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How to Start a Coaching Business and Look Like a Pro from the Get-Go

How to Start a Coaching Business and Look Like a Pro from the Get-Go

So. You want to start coaching.

Why wouldn’t you?!?

You get one-on-one insights from your audience that you can use to make your blog more interesting, and you can make some money without creating an entire e-course from scratch.

Offering coaching on your blog is a smart business decision.

But how do you do it?

Like, how do you collect payment? Or get people to schedule a call time without sending 15 back-and-forth “when is good for you” emails?

And when you do get people on the phone, what do you say?

Today we’re going to walk you through all of that:

  • How to create a coaching offer people can’t say no to
  • How to set up your coaching biz so people can easily buy and schedule sessions
  • How to structure a one-hour coaching call and make sure it’s valuable for your clients

This is where the rubber meets the road—and if you stick to it, where your blog meets everything you’ve ever wanted it to have: dedicated readers, profit, and influencer status.

Sounds good, right?

So without further ado, here’s how to start your own coaching business:
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Why All Bloggers Should Offer Coaching (Yes, Even You)

Why All Bloggers Should Offer Coaching (Yes, Even You)

You started your blog because you want people to read it.

You want your blog to connect with people. You want your content to reach a wide audience. You want to build a base of fans that gobble up your every word.

And yes, at some point, you also want to make money from your blog.  

Because let’s face it … as much as you love to write, you didn’t start your blog as a journaling project. (If you did, this article isn’t for you.)

But here’s the thing … if you want your writing to connect with people, you need to connect with them first.

And the best way to connect with anyone is to talk to them — as in, one-on-one.

That’s why every blogger should offer coaching.

Yes, even you. Even if you don’t think you can.
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Goodbye Boost Blog Traffic. Hello Smart Blogger

Goodbye Boost Blog Traffic. Hello Smart Blogger

Well, surprise, surprise, surprise… as my good ol’ buddy Gomer Pyle used to say. 🙂

After four wonderful years on BoostBlogTraffic.com, we’ve decided to rebrand as SmartBlogger.com.

Why?

In one word: evolution.

Back in 2012, I was one little voice in a sea of people blogging about blogging. To stand out, I picked a topic I knew I could talk about better than anybody else: traffic.

Turned out to be a smart move. Within just a couple months, more than 13,000 people jumped on the prelaunch list. Within nine months, we crossed $500,000 of revenue.

All from talking about traffic.

Gradually though, the space evolved, and so did we. We still talked about traffic, but we also dabbled in teaching about other aspects of building a popular blog, aspects like writing, email marketing, and monetization.

At some point, BoostBlogTraffic.com just wasn’t appropriate anymore. We needed a new brand, a new vision that encompassed everything we’d become.

And here it is.

Welcome to Smart Blogger. 🙂
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How to Become a Confident Expert (and Stop Feeling Like a Fraud)

How to Become a Confident Expert (and Stop Feeling Like a Fraud)

It’s hard to admit, but…

You sometimes feel like a fraud.

There’s a yawning gap between how you present yourself online, and how you actually feel.

You know that to be credible online, people must see you as an expert, but how often do you feel you actually deserve that label?

Sure, you have a good understanding of your topic, and you’re expanding your knowledge every day, but are you truly an expert?

In truth, being seen as an expert is as much about your confidence as it is about the depth and breadth of your knowledge. If you act like an expert, people tend to treat you like one.

But here’s the thing. Knowledge breeds confidence. And if you sometimes feel like a fraud, it just means you don’t have quite enough knowledge yet.

So the question is: what do you need to know to confidently present yourself as an expert in your topic?

And how can you acquire that knowledge as quickly as possible?
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Why You Feel Like an Idiot When You Talk About Your Blog (and How to Fix It)

Why You Feel Like an Idiot When You Talk About Your Blog (and How to Fix It)

It’s the question you secretly dread:

“So, what’s your blog about?”

You should be delighted that someone’s showing an interest in your passion.

But the problem is, you’ve been here before. You know how it ends.

Pushing your doubts aside, you launch into an explanation, all the while waiting for that inevitable moment…

That moment when her eyes glaze over and you can practically read her thoughts.

She’s wishing she’d never asked.

She forces a smile. “I guess it’s nice to have a hobby.”

And a tiny part of your dream dies.

So what’s the problem here – is it you, or your blog?

If you’re struggling to win people over online too, there’s a good chance it’s both.

But fortunately for you, there’s a simple solution…
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