What is the Best Time to Post on Social Media in 2023? (+ Tips)

by Sam Driver


Discovering the best time to post on social media can feel like searching for a needle in a digital haystack.

Are you tired of your well-crafted posts getting lost in the noise? Fear not!

We’ve collated data from top platforms and marketing studies to identify those sweet spots where engagement soars.

From Facebook brunch hours to Instagram’s late-night browsing, we’ll explore actionable strategies for every platform.

Ready for a deep dive into your social media success?

Let’s dive in!

6 Top Tips to Carve Your Social Media Sweet Spot

We’ve all been there, struggling to cut through the digital noise and reach our target audience.

But have you ever considered that your social media post might be missing the mark not because of the content but because of the timing? 

So, let’s explore how you can carve out your sweet spot on any social media platform.

First, tools like Facebook Insights or Instagram Analytics can become your guiding stars in this quest. They provide invaluable data about when your audience is most active and engaged.

But that’s not all.

To crack social media marketing and find the optimal posting time, consider…

1. Understand Your Target Audience

It’s essential to know who your target audience is.

Do they prefer morning updates with their coffee, or do they surf social media for relaxation in the evening?

Use the platform’s analytics tools to understand their activity patterns and behavior. The more you know about them, the better you can tailor your posting times.

2. Test Different Times

While our guide provides a general pattern, the exact ‘best time’ might differ for your specific audience.

Don’t be afraid to experiment with different posting times and observe the responses.

3. Consistency is Key

be consistent sign

Maintain a regular posting schedule. This ensures your audience knows when to expect content from you, which can boost engagement.

If you’ve found that your audience is most active at 2 PM, make sure there’s a social media post ready to greet them.

4. Consider Time Zones

If your audience is global, you need to account for multiple time zones. Consider scheduling posts at optimal times for each region.

For example, if you have a large following in New York and London, you should schedule posts for both Eastern Standard Time and Greenwich Mean Time.

5. Leverage Scheduling Tools

Many social media management tools offer post scheduling features.

Platforms like Hootsuite, Buffer, and Sprout Social can help you automate your posts, ensuring they go live at your chosen ‘best times’ even when you’re not online.

6. Analyze and Adapt

Social media is a dynamic landscape that requires constant monitoring and adjustment. Keep an eye on your social media metrics and analytics to see if the best time changes. If your engagement rate drops at a usually popular time, it might be time to reevaluate and adjust your schedule.

In the end, carving your social media sweet spot is not just about posting — it’s about understanding your audience, their habits, their preferences. 

It’s about connecting with them at the right time. The moment when they are ready to listen, engage, and interact with your brand. 

And believe us, once you find this sweet spot, it’s a game-changer!

The Global Best Times to Post on Social Media in 2023

social media icons

So, you understand how to find your best time to post on social media, but where do you start?

Well, these suggested times are just your ticket. They’ll give you the starting point you’re after…


Facebook is the bustling marketplace of ideas. It’s where conversations take root and multiply across personal networks.

Hootsuite found that posting between 8 AM and 12 PM on Tuesdays and Thursdays is the sweet spot for maximum engagement.

During these hours, users often find themselves on a lunch break, seeking a quick connection or a momentary distraction from their day.

To increase your reach and engagement rate, try diversifying your content. Remember, Facebook is a versatile platform. Tapping into this versatility is the key to creating a vibrant, interactive community around your brand.


Instagram is the artist’s canvas. The platform thrives on visually striking content and emotive storytelling.

Ideal posting times are in the early morning, specifically between 9 AM PST on Monday and 8 AM PST on Thursday.

In this golden hour, users wake, scroll, and seek inspiration.

Tip: use hashtags strategically to increase discoverability, and don’t forget to engage with comments on your posts to foster a stronger relationship with your audience.


twitter social media app

Twitter is the lightning-fast news cycle, where every second counts.

With its bite-sized posts and real-time updates, Twitter is a hive of activity in the morning.

During this window, people catch up on news, opinions, and trending topics while enjoying their first cup of joe.

But for peak engagement, Buffer found 1 PM local time for each time zone is the most popular time to tweet.

So, consider using Twitter threads to narrate a longer story or provide deep insights on a subject at this time

Retweeting, quoting, and engaging with other users can significantly boost your visibility. Be timely, relevant, and don’t shy away from engaging in trending conversations.


LinkedIn is the professional hub, where industry insights, career advancement, and networking take precedence.

Optimal times to post revolve around the workday, specifically at the start around 9 AM and end between 4 PM and 6 PM. The mid-week, particularly Wednesday, proves to be a winner.

To stand out on LinkedIn, offer value.

Share industry trends, thought leadership pieces, or company updates. A pro tip is to encourage your team members to engage with your posts, as this can significantly extend your content’s reach.

Also, LinkedIn Groups can provide a more targeted approach for specific industries or interests.


TikTok, with its swift virality and young demographics, can be a whirlwind to navigate. Stepping onto the TikTok stage requires not just impeccable timing but also a keen understanding of the platform’s trends and rhythms.

Sprout Social found that the optimal time to post is between 2 PM to 6 PM.

Why these hours?

They coincide with the afternoon wind down — prime times when users are likely to be scrolling through catchy dance routines and life hacks.


youtube on a smart phone

YouTube stands as the internet’s prime-time television, with users flocking to the platform for everything from DIY tutorials to blockbuster movie trailers.

Consistent trends suggest that posting between 2 PM and 4 PM is optimal, allowing your videos to be indexed and ready in subscribers’ feeds just when they’re most likely to be online, typically peaking around 7 PM to 10 PM.

Take advantage of YouTube’s ability to schedule premieres, creating a buildup to your video release, much like a TV show premiere.

YouTube Studio Analytics offers a goldmine of data about your audience’s watching habits, ensuring your content is served hot and fresh when they’re ready for it.


Reddit, the internet’s early riser forum, offers unique opportunities for niche engagement.

Reddit users, or Redditors, are typically most active between 4 AM and 10 AM, making it an excellent platform for early morning discussions and debates.

Each subreddit has a distinct culture and user behavior pattern, so delve into subreddit-specific analytics to pinpoint the optimal posting time.

For instance, if you’re posting on a subreddit for book enthusiasts, a morning discussion thread on the latest bestseller could stir up engaging conversations.


As a hub of inspiration, Pinterest shines bright during the weekend wind-down.

Data suggests that the best time to pin is between 8 PM and 9 PM.

Your beautifully curated pins featuring home décor ideas or healthy meal prep recipes are likely to be seen and saved during these hours.

Pinterest’s audience is often looking for ideas and plans for the upcoming week, so tailoring your content to their needs can significantly boost engagement.



In Snapchat’s fast-paced universe, timing is everything.

High activity periods typically fall between 10 PM and 1 AM when users are checking in on their friends’ day and sharing their own stories.

A late-night product launch or behind-the-scenes Story can tap into this flurry of nighttime activity.

So, strategize your most engaging content around these time!

Unraveling the (Secret) Best Times to Post on Social Media

You’ve done the hard work: the perfect photo, the witty caption, the careful hashtag selection.

Yet, your post doesn’t seem to generate the buzz you hoped for.

But remember, this isn’t a reflection of your content’s quality — it’s about timing!

Embrace the knowledge in this article, and you’ll transform from social media novice to a savvy strategist.

So, let’s stoke the fire of your online presence and post on your audience’s best day and time!

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Sam Driver

Sam is an Associate Editor for Smart Blogger and family man who loves to write. When he’s not goofing around with his kids, he’s honing his craft to provide lasting value to anyone who cares to listen.


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Photo of author

Written by Sam Driver

Sam is an Associate Editor for Smart Blogger and family man who loves to write. When he’s not goofing around with his kids, he’s honing his craft to provide lasting value to anyone who cares to listen.

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