Content Marketing

How to Accelerate Your Blog’s Growth with a Simple Content Strategy

How to Accelerate Your Blog’s Growth with a Simple Content Strategy

Be honest for a moment…

When publication day rolls around, do you have a post ready? Or do you frantically scramble at the last minute to figure out what you’re going to write?

When you’re writing guest posts for other blogs, are your topics carefully coordinated and strategic, or scattered and inconsistent?

And what about your efforts to fuel the growth of your blog?

Have you tried several different tactics, such as webinars, Periscoping, and Facebook ads only to see lackluster results?

If so, your blog is suffering from randomness.

Fortunately, there is a cure.
More

5 Myths of Traffic Generation That Seriously Need to Die

5 Myths of Traffic Generation That Seriously Need to Die

Can I be straight up with you?

95% of the advice on the web about how to increase your website traffic is totally useless.

It’s outdated, overly simplified, or just plain wrong. Here’s how I know:

Over the last eight years, the sites I’ve built have received over 200 million page views. I’ve also worked with thousands of students in every imaginable niche, and I’ve seen firsthand what works and what doesn’t.

And lots of the advice out there… it just doesn’t work.

In particular, five myths really bother me. If you’re struggling to increase your traffic, chances are it’s because you’ve bought into one of these myths.

Let’s jump in…
More

10 Posts That’ll Instantly Put You in the Top 1% of Traffic Experts

10 Posts That’ll Instantly Put You in the Top 1% of Traffic Experts

Look, I get it.

You want more traffic. (Just like every other blogger on the planet.)

But here’s the big question:

Do you actually deserve more traffic?

You see, traffic doesn’t care how much you want it. It doesn’t care how long you’ve waited.

Traffic only comes to those who truly commit to understanding how to get it and then, implement what they’ve learned.

And that means becoming a traffic expert – learning more about the subject than almost any of your blogging peers.

Sound like hard work?

Good. That’s what stops just anyone becoming a guru.

The good news? It’s not nearly as hard as you might think — if you know what to study.

That’s why I’ve assembled this collection of the best posts on traffic we’ve ever published.

Study these and you will transform into a bonafide blog traffic expert in record time.
More

How to Profile Your Ideal Reader with (Perfectly Legal) Surveillance

How to Profile Your Ideal Reader with (Perfectly Legal) Surveillance

You’ve heard it countless times.

Know your readers.

That’s the secret to starting a blog that thrives.

But if you’re just starting out, there’s a problem with that advice:

How can you get to know your readers when you don’t have an audience yet?

Maybe you’re at the beginning of your blogging journey, with no traffic and no list. (Or your list is made up of just your mom, dad and cousin.)

Or maybe you haven’t even started your blog yet.

What do you do then?

Well, if you’re like most new bloggers, you make assumptions. You guess.

“That blogger tripled his list by jumping on Instagram. Think I should try it, too.

“But wait — my blog audience is mainly women, so maybe Pinterest would be a better choice.”

That kind of guessing is like throwing darts blindfolded and hoping you hit the bull’s eye.

Sometimes it works. Usually, it doesn’t.

Fortunately, there’s another way…
More

Why Your Blog Needs a Tagline (and How to Create the Perfect One)

Why Your Blog Needs a Tagline (and How to Create the Perfect One)

Does your blog attract embarrassingly few readers?

And do you struggle to convert any of them into loyal subscribers?

The fact is, once you learn how to start a blog, even if your content rocks, you could still be driving people away by neglecting one simple thing.

If a key element on your blog is either inadequate — or missing entirely —  visitors could feel confused and leave.

It may stop people who find your site with a search from clicking through and checking you out, too.

I’ve been reviewing scads of blogs lately, helping writers set them up to earn better, and I’ve found that one blog element is a consistent problem.

The tagline.
More