Content Marketing

48 Creative Geniuses Who Use Blogging to Promote Their Art

48 Creative Geniuses Who Use Blogging to Promote Their Art

Note from Jon: I talk to a lot of bloggers who’d love to spend more time painting, storytelling, photographing, or some other creative pursuit, but don’t, because they feel it’s not pragmatic. And that’s sad, because it can be. Just as a blog can build buzz around a book or business, it can also be used to promote your art.

Regardless of your passion, you’ll find someone in Leanne’s list you can use to inspire your own success. I also urge you to download The Rebel Artist’s Manifesto. It’s free, and it’ll give you one extra kick in the butt to get you started.

You’ve watched artists, performers and writers like Hugh McLeod, Amanda Palmer, Chase Jarvis, and Jeff Goins sell boatloads of creative work thanks to the platforms they have built from their blogs.

You tinker with your own creative projects and wonder if you could start a blog to promote them too.

But despite all the blogging advice out there, you sense that blogging for art is different.

You know you don’t want to be spammy, but have no idea how to use a blog to make money by selling those musical compositions, show tickets, short horror stories, family paintings with Fido, or handmade grandfather clocks.

The one thing artists need to be successful today

The Internet has turned selling creative work on its head.

No longer can you simply get good at your craft and then find someone to champion you, manage you, or sponsor you.

Want a publishing deal? You better have built a solid fan base for your work first.

Want a chance at a record deal or even just make a decent side income from your work? You’ll need an engaged audience and good-sized list.

For today’s artist, building a tribe is non-negotiable.

But how?
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The Underdog’s Guide to Building an Unforgettable Blog

The Underdog’s Guide to Building an Unforgettable Blog

Note from Jon: The fear of not being able to stand out in a crowded space can be paralyzing when you’re a beginner, but it doesn’t have to be. Today, one of our favorite guest contributors, Henneke Duistermaat, will walk you through how to create a blog no one forgets, even if you’re just one small voice amongst thousands. For more training on how to enchant your audience, also be sure to check out Enchanting Marketing.

Let’s not pussyfoot around it.

Hundreds – maybe thousands – of bloggers write about the same topic as you.

Some have more writing talent than you.

Some have more followers than you.

And some have a huge email list to drive traffic to their sites.

So the big question is:

How can you possibly compete with all of these popular bloggers?
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Why You Shouldn’t Publish New Content during the Holidays (and What to Do Instead)

Why You Shouldn’t Publish New Content during the Holidays (and What to Do Instead)

So… it’s the silly season, and let me guess?

Things are getting silly.

You’re trying to figure out how to avoid those relatives you dearly love but would also love to strangle. You still have a few last-minute gifts to buy. And in the middle of it all, somehow you have to summon the will power not to stuff your face with all the holiday goodies and gain 400 pounds.

It’s tough, I know. So, I’ll make this quick and easy:

Stop publishing new content.

Never thought you would hear me say that, did you?

Normally, I’m all up in your face, pushing you to work harder, write more, really be serious about what you do, and now I’m telling you to STOP?!

Yeah. Here’s why:

Traffic sucks during the holidays.

I don’t know what the official numbers are, but most of my older sites see a 20-30% drop across the board. The newer ones (like Smart Blogger) that are still gaining momentum hiccup and stumble and fall to their knees, their traffic not quite declining but not growing either.

Look at your traffic stats, and you’ll probably see the same pattern. Unless, of course, you operate some sort of retail or Christmas-themed site, in which case you’re probably working your buns off.

But everyone else?

You should hold off publishing anything new.

Let’s talk about why.

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9 Reasons Why Running a Popular Blog is Like Hosting an Awesome Party

9 Reasons Why Running a Popular Blog is Like Hosting an Awesome Party

Do you remember the last truly awesome party you attended?

Of course you do. Legendary parties stick in your memory forever.

The people. The music. The atmosphere. The conversations. The hijinks.

Identifying the exact ingredients that come together to create the perfect party is difficult, but you know when you’re at one.

The same is true with popular blogs.

On the surface they look a lot like all the other blogs on the block, but something special sets them apart from the rest.

Some magic combination that makes one blog the place everyone wants to be, while the others fade into the background.

You may even think these blogs have some hidden advantage that gives them an edge over everyone else.

Well, you’re right.

Popular bloggers know that you can’t leave anything to chance.

Just like the host of a great party, you’ve got to be crafty to make sure your blog is where everyone in your niche wants to be.

Fortunately for you, with the right game plan you can learn how to start a blog and be a popular blogger (or an awesome party host). You just need a little effort and planning.
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The Metallica Guide to Building a Global Audience of Ravenous Fans

The Metallica Guide to Building a Global Audience of Ravenous Fans
Note from Jon:  Bands and bloggers have more in common than you might think. We’re searching for an audience, struggling to find our voice, and trying to commercialize our art without “selling out.”

If you’re serious about your craft, it’s worth taking the time to study the rise of popular bands, and who better to help you draw connections than Mark Hermann? In addition to being a talented blogger in his own right, he’s lived and breathed rock and roll for much of his career. Let’s see what he has to say…

Quick question.

When I say the word Metallica do you…

  1. Immediately shudder, wrinkle your nose and think, “Ummm… No? I am SO not into heavy metal music. I was never one of those people”? or…
  2. Immediately pump your heavy metal horns into the air and start playing serious air guitar while humming the riff to “Sad But True”?

It’s fairly polarizing, right? You either get heavy metal or you DO NOT get it. Kind of like this blogging thing. Only with blogging it’s a lot more lopsided.

On one extreme you have the 1%. They’re the tiny island of the fortunate few who’ve solved the great blogging mystery and have magically built a thriving online community.

Then there’s the other 99%.

That’s you, right? Flailing away in that vast global arena of digital noise, struggling to find your voice and build an audience. But sadly no matter how loud you shout “I’m over here!” the only thing growing is the sound of crickets.

Conventional wisdom would suggest it’s obvious why the 1% sit on their exalted thrones.

Conventional wisdom would say they obviously studied their asses off researching the mechanics of blogging. Worked even harder to apply that wisdom and they won, right? The other 99%? Well, they didn’t do the work. Plain and simple.

But conventional wisdom isn’t always right.
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