You’ve heard the advice a million times.

Write great comments on popular blogs, and your blog will grow. Why, it’s so easy even a caveman can do it!

And it’s true — comments can be powerful. A great comment can land you on the radar of a popular blogger — the kind of super-connected influencer who can accelerate your success.

It sounds so simple.

The only problem?

Nobody tells you how to comment on blogs. You aren’t sure what a great comment looks like.

Is it a comment that shovels heaps of praise onto the author? Or one that argues a persuasive alternative view? Or one that simply thanks the blogger for their insights?

Because while many experts preach the virtues of strategic commenting, almost nobody tells you how to do it.

As a result, many well-intentioned bloggers are spending their precious time writing comments they think are great.

In reality?

Their comments usually suck.
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What the heck happened?

You had a brilliant idea for your blog.

You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable.

You used every promotion strategy and technique in your arsenal to ensure the world would know about your blogging masterpiece.

So when you laid down to sleep that first night, you were certain you had a winner on your hands — the kind of content that could stand the test of time and be spoken of with reverence years later by adoring fans who named their firstborn after you.

But faster than you can say “Keyser Soze,” your content was — poof! — gone.

After its initial wave of popularity subsided, your masterpiece faded into the background as newer and newer content popped up.

Instead of standing the test of time, your content was forgotten.

And the only adoring fan willing to name their firstborn after you was your spouse.

Seriously…

What the heck happened?
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