Real Mushrooms was created to help people learn about the power of fungi and, specifically, how mushrooms can help support people’s health in a number of ways.
We provide the highest quality functional mushroom extract products on the market and have a reputation for producing reliable and factual education about mushroom supplements and the wondrous world of fungi.
Come be a part of a successful, positive, and growing organization run by a fun team of passionate people.
This is a full-time role that reports directly to the Content Manager.
Real Mushrooms is seeking a creative, organized, and highly motivated individual to join our team as a Social Media and Content Coordinator.
As the Social Media and Content Coordinator, you will play a pivotal role in developing and implementing our social media and content strategy, creating and publishing engaging content, and building strong relationships with our online community.
This is an exciting opportunity to contribute to the growth of our brand and make a meaningful impact on our digital presence.
A passion for educating the world about natural health and wellness is ideal.
Social Media Strategy:
- Work with the Content Team to develop and execute a comprehensive social media strategy to increase brand awareness, drive engagement, and generate website traffic and sales.
- Identify high-performing content types and themes targeted to each of our audience segments and develop content strategies to reach and engage with them effectively.
- Stay up-to-date with industry trends, platforms, opportunities, and best practices to ensure our social media strategy remains cutting-edge and effective.
- Collaborate with cross-functional teams to align social media efforts with broader marketing objectives.
- Create compelling, high-quality content for social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube & Threads
- Understand how to create and adapt content based on its intended function along the sales cycle.
- Demonstrate versatility and intuition in developing content that will attract various specific or general audiences, no matter their age, gender, interests or other demographic markers.
- Adept in distilling educational material into highly engaging written, visual, and short video content that reflects the brand’s voice and resonates with our target audience.
- Maintain a content calendar, ensuring consistent delivery of timely and relevant content across all channels.
- Conduct research and source relevant industry-related content to share with our audience, positioning Real Mushrooms as a thought leader.
- Contribute to the overall marketing strategy by identifying communications trends and opportunities.
- Utilize Canva to its fullest potential for creating eye-catching and on-brand visual education content for our blog posts and social media.
- Publish social content with engaging and channel-appropriate copy.
- Collaborate with our customer support team in monitoring the comments, messages, and inquiries sent by our social media community.
- Foster meaningful relationships with followers, influencers, and brand advocates to cultivate a loyal and engaged community.
- Monitor, record, and analyze social media metrics weekly to measure the effectiveness of our content and engagement strategies, and provide reports to key stakeholders.
- Find opportunities to disseminate social, blog, and other promotional content in other avenues.
Collaboration and Brand Partnerships:
- Collaborate with internal teams, such as Marketing, Sales, and Product Development, to gather content and insights for social media campaigns.
- Seek out and evaluate potential brand partnerships and influencer collaborations to expand our reach and drive engagement.
- Monitor social channels for brand mentions and track user-generated content to identify opportunities for engagement, amplification, and potential collaborations.
- Develop and maintain relationships with influencers and affiliate partners, fostering connections to enhance brand visibility and reach.
- Work closely with the Affiliate Manager to collaborate on outreach efforts and foster partnerships with influencers.
- Repurpose influencer and affiliate content for our own social channels and advertising campaigns, ensuring consistent and compelling messaging.
- Manage and organize user-generated social content, curating a library of high-quality content for future use in marketing materials and social media posts.
- Nurture and maintain relationships with partner brands, seeking opportunities for cross-promotion and co-marketing initiatives.
- Identify new cross-promotional opportunities with complementary brands to enhance brand exposure and create mutually beneficial partnerships.
- Assist in managing and maintaining relationships with external vendors and agencies, such as photographers, videographers, and social media management tools.
- Assist in reviewing and publishing blog material and other promotional materials.
- Support the overall brand content strategy by assisting in data entry, ensuring accurate tracking and reporting of social media and content marketing metrics.
- Organize and maintain digital assets, including images, videos, and other media files, in a well-structured and easily accessible manner.
- Assist in the management of digital applications and tools used for social media scheduling, publishing, analytics, and content creation, ensuring they are up-to-date and functioning optimally.
- Conduct regular audits of social media accounts and content libraries to ensure consistency, accuracy, and adherence to brand guidelines.
- Collaborate with team members to compile reports, presentations, and documents related to social media and content marketing initiatives.
- Provide general administrative support for content-related assets and campaigns as needed.
- Keep digital communications channels and content assets updated as needed with any new brand information or changes.
- Post-secondary certificate or Bachelor’s degree in Marketing, Communications, Health/Wellness, or a related field.
- At least 3 years of proven experience in managing social media platforms in a professional capacity.
- Excellent written and verbal communication skills, with the ability to craft engaging content for different social media channels and target audiences.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent visual design skills suitable for social media and blog images and graphics.
- Proficient in using social media analytics platforms to monitor performance and gather insights.
- Creative mindset with the ability to think outside the box and develop innovative content ideas.
- Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Passion for and fluency in natural health and wellness trends and education is a priority.
Join Real Mushrooms and help us share our passion for natural health and wellness education through compelling content and engaging social media and content campaigns.
We look forward to welcoming an enthusiastic individual who is eager to make a difference in the world of natural health and wellness!
How to Apply
Email our Content Manager, Heather, at firstname.lastname@example.org with your CV and attach a portfolio of your past social media and content-related work (or include a link to a portfolio).
Also, state your desired compensation in USD (hourly rate), and have the word Reishi in the subject line.