I bet you’ve done it.

Seen a blog post that received thousands of shares, and thought:

“One day, that will be me.”

Or more likely, “Boy, I wish that could be me.”

But what’s the secret behind those super popular posts? What’s the writer doing that you’re not?

After all, your content is just as good or better, but your results are embarrassing in comparison.

You just can’t seem to figure out the whole “viral” thing.

Here’s the part you’re missing.

Certain types of content are more likely to be shared than others.

Sure, quality is important. But some posts have shareability in their DNA.

And one type in particular is almost guaranteed to catch fire on social media…

The expert roundup.
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It’s okay to admit it.

That deep, dark secret you don’t want anyone to know.

That thought which keeps you up night after night.

You want… to rule the world!

You want to dominate your industry and be the envy of all. You want the house in the Hamptons and the spoils that go with it. You want two appetizers with your entree.

But you’re afraid.

You’re afraid of what others will say when they hear about your dream. You’re afraid it will seem too big — too crazy. Just like you’re afraid of what the waitress will think if you order onion rings and chicken tenders.

But mostly?

You’re afraid because you don’t know where to begin. You don’t know how to go from where you are as a blogger to where you want to be. You don’t know how to get from here to there.

The good news?

Just like eating an elephant, you don’t do it all in one bite.

World domination — or any major blogging goal — is a journey you take one milestone at a time.
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Some bloggers seem to have all the luck.

They get way more shares than you. They get tons more email subscribers than you. They get much higher search rankings than you.

And it sucks, right?

Because their content is good, but it’s not great.

Certainly it’s not that much better than yours.

So what are they doing differently?

Why is their content so much more successful than yours?

The difference is in the way they promote it.
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Ever notice how some blogs seem to arrive out of nowhere?

A few months earlier, you’d never even heard of the blog.

Then suddenly it’s plastered over half the Twitter and Facebook feeds in your niche.

And almost overnight, the person behind the blog is the go-to expert in the field.

Annoying, isn’t it?

After all, your content is just as good as theirs (if not better). You know just as much about your topic as they do (if not more). And you work just as hard (if not harder) promoting your work on social media.

So what’s their secret?

How do they skyrocket their blog’s traffic and subscriber numbers … while you’re still struggling to move the needle?

Is it their content?

(That’s important, but frankly not enough to guarantee success.)

Is it their eye-catching design?

(Good design helps, but it won’t automatically get you to the top.)

Did they just get lucky?

(With 164 million blogs online, they’d have better odds of winning the lottery.)

Believe it or not, most bloggers who make a name for themselves use a strategy that’s as old school as Netscape and 56k modems.

And because it may not initially seem as exciting as a new traffic technique or the latest social media network, most bloggers overlook this time-tested approach, even though it often leads to explosive blog growth.

But let’s reveal exactly how you can use this untapped strategy to grow your blog quicker than you ever thought possible.

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Does finding the sweet spot for your blog sometimes feel like tuning an old radio?

You’re trying to get that perfect connection with your readers, but you can’t seem to cut through the noise.

It’s frustrating. You know you’re close. You know some of the signal is getting through. But it’s not loud and clear.

And no matter which direction you turn the dial, you can’t find the perfect position.

Sure, a few people share your posts. You get the occasional comment. And a handful of people have joined your email list for updates.

But it’s taken weeks, months or even years to get this far. How much longer must you wait to break through?

Luckily for you, a small adjustment is often all you need – a subtle shift in direction that allows your blog to finally resonate strongly with your readers.

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