,000 he wouldn’t have otherwise.

In my own business, I let people book one-off sessions ranging in price from $125 to $200, and sometimes I even book month-long programs for corporate teams for thousands of dollars.

It’s relatively quick and easy money, and you don’t even have to spend time creating a product. Coaching is something you can start to offer as soon as you get readers. (Or even sooner, if you explore other ways to score your first coaching clients.)

Even if you don’t start out charging $100+ per session, and even if you’re only getting the occasional client at first, it’s still cash in your bank.

Yes, even if you only book one session per week and only charge $30 to $50 for it, that’s still money coming in. (And it means you’re officially “in business” as a professional blogger.)

#3. You Can Validate and Refine Your Product Ideas


As Pat Flynn put it: “If you truly want to know whether or not a product will sell or not, you’ve got to get people to pull out their wallets and actually pay you for it.”

He’s right. You’ll never know if you’ve got something worth paying for until someone pays for it.

One of the most popular ways to make money as a blogger is through product development — but with the amount of time that takes, it can be a risky venture if you don’t validate your product idea beforehand.

And you can validate your product idea by selling coaching sessions aimed at helping people reach the same goal. You’ll already know people are willing to pay for it, so you’ll reduce most of the risk up front.

Not only that, but the insights you get from coaching will help you refine your product and maximize its effectiveness.

James Johnson based his entire first course on the results he got from coaching:

I was looking to find my first product to run through Freelance Writers School. I needed to find out what people needed, and what I could deliver to them in a small space of time.

So I asked around some freelance friends on Facebook, explained to them what I was doing, and offered to coach them for free on some of the problems they were having in their business.

 
James got one friend on board and asked him what his problems were. James then offered his solutions, and when they worked, he’d add them to his course as modules. When they didn’t work, he’d cut them and try something new.

When James was done, he’d helped his friend grow his freelancing business, and he’d assembled 90% of a course.

He then continued to test his solutions on paid coaching clients, noting where they hit roadblocks or had further questions. This helped him refine his course further, making it even more helpful and easier to navigate.

Start Coaching Right Now and Reap the Many Benefits

Your first coaching offer doesn’t have to be perfect, especially if you’re at the first stages of using it as a method of market research and a simple stream of revenue.

You’ll refine your offer(s) over time, and only experience with coaching can teach you how to become a better coach for your audience.

You’ll learn so much about your audience, build a better blog, earn some money, and gather the information you need to make your blog more profitable in the long term. (Plus, you’ll be helping people with your knowledge, which is rewarding in and of itself.)

It’s a win-win-win situation, and the world is waiting for your expertise.

So give it to them.

About the Author: Chelsea Baldwin is the founder of Copy Power, where she teaches copywriting and helps entrepreneurs make the kind of bang-bang impression that gets remembered. (Even days after people leave your site.) Use her free 3-part email course to learn how to write astonishingly memorable copy for yourself, even if you’re not a writer.
 

84 Comments

  1. Ryan Biddulph
    Jan 31, 2018 @ 23:35:37

    The Sivers quote is pure gold Chelsea. As is this post.

    When I went through lean times I felt what I knew was not valuable. But getting clearer on my direction and purifying my intent some woke me up; I met more folks. More folks loved what I did. I attracted more clients. Sold more courses. Sold more eBooks.

    Even when I barely had any clients I got awesome feedback from folks who shouted me out. Ditto with every aspect of my blogging campaign.

    Sometimes you don’t realize how incredibly valuable your blog and knowledge is until you dissolve mental blocks and meet more people by detaching from outcomes and persisting like heck.

    2 days ago before we traveled to Bangkok I met a dude on the train in NJ.9-5er who saw me working on the laptop. He loved what me and my wife did, circling the globe while building online businesses. To him this was about the most inspired story he heard, while to me and Kelli it feels routine sometimes since we’ve been at it for 7 years. But the more I meet new folks I know that we have something neat to offer, and the increased readership and business I have experienced are just mirroring that back to me.

    Ryan

    • Chelsea Baldwin
      Feb 01, 2018 @ 14:52:09

      Yes, I love that quote! And as I advance in my work, it only gets more and more obvious to me. So cool to hear about your experiences!

      • Anil Agarwal
        Feb 28, 2018 @ 03:47:56

        Hi Chelsea,

        This post is pure gold as Ryan said above. I personally think that making money is NOT easy especially when you are starting out with zero marketing and selling skills. Here’s where you need to find proven ways to grow your brand and visibility online.

        That’s where offering blog coaching works. It not only expands your reach but also helps you find and connect with the right people who you can capitalise later on (for more profits). It all comes down to how good and consistent you’re when you offer coaching (it doesn’t matter what niche you’re in, everyone can find a way to guide their audience).

        One effective tip to offer blog coaching is do it for free when you’re starting out. That way you can interact and work with as many people as you can. Put a limit on how many people you offer free coaching though. Later on, based on results, you can start creating paid courses or consider premium one on one coaching to make money from blogging.

        Great advice Chelsea and keep rocking.

    • Prexblog
      Feb 05, 2018 @ 12:23:03

      I own a blog at Prexblog.com.

      With this article, I really feel I can make money.

      Whenever a blogger ask for the name of my blog, I do feel ashamed because I wasn’t making a nut out of it but this article is really impressive and encouraging.

      Not that am there for money but at least, a blogger needs to benefit from the everyday hassle.

      Thanks a lot.

  2. Mia Sherwood Landau
    Feb 01, 2018 @ 09:52:11

    Hi, Chelsea. You are doing a good thing encouraging people to coach others. And, technically and legally, there’s no obligation to seek training and certification as a coach. However, those of us who have become certified coaches can tell you our training gives us a professional advantage. I want my doctors to get trained. And I want my coaches (yes, I have them and I pay them) to be trained, too. Just something to think about in the big picture.

    • Chelsea Baldwin
      Feb 01, 2018 @ 14:55:52

      Thanks for your input Mia! And to each their own when it comes to preferences for hiring a coach. For me, technical knowledge on their subject is by far the most important thing. I’m not discounting that having a coaching certification can make you a better coach if that’s your focused profession, but this post is more for bloggers who have incredible knowledge to share and who need a good way to connect with and give to their audience.

  3. Cobus
    Feb 01, 2018 @ 10:31:34

    I think the biggest obstacle it to structure and have a system on what you’re going to offer as a coach to anyone. Figuring it out along the way can compromise you as someone that does not know what he is doing.

    But, I do feel it is a valid point and something to consider.

    • Chelsea Baldwin
      Feb 01, 2018 @ 14:58:54

      Hey Cobus, I understand where you’re coming from, but I don’t think that refining as you go along is a bad thing. In fact, I know a lot of people that’d argue that’s the only true way to do business. You don’t want to be constantly changing the topic of your coaching, but as you have more clients and see results, you can tweak your approach or the steps you lead people through.

      If you’re uncomfortable and still figuring out your groove, that’s where offering some free sessions to start can come into play… or starting with lower prices and raising them as you gain more experience.

  4. Marlena
    Feb 01, 2018 @ 11:45:54

    Thank you for this wonderful article. It is very encouraging!
    My readers came up with the coaching idea 🙂 Yet, I still didn’t start the coaching business due to the fear of not being good enough to provide solutions. Need to break those limiting beliefs.
    Also, how do you decide the price? What’s a good price for the beginning? Considering the fact that the blog is old-ish and has traffic.

    • Chelsea Baldwin
      Feb 01, 2018 @ 15:02:25

      Hi Marlena! Yes, break those limiting beliefs! (And if you really need to, like the article suggests, offer some free sessions to start so you can “prove it” to yourself.)

      Deciding on price is a hard question, because every audience has their different expectations, as does every niche. My gut instinct would be to not advise anyone to start below $50 to $100 per hour if you’re beyond your free sessions, but it all just depends on your audience expectations.

      • Marlena
        Feb 02, 2018 @ 09:45:01

        Hi, Chelsea. Thank you so much for your advice. I think I’ll start next week 🙂 It’s scary but so exciting. Have a great weekend.

  5. Victor Step
    Feb 01, 2018 @ 11:49:03

    Thanks for the post!
    It’s reassuring to hear that it has taken around 3 years to finally get engagement for you. This is something many of us, beginner bloggers, need to hear every once in a while in order not to get discouraged and to keep working hard at it. 🙂

    • Chelsea Baldwin
      Feb 01, 2018 @ 15:02:59

      Yes, it does take some time! Good luck to you Victor!

  6. Jan Gioia
    Feb 01, 2018 @ 14:44:04

    Hi Chelsea,
    Thank you for such a well-written and motivational post. I have a website to help children with anxiety, autism and mental health challenges.

    It’s not currently monetized. I’ve never considered coaching, because I’m a special education teacher and a writer, not a therapist. But I love your idea about offering meditations for anxiety.

    Your article actually gave me some other ideas, too.

    Thank you so much for this post which has me inspired to think of my work in new ways.

    Peace, Jan

    • Chelsea Baldwin
      Feb 01, 2018 @ 15:04:09

      Yay, I’m glad it sparked some ideas for you! Your website sounds fantastic!

  7. vikash kumar
    Feb 01, 2018 @ 15:02:55

    I have been thinking about such things like teaching people about SEO and several things related to blog writing. your thoughts on this give me an idea to explore myself in particular direction. I think it will help me to short out several problems of interaction with people and listing them too. Thanks for your valuable thought.

    • Chelsea Baldwin
      Feb 01, 2018 @ 15:05:15

      My pleasure, Vikash. If you’re an SEO expert, it definitely wouldn’t hurt to try this approach to see if it works for you!

  8. Angela
    Feb 01, 2018 @ 17:42:17

    Good article that I hope will inspire many. And one in alignment–I don’t think he’ll mind me saying–with Jon’s advice. I started coaching after joining one of Jon’s groups and hearing him tell his own coaching story and reading, and employing, his lesson on how to get started. (As well as be encouraged by a top-notch coach in the business at one of Jon’s events.) I absolutely love it. And it was a way for me to bring in some income before making any income from blogging/writing instead of feeling discouraged and throwing in the towel. So, thanks to Jon, Tim (the coach), and you for offering hope–and support.

    • Chelsea Baldwin
      Feb 02, 2018 @ 11:26:06

      Yes, I think Jon has inspired and educated many of us into being better bloggers-as-business-people! Glad you love coaching! It can be fun!

  9. Diana
    Feb 01, 2018 @ 21:36:12

    My audience usually has a low computer literacy and I want maximum participation. I am providing coaching session to help people become bloggers.

    • Chelsea Baldwin
      Feb 02, 2018 @ 11:26:42

      Great idea, Diana! I am sure they’re grateful for your expertise!

  10. James Johnson
    Feb 02, 2018 @ 02:31:21

    Hey Chelsea,

    You did a really great job on this article, and I’m so honoured you chose to feature me as one of your excerpts for this.

    It’s easy to overthink coaching. You can feel like you’re not good enough. Ask yourself the questions, “Why would ANYONE ever want to be coached by me?”, “What value do I have to offer?”.

    But coaching is as simple as listening to the person in front of you and applying the knowledge you have to their individual situation.

    When I was 18 I was training to be a personal trainer. My first ever session with a potential client was something called a “PT Taster” that all new members got given for free.

    I saw this on my rota for that day and I felt I was going to give her the BEST session she ever had. I felt it had to be elaborate and complex. I’d planned everything before I’d even spoken to her for the first time. And, I was confident I’d put together the perfect session.

    …yeah, she hated it.

    I asked her for feedback and she said, “It was okay. But it’s not even close to what I needed help with”

    I was GUTTED.

    From that day on I stopped panicking and trying to creating the perfect session, and I took the time to listen. I had the knowledge to help them. I just needed to hear their situation, and apply what I knew.

    Funnily enough, the people who came to my PT Tasters loved me. And they bought more sessions from me all the time.

    I now apply the same philosophy to my client work as a freelance writer, my coaching work for the Freelance Writers School, and to help me create products to help people start their own freelance businesses.

    Have a great day,

    James

    • Chelsea Baldwin
      Feb 02, 2018 @ 11:30:03

      Hahahaha, great story!

      And yeah, I think there’s something to be said for not letting yourself get so anxious/nervous so you over-prepare to the point that you can’t even hear what the people in front of you are saying.

      I’m glad you learned that lesson though, it seems to have served you well!

    • Mary Job
      Feb 05, 2018 @ 17:54:37

      “From that day on I stopped panicking and trying to creating the perfect session, and I took the time to listen. I had the knowledge to help them. I just needed to hear their situation, and apply what I knew.”

      This stopped me in my tracks, i used to seek perfection like crazy, now i don’t anymore but on this particular note, i am inspired, thank you Chelsea. Off i go to teach what i know.

      • Chelsea Baldwin
        Feb 05, 2018 @ 22:13:25

        Yes! I am a recovering perfectionist too so I TOTALLY understand you!

  11. Poovanesh
    Feb 02, 2018 @ 02:49:25

    Hi very inspiring post. As a newbie, coaching seems daunting. But if you aim to help people with specific aspects of blogging for example, it may be more doable than we think. It is simply putting into practice skills that you have acquired.

    • Chelsea Baldwin
      Feb 02, 2018 @ 11:31:24

      Yes, exactly! And as a blogger on a specific niche, you’ve got knowledge people want access to!

  12. Anand
    Feb 02, 2018 @ 03:49:44

    Hi Chelsea,
    Thanks for the nice detailed post! I liked the phrase that, until we start coaching we won’t know the exact outcomes of it. However, I have a blog in passive income / online business niche. Other than e-books / e-courses, I don’t feel like I can coach students in that niche.
    Could you please advice me that which kind of coaching OR coaching like service, I can provide in the aforesaid niche? My Blog is URL mentioned below.

    Thanks!

    • Chelsea Baldwin
      Feb 02, 2018 @ 11:35:09

      Hi Anand,

      I didn’t have time to read your whole website, but for one thing, there are always people who want one-on-one knowledge tailored to their exact situation. You can easily coach one-to-one on stuff you’ve already put into a course or an ebook.

      And based on your niche, depending on where your expertise is, you can coach people though setting up online sales funnels, streamlining their products and upsell mechanisms, doing market research for better product ideas, improving the products themselves for more desire, doing sales funnel data reviews for more conversions, etc. It depends on where your specific expertise lies and what you’re most comfortable with, but there are so many possibilities.

      Cheers!

      • Anand
        Feb 03, 2018 @ 03:59:54

        Hi Chelsea

        Thanks for your valuable suggestions! I will definitely try to apply it on my Blog.

  13. DNN
    Feb 03, 2018 @ 14:51:16

    I think blog coaching or taking time to personally answer readers questions after they post blog comments would add to the credibility of a blogger that she or he is not just out to post content and be general & vague.

    • Chelsea Baldwin
      Feb 05, 2018 @ 12:33:28

      Yes, exactly! I LOVE it when I see bloggers engaging directly with their audience and giving information. Definitely makes me like them much more.

  14. Rahul Yadav
    Feb 04, 2018 @ 00:31:46

    Some very interesting and helpful pointers in this post. Thanks for sharing.

    • Chelsea Baldwin
      Feb 05, 2018 @ 12:34:41

      My pleasure, Rahul!

  15. Grace Esedeke
    Feb 05, 2018 @ 00:21:54

    Hi Chelsea,
    Thank you so much for this post. It came just in time. I’ve been considering offering a coaching service on my blog. I have made myself believe that I have something to offer from my experience of writing 3 blogs in the last 5years and failing at it.
    But my new blog is less than 5months, so I’m having second thoughts.

    I also feel that my location won’t let me succeed at it. I live in Nigeria and my blog audience is majorly US and UK. Does this really matter? Can one offer only online coaching sessions? Any advice might help.

    Also, one of the things I write about on my blog is personal development. Is it possible to coach others on this?

    Thanks.
    Cheers!

    • Chelsea Baldwin
      Feb 05, 2018 @ 12:39:45

      Hi Grace!

      Location does not matter! I’ve built my blog & my business to be totally remote. I live in the US now, but started blogging, freelancing, and even “officially” founded my business while living overseas in India and Brazil. The location doesn’t make a difference, as long as you know your stuff, have access to the internet, and can manage different time zones.

      And online coaching definitely is not the only option. You can do things in person or through whatever other medium you see fit, it’s just that online coaching has been more of a theme in my personal experience, and allows you to have a bigger audience. But, that said, I do know people who have thriving businesses as coaches and only do sessions in person.

      Regarding personal development: Absolutely! I just think it’d be good to identify an outcome you want to help people move towards in your coaching sessions in regards to personal development, since there is so much involved in that. (Time management, happier thoughts, prioritizing health, creating life plans, etc.)

      Best wishes to you!

  16. Jordan
    Feb 05, 2018 @ 02:09:16

    good idea to offer coaching to someone who want to learn. In that case both will be happy. The first will be getting his work done and second will learn to do the work.
    Great idea……

  17. Joelle | Life over Laundry
    Feb 05, 2018 @ 14:51:47

    Erm….this really hurt my brain! Not because it was awesome and convincing (to say the least!) But because this is exactly what I needed to hear right now! I literally thought the other day, “maybe I could coach?” and then immediately talked myself out of it. The usual “I’m not good enough”, not experienced enough, don’t have anything planned….you know the drill!

    Thank you Chelsea, you’ve just talked me back into it! They do say when the student is ready the teacher will appear, and here you are!

    Thanks again! I’m doing this!

    • Chelsea Baldwin
      Feb 05, 2018 @ 15:38:28

      Hahaha, perfect timing!

      • Joelle
        Feb 05, 2018 @ 16:17:08

        Absolutely! And clearly you understood me even through the typo’s! Sorry!

        Obviously meant *not because it wasn’t awesome*

  18. Joelle
    Feb 05, 2018 @ 14:52:09

    Erm….this really hurt my brain! Not because it was awesome and convincing (to say the least!) But because this is exactly what I needed to hear right now! I literally thought the other day, “maybe I could coach?” and then immediately talked myself out of it. The usual “I’m not good enough”, not experienced enough, don’t have anything planned….you know the drill!

    Thank you Chelsea, you’ve just talked me back into it! They do say when the student is ready the teacher will appear, and here you are!

    Thanks again! I’m doing this!

  19. Emenike Emmanuel
    Feb 06, 2018 @ 20:17:18

    Hello Chelsea,

    This is an epic content. I so much love that quote by Derek Silver and I kind of connect with it so firmly. It’s exactly what gives me confidence to charge for my services.

    Before, I used think anyone could do what I do but when I start explaining the modus operandi to people and they still find it difficult, I feel somehow. Now I know better.

    I’m strong believer in coaching. I do it. And it contributes to my income as well. I think it’s something other bloggers should summon courage to do.

    Thank you so much for sharing.

    Emenike

    • Chelsea Baldwin
      Feb 07, 2018 @ 12:16:05

      Yes, I love that reminder that what’s obvious to us isn’t to others. It’s easy for us to assume anyone can do it, since it comes so naturally, but in a world with so many different people with so many different talents, we all have our specialties.

  20. DNN
    Feb 06, 2018 @ 22:07:14

    Blog coaching can also be achieved indirectly through publishing inspiring side hustle stories for aspiring entrepreneurs to read along with personal commentary. This way, it coaches their mind that super successful bloggers once started out just like them; from the bottom.

    • Chelsea Baldwin
      Feb 07, 2018 @ 12:17:13

      Yes, publishing readable content is definitely an important part of having a good blog! It can help you provide information to a lot of people at once… but I think it’s great to have that one-to-one connection with your audience as well.

  21. Dharmesh
    Feb 07, 2018 @ 01:55:38

    I would love to write and say what a great job you did on this, as you have put a lot of work into it.Thank you

    • Chelsea Baldwin
      Feb 07, 2018 @ 12:17:29

      My pleasure Dharmesh!

  22. Denis Opudo
    Feb 07, 2018 @ 03:10:29

    I feel motivated to begin spiritual coaching since that is what my website majorly deals in. Thanks for your blogs, they always give me a reason to keep working daily!

    • Chelsea Baldwin
      Feb 07, 2018 @ 12:17:55

      Awesome Denis! Good luck with your endeavors!

  23. Shaun
    Feb 07, 2018 @ 03:13:32

    I also feel my niche may not be fit for coaching, home inspection in Columbus Ohio
    What is your thought about it?

    • Chelsea Baldwin
      Feb 07, 2018 @ 12:19:27

      I think you might already be doing “coaching” as your main line of revenue! You’re working one-on-one with your customers every day, answering their questions, and providing solutions based on their needs.

      • Shaun
        Feb 08, 2018 @ 00:55:56

        True, but I do it offline not on my website. Thanks anyway

  24. Awogor Matthew
    Feb 07, 2018 @ 05:14:46

    The limitations are just too basic. Especially when you see that you have the passion to coach but yet, cannot afford the resources to manage the coaching sessions due to some financial crisis…. I wish you understand where you are coming from?

    • Chelsea Baldwin
      Feb 07, 2018 @ 12:20:46

      Hey Awogor – What financial limitations? You can set up coaching sessions and host them completely free – there’s a lot of free software that makes it possible with an internet connection.

      And actually, a post is coming soon on how to set things up (for free!) to host and get paid for coaching sessions.

  25. Sukumar
    Feb 07, 2018 @ 05:38:11

    I am now seeing many bloggers even starting podcasts to reach out to their readers in more personal way. And when it comes to money making, really it can help a lot. I didn’t thought that. 😀
    Nice article Chelsea..

    • Chelsea Baldwin
      Feb 07, 2018 @ 12:21:39

      Yes, podcasts are a great way to add a personal touch! When you’re listening, it feels like a one-on-one conversation, with that person’s voice in your ears. It definitely boosts audience loyalty.

  26. Nicolas Puegher
    Feb 07, 2018 @ 17:50:12

    Of course, the more you know the better, at least for this case. Even the small achievement in the blogging world can be leveraged for coaching someone. A lot of people are trying their best, yet not getting any kind of result.

    It’s true that some niches are hard when talking about coaching, your example of web design is correct but I would say that you can coach people. The thing is to think what to do first, you are not going to coach them and teach them how to design or code but you’re definitely going to help them start an online business for web design/development.

    How to find clients, how to establish a brand, how to manage time and deadlines and many different things. Yes, you can find information about it online but you are well-known brand and your words cannot compare to free content that maybe was made by a ghostwriter with no experience.

    You can have real case studies working with big brands to show them and teach them how you get the job but also what you did in the process. Reviews and feedback are good examples as you said.

    It could be scary but there is a first time for everything. Like when you go to a new job, after some time nothing feels weird.

    The thing is, what to do when you have to coach someone about a niche you’re not familiar with, you reject the job? What are the options?

    A coaching session is one hour, right? How often should it be? Let’s use James Johnson’s example. How many hours per day/week was needed to coach 10 people for 3 months? Taking into consideration that he charged $200 per month. I think he coached them at the same time, am I right?

    • Chelsea Baldwin
      Feb 08, 2018 @ 14:04:45

      “The thing is, what to do when you have to coach someone about a niche you’re not familiar with, you reject the job? What are the options?” <- This is why you'd create the coaching offer with stated outcomes… give people something specific to sign up for, not just "coaching" in general. That way there's no confusion & I'd doubt people would ask you to coach them on something you're not already clearly an expert in.

      The second question… I think you're mixing up Jacob & James – but the frequency / time length / cost is totally up to you & what you think will work best for your audience & the objectives you're trying to achieve.

      • Nicolas Puegher
        Feb 08, 2018 @ 14:25:31

        It makes sense, I’ll give it a try. I’m still a bit confused about the frequency, time length and cost but I think that the only way to find those answers is to do it, there is no other way.

        Thanks a lot for your answer, Chelsea!

      • Chelsea Baldwin
        Feb 08, 2018 @ 14:58:52

        If nothing else, I’d say just start with one-off sessions that each have some outcome the reader can expect. After doing some of those, you might get some ideas for packaged offerings that involve more than one session, or a number of sessions in a certain time period. Good luck!

  27. Roz K. Walker
    Feb 07, 2018 @ 22:25:56

    Such compelling reasons to offer coaching! I remember when I started offering coaching for moms who wanted to work from home and I got my first paying customer. I was terrified that I wouldn’t know what to say, but I did it scared. I not only was able to help her get through a hurdle, but I made a life-long friend in the process. And what I learned from her in those coaching sessions helped in creating new content for my blog.

    • Chelsea Baldwin
      Feb 08, 2018 @ 14:13:20

      Omg, that’s an amazing story Roz! Yes, coaching can work out in AMAZING ways for everyone involved… for me it creates such great win-win-win situations. Thank you for sharing!

  28. ray
    Feb 09, 2018 @ 00:18:18

    Yes, I cannot agree me on this. Most of blogger writing articles to target at one topic and those are not well-organized in a way that the readers could easily start their blog. With offering coach in mind, the bloggers will be given a chance to reorganize the content and come out a good tutorial.

    • Chelsea Baldwin
      Feb 09, 2018 @ 10:34:44

      Yes, just like Roz mentioned above!

  29. Joseph
    Feb 10, 2018 @ 03:00:24

    I really want to do something like this. Yet i feel i am at the very beginning stage of my blogging job. However once i establish as a professional well trained blogger i will definitely give coaching to others at free of cost.

    • Chelsea Baldwin
      Feb 12, 2018 @ 10:59:45

      Good luck Joseph!

  30. Steve Legg
    Feb 10, 2018 @ 23:23:20

    That is a fantastic idea to offer coaching on my blog I will have to consider doing that after I get my blog up and running good. Great thoughts and ideas in this post thanks for sharing this I have learned a few things that I did not even realize.

    • Chelsea Baldwin
      Feb 12, 2018 @ 11:00:20

      That’s great Steve!

  31. DNN
    Feb 11, 2018 @ 19:10:11

    Blogging is an everyday learning experience. The goodness of it is you just keep writing lots and lots of content, despite mistakes anyone makes along the way. This is how bloggers go from amateur to full time millionaire side hustlers.

    • Chelsea Baldwin
      Feb 12, 2018 @ 11:02:03

      I think there’s a little more to reaching “full time millionaire side hustler” status than just continuing to write lots and lots of content… but it DOES definitely take showing up and putting in an effort every single day, which I think is what you’re getting at.

  32. SMN Zaman
    Feb 13, 2018 @ 13:33:18

    Hi Chelsea,

    Really a great post you’ve shared with us.

    In fact, I found your post’s idea very similar to mine.

    Yes, I’ve recently started coaching my local people, both on- and offline.

    Teaching people directly is helping me to better understand their needs.

    Now, I can craft content based on their real needs and for this, I think that the quality and the value of my content will surely be improved.

    Thanks for sharing such a nice idea.

    Cheers,
    SMN Zaman

    • Chelsea Baldwin
      Feb 13, 2018 @ 14:03:33

      That’s great! And yes, I love how much you can find out by teaching people person-to-person. Best of luck with your blog and your business!

  33. abipadma
    Feb 14, 2018 @ 00:54:16

    Hi,
    Good and interesting blog to read.I got the useful information what I
    needed.Thanks you so much for sharing such a wonderful information.
    Kindly give me updates regarding this topic

    • Chelsea Baldwin
      Feb 15, 2018 @ 19:54:44

      Keep your eyes on this blog – you’ll see more info on this topic soon 😉

  34. Chelsea Baldwin
    Feb 15, 2018 @ 19:54:01

    Cheers to that! Good luck Omar!

  35. Bobby M.
    Feb 17, 2018 @ 21:02:43

    How do you start coaching?

  36. Dax
    Feb 19, 2018 @ 13:42:46

    It’s that “why would people listen to me” feeling that holds me back from trying to monetize my blog(s). Maybe one of these days…

  37. Eamon
    Feb 21, 2018 @ 06:19:06

    I need to sort out my time and restart my blog and one-to-one coaching. Reading your blog encourages me to get going……

  38. Yogi
    Feb 26, 2018 @ 00:46:12

    It’s a good article. I think bloggers should give coaching only when they are somewhat established because no body would like to read from non-established bloggers.

  39. Adney Finch
    Mar 01, 2018 @ 05:56:57

    Hello, chelsea Nice post thanks for sharing with us keep up good work.

  40. Joy Shelton
    Mar 01, 2018 @ 23:33:18

    Thank you so very much Jon. You have inspired and helped a neophyte without trying to sell me every second I look at an email you send. I will buy from you–your sincerity is genuine and you have given me so much good stuff for free. Thanks again.

  41. Imocheezy
    Mar 10, 2018 @ 05:12:00

    Yeah that’s true. That is one major reason my blog has become a tutorial blog for newbie bloggers

  42. wisdom
    Mar 10, 2018 @ 17:06:35

    yea thanks for this. athough they are many layout for a blog to be linked primary category……

  43. Enstine Muki
    Mar 15, 2018 @ 10:49:25

    Hey Chelsea,
    Now I will have to learn from Derek saying ”what’s obvious to you is amazing to others” Maybe the reason I haven’t started a full blown coaching program is because I keep thinking everyone else can easily do what I think is simple 😉

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