Authority

Goodbye Boost Blog Traffic. Hello Smart Blogger

Goodbye Boost Blog Traffic. Hello Smart Blogger

Well, surprise, surprise, surprise… as my good ol’ buddy Gomer Pyle used to say. 🙂

After four wonderful years on BoostBlogTraffic.com, we’ve decided to rebrand as SmartBlogger.com.

Why?

In one word: evolution.

Back in 2012, I was one little voice in a sea of people blogging about blogging. To stand out, I picked a topic I knew I could talk about better than anybody else: traffic.

Turned out to be a smart move. Within just a couple months, more than 13,000 people jumped on the prelaunch list. Within nine months, we crossed $500,000 of revenue.

All from talking about traffic.

Gradually though, the space evolved, and so did we. We still talked about traffic, but we also dabbled in teaching about other aspects of building a popular blog, aspects like writing, email marketing, and monetization.

At some point, BoostBlogTraffic.com just wasn’t appropriate anymore. We needed a new brand, a new vision that encompassed everything we’d become.

And here it is.

Welcome to Smart Blogger. 🙂
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How to Become a Confident Expert (and Stop Feeling Like a Fraud)

How to Become a Confident Expert (and Stop Feeling Like a Fraud)

It’s hard to admit, but…

You sometimes feel like a fraud.

There’s a yawning gap between how you present yourself online, and how you actually feel.

You know that to be credible online, people must see you as an expert, but how often do you feel you actually deserve that label?

Sure, you have a good understanding of your topic, and you’re expanding your knowledge every day, but are you truly an expert?

In truth, being seen as an expert is as much about your confidence as it is about the depth and breadth of your knowledge. If you act like an expert, people tend to treat you like one.

But here’s the thing. Knowledge breeds confidence. And if you sometimes feel like a fraud, it just means you don’t have quite enough knowledge yet.

So the question is: what do you need to know to confidently present yourself as an expert in your topic?

And how can you acquire that knowledge as quickly as possible?
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Why You Feel Like an Idiot When You Talk About Your Blog (and How to Fix It)

Why You Feel Like an Idiot When You Talk About Your Blog (and How to Fix It)

It’s the question you secretly dread:

“So, what’s your blog about?”

You should be delighted that someone’s showing an interest in your passion.

But the problem is, you’ve been here before. You know how it ends.

Pushing your doubts aside, you launch into an explanation, all the while waiting for that inevitable moment…

That moment when her eyes glaze over and you can practically read her thoughts.

She’s wishing she’d never asked.

She forces a smile. “I guess it’s nice to have a hobby.”

And a tiny part of your dream dies.

So what’s the problem here – is it you, or your blog?

If you’re struggling to win people over online too, there’s a good chance it’s both.

But fortunately for you, there’s a simple solution…
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The Surprisingly Simple Secret to Knowing What Your Readers Want

The Surprisingly Simple Secret to Knowing What Your Readers Want

Does this sound familiar?

You spend hours brainstorming irresistible topics for your blog – then the resulting posts get totally ignored.

Another time, you throw out some random idea that popped into your head – and the comments go wild.

Or how about this…

You bust your butt creating an awesome freebie to attract email subscribers, but when you put it out into the world… crickets.

Let’s face it: You’re no mind reader.

But if you’re wondering what topics your readers are longing for you to write about, what freebie would attract subscribers in droves, or what product readers would beg you to buy, there is a way.

And it’s so obvious, you’ll wonder why you didn’t think of it sooner.
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Why Educating Readers Is No Longer Enough (and How to Really Build an Audience in 2014)

Why Educating Readers Is No Longer Enough (and How to Really Build an Audience in 2014)

Only fools depend on educational content to grow their audience.

There. I said it.

But…

What about all the huge sites like WebMD and Moz getting millions of visitors through publishing educational content?

What about all the blog, podcast and video heavyweights who say publishing educational content is key to building a presence online?

And for that matter, what about this blog post? Isn’t this educational content? Aren’t I being a bit of a hypocrite?

All fair questions. In the next few minutes, I’ll answer all of them.

For now though, let me pose another question:

If you’re a beginner, and you’re starting from scratch, what’s the best way to build an audience in 2014?

Ask a dozen popular bloggers that question, and at least half of them will tell you to publish great content. I would be one of them.

The problem?

It’s a useless answer. Here’s why:

Nobody truly knows what great content is. Not even me.

Let me explain. More