About Jon Morrow

Posts by Jon Morrow:

Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer

Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer

Have you ever wished you could peer inside the mind of one of the greatest writers in the world and find out exactly what makes them tick?

Well… here’s your chance.

Stephen King has published 57 novels, all of them bestsellers. He has sold more than 350 million copies of his works. According to Forbes, he earns approximately $40 million per year, making him one of the richest writers in the world.

And now he’s going to tell you exactly how to become a frighteningly good writer.

Sort of.

In 2002, King temporarily abandoned writing horror novels, instead publishing On Writing, a little book chronicling his rise to fame and discussing exactly what he believes it takes to become a good writer. Since then, it’s become the most popular book about writing ever written, pulling in over 1000 reviews on Amazon and selling God only knows how many copies.

Here’s why:

The book is… magic.

I’ve read On Writing from cover to cover at least five times, and each time, I saw a noticeable improvement in my prose. For one, it teaches the fundamentals of the craft, which is something no writer should ignore, but it also sort of rubs off on you.

As you read through King’s life story, you can’t help but see that, to him, writing isn’t a chore. It’s an adventure through undiscovered worlds where no one knows what’ll happen next (not even him).

And it’s contagious.

You can’t read On Writing and not come away with a smile on your face. Where other writing books are focused on the mechanics of the written word, King shows you how to capture the joy of the craft. You’ll find yourself wanting to write, not because of fame or fortune, but because it’s fun, and there’s nothing else you would rather do.

Personally, it’s inspired me more than any other book I’ve ever read, and if I could recommend only one book to bloggers, On Writing would be it. But don’t take my word for it. Below, I’ve collected a monster list of my favorite quotes from the book, and I also wrote down some of my own thoughts on exactly how they apply to bloggers.

If you enjoy them, grab yourself a copy of On Writing over at Amazon (affiliate link). You won’t regret it.

Here are the quotes:
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5 Myths of Traffic Generation That Seriously Need to Die

5 Myths of Traffic Generation That Seriously Need to Die

Can I be straight up with you?

95% of the advice on the web about how to increase your website traffic is totally useless.

It’s outdated, overly simplified, or just plain wrong. Here’s how I know:

Over the last eight years, the sites I’ve built have received over 200 million page views. I’ve also worked with thousands of students in every imaginable niche, and I’ve seen firsthand what works and what doesn’t.

And lots of the advice out there… it just doesn’t work.

In particular, five myths really bother me. If you’re struggling to increase your traffic, chances are it’s because you’ve bought into one of these myths.

Let’s jump in…
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Why Most “How to” Posts Suck (and How to Write Great Ones)

Why Most “How to” Posts Suck (and How to Write Great Ones)

Once upon a time, “how to” posts were a blogger’s bread-and-butter.

The idea was simple. People want to know how to do stuff, and if you teach them how, you’ll get lots of traffic.

And it was true… for a while.

This post from 2007 is a great example:

How to Cook Brown Rice

For years, it was the most popular post on Steve’s mega-popular blog. It continues to rank well in the search engines today.

But here’s an interesting question…

If Steve published that post in 2016, would it still be as popular and get as much traffic?

The answer is no. Absolutely not.

Here’s why:
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The Awesome Power of Seemingly Pointless Stories

The Awesome Power of Seemingly Pointless Stories

Some people tell you a story always needs to have a point, but I disagree.

Sometimes, you tell a story with no other purpose than bonding with your audience.

For instance, here’s a snippet from the newsletter of Gary Halbert, perhaps the greatest copywriter who ever lived:

A few days ago, after finishing my workout, I went to a small diner and ate three steak sandwiches.  After that, I was overcome with the desire to hurt somebody.  I mean bloody their nose, blacken their eyes and kick them in the balls.

You ever have that happen to you?  You ever became enraged for no reason whatsoever?  I decided it would be a good idea to pound on the young musclehead a few feet away from me in the diner.  Then, it hit me.  I suddenly realized that if I went after him, the bastard would probably fight back!

I hate that part.  When they fight back.  I’d truly kick a lot of ass if I could find a steady supply of people who wouldn’t fight back.

Oh well.  My mood instantly evaporated.  I gave the musclehead a friendly greeting, tipped the waitress and left the restaurant with no broken bones or bruises.

What was that all about?  I really don’t know.  I haven’t a clue why that sudden rage overcame me.  Plus, I don ‘t have a clue why I’m writing about it.

So, I’ll stop.  I’ll go off on another tangent.

Hilarious, right?

Now, here’s the shocker…
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Goodbye Boost Blog Traffic. Hello Smart Blogger

Goodbye Boost Blog Traffic. Hello Smart Blogger

Well, surprise, surprise, surprise… as my good ol’ buddy Gomer Pyle used to say. 🙂

After four wonderful years on BoostBlogTraffic.com, we’ve decided to rebrand as SmartBlogger.com.

Why?

In one word: evolution.

Back in 2012, I was one little voice in a sea of people blogging about blogging. To stand out, I picked a topic I knew I could talk about better than anybody else: traffic.

Turned out to be a smart move. Within just a couple months, more than 13,000 people jumped on the prelaunch list. Within nine months, we crossed $500,000 of revenue.

All from talking about traffic.

Gradually though, the space evolved, and so did we. We still talked about traffic, but we also dabbled in teaching about other aspects of building a popular blog, aspects like writing, email marketing, and monetization.

At some point, BoostBlogTraffic.com just wasn’t appropriate anymore. We needed a new brand, a new vision that encompassed everything we’d become.

And here it is.

Welcome to Smart Blogger. 🙂
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