About Jon Morrow

Posts by Jon Morrow:

Goodbye Boost Blog Traffic. Hello Smart Blogger

Goodbye Boost Blog Traffic. Hello Smart Blogger

Well, surprise, surprise, surprise… as my good ol’ buddy Gomer Pyle used to say. 🙂

After four wonderful years on BoostBlogTraffic.com, we’ve decided to rebrand as SmartBlogger.com.

Why?

In one word: evolution.

Back in 2012, I was one little voice in a sea of people blogging about blogging. To stand out, I picked a topic I knew I could talk about better than anybody else: traffic.

Turned out to be a smart move. Within just a couple months, more than 13,000 people jumped on the prelaunch list. Within nine months, we crossed $500,000 of revenue.

All from talking about traffic.

Gradually though, the space evolved, and so did we. We still talked about traffic, but we also dabbled in teaching about other aspects of building a popular blog, aspects like writing, email marketing, and monetization.

At some point, BoostBlogTraffic.com just wasn’t appropriate anymore. We needed a new brand, a new vision that encompassed everything we’d become.

And here it is.

Welcome to Smart Blogger. 🙂
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How I Wrote Posts That Touched the Hearts of More Than 5 Million People

How I Wrote Posts That Touched the Hearts of More Than 5 Million People

You know that feeling you get right before you publish a post?

The angel on one shoulder says you’ve written a post of enormous importance and depth, one that will change the lives of your readers forever. Meanwhile, the devil on the other shoulder calls you a halfwit with the writing talent of a chimpanzee doped on acid.

Well, it was a few days before Christmas in 2009, and the devil was winning.

“Please don’t publish it,” I sobbed into the telephone. “The post is crap. It’ll ruin me.”

Sonia Simone, one of the most respected editors in the world, listened politely on the other end of the phone. The night before, I’d sent her a post I’d been working on for months, confident of my writing genius, but mere hours later I was on the phone having an epic freak-out.

The good news is, after working together for years, Sonia was well accustomed to my neuroses, and she knew exactly how to handle me. “Darling, you are the most talented writer I know, and this is your most brilliant work to date.”

My sobs stopped. “Really? You think so?”

“Yes. Now let me get back to work, so we can make you famous.” Click.

For the next hour, there was nothing to do but sit at the computer pressing the “refresh” button over and over again. I trembled. I prayed.

And then the post went live (click here to read it).
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An Open Letter to Bloggers Struggling to Get More Traffic

An Open Letter to Bloggers Struggling to Get More Traffic

It hurts me to write this.

For years, I’ve been “the traffic guy.” Not only because I’m good at getting it, but because it’s the question on the top of every blogger’s mind:

“How do I get more traffic to my blog?”

To some degree, this entire site is an answer to that question. You’ll learn more about getting blog traffic here than maybe anywhere else on the web.

But there’s one giant problem…

It’s the wrong question.

And I’ve known it for years.

And I’ve said nothing.

Not because I’m an asshole (well, maybe). No, the real reason is I felt like we were serving the needs of the market. People wanted to know how to get more traffic, so we created courses teaching them how.
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How to Be Smart in a World of Dumb Bloggers

How to Be Smart in a World of Dumb Bloggers

Can I be painfully honest with you for a moment?

Not thank-God-he-told-me honesty, where somebody points out you have spinach on your teeth. No, I’m talking about the sucker-punch-straight-to-the-face brand of honesty.

It’s brutal. It’s ugly. It’s unexpected.

And I can almost guarantee you will NOT enjoy it.

In fact, I’ve been holding off telling you for years now, hoping somebody would do the dirty work for me. But no one has. So, out of respect to you, I want to tell you the truth.

So here it is.

You know how you’ve been struggling to get traffic? Tried everything, and it’s just not working right?

Well, it’s not because you haven’t found the right traffic strategy. It’s not because you need to change your domain name. It’s not because the Google gods have turned against you and cursed you to wallow in anonymity forever.

It’s because you’re dumb.

And if you ever want a chance in hell of anyone listening to you, you’d better smarten up.
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11 Traffic Techniques That Are a Waste of Time for Beginners

11 Traffic Techniques That Are a Waste of Time for Beginners

Could it really be possible that almost everything you are doing to promote your website is a waste of time?

We’re not just talking about questionable hacks you picked up on some weird forum. We’re talking about proven techniques recommended by industry leaders in authority publications.

But you know what?

It’s mostly a load of crap.

Over the last five years, I’ve mentored over 2,000 bloggers. I’ve examined their promotional activities. I’ve seen their traffic stats.

And the vast majority of what you’re being told to do simply does not work.

It’s not just less effective than advertised. It produces almost no meaningful results whatsoever.

What, exactly, is a “meaningful result?”

Well, I’m glad you asked…
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