Let’s face it.
Getting traffic to your blog is a lot of work.
In fact, more work than you ever imagined.
But when it’s time to write a new post, you can’t just type until you hit your word count and then click “publish.”
Your words have to be brilliant. Well-researched. Engaging.
And getting people to actually read those words is another battle.
Sure, you can send your post out to your followers and subscribers. They’ll love it and share it, bringing in a little more traffic.
The problem is, they represent just a tiny fraction of your potential audience. All those other people who’d also love your post, if only they knew about it.
As bloggers, we assume getting more traffic means creating more content, doing more promotion, and spending more time working.
Those things work, but there’s another way, too.
And you don’t need to write a word of extra content to make it work.