As a blogger, you’re in the business of sharing ideas.

You have to consistently come up with new ideas and turn those ideas into blog posts that dazzle your readers. And you want to keep those readers happy and engaged, so you work your butt off to publish new posts on a regular basis.

But if you’ve been blogging for a while, you should have a treasure trove of ideas buried deep in your archives. The longer it’s been since you started a blog, the deeper your archives go, and the more gems are buried there.

Most bloggers are so focused on delivering new ideas that they neglect to help their readers discover the old ones, and many of those oldies are still relevant today. Many of them just haven’t been discovered by your newer followers yet.

So why not dust them off, and put them front and center again? Why not repurpose those old gems for a brand-new audience?

Below, you’ll find some ways to do just that.
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Be honest for a moment…

When publication day rolls around, do you have a post ready? Or do you frantically scramble at the last minute to figure out what you’re going to write?

When you’re writing guest posts for other blogs, are your topics carefully coordinated and strategic, or scattered and inconsistent?

And what about your efforts to fuel the growth of your blog?

Have you tried several different tactics, such as webinars, Periscoping, and Facebook ads only to see lackluster results?

If so, your blog is suffering from randomness.

Fortunately, there is a cure.
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Can I be straight up with you?

95% of the advice on the web about how to increase your website traffic is totally useless.

It’s outdated, overly simplified, or just plain wrong. Here’s how I know:

Over the last eight years, the sites I’ve built have received over 200 million page views. I’ve also worked with thousands of students in every imaginable niche, and I’ve seen firsthand what works and what doesn’t.

And lots of the advice out there… it just doesn’t work.

In particular, five myths really bother me. If you’re struggling to increase your traffic, chances are it’s because you’ve bought into one of these myths.

Let’s jump in…
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Does your blog attract embarrassingly few readers?

And do you struggle to convert any of them into loyal subscribers?

The fact is, once you learn how to start a blog, even if your content rocks, you could still be driving people away by neglecting one simple thing.

If a key element on your blog is either inadequate — or missing entirely —  visitors could feel confused and leave.

It may stop people who find your site with a search from clicking through and checking you out, too.

I’ve been reviewing scads of blogs lately, helping writers set them up to earn better, and I’ve found that one blog element is a consistent problem.

The tagline.
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Every week, you spend hours creating powerful and original content.

After all, once you learn how to start a blog, great content is the secret to blogging success, right?

But you’re starting to wonder if the results really justify your time and effort.

You get worryingly little traffic, few social shares and only a trickle of email subscribers.

And it’s frustrating as hell.

As a blogger, one of your biggest priorities is driving traffic and subscribers to your blog, but so far, you’ve failed to find a strategy that really delivers.

You’ve tried buying Facebook Ads, “dominating” Twitter, creating visual content and pitching guest post ideas to high-traffic blogs.

Unfortunately, in this saturated online space, it has become tough to stand out amongst the sea of blogs and drive traffic to your own.

So what’s the answer?
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