Money

The Insider’s Guide to Running a Six-Figure Membership Site from Home

The Insider’s Guide to Running a Six-Figure Membership Site from Home

Note from Marsha Stopa: There was a ripple in the blogging world last week when we learned that John Yeoman had passed. John ran several acclaimed fiction writing programs at his membership site Writers’ Village and was a fixture since we launched this blog. We counted on him popping into our inboxes with a wry observation, slightly cynical question or a witty comment on posts. John was a charter member of Serious Bloggers Only, fond of long, analytical and challenging debates in the forum. His clever posts were winners in every SBO blogging competition. Ever the delightful gentleman, he was widely respected for his experience, insight and willingness to help.

John sent this post to me on June 10, shortly after he became aware of his medical issues, to consider publishing within SBO. We can’t be sure, but it may be one of the last pieces he wrote. So publishing it where everyone can benefit is more fitting with the kind and generous soul that he was. He is deeply missed.


Membership sites are potentially the most profitable kind of online business.

Your product is digital, so you have no inventory or shipping costs. You can operate wherever you have computer access, even from your home (as I do). If you create your own product and do most of the techie stuff yourself, your overheads are negligible.

So your pre-tax profits might be as high as 80% of turnover.

What other kind of business can claim that?

Above all, you have to make a subscription sale only once. Subscribers on an automated payment profile will then pay you regularly, maybe across several years — provided your program is good.

Your cash flow can be excellent. And you can usually predict your income stream a year or more ahead.
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How to Make Money Blogging: How This Blog Makes $100K per Month

How to Make Money Blogging: How This Blog Makes $100K per Month

You know everyone thinks we’re fools, right?

To most of the world, blogging is a joke.

It isn’t a career. It isn’t a way to make money. It isn’t a tool for changing the world.

It’s a hobby, a diversion, a fad that’ll come and go. Sure, you can start a blog, but don’t count on it to make you any money. That’s just silly.

Try telling your family or friends or coworkers you want to quit your job and make money blogging. They’ll smile politely and ask, “Does anybody really make money from that?”

Yes, they want you to have dreams. Yes, they want you to chase them. Yes, they want you to succeed.

But they also want you to be “realistic.”

If you really want to improve your life, you should get an advanced degree, write a book, or even start your own business, not hang all your hopes and dreams on some stupid little blog. Nobody can make money blogging.

Can they?

Well, I’m hesitant to say this, but…
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The Ethical Way to Earn Money Online (Even If You Have Nothing to Sell)

The Ethical Way to Earn Money Online (Even If You Have Nothing to Sell)

Don’t worry. You can admit it.

You secretly wish your blog was more than just a hobby.

But it’s costing you more than it earns. And that’s the hallmark of a hobby, not a serious endeavor.

Even if you have no desire to transform your blog into a business, you’d like it to at least pay its way, right?

Because blogging costs are many – web hosting, email lists, domain renewals, social media tools. They all cost money – and every month your blog comes up short.

Of course, you already know one popular option for monetizing your blog – you could create a product. But you just don’t feel ready yet. And besides, creating and promoting a product takes time.

What you need right now is a way to earn a little money from your blog without a ton of work.

Fortunately, a way exists that’s highly effective, requires little ramp-up time, and is used by some of the most respected names on the web.

Many bloggers have heard of it, but for a silly reason completely ignore it…
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13 Reasons Why Blog Ads Are a Silly Monetization Strategy (And What to Do Instead)

13 Reasons Why Blog Ads Are a Silly Monetization Strategy (And What to Do Instead)

This is the dream, right?

You get out of bed, stretch, and make some coffee.

You settle in on the couch and start your work day – in your pajamas.

(You’re a professional blogger, so nobody gets to tell you what to wear).

You open your laptop, check your email, and see dozens of notifications: “You’ve Been Issued a Payment.”

Overnight, you’ve made hundreds, maybe thousands of dollars.

Money literally appears in your bank account while you sleep.

And what’s the secret to this coffee-swigging, pajama-wearing lifestyle?

Advertising, of course! Those little ads waiting patiently in your sidebar to earn you money while you whip up your next mochaccino.

Well, prepare yourself for a shock…
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How to Catapult Yourself from Diddly Squat to a Booming Online Career

How to Catapult Yourself from Diddly Squat to a Booming Online Career

*Sigh*

Soul-destroying, isn’t it?

You look at popular bloggers.

With thousands of Twitter followers.

Hundreds of blog comments.

And digital products selling like hot cakes. At premium prices too.

Webinar? Sold out.

New infographic? Gone viral.

And then …

You look at your own online presence. A handful of comments. A few hundred Twitter followers. And a faint presence on Google+.

Does it make you feel down? Overwhelmed?

Does earning a living online feel impossible? Like an insurmountable task?

In October 2012,  I felt the same way.
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