About Jon Morrow

Posts by Jon Morrow:

How I Wrote Posts That Touched the Hearts of More Than 5 Million People

How I Wrote Posts That Touched the Hearts of More Than 5 Million People

You know that feeling you get right before you publish a post?

The angel on one shoulder says you’ve written a post of enormous importance and depth, one that will change the lives of your readers forever. Meanwhile, the devil on the other shoulder calls you a halfwit with the writing talent of a chimpanzee doped on acid.

Well, it was a few days before Christmas in 2009, and the devil was winning.

“Please don’t publish it,” I sobbed into the telephone. “The post is crap. It’ll ruin me.”

Sonia Simone, one of the most respected editors in the world, listened politely on the other end of the phone. The night before, I’d sent her a post I’d been working on for months, confident of my writing genius, but mere hours later I was on the phone having an epic freak-out.

The good news is, after working together for years, Sonia was well accustomed to my neuroses, and she knew exactly how to handle me. “Darling, you are the most talented writer I know, and this is your most brilliant work to date.”

My sobs stopped. “Really? You think so?”

“Yes. Now let me get back to work, so we can make you famous.” Click.

For the next hour, there was nothing to do but sit at the computer pressing the “refresh” button over and over again. I trembled. I prayed.

And then the post went live (click here to read it).
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An Open Letter to Bloggers Struggling to Get More Traffic

An Open Letter to Bloggers Struggling to Get More Traffic

It hurts me to write this.

For years, I’ve been “the traffic guy.” Not only because I’m good at getting it, but because it’s the question on the top of every blogger’s mind:

“How do I get more traffic to my blog?”

To some degree, this entire site is an answer to that question. You’ll learn more about getting blog traffic here than maybe anywhere else on the web.

But there’s one giant problem…

It’s the wrong question.

And I’ve known it for years.

And I’ve said nothing.

Not because I’m an asshole (well, maybe). No, the real reason is I felt like we were serving the needs of the market. People wanted to know how to get more traffic, so we created courses teaching them how.
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How to Be Smart in a World of Dumb Bloggers

How to Be Smart in a World of Dumb Bloggers

Note from Glen: As a kid, I remember my mom rubbing antiseptic ointment onto my bloodied knee after a fall. “It hurts!” I sobbed. “That means it’s working,” she said wisely.

Sometimes what’s good for you hurts a little too. And that’s how I feel about this post by Jon.

We’ve gained a ton of new readers since it was first published, which means thousands of new patients for Doctor Morrow. So tell me, are you ready for your medicine?

Can I be painfully honest with you for a moment?

Not thank-God-he-told-me honesty, where somebody points out you have spinach on your teeth. No, I’m talking about the sucker-punch-straight-to-the-face brand of honesty.

It’s brutal. It’s ugly. It’s unexpected.

And I can almost guarantee you will NOT enjoy it.

In fact, I’ve been holding off telling you for years now, hoping somebody would do the dirty work for me. But no one has. So, out of respect to you, I want to tell you the truth.

So here it is.

You know how you’ve been struggling to get traffic? Tried everything, and it’s just not working right?

Well, it’s not because you haven’t found the right traffic strategy. It’s not because you need to change your domain name. It’s not because the Google gods have turned against you and cursed you to wallow in anonymity forever.

It’s because you’re dumb.

And if you ever want a chance in hell of anyone listening to you, you’d better smarten up.
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11 Traffic Techniques That Are a Waste of Time for Beginners

11 Traffic Techniques That Are a Waste of Time for Beginners

Could it really be possible that almost everything you are doing to promote your website is a waste of time?

We’re not just talking about questionable hacks you picked up on some weird forum. We’re talking about proven techniques recommended by industry leaders in authority publications.

But you know what?

It’s mostly a load of crap.

Over the last five years, I’ve mentored over 2,000 bloggers. I’ve examined their promotional activities. I’ve seen their traffic stats.

And the vast majority of what you’re being told to do simply does not work.

It’s not just less effective than advertised. It produces almost no meaningful results whatsoever.

What, exactly, is a “meaningful result?”

Well, I’m glad you asked…
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Why Your Site Gets Such Pitiful Traffic (and What to Do about It)

Why Your Site Gets Such Pitiful Traffic (and What to Do about It)

So, your site’s about as popular as a fart in an elevator, eh?

I’ve been there, and well… it sucks. No simpler way to put it.

And worst of all, it’s not always clear why it’s happening.

It’s not like you’re one of those spammers publishing dozens of thinly disguised sales pitches a day. You genuinely care about your audience, and you try to publish content that’ll help them.

You’re probably on social media too, trying to build a little buzz through Facebook, Twitter, or Pinterest. Maybe not every day, but you stop in when you can, sharing a thing or two.

But nobody seems to give a damn.

Not about your content. Not about your shares. Not about you.

And you’re starting to wonder…

What are you doing wrong?

The truth:

Probably a lot.

Beginners make mistakes. Just a part of life.

The good news?

You know that darkness you’re stumbling around in? Well, I’m going to turn on the light.

Nobody in the world has the power to make all the obstacles disappear, but I can at least help you see what you’re tripping over. Some of the mistakes you’re making might surprise you.

If you’re not getting the traffic you think you should be, the following are 10 of the most common reasons why:
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