10 Best AI Copywriting Tools in 2024: ChatGPT, Jasper, & More

by Sam Driver


Navigating the digital landscape can be tough, right? But what if you had a powerful ally in AI copywriting tools?

Tools that understand your needs, streamlining your writing process, and boosting your content’s impact.

We’re talking about tools like ChatGPT, Jasper, and a few others that are revolutionizing the way we create content.


Let’s dive in!

What is AI Copywriting?

In the era of rapid digital expansion, the essence of AI copywriting has become increasingly central to content creation.

But what exactly is AI copywriting?

Simply put, it’s the use of artificial intelligence to generate high-quality written content.

With AI copywriting tools, you can create engaging blog posts, compelling ad copy, and catchy social media content, often with more efficiency than a human copywriter might deliver.

Why are these tools vital to your content marketing strategy

For starters, they can churn out long-form content at a fraction of the time a human writer would take.

Plus, with built-in generative AI, these tools can come up with content ideas you might not have thought of yourself.

Now that’s innovation at your fingertips!

The Importance of AI Copywriting in Today’s Digital Landscape

As businesses make the digital pivot, AI copywriting tools have become a secret weapon for content creators.

The best AI copywriting software can revolutionize your content strategy, helping you produce high-quality content with speed and consistency.

They’re like your own AI assistant, working round-the-clock to deliver top-notch written content for your brand.

10 Best AI Copywriting Tools That’ll Supercharge Your Content Creation

Ready to revolutionize your copywriting?

In alphabetical order, here are the top AI copywriting tools that’ll give your content a boost and transform your digital writing game…

1. ChatGPT

chatgpt logo on a green background

Price: Free, $20/month (Plus)

ChatGPT is not just an AI copywriting tool, but rather a game-changer in the realm of AI generated content. With its cutting-edge AI, this tool can generate long-form content, bringing your ideas to life with unprecedented speed and efficiency.

It’s like having an additional member on your content team who never sleeps or takes a break.

For instance, consider you’re working on a series of blog posts about AI advancements. ChatGPT can provide you with an AI-generated outline in minutes, saving you hours of brainstorming.

Moreover, it’s not confined to technical topics; you can leverage it for a wide range of genres, from lifestyle and fashion to health and wellness.

While it’s true that some outputs might require a touch of human intervention for tone consistency, it’s a small trade-off considering the hours you save.

Plus, the tool learns from your feedback, continually improving its writing style to match yours. With ChatGPT, you’re not just getting a copywriting tool; you’re partnering with an AI that grows with you.

2. Copysmith

Price: Free trial, $19/month (Starter), $49/month (Pro Plan)

Copysmith is an AI powerhouse that offers unparalleled versatility in content creation. From engaging blog posts and product descriptions to catchy digital marketing copy, it’s has got you covered.

It is designed to cater to various content needs, making it a valuable tool for writers, marketers, and entrepreneurs.

Imagine you’re launching a new product, and you need to create compelling product descriptions and marketing copy. With Copysmith, you can input your product’s key features, and within minutes, it will generate copy that highlights these features in an engaging and persuasive manner.

Moreover, it can create variations of your input, providing you with a range of options to choose from.

While Copysmith might not be the first choice for long-form content, its flexibility and ease of use make it a valuable asset for diverse content needs.

3. Copy AI

Price: Free, $36/month (Pro)

Copy AI is an AI tool that makes copywriting as simple as making a sandwich. With its user-friendly interface, you can create a myriad of content types — blog posts, social media content, product descriptions, and more.

Let’s say you need to generate ideas for social media posts for your upcoming digital marketing campaign. With Copy.ai, you can enter a brief description of your campaign, and it will offer you several creative content ideas.

Plus, its “autopilot” feature allows you to give directions and suggestions, and the AI takes it from there, providing AI generated content that aligns with your guidelines.

While it’s true that some of the outputs may not have the depth of a seasoned copywriter, the tool’s ability to generate a wide range of content quickly is a major time-saver.

4. Jasper

Price: Free trial, $49/month (Creator), $125/month (Teams)

Jasper is a dynamic writing tool that excels in crafting engaging digital marketing AI copy. From social media posts to high-converting ad copy, Jasper can adapt to various tones and styles, allowing you to maintain your unique brand voice across platforms.

One of its notable features is the “Explain It To A Child” mode, which simplifies complex concepts into easy-to-understand language.

However, just like any AI tool, it’s not infallible.

Occasional semantic errors can creep in, requiring a human touch for corrections. But the high-quality, creative content it produces often outweighs these small hiccups.

For best results, provide Jasper with clear and detailed instructions.

For instance, instead of saying “write a blog post about fitness,” try “write an engaging blog post about five easy exercises for beginners to maintain fitness.”

5. QuillBot

Price: Free trial, $19.99/month (Premium)

QuillBot stands out as a unique AI tool that combines writing and paraphrasing capabilities. It shines in giving existing content a fresh spin, helping you avoid repetition while preserving the original message.

With its different modes, such as “Fluency,” “Standard,” and “Creative,” you can tailor the output to your preferred style.

However, QuillBot might not be the first choice for entirely fresh, AI-generated content, as its strength lies mainly in refining and rephrasing existing text.

Yet, QuillBot can be an excellent tool for students and researchers looking to avoid plagiarism or rewrite their content to achieve a better flow and improved readability.

If you want to dive further into this AI tool, check our in-depth review.

6. Smart Copy

Price: Free, $19/month (Essential), $49/month (Unlimited)

Smart Copy (part of Unbounce) is the AI copywriting software you need if generating email copy, catchy taglines, or compelling call-to-actions is your main concern. It shines in short-form content creation, making it ideal for businesses focusing on email marketing or social media engagement.

However, just like other tools, some of the content might require manual editing for contextual understanding and tone consistency.

Here’s a quick tip…

Use Smart Copy’s email subject line generator for your marketing campaigns. It’s designed to create engaging, click-worthy subject lines that can significantly boost your open rates.

7. Wordtune

Price: Free, $24.99/month (Premium)

Wordtune is more than just a copywriting tool; it’s your personal AI writing assistant.

It specializes in editing and refining existing content, ensuring your text sounds natural, fluent, and is contextually accurate. Whether you’re drafting an email or perfecting a blog post, Wordtune can help polish your writing, eliminating any awkward phrasing.

However, if you’re looking for an AI tool to generate entirely new high quality content, Wordtune might not be the top choice as its strength lies in enhancing and fine-tuning what’s already there.

But it can be a great tool for non-native English speakers, helping to refine language and improve overall text readability and coherence.

8. Writer

Price: Free trial, $18/month (Team)

Stepping into the arena as a strong contender, Writer is an AI-powered tool that prides itself on delivering high-quality, customizable content.

Tailored specifically for businesses, Writer focuses on maintaining brand consistency across all pieces of content, which is a critical aspect of any successful content strategy.

Writer understands your brand’s style guide, tone, and voice, and then applies these elements to the AI content it generates.

Imagine having an AI tool that’s tuned into your brand’s personality. From blog posts to product descriptions, social media content to ad copy, Writer ensures your brand voice resonates throughout.

The tool also offers real-time writing feedback and correction suggestions, which can be incredibly useful for crafting polished content.

Plus, it offers comprehensive language support with over 50 languages, which is a real game-changer for businesses with an international audience.

Although Writer is robust and feature-rich, it’s worth noting that it might not be the best fit for individual freelancers or small-scale requirements, given its business-centric orientation.

But for enterprises seeking a comprehensive solution for maintaining a unified brand voice across all content, Writer is a fantastic option.

9. Writesonic

Price: Free trial, $12.67/month (Pro)

Writesonic stands as a potent AI copywriting tool that offers a host of features to aid in content creation. From blog post drafts to ad copy, product descriptions to landing pages, Writesonic has you covered. This makes it an ideal choice for businesses with diverse content needs.

Writesonic’s unique selling proposition is its multilingual capabilities.

Need a blog post in French or a product description in Spanish? Writesonic has the ability to generate high quality content in several languages, making it an excellent choice for businesses aiming for a global outreach.

While it is a highly versatile tool, it’s important to note that the content might sometimes feel a bit generic.

But with a bit of manual editing and personalization, you can infuse it with your brand’s unique voice.

10. Zyro

Price: $11.99/month (Website), $14.99/month (Business)

If you’re in the market for an all-in-one package that meets your website building and content needs, Zyro could be an excellent choice.

Zyro’s AI writer isn’t just a standalone tool; it’s part of a comprehensive package that includes website building, SEO tools, and e-commerce capabilities. This makes it a one-stop-shop for small businesses and entrepreneurs.

Zyro shines when it comes to crafting website copy. Be it product descriptions, about pages, or SEO meta descriptions, Zyro’s AI writer can generate them all.

What’s more, it’s incredibly user-friendly. Even if you’re a non-techie, you’ll find it easy to navigate and create AI content.

While it’s a robust tool for website copy, it might not be the best choice for long-form content like blog posts or comprehensive articles.

But for anyone looking to get their website off the ground with crisp, coherent, and captivating AI copy, Zyro is a top contender.

Revolutionizing Content Creation with AI Copywriting

ai copywriting icons

It’s been a ride, hasn’t it? From confusion to clarity, we’ve journeyed together through the intriguing world of AI copywriting.

We can understand how you might feel overwhelmed by all this new tech.

But hey, remember the exciting tools we explored?

Each one holds the potential to catapult your content to the next level. Feel that rush? That’s the thrill of unlocking new possibilities.

So, go forth, grab that opportunity, and revolutionize your content game!

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Sam Driver

Sam is an Associate Editor for Smart Blogger and family man who loves to write. When he’s not goofing around with his kids, he’s honing his craft to provide lasting value to anyone who cares to listen.


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Photo of author

Written by Sam Driver

Sam is an Associate Editor for Smart Blogger and family man who loves to write. When he’s not goofing around with his kids, he’s honing his craft to provide lasting value to anyone who cares to listen.

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