10+ Top LinkedIn Tools That’ll Make You a Marketing Master

by Sarah Cha


Having the right LinkedIn tools in your arsenal opens up a world of opportunities on the professional networking platform. 

But the real dilemma is what tools are best for you?

And that depends on you.

The following list of tools will help you streamline your LinkedIn strategy, from enhancing efficiency with automation to deepening audience engagement, refining analytics, and content optimization. 

Whether you want to leverage LinkedIn for business development, marketing, or networking, understanding how to use these tools can be a game changer.

Let’s begin.

Leveraging LinkedIn’s Professional Potential

LinkedIn is the premier professional networking platform, connecting millions of professionals across the globe.

And learning how to use the right LinkedIn tools can help you hack the platform’s effectiveness, streamline processes, enhance engagement, and discover opportunities that would otherwise require excessive time and effort to figure out on your own.

So, what kind of LinkedIn tools are we talking about here? The most helpful tools can be categorized into:

  • LinkedIn Automation and Efficiency: Tools in this category automate repetitive tasks like sending connection requests and posting updates. This frees up time, allowing you to focus on strategies that require a personal touch.
  • Audience Engagement and Networking: These tools are designed to boost user visibility and facilitate genuine interactions within the network. They help you identify and engage with key individuals or groups, enhancing your presence and influence on the social media platform.
  • LinkedIn Analytics, Content Optimization, and Outreach: These tools offer detailed insights into content performance and audience engagement. They help you understand what works, tailor your social media marketing strategy, and optimize your social media posts to maximize reach and impact.
  • LinkedIn Marketing and Management: These tools offer features to help you generate leads, manage sales, and more. It’s essential for users aiming to leverage LinkedIn for business development and marketing purposes, offering deep insights and facilitating personalized outreach.

Now you have a firm grasp of the categories of tools, let’s jump into the stars of the show…

LinkedIn Tools for Automation & Efficiency

a screen with twitter, linkedin, facebook, and other social icons

So, what exact tools are right for you?

That’s a decision you will have to make for yourself, but to help you along the way, here is a collection of some of the most popular and useful LinkedIn tools to consider, organized by function:

1. Dripify

Dripify is an innovative LinkedIn automation tool that transforms how marketers and sales teams approach LinkedIn for business development, prospecting, and lead generation.

It revolutionizes LinkedIn marketing by automating complex sequences of actions. For instance, you can set delays and conditions to mimic human behavior, enhancing campaign authenticity and effectiveness.

So, whether you’re looking to enhance your brand awareness, streamline LinkedIn lead generation, or integrate your LinkedIn activities with other applications, Dripify is an indispensable tool. 

2. Expandi

Expandi elevates your LinkedIn email outreach with an omnichannel solution and claims this is the “One tool to rule them all!”

And it’s hard to argue as it offers smart, automated sequences, quick campaign setup, and comprehensive customer support, including:

  • Courses
  • Mentorship
  • Round-the-clock customer support
  • 15k+ community

Plus, Expandi offers a free 7-day trial for all users. So, give it a go and see if it enhances your LinkedIn strategy.

3. MeetAlfred

MeetAlfred is an all-in-one platform that boosts efficiency by automating tasks such as LinkedIn invites, personalized messaging, and campaign tracking.

Plus, it allows you to manage multiple campaigns simultaneously and offers customizable templates, daily activity limit compliance, and valuable analytics to streamline your operations, increase lead engagement, and maximize sales.

Essentially, you create an automated multi-channel sales pipeline.

Which leaves you to focus on the fun stuff…

Nurturing your leads.

LinkedIn Tools for Audience Engagement & Networking

phone screen showing linkedin app

4. LiProspect

Designed for B2B businesses, LiProspect is a cloud-based web application that excels in connecting you with prospects through automated sequences, enabling personalized follow-ups and nurturing leads effectively.

Also, you can kickstart your campaigns in minutes and witness tangible results within a day, all while enjoying a hands-off approach to finding and engaging potential leads genuinely interested in your offerings.

With seamless integration into Sales Navigator for advanced targeting and the ability to export leads directly to your CRM or Google Sheets, LiProspect boosts your lead conversion ratios, saves time, and enhances efficiency in building prospect lists.

5. Octopus CRM 

Octopus CRM for LinkedIn is a game-changing Chrome extension that transforms the way you engage with prospects on LinkedIn.

Designed to work seamlessly with LinkedIn Basic, LinkedIn Premium, Sales Navigator, and Recruiter Lite accounts, this tool automates personalized connection requests, messages, LinkedIn profile views, and skill endorsements.

So, whether you’re looking to increase your LinkedIn stats, evaluate results, or build marketing funnels, Octopus CRM is your all-in-one solution for maximizing your LinkedIn presence and driving your online influence.

LinkedIn Tools for Analytics, Content Optimization, & Outreach

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6. Taplio

Designed for individuals and businesses, Taplio is an all-in-one tool that leverages AI to automate content creation, scheduling, and analytics, all within a user-friendly interface.

And that’s the key differentiator, “leverages AI.”

It helps create engaging content at scale, whether it’s a regular LinkedIn post or Carousel.

And the handy Chrome extension gives you a real-time view of your top-performing posts directly on the social media platform.

But it doesn’t end there. Praised for saving time and boosting engagement, Taplio is a must-have for optimizing your LinkedIn presence.

So, check it out and sign up for a free trial. It might just be the tool for you.

7. SocialPilot

SocialPilot caters to small businesses and agencies with post scheduling, content curation, and analytics across key networks like Facebook, Twitter (X), and, of course, LinkedIn.

Offering a user-friendly interface, bulk scheduling, and AI assistance, it’s a cost-effective solution for efficient social media management without high-end pricing.

8. Wiza

Wiza enhances LinkedIn Sales Navigator for B2B lead generation, offering real-time email verification and bulk prospect list exports with contact information.

So, why is this useful?

Well, as Wiza states: “It’s hard to find accurate contact data for prospects,” as Legacy B2B databases have outdated information. The Wiza tool mitigates this by tapping into the most up-to-date information on LinkedIn and allowing you to seamlessly export it using their Google Chrome extension.

Viola! All your prospect’s information is in a CSV file or your CRM.

9. LeadGrabber Pro

Like Wiza, LeadGrabber Pro by eBrabber boosts B2B lead generation by quickly sourcing verified contact information from online platforms, enabling rapid, targeted list building.

It enhances outreach by appending contact details and directly integrating with CRMs, offering a cost-effective solution to access decision-makers and accelerate sales processes. Essential for anyone looking to scale their lead efforts.

LinkedIn Marketing Tools 

linkedin profile on a phone screen on a table

10. LinkedIn Sales Navigator

LinkedIn’s very own Sales Navigator is a premium paid subscription designed to enhance lead discovery and streamline your connections.

Sales Navigator’s advanced features empower users with sophisticated search filters, lead recommendations, job change alerts, and unlimited LinkedIn profile searches, removing the limitations on monthly searches imposed by LinkedIn’s free account.

So, whether you’re an individual or a team seeking to maximize their LinkedIn outreach and sales, the LinkedIn Sales Navigator tool is the perfect choice.

11. Phantombuster

PhantomBuster, a cloud-based automation tool, offers 100+ solutions for sales and marketing professionals to efficiently automate lead generation and digital marketing tasks across a wide array of platforms, including LinkedIn.

It simplifies data extraction, enriches leads, and streamlines personalized outreach, making it indispensable for anyone looking to enhance their productivity and growth. 

So, if you’re looking for a tool that expands beyond LinkedIn, try their 14-day free trial.

12. Social Champ

Social Champ is a dynamic social media management tool designed to empower you with the capability to efficiently manage your social media presence, including LinkedIn.

It stands out by offering a suite of features aimed at streamlining social media scheduling, analytics, and content management.

With Social Champ, you can automate your LinkedIn post schedule, analyze performance metrics to understand audience engagement, and curate content to maintain a consistent presence.

Plus, its intuitive dashboard facilitates easy navigation and management of multiple social media accounts, making it an ideal tool for those looking to enhance their digital footprint.

Whether it’s boosting your brand’s visibility, engaging with your network, or tracking your social media ROI, Social Champ provides a comprehensive solution to elevate your LinkedIn marketing efforts.

13. Sprout Social

The final LinkedIn tool on our list, Sprout Social, is an all-encompassing social media management platform that offers advanced tools for businesses and professionals aiming to elevate their LinkedIn strategy.

Its robust analytics capabilities provide deep insights into content performance and audience behavior, enabling you to tailor your approach for maximum engagement.

The platform also excels in facilitating effective communication with your network through streamlined inbox management, allowing for timely and personalized responses to messages and comments.

By leveraging Sprout Social’s comprehensive suite of tools, you can craft a sophisticated LinkedIn presence that drives growth, fosters professional relationships, and achieves marketing objectives with precision.

Master LinkedIn Tools & Accelerate Your Growth

cartoon man holding up linkedin logo

When you find and use the right LinkedIn tools, you can unlock a whole new level of professional potential. You can make every connection and piece of content count towards your professional success.

From automating the mundane to analyzing your impact, these tools are designed to make your life easier, your outreach smarter, and your analytics sharper. 

So, here’s to making every connection count, every campaign smarter, and every insight more actionable.

You’ve got the knowledge; now make it work for you!

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Sarah Cha

Sarah is an avid writer, reader, and lifelong learner who loves making magic behind-the-scenes at Smart Blogger. When she's not wrangling words onto a screen or page, you can find her strumming a guitar, tickling a canvas, or playing fetch with her favorite four-footed friend!


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Photo of author

Written by Sarah Cha

Sarah is an avid writer, reader, and lifelong learner who loves making magic behind-the-scenes at Smart Blogger. When she's not wrangling words onto a screen or page, you can find her strumming a guitar, tickling a canvas, or playing fetch with her favorite four-footed friend!