About Pamela Wilson

http://www.bigbrandsystem.com

Posts by Pamela Wilson:

Warning: Are You Suffocating Your Blog by Needlessly Neglecting Newbies?

Warning: Are You Suffocating Your Blog by Needlessly Neglecting Newbies?

Editor’s note: You’ll certainly have heard the following advice, commonly given to bloggers — “write for your ideal reader.” But the truth is, your most valuable readers won’t have identical needs. And if you ignore one important group, your blog growth could stall. Pamela Wilson’s new book is not just a must-read for content marketers; it’s invaluable for bloggers too. In this extract, taken from “Chapter 4: Matching Your Content to Your Customer’s Journey”, she explains how to pitch your content at different experience levels to attract a healthy mix of readers and avoid depriving your blog of the “oxygen” it needs to grow — new fans.

Prospects and customers go through a process of getting to know your business until they feel comfortable opening their wallets and doing business with you.

It’s called a “customer journey.” Although many have tried to map it out and identify key steps along the way, the reality is that the journey taken will look a little different for each person.

Customer journeys are as different as the people who take them.

Content marketing is designed to facilitate this journey — no matter what it looks like — by offering up the right information every step of the way.

I want to share a way of thinking about the customer journey that the Copyblogger editorial team has developed as we work together to produce the Copyblogger blog. We took a step back and looked at how we could best serve our entire audience: the ones who were just finding Copyblogger and the ones who’d been reading for years.

We developed a technique for classifying the content we create, and it has been enormously helpful in guiding our topic choices and developing an editorial calendar that meets the needs of the people who come to our site.

This classification system will ensure that you deliver the content your prospects need to understand your topic, develop trust in your business, and feel comfortable entering into a business relationship.

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Why a Fancy Logo is a Waste of Time and Money (and What You Need Instead)

Why a Fancy Logo is a Waste of Time and Money (and What You Need Instead)

Note from Jon: For smart graphic design, there’s no one I trust more than Pamela Wilson. Her thoughts below will save you a ton of time and money. Be sure to also check out her blog, Big Brand System.

Admit it.

You’re jealous.

You see the blogs of your online heroes and they all seem to have something you don’t.

It’s right there at the top of the site and it’s practically taunting you.

A fancy, artsy, graphical logo.

Tiny Buddha has one. KISSMetrics has one. SmartPassiveIncome has one.

And you want one too.

After all, it’s not much fun being a wallflower online.

Nobody wants to be boring. Unremarkable is practically a capital crime.

You want to stand out, be noticed. You want to show people you mean business.

And a fancy schmancy logo is the way to do it. Right?
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6 Stunning Visuals That Will Make Your Content Memorable, Sharable, and Beautiful

6 Stunning Visuals That Will Make Your Content Memorable, Sharable, and Beautiful

With so much content competing for attention on the Internet, do you ever wonder if your content stands a chance?

According to the journal Science, we have to process five times more information today than in 1986.

Our readers are overwhelmed. You probably are too.

So how can you make your next blog post stand out among the masses? Is the attempt even worth the effort?

You bet it is. And it’s easier than you think.

Visitors to your website read, on average, only 28% of what’s in front of them. So slowing them down long enough to take in your message is imperative.

And one way to slow them down, increase engagement – and boost comprehension – is to use visuals.

(Yes, I know you’re not an artist. Stick with me.)

The following are six types of gorgeous visuals that are easy to create and can double your blog’s traffic and engagement levels:
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