Content Marketing

5 Lessons Cats Teach Us about Creating Blissfully Mindless Content

5 Lessons Cats Teach Us about Creating Blissfully Mindless Content

Wouldn’t it be great if all you had to do to get people to pay attention to your blog was to climb into a cardboard box and play with some string?

It works for cats. Collectively, the cat videos on YouTube are more popular than… well… everything.

And it’s totally not fair, right?

Nothing is more frustrating than spending hours writing a thoughtful post, only to get ignored because everyone is too busy watching a cat play the keyboard. And yet, it happens all the time.

Is it wrong to want to actually teach people something? Is all that hard work creating educational content just a waste of time?

Well, I don’t think so. If I did, I wouldn’t be writing this post.

At the same time though, I believe all the cat videos are trying to teach us a very important lesson: More

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

Are you spellbinding?

Let’s be honest.

It’s a huuuuge challenge.

Probably the biggest challenge each blogger faces.

Because your readers suffer from many distractions.

Social media. Email. Other blogs. TV. Radio. Phone calls. Texts. A car driving past. People talking. Music.Thoughts popping up.

How the hell can you keep your readers spellbound?

How can you keep your readers glued to your content until your last sentence?

How can you keep them yearning for more?

It’s not easy.

But you can learn how to master the art of being fascinating. Enchanting. Captivating. Almost mesmerizing.

How?

You just need to understand the triggers to being fascinating. Once you apply these triggers, your readers will hang on to every word you write. More

The Brad Pitt School of Blogging Superstardom

The Brad Pitt School of Blogging Superstardom

Let me ask you a question…

Do you think people would pay Brad Pitt $1,000 to fix a toilet?

Of course they would.

Because he’s Brad Pitt.

It doesn’t even matter if Brad knows how to fix a toilet. He’s Brad Freakin’ Pitt.

Thousands of people would pay simply to have him hang out in their bathrooms — and, honestly, probably break their toilets even further. They’d pay because Brad is famous, and fame makes us like people.

When we like people, we want to be around them… and then, if those likable people have products and services, we want to work with them and buy things from them. More

5 Steps to Creating an Everlasting Gobstopper of Traffic

5 Steps to Creating an Everlasting Gobstopper of Traffic

Wouldn’t that be awesome?

Traffic that never runs out, just as the fictional candy never ran out in Roald Dahl’s Charlie and the Chocolate Factory?

Too bad it’s impossible.

Or is it?

Well, consider the evidence:

It happened here with our illustrious Jon Morrow. It happened here with Jennifer Gresham. It happened here with Corbett Barr.

In fact, you’ll find examples of it all over the web. Most popular bloggers can point to a handful of posts that people never stop talking about, that never stop getting traffic, and that never stop bringing them new fans. Traffic shot up, and it never quite came back down.

And the really good news?

The same thing can happen to you. Let’s talk about how… More

How to Write an eBook That Goes Viral and Gets You Tons of Traffic

How to Write an eBook That Goes Viral and Gets You Tons of Traffic

Note from Jon: Sometimes, it’s nice to throw all the principles and strategies and other ephemeral gobbledygook out the window and look at a good old-fashioned case study of what’s working in the trenches right now. That’s exactly what this post is. Enjoy, and be sure to grab a copy of Danny’s new free report, the Naked Marketing Manifesto. 🙂

Reports, e-books, manifestos.

If you’ve been blogging for long, you’ve probably toyed with the idea of writing one. Not because you enjoy the idea of writing a 10-20 page document, necessarily, but because the benefits are undeniable.

Like traffic, for example.

And links.

And authority.

Maybe you can even pick up a few thousand subscribers while you’re at it, transforming them over time into raving fans of your blog.

It’s a reasonable dream. Snoop around the web, and you’ll find dozens of stories where bloggers had free reports go viral, bringing them an avalanche of traffic.

So why haven’t you done it already?

Well… you’re scared, right? Reports and e-books are a dime a dozen these days, and you’re probably wondering if yours will be different enough to stand out from the crowd.

So you procrastinate. You change your mind about the topic. You write a few pages and never come back to finish.

Sound familiar?

Well, consider this a friendly kick in the rear. In this post, I’ll show you what it takes to create an e-book, report, or manifesto that gets you all the traffic you can handle, and then some…

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