50+ Email Marketing Statistics That Drive Results in 2024

by Tammy Wunsch


Do you want to magnify your online marketing success by harnessing the force of email marketing statistics? 

In the fast-evolving landscape of digital marketing campaigns, the strategic use of data and statistics is the secret fuel propelling brands toward unparalleled success.

But how do you cut through the noise to find the statistics that elevate your key email marketing metrics?


This comprehensive post unveils a treasure trove of meticulously curated email marketing statistics that will equip you with the tools needed to craft engaging campaigns that yield extraordinary results.


Let’s begin!

What are Email Marketing Statistics?

Email marketing statistics are vital for shaping online campaigns by providing valuable insights to inform strategic decisions and optimizations. 

Effective marketing emails are data-driven, and there is a set of essential email marketing statistics that serve as a compass, guiding marketers through the challenging and exciting landscape of digital communication. These set your email marketing benchmark.

By leveraging data, marketers, including you, can craft more relevant, impactful, and successful campaigns that resonate with their audience and drive extraordinary results.

General Email Marketing Statistics and Optimal Strategies

Let’s unpack the role of data in driving email marketing success and enhance the effectiveness of your marketing strategies. 

We will achieve that by examining revenue trends, user behaviors, and campaign effectiveness. We also offer evidence-backed insights for optimizing your marketing efforts. 

Email Marketing and Business Success

First up is the effect email marketing has on customer engagement, retention, and acquisition.

And how it can propel your business success.

  1. Most small and medium business professionals believe that email marketing increases customer retention and acquisition (81%)
  2. Companies using email marketing automation to nurture leads experience a 451% increase in qualified prospects

Email Marketing Revenue Trends

Explore email marketing’s monetization potential and its role in shaping advanced marketing strategies.

  1. Email marketing drives an average of $42 return on investment (ROI) for every $1 spent, making it one of the most cost-effective marketing channels available.  
  2. In 2020, global email users were forecasted to grow to 4.48 billion. With such a vast audience, businesses can tap into the potential of email marketing to reach and convert a wide range of customers worldwide, driving revenue growth.
email marketing statistics, number of email users worldwide
  1. Transactional emails, such as order confirmations, shipping notifications, and password resets, yield 6x higher revenue than regular marketing emails. 

Email Users and Email Use Trends

These stats help you understand the evolving behaviors and preferences of email recipients.

  1. A recent study (Litmus) demonstrates that email campaigns drive engagement and conversions. Nearly 60% of respondents reported that marketing emails have influenced their purchasing decisions. 
  2. 73% of millennials prefer receiving business communications via email, making it a preferred channel to engage with this influential demographic. 
  3. The average office worker receives 121 emails per day, a primary mode of communication.

Email Marketing Effectiveness (ROI)

It’s worth focusing on the strategic value of email segmentation and the transformative effects of marketing automation, as evidenced by these statistics. 

Plus, tailoring messages contributes to enhanced audience engagement and brings optimal campaign outcomes.

  1. Personalizing email content based on audience segments increases relevancy, engagement, and the effectiveness of email marketing efforts and achieves a 14.31% higher open rate than non-segmented campaigns. 
  2. Welcome emails have high engagement and a welcome email yields a click through rate of 22.44%
  3. Automated email workflows that streamline the email marketing process based on triggers or specific subscriber actions can contribute up to 20% of your email marketing revenue

Types of Emails Marketers Use and Which Are the Best Performers

Email marketers use different types of emails to engage their audience, nurture leads, and drive conversions. 

These include welcome emails, promotional emails, newsletters, transactional emails, and re-engagement emails to win back inactive subscribers. 

  1. Transactional emails have an average open rate of 80-85%
  2. A promotional emails with emojis in the subject line has an open rate 56% higher than plain subject lines. 
  3. Abandoned cart emails can recover 30% of lost sales
  4. Personalized birthday emails generate 481% higher transaction rates. Birthday greetings, along with special offers or discounts, can make customers feel valued and motivated to make a purchase.
  5. Lead nurturing emails receive up to 10X the response rate of standalone email blasts. 
  6. Click-through rates for an email newsletter typically range between 2.5% to 4%

Email Marketing Statistics: Emails and Processes 

These statistics can help you improve and target different parts of the email and the entire process as a whole. Using actionable email statistics will ensure that your email marketing campaign resonates precisely and efficiently. 

Email Subject Line, Body, and Sign-Off

Equip yourself with data-driven insights to captivate, engage, and leave a lasting impression on your audience. 

  1. Email subject lines with the recipient’s first name have a 26% higher open rate. Personalization in subject lines can capture the attention of email users and create a sense of relevance.
  2. Emails with a clear call-to-action (CTA) have a click-through rate of 3-5%.  
email marketing statistics average click through rate
  1. Using emojis in email subject lines can increase click-through rates by email users up to 28%.
  2. Emails with “thanks in advance” as their sign-off have a 65.7% response.
email marketing statisitcs 'thanks in advance' response
  1. Emails with personalized body content yield a 14% higher click-through rate than generic messages. Personalization involves tailoring the entire email’s content based on the recipient’s preferences, behavior, and demographics. 

Email Visual Content

Visual content in emails captivates attention and conveys brand stories, products, and offers effectively, enhancing message impact.

  1. Incorporating visual content in email content marketing campaigns can lead to an impressive 37% increase in revenue
  2. Including video in email content can increase click rates by up to 200-300%
  3. Including GIFs in emails can lead to a 42% increase in click-through rates. When used strategically, GIFs can draw attention to specific elements, showcase products on social media, or create engaging visual stories, encouraging recipients to click and explore further.
  4. Emails with video content can reduce your unsubscribe rate by up to 75%.
  5. Emails containing infographics receive approximately 3X more shares on social media platforms than text-heavy emails. By leveraging infographics in emails, marketers not only engage their email subscribers but also extend the reach of their content through social media sharing, increasing brand visibility and audience reach.

Desktop and Mobile Optimization

Optimizing for desktop and mobile devices is essential as it ensures your message’s effectiveness and expands reach for improved campaigns.

  1. Over 55% of all emails are opened on a mobile device, emphasizing the importance of responsive design for email campaigns. 
  2. The average smartphone conversion rate for email is 33%. Email campaigns prioritizing mobile optimization can capitalize on the growing number of mobile users to drive conversions and revenue. 
  3. Mobile-optimized emails bring 24% higher unique click-through rate than emails that are not optimized for mobile devices. 
  4. Responsive emails have an average open and click-through rate of 22%. Non-responsive emails’ average open and click-through rates are only 10%.
  5. 42.3% of email recipients will delete emails that are not optimized for mobile.

Email Frequency

Optimal frequency fosters engagement, prevents fatigue, and boosts open and click rates, ensuring a positive subscriber experience.

  1. 86% of consumers prefer to receive promotional emails at least monthly, indicating that a regular cadence of emails is essential to maintain engagement.
email marketing statistics email frequency
  1. Sending three abandoned cart emails results in 69% more orders than sending just one. 
  2. Sending 1-3 emails per week results in the highest engagement rates. 
  3. Over 60% of consumers prefer to receive promotional emails weekly. By aligning with customer expectations, marketers can tailor their email campaigns to deliver the right amount of promotional content.
  4. 52% of consumers unsubscribe from email lists because of receiving too many emails. Overwhelming subscribers with excessive emails can lead to email fatigue and irritation. 

Email Marketing Automation and Sequences

Email sequences and automation are essential for modern marketers to deliver timely and personalized content. 

After all, automated workflows nurture leads, onboard new subscribers, re-engage users, and streamline the customer journey, enhancing efficiency and engagement.

  1. Automated email campaigns have a 119% higher click rate than traditional email campaigns. Automating email sequences based on user behavior and preferences can drive better engagement and foster deeper connections with the audience.
  2. Personalized automated emails improve conversion rates by 202%
  3. Businesses using automated email workflows experience an incredible 320% increase in revenue compared to those that do not use automation. 
  4. Leads nurtured through email automation tend to make purchases that are 47% larger than non-nurtured leads. Automated email sequences can significantly impact a lead’s decision-making process, leading to higher-value conversions.
  5. Automated emails achieve a remarkable 70.5% higher open rate than non-automated emails. Automation allows marketers to deliver messages at the most opportune moments, increasing the chances of recipients opening and engaging with the content. 

Email Personalization and Segmentation

Segmentation divides email lists based on criteria, enabling tailored content delivery.

  1. Segmented email campaigns achieve a 14.31% higher open rate and a 100.95% higher click-through rate than non-segmented campaigns. Tailoring content to specific audience segments enhances relevancy and drives better email campaign performance. 
  2. Emails with personalized subject lines generate 50% higher open rates. Personalization involves delivering relevant content that resonates with the individual’s preferences and interests. 
  3. Using segmented email campaigns can lead to a remarkable 760% increase in revenue. Segmented campaigns can significantly boost engagement, conversions, and overall revenue by addressing specific audience needs and preferences. 
  4. Peronalized emails can produce a 139% increase in click-through rates.
  5. An impressive 77% of return on investment (ROI) in email content marketing comes from segmented, targeted, and triggered campaigns. 

Email Open Rate Statistics

Understanding industry-wide open rate averages can help marketers set realistic goals and identify areas for improvement in their email content marketing strategy.

  1. The average open rate for transactional emails, such as order confirmations and shipping notifications, is 47.1%, highlighting the importance of optimizing these emails for maximum impact. 
  2. Personalized emails deliver a 6x higher transaction rate
  3. The average open rate for emails across all industries is approximately 21.3%. This statistic serves as a benchmark for businesses to gauge the effectiveness of their email campaigns. 
  4. A welcome email, sent to new subscribers upon joining a mailing list, achieves an impressive average open rate of 82%
  5. Emails sent on Saturdays have the second highest open rates of 18.3%.

How to Calculate Your Email Marketing ROI? 

Email Marketing ROI (Return on Investment) measures the effectiveness and profitability of your email marketing campaigns. It quantifies the revenue generated from your email efforts compared to the total marketing campaign costs. 

The formula is simple:

email marketing statistics ROI formula

Exceeding industry ROI norms elevates your market credibility while falling behind should prompt strategic refinement of campaigns to achieve better results. 

Email Marketing Statistics: Your Roadmap to Successful Campaigns

As you embark on the journey to becoming a master email marketer, remember:

  • Embrace the power of data.
  • Tailor your emails to cater to your audience’s unique needs and preferences.
  • Don’t be afraid to try new approaches and refine your campaigns based on insights gained from email marketing statistics.

For further insights and expert guidance on email marketing and other digital marketing strategies, visit Smart Blogger

Stay informed, stay inspired, and keep driving results that exceed expectations.

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Tammy Wunsch

Tammy Wunsch is an SEO Content Strategist and Author. She specializes in writing content that converts and enjoys learning about new businesses and industries. Check out her content writing portfolio, fiction novels, and How Do I Move to guides. Feel free to contact her with any of your SEO content and writing needs.


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Written by Tammy Wunsch

Tammy Wunsch is an SEO Content Strategist and Author. She specializes in writing content that converts and enjoys learning about new businesses and industries. Check out her content writing portfolio, fiction novels, and How Do I Move to guides. Feel free to contact her with any of your SEO content and writing needs.