Power words are like a “cheat code” for giving your writing an emotional punch. Sprinkle in a few, and you can instantly transform your writing from dull and boring to sizzling with personality.
And the best part:
You can use them anywhere.
If you’re writing an article or essay, you can use power words to hook readers. If you’re creating a marketing piece, you can use power words to increase conversions. Even in your personal life, using power words can make you seem strong or powerful.
It’s strange that a certain type of word can have such a profound effect, but they do, and here’s why: