How to Use Transitional Phrases to Keep Your Readers Sliding Down the Page

How to Use Transitional Phrases to Keep Your Readers Sliding Down the Page

Some writers seem to have a magic touch…

One minute you’re reading their opening, and before you know it, you’ve reached the end of their article.

Their content reads so smoothly, it’s almost impossible to stop.

So how do they do it?

Well, great writers are meticulous about making each line flow seamlessly into the next. They understand how important it is for the reader to have a smooth reading experience, and they make sure to fix anything that would cause friction.

And one powerful way they do so is by using transitional phrases.

So today you’ll learn how to use them yourself. But first, let’s examine why they’re so important.

The Little Secret That Copywriters Have Known for Ages

Copywriters have known this for a long time:

The primary purpose of every paragraph you write is not to make a point, or to build your argument, or to convey valuable information. It’s to get your reader to read the next paragraph.

Famous copywriter Maxwell Ross likened this to a “bucket brigade.” Let me explain why…

In the days before fire trucks and pressure hoses, people would put out fires by forming a human chain. They would pass a bucket of water from one person to the next until the last person finally threw it onto the fire.

In those days, it was vital the chain remained unbroken. If the bucket wasn’t passed smoothly from one person to the next, the water would spill and not make it to the fire.

Likewise, each paragraph (and really, each sentence) you write must pass the reader on to the next. And just like in a real bucket brigade, the chain must be unbroken, or you will “spill” readers along the way, which means they won’t make it to the end of your article.

And that’s where transitional phrases come in.

How Transitional Phrases “Lubricate” Your Writing So Readers Slide from Line to Line 

Have you ever been with a group of friends and someone suddenly makes a random comment that doesn’t follow from anything that anyone else has said?

I bet you have — we all have.

It’s a strange moment — everyone (except the person who made the comment) just looks at each other, bewildered.

Well, writing without transitions is like that.

It causes friction in your reader’s mind and leaves them scratching their head, wondering “How do you get from this to that?”

Any piece of writing is a series of ideas, propositions, and arguments placed one after the other.

But those ideas need to be linked to each other. You need transitional words and phrases to help readers understand how ideas relate to each other. Without them, readers will feel like you’re switching from idea to idea too abruptly, and in most cases, you’ll leave them feeling confused.

Want to know how to do it right? Take, for example, this excerpt from Jon Morrow’s post How to Make Money Blogging: How This Blog Makes $100K per Month:

Even if you’re making fantastic money from affiliate marketing or selling services, chances are you’ll want to try your hand at developing your own product at some point. So, where should you start?

My answer: with blogs, the most profitable price is usually the end of the funnel. Here’s what I mean…

You’ve seen a sales funnel, right? A company entices you with a freebie, then they offer you something cheap but irresistible, and then they gradually sweet talk you into buying more and more expensive stuff. It’s a tried and true marketing tactic, and you should absolutely build a sales funnel for your blog.

What you might not know is you should build it in reverse.

A lot of bloggers launch a cheap e-book as their first product, and then they get frustrated when they don’t make much money. Here’s why: the real profit is at the end of the funnel, not the beginning.

You might note that these phrases don’t convey any information. All they do is make the ride smoother. All they do is connect one idea to another.

The good news is, you probably already use transitional phrases in your writing to some extent. Most people use them naturally. However…

There’s a special class of transitional phrases that many bloggers don’t even know about.

13 Exceptionally Engaging Transitions That Readers Can’t Resist 

Remember Maxwell Ross, the “bucket brigade” guy?

He had a list of transitional phrases that don’t just help readers transition from one idea to the other, but actively work to keep those readers engaged.

These phrases keep readers glued to the page by either evoking their curiosity or by hinting that something important is about to come.

They give a jolt to readers’ brains, waking them up and demanding they pay attention.

Make no mistake; these phrases are powerful. Backlinko’s Brian Dean credits them for readers staying on his pages for an average of four minutes (which is a lot). Brian uses these transitional phrases in all of his articles (as you can see in the screenshots below).

So let’s dive in.

#1: The “Mind Reader” Transition

How it works: You claim to know what the reader is thinking, or you assume the reader agrees with something you’re about to say. The reader will then want to find out if you’re right.


  1. I know what you’re thinking…
  2. And now, you’re thinking…
  3. I can almost hear you thinking…
  4. You guessed it…
  5. I’m sure you’re with me on this one…
  6. Here’s something we can both agree on…
  7. I think you’ll agree with me when I say…
  8. You must be wondering…
The "Mind Reader" Transition

#2. The “Can’t Miss This” Transition

How it works: You literally tell the reader you’re about to share an important piece of information. Nobody wants to miss anything important, which is why this simple phrase will pique your reader’s attention.


  1. Now, this is important…
  2. Here’s the interesting part…
  3. Here’s the bottom line…
  4. Here’s why that’s important…
  5. So what’s my point?
  6. And the best part is…
  7. You don’t want to miss this next part…
  8. It all boils down to this…
The “Can’t Miss This” Transition

#3: The “Important Insight” Transition

How it works: You hint you’re about to share an important insight or discovery. Your reader will be curious to find out what it is.


  1. That’s when I realized…
  2. And then it hit me…
  3. Here’s what we found instead…
  4. I finally understood that…
  5. Then it finally dawned on me…
  6. But guess what I realized just in the nick of time…
  7. You won’t believe what we discovered…
The “Important Insight” Transition

#4: The “There’s a Catch” Transition

How it works: You hint at a problem or obstacle that might keep the reader from reaching their desired goal. The reader will want to know what the problem is (and they’ll assume you’ll also provide the solution).


  1. But there’s a catch…
  2. So what’s the catch?
  3. There’s just one problem…
  4. The problem is…
  5. Here’s the main issue with that…
  6. And this is where people run into trouble…
  7. That’s when you might hit a snag…
The “There’s a Catch” Transition

#5: The “Big Answer” Transition

How it works: As I said, after you identify a problem, you have to offer a solution. That’s where this transition comes in. When you’ve just told readers about a problem they’ll be facing, they’ll want to know how to solve it.


  1. So what’s the solution?
  2. Fortunately, there’s a simple solution…
  3. The solution is simple…
  4. Here’s the big secret…
  5. The answer?
  6. The trick is to…
  7. Here’s how you solve this…
The “Big Answer” Transition

#6: The “But Wait, There’s More” Transition

How it works: You use this transition when your strategy or product has two (or more) big benefits. Typically, you’d start with the most important benefit first, and then use this phrase to transition into the additional benefits.


  1. But wait, there’s more…
  2. But that’s not all…
  3. It gets better…
  4. And I’m not stopping there…
  5. As if that’s not enough…
  6. And on top of that…
The “But Wait, There’s More” Transition

#7: The “Exemplary Example” Transition

How it works: You introduce an example (obviously). Readers tend to pay attention to examples because they help contextualize the theory they’ve just learned.


  1. For example…
  2. Take Billy’s story, for example…
  3. Here’s a little case study of this strategy in action…
  4. Case in point…
  5. Just look at what happened to…
The “Exemplary Example” Transition

#8: The “Lifting the Veil” Transition

How it works: You hint at a clarification or supplementation of the preceding text. Readers will pay attention because they realize it will help them understand the information better.


  1. I’ll explain…
  2. Let me elaborate…
  3. Let me walk you through…
  4. Let me lift the veil for you…
  5. Let me break this down for you…
  6. Here’s what I mean…
  7. Let me clarify…
The “Lifting the Veil” Transition

#9: The “How To” Transition

How it works: You transition from the theoretical to the practical. You introduce the steps the reader must take to get the promised result. This is the reason most of them are reading your article in the first place, so it will make them sit up.


  1. Here’s how to do it yourself…
  2. Here’s how you can do the same thing…
  3. How?
  4. Here’s how…
  5. You’re about to find out how…
  6. But how do you… ?
  7. Let me tell you how…
The “How To” Transition

#10: The “Stay with Me” Transition

How it works: You command the reader to stay on the page. Use this phrase whenever the reader might have doubts about a bold or shocking claim, or after you’ve doled out some complicated information. Most readers will feel compelled to comply.


  1. Stay with me now…
  2. Stick with me here, because…
  3. Keep reading…
  4. Don’t stop reading now…
  5. I know that’s a lot to take in, but bear with me…
The “Stay with Me” Transition

#11: The “Curious Question” Transition

How it works: Questions engage the reader’s brain and make them feel like they’re part of a conversation (rather than being lectured). And of course, whenever you pose a question, the reader will want to know the answer, which means they have to keep reading.


  1. But what does that mean?
  2. But what exactly is…?
  3. Why is that?
  4. Why does this work?
  5. How do I know?
  6. Is it true?
  7. But what if… ?
  8. But where can you find… ?
  9. So when do you use… ?
The “Curious Question” Transition

#12: The “Rhetorical Question” Transition

How it works: Rhetorical questions engage the reader’s brain in the same way as curious questions. The only difference is that curious questions hint at an upcoming answer, whereas rhetorical questions assume the answer. This will prime the reader to agree with you.


  1. You see my point, right?
  2. Do you see how huge this is?
  3. Don’t you wish… ?
  4. Is that something you’d like for your business?
  5. How awesome is that?
  6. Do you ever wonder… ?
  7. Sound good?
  8. Amazing, isn’t it?
The “Rhetorical Question” Transition

#13: The “Guess What Happened” Transition

How it works: You hint at the conclusion of the events or the result of the activities you’ve covered. Readers understand that this is one of the most crucial parts of your article or story, so they pay attention.


  1. Guess what happened?
  2. Here’s what happened next…
  3. Even I was surprised at what happened next…
  4. You won’t believe how the story ends…
  5. These were our results…
  6. The result?
The “Guess What Happened” Transition
Note: There are literally hundreds of such phrases you can use to keep your readers glued to the page. To discover more, check out this giant list of 502 transitional words and phrases compiled by UK-based copywriter Kevin Carlton. Curated from blogs, sales letters and website copy over several years, it’s a handy writing resource for improving the flow of any post.

Master Your Transitions and Watch Reader Engagement Shoot Up

When you master the art of transitioning, you’ll notice that readers will stay on your posts longer. You’ll notice more of them will read your posts to the end.

Don’t get me wrong; these phrases aren’t magic. They won’t turn a bad article into a good one.

But they can help turn a good article into a great one.

You still have to write content that’s, you know, of interest to your audience. But if you do, these phrases can help keep your readers glued to the page. One minute they’ll be reading your opening lines, and before they know it, they’ll have reached the end of your article.

So sprinkle transitional phrases throughout your content, and one day, you’ll check your analytics and notice people are spending a lot more time on your posts.

That’s when you know they’re doing their job.

Sounds pretty good, right?

About the Author: Rob Powell shows beginning bloggers how to write blog posts that engage your readers and keep them on the page. Download his list of 391 Transitional Words and Phrases and literally pull your readers down the page.


  1. Erin Sanchez
    Dec 13, 2017 @ 23:03:23

    Excellent article! I think I’m pretty good at using transitional phrases, but I’m definitely going to be even more conscientious going forward. Bookmarked!

    • Rob Powell
      Dec 14, 2017 @ 10:52:47

      Hi Erin, thanks for the feedback, so glad it was helpful.

      • Shahla Banu
        Dec 15, 2017 @ 04:55:55

        Hi, I am beginner in writing i like your article, it’s very informative. As a beginner it’s very help full for me. Thanks for your informative article.

  2. Raj
    Dec 13, 2017 @ 23:39:07

    Hi Rob!

    This is a very touchy article for me as a blogger. Thanks for lots of explanation to use transitional phrases. Kudos.

    • Rob Powell
      Dec 14, 2017 @ 10:54:03

      Hi Raj, thanks for your comment. Good luck with your transitions!

  3. George ben
    Dec 14, 2017 @ 03:14:25

    Thanks for sharing, your articles are always helpful

    • Rob Powell
      Dec 14, 2017 @ 10:55:28

      Thanks George! Hope it helps.

  4. Mustafa
    Dec 14, 2017 @ 08:57:49

    Hi Rob!
    Thank you for your very informative post on transitional phrases.I never knew about these things.I am still getting my feet wet in the sea of blogging and there`s just so much to take in.Your posts are too good must say.

    • Rob Powell
      Dec 14, 2017 @ 10:59:05

      Hi Mustafa, I’m glad you enjoyed the article. You’re right, there’s so much to learn about blogging. I hope the article helps!

      • Shahla Banu
        Dec 15, 2017 @ 04:57:09

        Hi, I am beginner in writing i like your article, it’s very informative. As a beginner it’s very help full for me. Thanks for your informative article.

  5. Jon
    Dec 14, 2017 @ 08:59:36

    Excellence write-ups rob. See, I had used some shared tips on my long-term blog but for as for the remainings… I will add it up to my elbow.

    Welcome to SB and thanks for sharing.

    • Rob Powell
      Dec 14, 2017 @ 11:00:28

      Thanks, Jon. All the best with your writing!

  6. Carol Tice | Make a Living Writing
    Dec 14, 2017 @ 11:00:00

    This is one of my favorite topics when I do writing critiques. Most folks don’t understand that every paragraph HAS to compel you to read the next one, or readers are gone.

    • Rob Powell
      Dec 17, 2017 @ 18:05:02

      Thanks Carol, it’s so easy to lose sight of that. Every paragraph really has only one job…

  7. Zarayna
    Dec 14, 2017 @ 11:13:28

    Hi Rob,
    Thank you!
    That was brilliant and thank you again for your clarity and examples.
    Never mind blogging, I’ve a feeling this will help me with my relationships (so easy to become boring with one’s responses and conversations after a while!)
    Please accept my kindest regards.

    • Rob Powell
      Dec 14, 2017 @ 19:09:15

      Thank you Zarayna! I think this is the single most powerful tool a blog writer can have. But it takes work and doesn’t come naturally (at least not for me) – with every new blog post I have to remind myself to have a conversation with the reader and not lecture them. Good luck with your blogging!

  8. Joel
    Dec 14, 2017 @ 12:06:14

    Wow. This is absolutely incredible. Transitional words will be very helpful when I’m writing. Thank you!

    • Rob Powell
      Dec 14, 2017 @ 19:10:28

      Thanks Joel. It’s a very powerful writing technique and really worth mastering. Good luck with your writing!

  9. Markus
    Dec 14, 2017 @ 12:25:07

    Thank you for these great tips !

    • Rob Powell
      Dec 14, 2017 @ 19:15:31

      Thanks Markus. All the best with your writing!

  10. Autumn
    Dec 14, 2017 @ 14:24:26

    Bookmarked! I’ll be saving these notes for editing. Thank you.

    • Rob Powell
      Dec 14, 2017 @ 19:18:47

      Thanks Autumn, I’m really glad you found it helpful!

  11. Mel Wicks
    Dec 14, 2017 @ 14:32:31

    Great post, Rob. I think we can learn a lot about writing if we listen more to how people speak. All your transitional phrases are very conversational, which comes naturally. So, when we use them in writing, it makes the flow of our words more rhythmic and appealing to our brain. The result? Engaged readers!
    Cheers, Mel

    • Rob Powell
      Dec 14, 2017 @ 19:27:42

      Thanks Mel, great to see you here! I really enjoy reading your articles. Yes, transitional phrases can really transform an article. They can make the writing seem so natural and effortless. The one who really seems to have mastered this technique is Brian Dean over at backlinko. Cheers, Rob.

  12. Andy Lee
    Dec 14, 2017 @ 15:33:14

    Marvellous. You’ve just made me a better writer. It’s interesting how I’ve been using them unknowingly. With this article, I will be more conscious. Thanks for that great article. Please give us more.

    • Rob Powell
      Dec 14, 2017 @ 19:42:12

      Hi Andy, I’m so glad to hear that! With my own writing I constantly have to remind myself that even when I think I’m done and ready to hit ‘publish’, there’s still one more step: adding in the transitional phrases!

  13. Carp;
    Dec 14, 2017 @ 17:16:18

    Incredibly helpful – thank you for writing!

    • Rob Powell
      Dec 14, 2017 @ 19:43:20

      Thank you Carp, wonderful feedback!

  14. Carol
    Dec 14, 2017 @ 17:16:54

    Incredibly helpful and easy to read – thank you for sharing!

    • Rob Powell
      Dec 14, 2017 @ 19:53:28

      Thanks Carol, really glad it was helpful. Good luck with your writing!

  15. subhadeep
    Dec 14, 2017 @ 19:40:09

    Amazing tips. I’ll incorporate them today. Thanks for sharing.

    • Rob Powell
      Dec 14, 2017 @ 19:56:03

      Thanks Subhadeep, transitions are a really powerful technique, they can really transform one’s writing. All the best!

  16. Aden
    Dec 14, 2017 @ 21:14:31

    This post caught my attention big time.

    However, there are two transitions that backfire when used on me:
    “But wait, there’s more” and “Stay with me”.

    Triteness aside, I can’t explain why they backfire, but somehow, someway, I seem to get the idea that the author can’t get the point across without throwing in excess words. That apparently hits a nerve with me psychologically. When that happens, there’s little hope that I’ll finish the read.

    Fortunately for the ones using those transitions, I’m a rare bird.

    • Rob Powell
      Dec 15, 2017 @ 01:42:44

      Hi Aden, thanks for your comment. I know what you mean and I agree that sometimes these transitional phrases result in more words than would otherwise be needed. But I think that’s a small price to pay for establishing a dialogue with the reader. Anyway, I appreciate the comment – worth thinking about.

  17. Nicholas Muema
    Dec 15, 2017 @ 00:06:20

    Transitional phrases are incredibly easy to incorporate to your writing and have the power to make your readers consume your content effortlessly.
    I’ll start using them today.
    Thanks Rob for your wonderful insight.

    • Rob Powell
      Dec 15, 2017 @ 01:45:51

      Thanks Nicholas, great comment. I’ve actually found that while the writing that results from using conversational transitions can seem effortless, it often takes quite a lot of work to create that effect 🙂

      Best wishes for your writing!

  18. chicas madrid
    Dec 15, 2017 @ 04:12:09

    erything is brilliantly explained Rob. first of all. You are a genius of this world, so please, do not leave it.
    greetings from Madrid

    • Rob Powell
      Dec 15, 2017 @ 06:46:31

      Thanks Chicas, all the best with your writing!

    • Rob Powell
      Dec 15, 2017 @ 06:59:48

      Thanks Chicas, fantastic to get feedback like that, good luck with your writing!

  19. Mike
    Dec 15, 2017 @ 04:37:50

    i am facing low time on site issue, will try this to increase dwelling time

    • Rob Powell
      Dec 15, 2017 @ 06:58:39

      Hi Mike, transitions are great for increasing dwell time, all the best!

  20. JO
    Dec 15, 2017 @ 06:30:47

    Amazing to have so many examples of these… I used to read through so many of the articles written on this site (and especially by Jon) that when I started writing my own material I automatically started using these phrases because I must’ve known on some subconscious/unconscious level that they worked, and glad to know that on a conscious level I’m on the right track. So now I have more in my little bag of tricks to add when I’m feeling stuck, to help it all flow perfectly the way i’d love it to! Brilliant 🙂 I have already bookmarked this page *thumbs up*

    • Rob Powell
      Dec 15, 2017 @ 06:57:00

      Thanks Jo, transitions are a very powerful tool to have in your writer’s toolkit and Jon uses them to great effect. I hope you’ll never feel stuck for a transition again 😊

  21. Moss
    Dec 15, 2017 @ 07:17:07

    Hi Rob,

    Great article you have here. When I saw this article in my inbox yesterday, I bookmarked it for later, and here we are, full of amazing tips on how to use transition phrases to get maximum engagement.

    The use of conversation phases is a remarkable way that has worked well.
    In fact, the rise of voice search has also make it an essential element in blogging and content marketing, because users are always on their phones making search queries.

    The searches they make are more conversational.

    However, I will be implementing more of the tips suggested.

    Thanks for sharing.

    • Rob Powell
      Dec 15, 2017 @ 07:54:29

      Hi Moss, thanks for your feedback and glad you found it helpful. It’s a good point you make about the rise of voice search. Though I think the real reason conversational transitions are so powerful is that they engage the reader in such a way that the reading becomes almost effortless. All the best with your writing!

  22. Oby
    Dec 15, 2017 @ 08:21:18

    Incredibly helpful post. Here’s the thing…, I will feature it in my next posts rundown.Thanks for sharing, Rob.

    • Rob Powell
      Dec 15, 2017 @ 21:01:45

      Hi Oby, thanks so much for featuring it, that’s awesome! Best wishes, Rob.

  23. alex wilson
    Dec 15, 2017 @ 09:24:00

    I never thought writing a piece of content can be so technical. But this post reveals all the secrets and hopefully, now I would be able to decrease the bounce rate of my website.

    • Rob Powell
      Dec 15, 2017 @ 21:04:35

      Thanks for your feedback, Alex. These kind of transitions will definitely keep people on your page longer and decrease your bounce rate. All the best, Rob.

  24. Francis Wade
    Dec 15, 2017 @ 10:11:06

    Great article. I use ProWriter which scores each draft and tells me how well the article is written on multiple dimensions. One of them is “transitions” and I routines receive a low score.

    Unfortunately, they offer only a vague explanation so it’s hard to make any improvements. This article helps tremendously – thanks for it.

    Suggestion: team up with ProWriter to offer “Transition Training” to its users. We pay to get all this feedback from them – surely we’d be willing to invest in better skills.

    • Rob Powell
      Dec 15, 2017 @ 21:08:11

      Hi Francis, that’s a great suggestion! I’ll follow up with ProWriter and see if they’re interested. All the best with your transitions, Rob.

  25. Freddy G. Cabrera
    Dec 15, 2017 @ 14:43:03

    Hey Rob!

    I love this list man!

    Super helpful for new content writers (bloggers). I really like your analogy with the “human chain” when a fire was up. Very well said.

    I’ve realized that writing great and compelling content is a true art and skill. It comes from knowledge and experience.

    I think the best tip you have given here is the goal of a paragraph, and that its job is to get the reader to be enticed to read the next one!

    Thanks for sharing these tips!

    Cheers! 😀

    • Rob Powell
      Dec 15, 2017 @ 21:09:22

      Thanks Freddy, so glad it was helpful. Wishing you the best with your writing, Rob.

  26. Denise Etter
    Dec 15, 2017 @ 15:00:01

    So much to learn, so many great tips! Appreciate your help in transforming a beginner in the blogging world!

    • Rob Powell
      Dec 15, 2017 @ 21:19:37

      Hi Denise, I’m so glad it was helpful. I remember what it was like as a beginning blogger – so much to learn! I think learning how to use transitions is the single most valuable skill for a beginning blogger. Wishing you success, Rob.

  27. DNN
    Dec 16, 2017 @ 04:40:27

    Everyday is a lesson and experience for content marketers to get better in the writing process.

  28. Sagar Chauhan
    Dec 17, 2017 @ 12:39:24


    Thats Awesome for Me ! SMARTBLOGGER are a very cool site. here, I got a lot of good informations. Thanks for Sharing This.

    Sagar Chauhan

  29. Jay Henry
    Dec 18, 2017 @ 06:11:25

    Hi Rob.
    A very informative post you’ve got. There are so many things to learn as a blogger and the art of writing and engaging your readers has always been at the top.

    While writing has always been one of the things I struggle with everyday as a blogger, I never fail to learn the art bit by bit from helpful blog posts like yours and this blog, smartblogger has always been one of my go-to blog to improve my writing skills.

    Thanks alot for sharing.

    • Rob Powell
      Dec 18, 2017 @ 07:44:41

      Hi Jay, thanks for your feedback. Writing in a way that engages your readers is the most valuable skill a blogger can learn. But it takes lots and lots of practice. With some bloggers it appears to be second nature. But I suspect they spend hours going over their posts, polishing and honing their transitions. All the best! Rob.

  30. Poovanesh
    Dec 18, 2017 @ 15:55:28

    Hi Rob A very helpful resource to a new blogger like me. I love your grouping of the transitions under various headings and the explanations of when to use them with examples. This post is really a tutorial on how to write to captivate your reader. Thank you Rob. Learnt a ton from it.

    • Rob Powell
      Dec 19, 2017 @ 07:22:25

      Thanks Poovanesh. All the best with your writing! Rob.

  31. Arvind Kumar
    Dec 19, 2017 @ 09:50:31

    Hi Rob,

    Amazing group of transitions in the articles…this surely help in making the article interesting to read..i would surely use few of them in future..thanks Rob for sharing this unique information with us…!!


    • Rob Powell
      Dec 20, 2017 @ 06:15:25

      Your’e welcome Arvind, all the best with your writing! Rob

  32. David Soldner
    Dec 19, 2017 @ 13:11:07

    Rob, as a professional who is tasked with creating materials and then presenting said materials, I will be referencing your article in the future as it is so applicable in the public speaking environs. Thanks for the well-written article with top-notch advice! ~~Dave

    • Rob Powell
      Dec 20, 2017 @ 06:20:41

      Thanks David, glad to be of help. Rob.

  33. Ravi Chahar
    Dec 20, 2017 @ 04:13:26

    Hey Rob,

    No doubt that the copyrighting world has evolved so much. There are many talented writers who keep the interest even at the end.

    Using the transitional phrases isn’t something everyone can do. I always fall for “There is one problem with this approach”.

    People just want to know what’s the best way to scale their business. I like it when I send an email suggesting the perfect methods and mention each and every single disadvantage.

    “How huge it is” Who wouldn’t fall for this?

    The numbers always work and the calculative phrases are killing.

    Thanks for sharing the guide with us.
    Have a great day.


    • Rob Powell
      Dec 20, 2017 @ 06:22:50

      Thanks Ravi, glad it was useful. All the best with your writing, Rob.

  34. Angie
    Dec 20, 2017 @ 04:40:48

    A very educative article I must say, caught my attention to the end. I will definitely apply them in my blogs. Thanks, Rob.

    • Rob Powell
      Dec 20, 2017 @ 06:25:02

      So glad it was useful, Angie. These kind of transitions can really transform a blog post! Rob

  35. Try Agung
    Dec 21, 2017 @ 03:51:19

    Hi Rob, it’s such like my missing puzzle to complete the copywriting lessons. I’ve been reading a lot of words how to make one paragraph connecting smoothly to the next paragraph but I’m still stuck in an untidy paragraph.

    And guess what,

    I’ve printed out this awesome ‘tutorial as a cookbook when I’m writing my blog post.

    Thank you so much Rob.

    • Rob Powell
      Dec 22, 2017 @ 10:46:59

      You’re welcome Try! I’m so glad my article has helped make your writing flow. All the best! Rob

  36. koemsiely
    Dec 21, 2017 @ 23:10:30

    Hi Rob, I want to write the article that makes visitors interest and stay on my website longer, what should I make it?

    • Rob Powell
      Dec 22, 2017 @ 10:53:52

      Hi Koemsiely, the best way to keep your visitors interested and keep them reading is to write in a way that engages them. Ask them questions. Try and anticipate objections that crop up in their minds as they read your article. And then answer those objections. Give them the sense that you know what they are thinking. Or at least that you are trying to guess what they are thinking. Try and write your article as if you were having a chat with a friend. Hope this helps. All the best! Rob.

  37. Baidhurya Mani
    Dec 22, 2017 @ 00:04:22

    Excellent article! I am certainly going to use more transitional phases in my blogs now!

    • Rob Powell
      Dec 22, 2017 @ 10:57:23

      Thanks Baidhurya. Transitions like these will draw your readers in and make your writing much more engaging. All the best! Rob

  38. David
    Dec 22, 2017 @ 11:19:49

    A transitional phrase shows how the meaning of one sentence is related to the meaning of the preceding sentence. Transition words are used in these for establishing cohesion. When you use transitional phrases correctly in your written pieces, the overall flow improves.
    Excellent article! Thank you so much ROB

    • Rob Powell
      Dec 22, 2017 @ 16:41:06

      Thanks David, strictly speaking you’re quite right – a transition acts as a connection between different ideas, it acts as a road sign telling the reader where you are going. But it struck me while writing this article that there’s another kind of transition (that’s being used more and more in online writing), a conversational transition that not only connects the ideas in two consecutive paragraphs, but also connects with the reader. It’s almost like the writer is saying to the reader: “Are you still there?” (a bit like one does in an online chat when the customer representative has been silent for a long time). Thanks for your great comment!

  39. Stefan Alexander
    Dec 23, 2017 @ 08:39:43

    Hi, Rob (and Jon)! This is great. I learned about Bucket Bridges from Brian Dean and I have been using them since. I think he is the best example of transitional words, phrases, and sentences at work. He even uses them in his YouTube videos. (It gets annoying once you realize what he is doing, but it works wonderfully still.) However, except for blogging, I don’t think these are acceptable. Some blogs (professional ones, at least) don’t accept this “fluff” content and the editors will trim the heck out of it.

  40. Kamran KHAN
    Dec 24, 2017 @ 07:48:52

    It’s Awesome Bro. thanks Rob for sharing this unique information with us . <3 🙂

    • Rob Powell
      Dec 25, 2017 @ 09:54:49

      You’re welcome Kamran 🙂

  41. DNN
    Dec 25, 2017 @ 09:49:13

    Transitional phrases are good for online business, as it inspires people to keep reading and inspires more ad dollars to roll in. Am I right?

    • Rob Powell
      Dec 25, 2017 @ 10:00:47

      Transitional phrases will certainly improve reader engagement and that in turn will result in higher search engine rankings. Increased reader engagement will probably motivate people to subscribe to your list. If your blog is monetized, all these things are likely to result in increased profits.

  42. Agostinha
    Dec 26, 2017 @ 07:32:37

    Always having prenter to the maximum the attention of the reader.

  43. Jesse Collier
    Dec 27, 2017 @ 17:15:42

    Hi Rob,

    Thanks for sharing! I was actually in the process of writing an article and added a few more transition phrases and I think it reads a lot better now!

  44. Donna Merrill
    Dec 29, 2017 @ 00:34:41

    Hi Rob,

    It’s great to read your post again. I was busy with my projects, that’s the reason I was inactive a bit, specially reading & commenting was completely off.

    I completely agree with your points, Transitional phrases are important these days to keep readers engaged, so I appreciate your efforts for giving these tips. Great work.

    ~ Donna

  45. Rob Powell
    Dec 29, 2017 @ 09:16:09

    Hi Donna, great to see you here! Thanks for your feedback. Yes, transitional phrases can really bring a piece of writing to life. When they’re used well I’m sometimes not even aware that I’m reading, and before I know it I’ve reached the end of the post!

  46. Maria
    Dec 30, 2017 @ 12:00:32

    Wow this is gold, just as amazing as your headline hacks newsletter which I regularly pull out when I’m really stuck for a headline! Thanks so much Jon!

    • Rob Powell
      Dec 31, 2017 @ 00:09:59

      Hi Maria,

      Thanks so much – I’m thrilled to get feedback like that! The post is actually by me, Rob Powell ;-). But I agree, Jon’s posts are amazing, as is his newsletter.


  47. Cathy Hutchison
    Dec 31, 2017 @ 12:54:45

    Wow! This is fantastic. I continue to be blown away by the quality and relevance of the content here at SmartBlogger. Rob, you just helped me craft a post I was battling with by giving me the phrases that made it flow. I’m super grateful.

    • Rob Powell
      Jan 01, 2018 @ 22:42:49

      That’s fantastic to hear Cathy! So glad to get feedback like this. All the best with your writing and for the New Year!

  48. chat4smile
    Jan 03, 2018 @ 17:09:08

    i just want to say thanks for sharing this great post read many post but the way of your explanation is completely awesome that make sense and understandable also you have good blog with lots of information going to share your blog in my wall and will be back soon for more informative articles.

  49. Jerry
    Jan 07, 2018 @ 16:43:03

    Thank you Rob, great info. Appreciate you sharing your valuable insight and examples. Even getting me to read the post till the end. Thanks again.

    • Rob Powell
      Jan 07, 2018 @ 17:26:56

      You’re welcome Jerry! Thanks so much for your feedback. Cheers, Rob.

  50. mandiri
    Jan 10, 2018 @ 11:02:15

    Great article and i enjoy to read it….

    • Rob Powell
      Jan 11, 2018 @ 19:03:41

      Thanks Mandiri!

  51. Sangeeta
    Jan 11, 2018 @ 18:38:26

    That’s an amazing article and just what I needed! Thank you for a great post Rob.

    • Rob Powell
      Jan 11, 2018 @ 19:05:15

      Thanks for your feedback Sangeeta, glad you found it useful.

  52. Tyler
    Jan 16, 2018 @ 16:32:28

    Hey Rob,

    I really enjoyed reading this article, as I myself have been looking for different ways to elevate my own writing techniques and skills for creative writing. And while I knew transitional phrases were a key point to creating an enjoyable experience for the reader, I had never truly thought of it as deeply until reading this. I definitely will make sure to pay more attention to this.

    • Rob Powell
      Jan 16, 2018 @ 18:46:00

      Thanks for your feedback Tyler! Transitional phrases are a great technique to have in your writer’s toolkit. All the best with your writing!

  53. Erika Pena
    Jan 17, 2018 @ 14:50:55

    Great read! The purpose of your paragraph is not the point but to get your reader to read the next paragraph, this phrase is so true. There is so many things one can do to get a reader’s attention and generate that click that will hook the reader to read your content. Keeping track of all the customers/readers that do make it to you article can challenge. To keep track of your SEO there are many resources you can use, can help you keep track and analyze your web content. It can let you know how often and how long that person stayed on your article. Using transitional phrases will generate people to stay on your website longer and get your point across.

  54. William Sterling
    Jan 18, 2018 @ 22:08:17

    Hi there Rob! This information helped me sooo much so thank you!! As a writer and extremely part-time blogger, making sure I have fresh sounding transitions in my writing is very important to me. And from the transition suggestions you made to how you broke it down and made it easy to understand, I just really appreciated your advice. Thanks again, and I will definitely be taking a look at your other articles from now on!

  55. Rob Powell
    Jan 19, 2018 @ 07:51:49

    Thanks William, fantastic feedback! I’m really glad it helped you. All the best with your writing! Rob.

  56. Avdhesh Tondak
    Jan 19, 2018 @ 11:32:05

    “Sounds pretty good. Right?” You got me with the last sentence, Rob.

    I have been hearing about ‘Transitional Phrases’ since the day I started using Yoast SEO plugin but had no idea they could be so powerful.

    I was ‘glued’ to your article, literally. I realized I had reached the end when I saw the ‘About the Author.’

    Can’t thank you enough for compiling so many powerful transitional phrases in one article.

    • Rob Powell
      Jan 20, 2018 @ 09:34:55

      Thanks Avdhesh, really glad you enjoyed reading it! Yes, that the Yoast plugin now measures transitions as an on-page SEO factor, is an indication how important they are. All the best with your transitions!

  57. Md Alfaaz
    Jan 21, 2018 @ 11:08:51

    Wow! Awesome guide. This post is great. The tips which you have shared are amazing.

  58. Amol
    Jan 24, 2018 @ 03:45:43

    This is one of the best article I have ever read Rob. Very good insights on how to keep readers hanging to force them to read the full article.
    I like your approach and it will help to a newbie blogger like me..I have heard the term ‘Transitional Phrases’ first time in my SEO journey.. I will definitely use it on my blog post at I love to connect with you for such good articles..

  59. Rob Powell
    Jan 24, 2018 @ 18:02:43

    Thanks Amol for your great feedback! It’s wonderful to get comments like this. All the best with using transitional phrases in your articles. Wishing you every success! Rob

  60. Fire ants
    Jan 28, 2018 @ 17:07:48

    Hi, this is very good transitional phrases. i am enjoying to read this post…

  61. Rob Powell
    Jan 28, 2018 @ 17:53:47

    Thanks Fire ants, glad it’s helping you!

  62. jerawat pedia
    Feb 04, 2018 @ 09:02:50

    Hi, Rob you’re smart blogger can create great writing and provide experience to the reader. I get new experiences when visiting on your blog. Thank you very much. keep on working!

    • Rob Powell
      Feb 05, 2018 @ 07:41:16

      Thanks Jerawat, I’m glad it’s helpful!

      Best, Rob

  63. Kunal Parihar
    Feb 05, 2018 @ 06:56:05

    Great post. No wonder using these transition phrases create curiosity among users to read more! Thanks for sharing.

  64. Rob Powell
    Feb 05, 2018 @ 07:42:28

    You’re welcome Kunal! All the best with you writing…


  65. Jon Finch
    Feb 08, 2018 @ 14:18:30

    This is a fantastic article. Thanks for writing it, Rob.
    Bookmark it and study it.
    I first heard about this idea from Brian Dean (as you mentioned above)
    but apparently this has been around for longer than him.

    After reading Dean’s take on it, I revised my blog post.
    Reading back over it, I see that I used “But there’s a catch..” WAY too much, lol.
    I just love these. It’s hard not to use them even when they don’t quite fit.

    • Rob Powell
      Feb 10, 2018 @ 05:29:42

      Thanks, Jon, great feedback! Yes, like you I first became aware how powerful this technique is in Brian Dean’s articles – he’s a master of it! “But don’t take my word for it…” (just kidding, lol). I don’t think you can use them too much. Thanks again!