The Best Time to Post on Facebook (& Why it Matters) in 2024

by Sarah Cha


So you’ve heard that knowing the best time to post on Facebook is key to your social media success. 

But here’s a twist — it’s not just about when to post; it’s also about understanding why it matters. 

By leveraging precise timing, you can transform your posts from overlooked to unmissable, reaching a wider audience and ramping up your social media engagement. 

So what’s the best time for you to post on Facebook?

Let’s dive in and solve this mystery!

The Importance of Timing

Timing isn’t everything, but when it comes to a social media platform, perfect timing can turn a regular Facebook post into a viral sensation. 

Your post’s timing on Facebook influences how many people see it and how much engagement it receives. 

Think of your Facebook posts as a late-night TV show. Your content may be the captivating host, and your visuals might be the glitzy stage setup, but your timing — that’s the coveted prime time slot. 


Well, you see, not all hours on Facebook are created equal. 

Posting when your audience is most active is like setting up your stall in that city square at rush hour. More footfall equals more potential viewers.

“But surely good content should shine, regardless of timing?” You might be thinking. 

The reality is, yes, good content matters — but even the best content needs a spotlight. And that’s exactly what good timing provides.

So, how can you crack this code of perfect timing? 

Well, stick around as we dive into the specifics of finding the best posting time for maximum exposure. It’s time to turn your Facebook game up a notch!

What is the Best Time to Post on Facebook for Maximum Exposure?

hand holding phone with facebook icon

There’s no one-size-fits-all answer to this question. It’s like asking, “What’s the best ice cream flavor?” Everyone has a different answer.

Studies suggest some general times that work well for most…

Weekdays between 9 am and 6 pm, Monday through Friday. Though some other studies suggest that posts get higher social media engagement when they’re released between Thursday to Sunday.

But remember, this is like saying vanilla is everyone’s favorite ice cream — it’s a good starting point, but there’s more to the story.

Because general trends may not apply uniformly to all audiences or content types. 

For example, a B2B company’s posts may gain more traction during traditional office hours, whereas a sports brand might see heightened engagement in the evenings when their target audience is planning workouts. 

Besides, your specific audience is unique, and they might be most active at different times. So how do you find these times? 

Enter Facebook’s Audience Insights — it’s like a backstage pass to your audience’s habits. It’ll help you understand when your unique audience is most likely to be scrolling and engaging.

Facebook Insights can help you break down your audience by location. This means you can tailor your Facebook post times to different regions around the world.

So if you have followers across different timezones, adjust your posting schedule to cater to these varying peak activity times. 

Just like a good DJ tailors the music to the crowd, your post timing should cater to your audience’s routines and habits.

How to See When Your Audience is Most Active on Facebook

phone showing facebook login screen

Understanding when your audience is active on Facebook is essential to amplify your content’s reach and engagement. 

Thankfully, Facebook offers a detailed analytics tool to shed light on this valuable information. It’s called Facebook Insights.

Start by navigating to “Audience Insights,” accessible to every Facebook Page admin. 

In this section, you will see Facebook audience insights about your viewers and followers: Who is engaged, who is new, how many total followers you have, etc.

The beauty of this feature lies in its granularity. 

You’ll be able to see the age and gender of your engaged followers, as well as what countries they’re from, what languages they speak, and what they are interested in.

Check in to your Audience Insights each day of the week over a long period of time to observe the variations and patterns in your audience’s activity. 

This deep dive might reveal unexpected insights. Maybe your followers are active night owls, with a peak at 9 pm on Tuesday nights.

Push your analysis further by experimenting with different posting times, and examining the engagement rate on your posts. 

There might be hidden gems to discover here.

Perhaps your 6 am motivational quotes are a hit, outperforming posts at peak traffic hours. Or maybe your video posts do particularly well during lunch break around noon. 

Although Facebook analytics are fairly intuitive, the real magic comes from interpreting and applying your own real-life data. 

And remember, increased general activity does not always guarantee increased engagement for your specific content. 

Use this information as a stepping-stone, then modify your posting schedule based on actual engagement with your content.

How to Create a Post Schedule & Implement Your New Found Knowledge

ipad showing a weekly planner

Now that you’re armed with all this new knowledge, it’s time to put it into action. 

Creating a social media post schedule is like drafting a game plan. It gives your posts direction and ensures you’re hitting each peak time.

Here’s how to do just that…

1. Determine Your Optimal Times and Days

Start by consolidating the data you’ve gathered from Facebook Insights. Identify those golden hours and the best day when your audience tends to be most engaged.

Remember, these times are unique to your audience, so what works for others might not work for you.

2. Decide on Your Content Strategy

Next, plan what type of content you’ll post at these times. Diversifying your content is key.

You want to maintain a balance of educational, entertaining, and engaging content that will keep your audience interested and coming back for more.

For instance, consider starting the morning with an inspiring quote or workout tip, share a healthy recipe around lunchtime, and end the day with a success story or a challenging workout routine.

Remember to regularly incorporate interactive posts like quizzes or live Q&A sessions to foster direct engagement with your audience.

3. Systematically Implement Your Plan

It’s time to bring your plan to life! Post your content consistently at the times you’ve identified. Remember, consistency breeds trust and sets an expectation for your audience.

Moreover, consider using Facebook’s scheduling tool or a third-party tool, like Sprout Social, to automate this process. These tools allow you to create and schedule your posts in advance, ensuring that you never miss your peak times, even when you’re busy.

But don’t just post and forget about it!

Engage with the people who are commenting on or sharing your posts. This encourages more engagement and can often lead to higher visibility for future posts.

4. Experiment, Evaluate, and Evolve

Even the best-laid plans need some tweaking. Set aside time each week to dive into your data.

Are certain types of posts getting more engagement than others? Are there subtle shifts in when your audience is most active?

You might find that your motivational quotes are a huge hit, or that your audience is more active on weekends than you initially thought.

Use these insights to tweak your strategy.

5. Keep a Finger on Your Audience’s Pulse

Last but not least, remember that your audience is always evolving. Their habits and preferences may change over time, due to shifts in their personal lives, seasonality, or even changes in the Facebook algorithm.

That’s why it’s essential to revisit your insights and adjust your strategy regularly.

Creating and implementing a social media post schedule requires some upfront effort, but the payoff in increased engagement and a more robust connection with your audience is well worth it.

Mastering the Best Time to Post on Facebook 

This whole “when to post” thing can feel like trying to find a needle in a haystack. 

But you’ve got this! 

Remember, Facebook is all about creating connections that matter and reaching people when they’re all ears. And the best way to do that is to check your own real-life data and adjust your strategy accordingly.

So, get out there, time your posts like a pro, and watch as your Facebook world transforms. Here’s to your social media marketing success!

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Sarah Cha

Sarah Cha is an avid writer, reader, and lifelong learner who loves making magic behind-the-scenes at Smart Blogger. When she's not wrangling words onto a screen or page, you can find her strumming a guitar, tickling a canvas, or playing fetch with her favorite four-footed friend!


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Written by Sarah Cha

Sarah Cha is an avid writer, reader, and lifelong learner who loves making magic behind-the-scenes at Smart Blogger. When she's not wrangling words onto a screen or page, you can find her strumming a guitar, tickling a canvas, or playing fetch with her favorite four-footed friend!

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