How to Make Money on Instagram: 7+ Proven Strategies (2024)

by Sam Driver


Are you curious about how to make money on Instagram? You’re not alone. 

In today’s digital age, Instagram isn’t just for sharing photos and keeping up with friends; it’s a vibrant marketplace brimming with opportunities for savvy individuals like you. 

Whether you’re a budding influencer, a creative entrepreneur, or someone looking to turn their Instagram hobby into a profitable venture, this guide is tailored for you. 

We’ll explore specific examples and actionable techniques, like leveraging your unique content, engaging with followers in meaningful ways, and tapping into Instagram’s latest monetization features. 

Ready to transform your Instagram presence into a revenue stream? 

Let’s dive right in!

How Much Money Can You Actually Make on Instagram?

Determining the potential earnings from Instagram hinges on several factors, such as your niche, engagement rate, and the social strategies you employ. 

An Instagram influencer can earn anywhere from a few hundred to tens of thousands of dollars per Instagram post. 

For instance, someone with a strong following in the luxury travel niche might command higher rates for a sponsored Instagram post compared to someone in a more saturated market, such as general lifestyle.

Your earnings on Instagram can vary widely. 

Micro-influencers, with followers ranging between 25,000 to 50,000, can make a significant sum, often earning around $200+ per post

As you move up the ladder, Instagram influencers with hundreds of thousands of followers can see this figure soar, receiving thousands for a single post. 

At the pinnacle, those with millions of Instagram followers have been known to earn upwards of $100,000 per post, illustrating the lucrative nature of a well-cultivated Instagram presence.

But How Many Followers Do You Need to Make Money on Instagram?

The journey to monetizing your Instagram account does not strictly depend on a specific follower count. 

While it’s true that a larger following can increase your earning potential, engagement rates are equally, if not more, important. 

Brands are increasingly seeking social media influencers who boast a high engagement rate, as this is a sign that their target audience is genuinely interested in the content and may respond more positively to sponsored posts.

Engagement rate is calculated by considering the number of likes and comments your posts receive relative to your follower count. 

For example, an Instagram influencer with 10,000 engaged followers might be more attractive to brands than someone with 100,000 followers but low engagement. 

This shift in focus from sheer numbers to meaningful interactions means that even with a few thousand Instagram followers, you can start to explore Instagram monetization opportunities.

9 Proven Strategies to Make Money on Instagram in 2024 (& Beyond)

So, now you’re primed with the background knowledge of Instagram’s lucrative landscape, let’s delve into the heart of our guide.

These actionable Instagram marketing strategies are your roadmap to turning your Instagram presence into a flourishing financial endeavor. 

Let’s begin with our first tactic…

1. Leverage Instagram Shopping

The Instagram Shop feature has emerged as a game-changer for businesses and influencers alike. 

It transforms your Instagram profile into a visual storefront, allowing followers to browse and purchase products with ease. 

Imagine your feed turning into a catalog of desires, where every post can lead to a sale.

For those with physical products, the magic of Instagram Shop lies in its ability to create an immersive shopping experience. 

Take, for instance, a boutique candle maker. 

Each post can showcase the candles in a lifestyle setting, igniting the desire in followers to own that exact mood enhancer. 

Plus, the process is streamlined — a tap on the image reveals product details and prices, leading directly to your website for a hassle-free checkout.

But remember, the key here is to curate your Instagram feed with an eye for commerce. 

Think of each post as a page in a magazine where aesthetics meet utility. 

Your followers no longer have to leave the app to purchase what catches their eye, making impulse buys more likely.

2. Craft a Compelling Instagram Story

An Instagram Story is a 24-hour glimpse that offers a unique opportunity to connect with your target audience on a more personal level. 

And they can be a mix of the everyday and the extraordinary, giving followers a backstage pass to your world.

Consider a travel blogger exploring hidden gems in a quaint European town. 

Through Stories, they can take their followers along on the adventure, from the aroma of local cuisine to the charm of cobblestone streets. 

This authentic sharing builds a connection, turning followers into a virtual travel companion.

Yet, the effectiveness of Stories lies in their fleeting nature. 

They create a sense of urgency, a ‘watch now or miss out’ phenomenon. It can be particularly potent for flash sales or limited-time offers, driving immediate action from your audience.

3. Make the Most of Instagram Reels

An Instagram Reel is a vibrant, engaging medium to captivate audiences and broaden your reach on the social media platform

With the ability to create short, impactful Instagram videos, you open the door to a world where creativity and entertainment meet. 

And don’t forget about Instagram Bonuses for Reels.

To tap into this, switch to an Instagram Creator Account, which positions you for potential selection in Instagram’s bonus scheme. 

Note this program doesn’t hinge on a specific follower count, making it accessible regardless of your audience size. All you have to do is activate the Reels Play Bonus when you post.

Once chosen, you’re given a time frame, usually 30 days, to produce up to 150 engaging reels.

Your earnings correlate with the viewership of each Instagram Reel. 

So, it’s essential to produce quality content that genuinely resonates with your audience to maximize views. This could be both educational and entertaining. 

You might showcase a series of quick tips on home organization or perhaps share visually appealing transformations of living spaces. 

The idea is to craft content that not only informs but also inspires, leading to higher engagement rates.

4. Utilize Instagram Live for Real-Time Engagement

Instagram Live serves as a dynamic platform for an Instagram creator to connect with their audience in the moment. 

This feature is a powerful tool for enhancing your brand’s reach and authenticity, allowing you to conduct interactive sessions like Q&A, live tutorials, or even product launches. 

Imagine a beauty influencer engaging their followers through a live makeup tutorial, seamlessly integrating products from a partnering brand.

However, the potential of Instagram Live extends to monetization as well. 

When you go live, your audience can actively participate in the experience by purchasing badges. 

These badges, with prices ranging from $0.99 to $4.99, act as a form of appreciation or tips from your viewers. 

As someone buys a badge, their comment is adorned with a heart icon, making it stand out in the live chat. 

So, how do you maximize the earning potential of your live sessions?

Well, layer in an element of social media marketing, and promoting your Instagram Live beforehand is crucial. It ensures a higher turnout, increasing the likelihood of badge purchases.

Incorporating Instagram video ads and live badges into your social media strategy opens new revenue channels on Instagram. 

5. Monetize Through Instagram Subscriptions

Embracing the Instagram subscription model unlocks an exclusive realm for your content and a steady income stream. 

It empowers creators to designate specific content, like unique live videos or stories, solely for their subscribers in exchange for a monthly fee. 

Imagine a fitness coach offering tailored workout plans or a fashion influencer sharing personalized styling sessions through these subscriber-only channels. 

It creates a more intimate and value-driven experience for followers, incentivizing them to become paying subscribers. 

As subscribers get access to unique content, they feel more connected, elevating their loyalty to your brand.

6. Grow Your Follower Base & Create a Community

In the vibrant world of Instagram, your follower count is more than a number; it’s a testament to your influence and reach. 

A robust follower base is a magnet that attracts brand collaborations. 

Focus on crafting content that resonates deeply with your audience, sparking organic growth. 

And engage actively with your community by responding to comments and messages, fostering a sense of belonging. 

When your followers feel heard and valued, they transform into brand advocates

This organic growth enhances your appeal to potential collaborators, amplifying your earning potential. 

Additionally, leveraging your Instagram to promote your own offerings, be it a line of eco-friendly apparel or a series of digital art workshops, can effectively drive traffic to your website or online store.

7. Engage in Influencer Marketing

In the dynamic sphere of influencer marketing, aligning with brands that reflect your values and interests is key. 

As an influencer, when you collaborate with a brand, your endorsement serves as a powerful tool. 

It could range from showcasing a new skincare line to your beauty-conscious followers to sharing your experience with a revolutionary gardening tool with your green-thumbed audience. 

The authenticity in these partnerships enhances credibility and fosters trust among your followers. 

In turn, it can lead to higher engagement and conversion rates for the brands you represent. 

8. Explore Affiliate Marketing Opportunities

Affiliate marketing opens a realm of possibilities for Instagram users aiming to monetize their content. 

It’s particularly effective for those who have established a level of trust and influence within their niche. 

By promoting products or services through unique affiliate links, creators earn a commission for each sale that originates from their post. 

Imagine a beauty influencer sharing a post about their favorite skincare product. By including an affiliate link in the post, followers can purchase the product, and the influencer earns a commission from these sales.

The key to successful affiliate marketing on Instagram lies in authenticity and strategic promotion. 

Select products that genuinely resonate with your personal brand and are likely to appeal to your audience. Your promotions will feel more like personal recommendations rather than overt advertisements. 

Additionally, consider the visual and narrative aspects of your posts. 

Engaging content that seamlessly integrates the product or service can lead to higher engagement and conversion rates. 

By doing so, you not only maintain the aesthetic appeal of your Instagram feed but also enhance the likelihood of your followers engaging with the affiliate products you endorse.

9. Instagram Ads

An Instagram Ad presents a direct and potent method for monetizing your Instagram presence. 

The platform allows for the creation of targeted advertisements to reach a specific audience, making it an invaluable tool for those looking to amplify their reach and drive meaningful engagement. 

Picture a local artisanal coffee shop using Instagram ads to reach coffee enthusiasts in their area. 

By creating visually appealing ads that showcase their unique brews, they can attract new customers who are most likely to be interested in their offerings.

The versatility of Instagram Ads is one of its greatest strengths. 

Whether you aim to increase website traffic, boost sales, or enhance brand awareness, these ads can be tailored to meet various objectives. 

And ensure you utilize Instagram’s robust analytics tools. You can track the performance of your ads, gain insights into audience engagement, and gauge the effectiveness of your content. 

It allows you to continually refine your advertising strategy, ensuring that your investment yields the best possible returns.

How to Make Money on Instagram: Sealing the Deal

Making money on Instagram requires creativity, consistency, and a strategic approach. 

By leveraging the tips and strategies outlined above, you can transform your Instagram presence into a profitable venture. 

Remember, success on Instagram doesn’t happen overnight, but with dedication and the right approach, the potential for earning is substantial. 

So, start implementing these strategies today and watch your Instagram account not only grow in followers but also in revenue potential.

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Sam Driver

Sam is an Associate Editor for Smart Blogger and family man who loves to write. When he’s not goofing around with his kids, he’s honing his craft to provide lasting value to anyone who cares to listen.


A "cheat sheet" to making 2-5K per month as a writer, even if you're a total beginner.
Photo of author

Written by Sam Driver

Sam is an Associate Editor for Smart Blogger and family man who loves to write. When he’s not goofing around with his kids, he’s honing his craft to provide lasting value to anyone who cares to listen.

2 thoughts on “How to Make Money on Instagram: 7+ Proven Strategies (2024)”

  1. Hi Sam, Can you use regular affiliate links or do you have to do something different with them to be shared via Instagram stories? I tend to send them to the blog post for information first. Thank you.

  2. I see the idea of engaging in affiliate marketing to be prospering on the platform. Building a targeted, engaged following and selling affiliate offerings in alignment with their needs looks like it’d work nicely. The key is to keep sharing valuable updates to earn credibility. Per Lisa’s ask, I’d be curious to see if direct affiliate links work on Instagram or cloaking, or some other strategy, is best pursued. Smart blog post here.


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