Content Marketing

5 Myths of Traffic Generation That Seriously Need to Die

5 Myths of Traffic Generation That Seriously Need to Die

Can I be straight up with you?

95% of the advice on the web about how to increase your website traffic is totally useless.

It’s outdated, overly simplified, or just plain wrong. Here’s how I know:

Over the last eight years, the sites I’ve built have received over 200 million page views. I’ve also worked with thousands of students in every imaginable niche, and I’ve seen firsthand what works and what doesn’t.

And lots of the advice out there… it just doesn’t work.

In particular, five myths really bother me. If you’re struggling to increase your traffic, chances are it’s because you’ve bought into one of these myths.

Let’s jump in…
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10 Posts That’ll Instantly Put You in the Top 1% of Traffic Experts

10 Posts That’ll Instantly Put You in the Top 1% of Traffic Experts

Look, I get it.

You want more traffic. (Just like every other blogger on the planet.)

But here’s the big question:

Do you actually deserve more traffic?

You see, traffic doesn’t care how much you want it. It doesn’t care how long you’ve waited.

Traffic only comes to those who truly commit to understanding how to get it and then, implement what they’ve learned.

And that means becoming a traffic expert – learning more about the subject than almost any of your blogging peers.

Sound like hard work?

Good. That’s what stops just anyone becoming a guru.

The good news? It’s not nearly as hard as you might think — if you know what to study.

That’s why I’ve assembled this collection of the best posts on traffic we’ve ever published.

Study these and you will transform into a bonafide blog traffic expert in record time.
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How to Profile Your Ideal Reader with (Perfectly Legal) Surveillance

How to Profile Your Ideal Reader with (Perfectly Legal) Surveillance

You’ve heard it countless times.

Know your readers.

That’s the secret to creating a blog that thrives.

But if you’re just starting out, there’s a problem with that advice:

How can you get to know your readers when you don’t have an audience yet?

Maybe you’re at the beginning of your blogging journey, with no traffic and no list. (Or your list is made up of just your mom, dad and cousin.)

Or maybe you haven’t even started your blog yet.

What do you do then?

Well, if you’re like most new bloggers, you make assumptions. You guess.

“That blogger tripled his list by jumping on Instagram. Think I should try it, too.

“But wait — my blog audience is mainly women, so maybe Pinterest would be a better choice.”

That kind of guessing is like throwing darts blindfolded and hoping you hit the bull’s eye.

Sometimes it works. Usually, it doesn’t.

Fortunately, there’s another way…
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Why Your Blog Needs a Tagline (and How to Create the Perfect One)

Why Your Blog Needs a Tagline (and How to Create the Perfect One)

Does your blog attract embarrassingly few readers?

And do you struggle to convert any of them into loyal subscribers?

The fact is, even if your content rocks, you could still be driving people away by neglecting one simple thing.

If a key element on your blog is either inadequate — or missing entirely —  visitors could feel confused and leave.

It may stop people who find your site with a search from clicking through and checking you out, too.

I’ve been reviewing scads of blogs lately, helping writers set them up to earn better, and I’ve found that one blog element is a consistent problem.

The tagline.
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10 Creative Places for Opt-In Forms That’ll Supercharge Your Signups

10 Creative Places for Opt-In Forms That’ll Supercharge Your Signups

Let me guess.

You signed up for Mailchimp, AWeber, or Constant Contact and created an opt-in form to snag yourself some new subscribers for your blog.

Maybe you even went the extra mile and created a juicy opt-in offer to tempt them to hand over their precious email addresses.

Then you posted it on your sidebar and in your footer, and maybe you were smart enough to throw up a feature box too.

And now you can’t figure out why the subscribers aren’t rolling in.

Every morning you anxiously check your email dashboard, hoping that today will be the day you finally see a ton of new signups.

But every morning is a letdown. Just one or two new subscribers (and let’s be honest — it’s just one if you don’t count your mom).

The truth is, these tactics used to work wonderfully — but they don’t any more.

Your readers have evolved, and your blog needs to adapt.

But how?
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