The Sin of Originality (and the Truth about Building a Popular Blog)

The Sin of Originality (and the Truth about Building a Popular Blog)

Note from Jon: This is one of the most shocking lessons you can learn as a blogger. We’re all trained to believe originality is essential for standing out, but the fact is, it can be dangerous, even deadly. In this guest post by Henneke Duistermaat from Enchanting Marketing, she shows you when originality is good and when it’s bad, and she also gives you a strategy for exactly how to do it right. Enjoy. 🙂

Okay, show of hands.

Who else is still searching for that perfect, original angle that’ll make you stand out?

Yeah, most of us are. The fact is, the blogosphere is a crowded place, and if you want to stand out, you need to be original.

Right?

Well, yes and no.

As it turns out, sometimes originality isn’t quite as important as we all think it is. Sometimes, it can actually hurt you.

Let me explain. More

21 Warning Signs You Chose the Wrong Topic for Your Blog

21 Warning Signs You Chose the Wrong Topic for Your Blog

You’ve wondered, right?

Back when you started your blog, you were just stoked to be a blogger. You picked a topic that seemed interesting, fired up WordPress, and proceeded to write your heart out, certain you would eventually gather a following, and it would all prove worthwhile.

But now you’re getting a little worried.

You’re not getting much traffic. You’re not getting many comments. You’re not making any money.

Not that you haven’t tried, of course. You’ve done all the things popular bloggers say to do, like publishing great content and commenting on other popular blogs and getting accounts on Twitter and Facebook, but no matter how hard you work, no matter how many different techniques you try, none of it is working.

So you wonder…

Could you have screwed yourself in the beginning?

Could you have chosen a topic for your blog that never has a chance of becoming popular?

Could you in fact be wasting your time trying to keep your blog alive, when really the only sensible thing to do is junk it and start over?

Well… let’s find out. More

Why Posting Every Day is a Silly Strategy (And What to Do Instead)

Why Posting Every Day is a Silly Strategy (And What to Do Instead)

Someone, somewhere, told bloggers to post every day.

So you do. And you give it your best shot.

But posting daily just doesn’t work for you. You don’t meet your traffic and income goals, you don’t get a flood of visitors, and your subscriber numbers stagnate.

Now you’re doubting your ability to be a successful blogger, and you feel like a sweatshop worker, working super-hard with no real reward.

The post-every-day strategy takes all the fun out of blogging.

Deep down, you suspect this strategy is downright dangerous. And you’d be right for the following reasons:
More

14 Devious Tactics for Getting More Comments on Your Blog Posts

14 Devious Tactics for Getting More Comments on Your Blog Posts

You have a lot to be proud of, you know.

Most folks who start a blog quit within a few weeks, their dreams of fame and glory crushed by a cold and uncaring world who doesn’t give a damn what they think.

But you?

You hung in there. You kept writing. You’re even managing to get a little bit of traffic.

And you’re pleased with your progress. Rightfully so.

The only problem:

You’re not getting many comments. More

The 7 Dumbest Mistakes You Can Make When Launching a New Blog

The 7 Dumbest Mistakes You Can Make When Launching a New Blog

So, let me guess.

When you started blogging, you probably plunked your butt down in a chair, rifled out some thoughts on your trusty keyboard, and punched “Publish,” right?

After all, that’s what blogging is about. It’s the place where you write, and the world gathers to listen.

It’s supposed to be simple. It’s supposed to be easy. It’s supposed to be fun.

But is it? More