How to Write an eBook That Goes Viral and Gets You Tons of Traffic

How to Write an eBook That Goes Viral and Gets You Tons of Traffic

Note from Jon: Sometimes, it’s nice to throw all the principles and strategies and other ephemeral gobbledygook out the window and look at a good old-fashioned case study of what’s working in the trenches right now. That’s exactly what this post is. Enjoy, and be sure to grab a copy of Danny’s new free report, the Naked Marketing Manifesto. 🙂

Reports, e-books, manifestos.

If you’ve been blogging for long, you’ve probably toyed with the idea of writing one. Not because you enjoy the idea of writing a 10-20 page document, necessarily, but because the benefits are undeniable.

Like traffic, for example.

And links.

And authority.

Maybe you can even pick up a few thousand subscribers while you’re at it, transforming them over time into raving fans of your blog.

It’s a reasonable dream. Snoop around the web, and you’ll find dozens of stories where bloggers had free reports go viral, bringing them an avalanche of traffic.

So why haven’t you done it already?

Well… you’re scared, right? Reports and e-books are a dime a dozen these days, and you’re probably wondering if yours will be different enough to stand out from the crowd.

So you procrastinate. You change your mind about the topic. You write a few pages and never come back to finish.

Sound familiar?

Well, consider this a friendly kick in the rear. In this post, I’ll show you what it takes to create an e-book, report, or manifesto that gets you all the traffic you can handle, and then some…

The Problem: A Glut of Awesome and Familiar

Let’s start by stating the obvious:

There’s a huge amount of really great free content already out there, and it comes in all shapes and sizes. There are e-books and reports like Jon’s Headline Hacks, video courses like our free Course Builder’s Bootcamp, email trainings like William Cowie’s Drop Dead Money principles, and even entire books given away for free, like my own Engagement from Scratch!

Which is great, but it also creates a HUGE problem for new bloggers trying to get attention.

The problem isn’t that there’s lots of awesome stuff out there. Awesome stuff is like Jello — there’s always room for more. 😉

The real problem is everybody uses the same marketing formula. It goes something like this:

  1. Write an e-book, or create some kind of other free giveaway.
  2. Create a landing page where people have to opt-in to get it.
  3. Drive some traffic to the page through whatever means you can (as a member of Jon’s first Guestblogging class, guest posting is obviously one of my favorites).

This probably sounds familiar, because it works well enough, and it’s been done thousands and thousands of times. Honestly, it’s getting a little tired.

Sure, you can still get results from it, but if that’s all you do, the odds of your report going viral are pretty small. People have just seen it too many times.

If you want to stand out, you have to do something new.

And that’s scary. You wonder:

What could you possibly do no one has ever seen before? What if you go too far and offend people? What if you try something totally off the wall, and nobody gets it?

Well, here’s my opinion:

Suck it up, and Dare to be Different

Yes, it’s scary. No question about it.

Some of what you’ll try will flop. That’s life, especially when you’re playing with game-changing innovation.

That’s certainly what happened to me when I launched Engagement from Scratch!:

  • I ran the pre-launch engagement contest on American Thanksgiving, when everyone was away from their computers (I’m Canadian, and didn’t realize when most of my readers would be celebrating).
  • I totally bungled the launch trailer video and was only able to half save it at the last minute.
  • I put time and energy into a number of different promotions that turned out to be a waste of time.

But you know what?

Despite all of those blunders, the book was a phenomenal success, with 872 downloads on the first day, and over 8,000 more since the launch.

That’s a great story, for sure, but it’s not the story of this post. Engagement from Scratch! is old news, and if I were to just report what I did well last time, then this post would be more of the same.

So instead, I’m going to tell you about what I’m trying today…

Daring to be Different with Naked Marketing

Yep, that’s right — today. Right now.

I’m launching my brand spanking new Naked Marketing Manifesto to the world, and I intend for this manifesto to become the go-to starting point for anyone who needs to really understand marketing.

Yes, it’s that awesome. 😉

And in order to launch it properly, I’m going to be doing a whole bunch of things differently from the way these sorts of launches are usually done, and differently from what I did with Engagement from Scratch!, too.

That’s what this post is about. I’m going to lay down all of the things that I’m doing to launch this manifesto, because these are new, untested, cool ideas I’m confident will produce spectacular results, and I want you to have the opportunity to watch it happen, as it happens, and learn from.

So here we go — everything I’m doing to launch the Naked Marketing Manifesto…

First, Make it AWESOME!

The first thing I did to launch this manifesto is make it AWESOME.

Here’s why:

If I see another piece-of-crap, word-document-saved-as-PDF, 7-useless-tips-you-already-knew kind of e-book, I’m going to scream, and I’m pretty sure you will, too.

So I made the manifesto awesome and different. Here’s how:

  • An awesome cover and internal design (click here to see what it looks like).
  • The layout of the internal pages: small square pages and large print, designed to read on a computer screen.
  • The writing, which is engaging, easy, and fun to read.
  • The content, which is in-depth and very thorough, complete with sidebars for extra content, heuristics that readers can apply, and a checklist at the end.
  • Tweetable content, so you can click on a line that you like and tweet it out.

This manifesto took me months to put together, and it was totally worth it, because no matter how innovative or interesting your marketing is, without something awesome to offer people, it all goes to waste.

Speaking of the offer…

A Different Kind of Offer: No Opt-In Required

It’s common practice to trade your latest and greatest bit of awesomeness for somebody’s name and email address, and for good reason — email is the best tool you’ll find to connect with your readers, and, as they say, the money is in the list.

But I wanted to do things differently, and get the word spread even faster.

So I made the manifesto free, with no opt-in required.

Or rather, almost free; in order to get it, you need to either tweet about it or share it on Facebook (I’m doing this using Pay With a Tweet, but another service that you could look at is ViperChill’s Cloud:Flood; both are free). Hopefully, that’ll help it spread further and faster.

But of course, I still want people to opt-in, so I’ve got a special bonus offer inside the manifesto (and on the manifesto download page).

Here’s how people can get the bonus… and Crowd-Sourced Awesomeness

Ordinarily, I’d send people to a landing page to opt in for the bonuses — that’s what I did with Engagement from Scratch!, and with my How to Build a Blog book (co-authored with Sean Platt).

But with Naked Marketing, I’m trying something different.

On the bottom of every page in the manifesto, it says “Free Naked Marketing awesomeness at”, and the instructions to get the bonuses say:

  1. Browse over to
  2. Give a “like” to Naked Marketing Insiders (first item on the list!)

If you click “like” on that first item, an opt-in box will pop up so that you can get the bonuses.

And the rest of the list?

It’s full of content created by my friends and students, relating to the manifesto (I offered them a review copy if they wanted to participate, so this was all created in advance).

Every time someone visits the list, it’ll show up at the top of the highly trafficked homepage, and everyone will be encouraged to “like” which ever list items they like best. Hopefully, the list contributors will want to send people to vote for their items, and everybody wins — more traffic for them, and more traffic and exposure for me, too.

So, what is this bonus, exactly?

Well, I won’t spill all the beans, but I’ll tell you part of it…

Naked Marketing Audits of Real Live Businesses

As part of the promotion of the manifesto, I’m going to do Naked Marketing Audits of real live businesses. It’ll basically be a cross between an interview and a consulting session taking a good, hard look at what the target business is doing well and what they could be doing better.

These are valuable because they’re real live examples of how to use the Naked Marketing framework, and it’s a great way to get ideas of new cool things to try in your own business.

The format is a Skype video interview that’ll be cleaned and prettied up, maybe with some live on-camera video or slides thrown in. It’ll go live on the blog or site of the business being audited, and they’ll point all of their readers to check it out (great brand-building for them, and great exposure for me).

And as *part* of the bonus for readers of the manifesto (there’s more, of course), they’ll be notified whenever a new audit goes live, so they can check it out (great value for the reader, and great exposure for the business being audited).

That’s not all I’m doing to promote the manifesto, either…

Videos: The Naked Truth about Marketing

Back in February, I got on camera and filmed 37 video answers to marketing and business questions asked by my readers.

For the Naked Marketing launch, I decided to do it again, only bigger and better. So a few weeks ago, I asked my readers to share with me any questions that they’d like answered about marketing, and promised to make them a personalized video answering their question.

Several dozen people responded, and in the middle of June, I’m going to spend a full week posting almost 50 videos on my blog, and on YouTube.

It’ll take me several days (or more!) to produce all these videos, but I think it’ll be worth it; personalized answers to the most burning questions facing my readers, lots of content that people can share with their friends, and lots of video material for YouTube to find as well.

And whereas the 37 videos were all on one post, these videos will each get their own post (thanks to my friend and YouTube wizard Paul Wolfe for the advice on how to do this), so that adds a ton of high-quality, searchable content to Firepole Marketing.

Some of this will Bomb, but I’m not worried!

No, I don’t know for sure that everything I’ve described is the smartest thing that I can do, and just like with Engagement from Scratch!, I know that some things aren’t going to work out nearly as well as I planned;

  • Maybe people won’t like the content or presentation as much as I think they will.
  • Maybe the Pay With a Tweet thing won’t get as much traction as I want it to.
  • Maybe the crowd-sourced list won’t get as much traffic as I’m hoping, and won’t offset the extra step for opting in.
  • Maybe I’ll end up launching something on another holiday. Note: That actually happened again — turns out Monday was Memorial Day. Sigh. I’ve got to get an American calendar.
  • Maybe people won’t like the audits, or I won’t find businesses who want to be audited.
  • Maybe the videos won’t get my play-time, and YouTube won’t serve them up in searches.
  • All of these things could happen, and odds are that at least one or two of them will happen.

And that’s fine — I’ll just tweak, adjust, and make it better.

But the flip side of the risk is the reward, and odds are that at least some of these things will work like gangbusters.

The point is, you don’t have breakthrough success just doing what’s been proven and validated to death. All that stuff is great, but use it as a starting point, and then think about what you can do differently and better to really stand out and be amazing.

Want to find out how it works?

If you want to see the rest unfold as it happens, then go get the manifesto, and “like” the first item on the list to join the Insiders Club.

That way, you’ll see it all happen, live, up close, and personal. My hope is it’ll inspire you.

Because listen…

Sure, free reports are a dime a dozen, but that doesn’t mean yours has to be. There are dozens of launch strategies no one has ever tried before, and while some of them might flop, some of them will work too, maybe even better than you could ever imagined.

In the end, that’s what marketing is about: trying stuff and seeing what works.

Even so-called “marketing geniuses” don’t bat 1,000. They just try lots of different strategies, all based on proven marketing principles, and then measure the results. If it works, they keep doing it over and over and over again until it stops working.

Anybody can do that.

Yes, even you.

About the Author: Danny Iny (@DannyIny) is the co-founder of Firepole Marketing, the “Freddy Krueger of Blogging”, and the co-author (with Guy Kawasaki, Brian Clark, and many others) of Engagement from Scratch! (available on Amazon, or as a free download). The latest and greatest thing you can get from him (for free, of course) is his Naked Marketing Manifesto, about marketing that really works!


  1. Alex
    May 30, 2012 @ 12:58:13

    What I love about this post is that it makes you feel ok about making mistakes. Something that we would have done well to learn when we were growing up.

    Thanks Danny for helping me to see that sometimes you’ve just got to stick your neck out there and see where it takes you. Some class new ideas too.

  2. Danny @ Firepole Marketing
    May 30, 2012 @ 11:58:44

    Hey Jon, thanks so much for the opportunity to post here!

    I’d love to know what people think, and I’ll be hanging around in the comments, so if anyone has questions, please ask them, and I’ll do my best to answer. 🙂

  3. Jon
    May 30, 2012 @ 12:16:24

    You’re most welcome, Danny. Thanks for the great post. 🙂

  4. Trung Nguyen
    May 30, 2012 @ 12:22:35

    Viral content, now is viral report – Thanks for taking your time to share your experience and knowledge 🙂 I really appreciate your working 🙂

  5. Craig Grella
    May 30, 2012 @ 12:22:49

    The thing that I love about Danny’s writing is that he always puts in real, tangible, measurable data. His posts are not theory B.S. they’re from his real work and his real experience. Nice work here.

  6. Nick Thacker
    May 30, 2012 @ 12:24:17

    Great post, Danny, and great site, Jon!

    Worked through Headline Hacks on my own site and just started working through Danny’s Naked Marketing–both awesome, of course!

    It’s cool to see the same faces in the same places so often–really boosts the brand recognition for me!

    Thanks guys, for being awesome!

  7. Rivka Kawano
    May 30, 2012 @ 12:32:08


    Lots of great and innovative ideas in here! It will be interesting to see how it all pans out. I love that you are willing to try new things – that is something we can all learn from.

    I am sure you have lots of other ideas (not just for topic, but also for execution) that you did not do. How do you pick what to run with?



  8. Gregory Ciotti
    May 30, 2012 @ 12:33:33

    Great job Danny, I was interested to see you going with the “Pay with a Tweet” route over the traditional email opt-in, it’ll definitely be interesting to see how it turns out.

  9. Sophie Lizard @ Invisiblogger
    May 30, 2012 @ 13:00:41

    I just paid with a tweet and I’m sure many (many, many, many…) other readers have done likewise – it’s high-quality posts like these that convince people to tweet or opt in for more of the same.

    As for the manifesto, I promise to read it properly, so I’ll be back with my thoughts after I’ve read it through twice!

  10. Scott Kindred | SafeHouse Web
    May 30, 2012 @ 13:02:25

    This exceeded my expectations for being “not run of the mill marketing stuff.” As you mentioned in your opening, there is a glut of awesome, free content out there.

    That being said, it is important that we know how to effectively use our time to find, digest and implement that content. And this place, BBT, and the people like you and Jon who are established sources of good information, make effective use of those of us who choose to follow & keep tabs on what you are writing.

    This post was full of good twits and quirks and ideas that help us stand apart. Thank you!

    I especially liked the ideas of no opt-in, pay with a tweet as well as the layout and content presentation you outlined for how your manifesto is published. Tweetable inner content is fantastic, too.

  11. Michael Chibuzor
    May 30, 2012 @ 13:03:40

    I’ve enjoyed reading through your Naked Marketing Manifesto and all I can say is Kudos. The Freddy Kruger of Blogging has done it again and I can’t wait to receive your newsletters.

    You’re a great inspiration Danny. Keep the flag flying.

  12. Tea Silvestre
    May 30, 2012 @ 13:04:04

    Congratulations on another AWESOME project, Danny. You continue to amaze the crap out of me. Will definitely be watching this up close and rooting for you.

    p.s. – you know July 4th is our next US holiday, right? And then after that comes Labor Day (Sept 3rd this year)…LOL.

  13. Faith
    May 30, 2012 @ 13:09:47

    I’ve used Headline Hacks successfully on a number of my blogs, and gotten my first guest post using Jon’s advice so I can’t wait to see what Danny’s new report has to offer. Awesome design on the cover by the way! Are you going to offer it as a hard copy at some point as well?

  14. Flora Morris Brown, Ph.D.
    May 30, 2012 @ 13:11:47


    These are indeed awesome ideas, except now you have my head spinning. So many out-of-the-box ideas, and scary too since there’s risk of bombing involved. But of course isn’t this always the case with creativity and innovation.

    Thank you loads. I have an idea percolating this morning that was heading down the boring-e-book road, but has been stopped in its tracks. Time to go back and reread your post to see how I can use what you’ve shared to make my “report” different.

    And, as usual, thank you Jon for bringing us fresh and inspiring people and ideas.

  15. Ahmed Safwan
    May 30, 2012 @ 13:18:45

    Another great post Danny and jon

    Thanks a lot

  16. Toni @ Duolit
    May 30, 2012 @ 13:33:16


    Another great post — I definitely wasn’t kidding on Twitter when I virtually bowed to you, haha! Naked Marketing is the most concise and *fun* guide to marketing that I’ve read.

    As a side note, I’m loving finding other followers of your brand of marketing wherever you post. Kind of like our own exclusive group of folks who “get it” (or are working towards it).

    Now off to write down all the cool new ideas I’m getting before they fly out of my brain (“new mom” syndrome, I think)!

    PS: I’ve somehow neglected to follow Jon until now *headdesk* Remedying that right this second!

  17. Kimberly Houston
    May 30, 2012 @ 13:49:49

    I just downloaded Naked Marketing yesterday, and I can’t wait to read it!
    I loved the creative way it was launched, and I made sure to pay attention to the elements of the process for my own “how-to” file. And I thought the “pay with a tweet,” was great, by the way. Pretty brilliant way to spread the word. 😉
    I’d be curious to see after it’s all said and done what worked and what didn’t with the launch, maybe that another blog post down the road. 🙂

  18. Joe
    May 30, 2012 @ 14:05:56

    Sorry to rain on this parade, but I’d rather give you my email address than give a third party service the authority to tweet on my behalf about a book I haven’t read. Got halfway through the process and backed out…

  19. Matt @ Alpha Legal Solutions
    May 30, 2012 @ 14:45:07

    Great post Danny, you sure have a knack of making even the most mundane of statements interesting, you really should consider doing stand-up as a side-line…

  20. Sonya Coke
    May 30, 2012 @ 15:02:50

    I definitely agree with you! I’m relatively new to the IM world and I’ve found the “how to” advice on the web to be (almost) the same. While it’s tried and true – it is played.

    This reminds me of what I call the Sacha Baron Cohen syndrome and how it can be the death of any blogger – old or new.
    I watched the movie The Dictator over the weekend and was so disappointed I almost (and should’ve) walked out. The movie Borat was a success. So why has Cohen’s movies following Borat been a flop?

    It’s because there’s no growth – no change – no evolution. Whether you are an actor or a blogger your audience wants to see you grow. Watching someone grow is inspiring. Inspiration is attractive. It’s what initially attracts us to you and what keeps us glued.

    In my own line of work “sameness” is abundant. Over the last few years I’ve started saying what I think much more than regurgitating what I believe my clients want to hear. Sure I’ve repelled some people but I’ve also attracted the ones I want to work with and who want to work with me.

    While following a successful formula of what works is important you nailed it when you encourage us all to try something new.

    To grow and expand.

  21. Ricardo Bueno
    May 30, 2012 @ 15:23:36

    I like the “Pay with a Tweet” idea. Reminds me of what Thom Chambers did with “In Treehouses,” a monthly digital magazine. To download it, you could either a.) pay with a tweet, or b.) sign up via email.

    Either way, I think a manifesto or digital download of some sort is a great way to build your mailing list.

  22. Keith
    May 30, 2012 @ 17:07:00


    Great post! You’ve got some very INTERESTING ideas. I look forward to reading Naked Marketing and following your success with the launch!

  23. William @ Drop Dead Money
    May 30, 2012 @ 17:17:17

    Thanks, Jon, for sharing cutting edge content – this certainly has several never-tried-before ideas.

    Danny, I admire your courage to push the envelope and not just rehash the status quo over and over. Risking failure isn’t everyone’s cup of tea. But… that’s what greatness is all about.

    It would be great if Jon invited you to do a follow-up post in say June or July to share with us which parts worked better and which are best laid to rest.

  24. Glori Surban
    May 30, 2012 @ 19:21:51

    The pay with a tweet is something new to me. Thanks for the free stuff Danny!

  25. Jeannette Paladino
    May 30, 2012 @ 20:40:49

    Good going on the launch of the Naked Marketing Manifesto, Danny. For those reading the comments, I was one of the bloggers who was “let in” with an advance copy and linked to it in a blog post which is now on Danny’s list. Danny said to try different ways to market yourself — so let me ask you to vote for my post. Here is the link to my blog Please scroll down to the unhappy smiley face and give me a thumbs up! Thank you.

  26. Lisa
    May 30, 2012 @ 22:05:07

    I am in the process of completing an ebook and I have to say this post is right on time. I am going to go back an rethink my marketing strategy.

    I can’t wait to see how the “Pay with a Tweet” pans out. Thanks for this!

  27. Jeff
    May 30, 2012 @ 23:52:19

    Danny is such a legend when it comes to guest blogging. Jon thanks for this one. Your 52 headline hacks is simply amazing!

  28. Jacklyn Williams
    May 31, 2012 @ 06:24:33

    It’s great to see your Naked Marketing Manifesto out in the flesh, so to speak Danny. As another of the bloggers who was “let in” with an advance copy of Danny’s list and has a blog post out there on, I’d like to ask you to please take a look and give me a thumbs up. I’d love to know what you like and how you think I could/should have dared to be different. For any dog lovers out there, the beautiful puppy with the enormous feet is my Czechoslovakian Wolf Dog, Max, and he’s definitely not for sale.

  29. Debbie@happymaker
    May 31, 2012 @ 09:08:38

    Different is good Danny. I do like the idea, “pay with a tweet”

    I agree that there is so much of the same on the web, that we need new ideas when building that list. When we do find it however we don’t want to try and reinvent the whole wheel.

    Thanks for the great information when it comes to setting up you and launching your idea.

    Thanks Jon for having Danny do this post.
    Blessing to you both and now I shall go back and click the links to learn more.

  30. Susan B. Bentley
    May 31, 2012 @ 11:12:02

    Honesty and the naked truth – love it! Great advice too! Cheers, Danny.

  31. dan
    May 31, 2012 @ 15:09:36

    My feedback – would have liked to read the book but I don’t want to tweet it to followers of any of my twitter accounts – it would be completely inappropriate.

  32. Danny @ Firepole Marketing
    May 31, 2012 @ 17:06:47

    @Rivka, that’s a great question – I actually answered it in an interview that I did a while back, here:

    @Gregory, so far so good – we’ve had about 1,300 tweets/downloads since Monday morning, and the tweet:opt-in ratio is holding steady at about 3:1.

    @Tea, I know you were kidding, but after reading your comment I checked my calendar, and realized that I had something scheduled for both the 4th of July AND Labor Day. I’ve corrected it – thanks for the tip! 🙂

    @Faith, there’s no plan for the manifesto to be a physical book at this point, but who knows, with this much demand, maybe I should… 😉

    @Kimberly and @William, I think that’s a great idea – a second post in a few months to explore what worked and what didn’t! 🙂

    @Joe and @Dan, I’ve received emails to that effect from about 10 people, but given how many people are happy with this option, I think it was worth it. Besides, if you were to email me, I’d just send you the thing. 😛

    @Matt, stand-up, huh? Well, I’ve got enough on my plate right now, but maybe one day…

    And finally, @Everyone Else, thank you all so much for the kind words, enthusiasm, and support – I can’t wait to hear what you all think of the manifesto! 🙂

  33. Amandah
    Jun 01, 2012 @ 06:06:57

    You hit the nail on the head with “Suck it up, and Dare to be Different.” I’m tired of being like everyone else. It’s one of the reasons why I purchased a ‘funky and creative’ web theme that matches my personality.

    I’ve been struggling with blogging lately because I’m following the crowd and it doesn’t ‘feel’ right to me. Quite frankly, I’m tired of having to ‘follow’ the crowd. I want to break free and do my own thing but still pay attention to a tried and true formula. Does that make sense? ;/

    I also liked your point about “A Different Kind of Offer: No Opt-In Required.” I like the idea of paying it forward with a ‘tweet’ or ‘like’ a Facebook page. You could also toss in ‘stumbling or digging.’

    Thanks for these great ideas.

  34. Ruan | Ultimate Domain Manager
    Jun 01, 2012 @ 07:21:22

    Now this is what I call “marketing with a kick”! I think it’s very courageous of you to try something that hasn’t been tried before and that’s probably what separates you from the rest and contributed to your success in the marketing industry so far.

    I can’t wait to find out what the different outcomes of each strategy was in the end.

    Another thing I most definitely look forward to are those video-answered questions you’ve received and that’s probably because I have a strong feeling to be amongst one of those privileged 😉

    All the best of success with your marketing efforts with the manifesto Danny!

    Thanks again.

  35. Andi the Minion
    Jun 01, 2012 @ 09:30:54

    Hi Danny, Excellent post. I look forward to ‘Tweeting’ parts of the book 🙂

  36. Micah
    Jun 02, 2012 @ 12:40:39

    Hope this works out for you, but I am more protective of my twitter following than I am of my e-mail address.

    I can always unsubscribe from your list, but I won’t promote anything to my twitter following that I don’t know for sure is A: high quality and B: congruent and relevant to what they are used to seeing from me.

    I would have opted in for your report but there’s no way on earth I’m going to “pay” with a tweet.

    To end on an up note, I really like your outside of the box mentality. That’s not something you see to often.

  37. Eugen Oprea
    Jun 03, 2012 @ 03:54:31

    Hey Danny, I got Naked Marketing yesterday and I am up to reading it today, but it’s interesting to also see the strategy behind it.


  38. Sophie Lizard @ Invisiblogger
    Jun 03, 2012 @ 10:51:28

    OK, now I’ve read the whole manifesto through a couple of times and I love the “naked” concept. I’m always wary of what I think of as facade marketing, and I encourage my clients to avoid putting up a false front online or in the real world. Now I need to figure out what *my* naked self looks like, and which people I should be showing it to!

  39. Monique
    Jun 06, 2012 @ 10:52:36

    I was thrilled by the idea of having the chance to read your book. Paid even twice with a post on special Facebook groups, but no way that I could download the book! Had to pay… Too bad.

  40. Jan
    Jun 06, 2012 @ 19:21:11

    I think you took a copy writing class and forgot that many writers have done the same. I got bored trying to figure out what you were offering and, I never got to the point. I went straight to the bottom trying to figure out your point. Maybe I’ll read it later, but, really, why didn’t you say what it is and what the reader will get in the first paragraph? The title of the book/manifesto, whatever, is great, as is the cover. I just received another pay with a Tweet, and I like that, but what you are offering, asking, giving away? If it’s a report on marketing I still don’t want to read it. Too long. What are you saying or offering that is different? I look and research daily on social media, why not give your readers something they don’t know. Like how do YOU manage your Twitter account? I spend hours ‘following’ those who follow me and others and I’m sure there’s an easier way of doing this – going back & forth, etc. Do you try to get ‘like’ followers or is it a numbers game even though most people on Twitter don’t even have any thing to say. Exasperated as you can tell.

  41. Chris
    Jun 07, 2012 @ 10:39:05

    People will think I’m crazy (don’t care) but I don’t tweet and never will. You still need an option for people who would prefer to opt in and don’t want to tweet. Making it available via one option can eliminate people who would like to download the book and benefit from your marketing expertise and would prefer to pick and choose what works for them. For me, tweeting isn’t a path I want to take. As some have already said above – I’m not paying with a tweet. Please provide an opt in option.

  42. Danny @ Firepole Marketing
    Jun 07, 2012 @ 10:40:42

    Chris, if you click on the link, you can share on Facebook to get it as well.

  43. dave
    Jun 21, 2012 @ 07:58:05

    Hey Danny, Those are smart ideas. I love the ‘pay with a tweet’ idea. that’s a great viral strategy. I might try that with one of my e-books.

    Thanks for getting the gears turning!

  44. Nathan Kash
    Jun 25, 2012 @ 09:38:25

    Hi Danny, wow never get tired of your posts. Also watched your recent webinar from ” Write Like Freddy ” Simply amazing. I think my main problem, whether it’s reports or even blog posts is the unique angle thing. I can create something thorough and informaitive and compelling but the same problem keeps sneaking up on me. How do you create that unique angle? It always seems to me that no matter what I think up, someone’s already done it.
    How do you do it??

  45. Grant Hensel
    Jun 27, 2012 @ 15:35:15

    Getting the book now Danny – it sounds awesome based on all of the favorable responses.

    Thanks for sharing your promotion strategy as well, particularly the ‘pay with a tweet’ tactic. It’s been a pleasure reading your blog and guest post (I find them everywhere) 🙂

  46. Jonathan Smith
    Jul 30, 2012 @ 12:33:42

    Just went and bought the book. Loved the post and learned some great stuff here.

    Jonathan Smith

  47. Sandra
    Sep 25, 2012 @ 12:10:19


    What software did you use for the layout and design for your manifesto?

  48. Matt Brennan
    Oct 14, 2012 @ 07:32:22

    Great blog, Danny. I think the “make it awesome” advice is extremely important right now, because there is a glut of content. You have to find a way to stand out, and you have to find a way to be you. All the valuable information and everything can still be there, just with your spin. Good stuff!

  49. Jack l. Barger
    Nov 08, 2012 @ 18:56:44

    What a wonderful, helpful read.

  50. Lewis Saka
    Nov 23, 2012 @ 05:44:55

    wish I’d read this before I published my ebook, oh well! I’ll use it on my next work