You want people to read your content, right?
That’s why you wrote it in the first place.
But getting people to read your content in today’s world of speedy news, food, and pleasure is a challenge. You’re not just competing with other writers, but with everything online — cat videos, Kardashian gossip, Game of Thrones, etc.
With all the available alternatives, your readers are easily distracted.
Most people who land on your page will scan it and decide, within seconds, to either leave or stay.
And one of the biggest turn-offs for online readers is poor paragraph structure.
That’s why you must master the art of writing paragraphs for today’s audience, and the first step to do so is to forget everything you learned about it in grade school.
Let me explain …