You’re not stupid.
You know what writing is truly about.
It’s a never-ending battle for your readers’ attention.
Every sentence is a link in a taut chain that connects your headline to your conclusion.
And you are just one weak sentence away from losing your reader forever.
So you take your craft quite seriously.
You ignore all but your best ideas.
You work on each piece of writing for exactly as long as necessary to get it right.
And you edit until your words are crisp and clear.
But what if that isn’t enough?
What if weaknesses remain that are almost impossible to spot?