“Create evergreen content that will always be relevant,” the experts say.
And so you do.
You think of an idea and spend days writing, tweaking, and perfecting every ageless, enduring syllable.
You’re certain you have a winning post on your hands — the kind of evergreen content that can stand the test of time and be spoken of with reverence years later by adoring fans who name their firstborn after you.
But inevitably, after its initial wave of popularity subsides, your masterpiece disappears into the background as newer and newer posts pop up.
Instead of standing the test of time, your timeless content is forgotten.
And the only adoring fan willing to name their firstborn after you is your spouse.
So, what the heck’s happening?
Are the experts wrong? Is evergreen content overrated?
Well, here’s the thing…