Note from Glen: I’m delighted to introduce Smart Blogger’s new Associate Editor, Robert van Tongeren. Robert’s been behind the scenes for a couple of years now, most recently as the lead instructor and editor for our Guest Blogging program. But this month he’s taking over editorial responsibilities on the blog – congratulations Robert! I’ll be focusing on running the business, freeing Jon up for more writing and of course plotting our path to world domination. 😉
As a blogger, you’re in the business of sharing ideas.
You have to consistently come up with new ideas and turn those ideas into blog posts that dazzle your readers. And you want to keep those readers happy and engaged, so you work your butt off to publish new posts on a regular basis.
But if you’ve been blogging for a while, you should have a treasure trove of ideas buried deep in your archives. The longer you’ve been blogging, the deeper your archives go, and the more gems are buried there.
Most bloggers are so focused on delivering new ideas that they neglect to help their readers discover the old ones, and many of those oldies are still relevant today. Many of them just haven’t been discovered by your newer followers yet.
So why not dust them off, and put them front and center again? Why not repurpose those old gems for a brand-new audience?
Below, you’ll find some ways to do just that.