Sucks, doesn’t it?
You know how important headlines are. You know that once you start a blog, your success hinges on your headlines. And you know that yours aren’t getting the job done.
Your blog posts just sit there collecting e-dust because your headlines barely get clicked.
So what are you doing wrong?
What are your headlines missing?
Well, chances are your headlines don’t exploit your audience’s human nature enough.
If you want your headlines to connect with your audience, you need to exploit their drives, their instincts, and, at the risk of sounding cynical, their utter self-absorption.
In fact, if you want to write better headlines, you should take lessons from those who exploit human nature on a daily basis — con artists, sleazy politicians, and anyone who manipulates people to further their own agenda.
You just have to be careful not to cross over to the dark side.
Let me explain…