What the heck happened?

You had a brilliant idea for your blog.

You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable.

You used every promotion strategy and technique in your arsenal to ensure the world would know about your blogging masterpiece.

So when you laid down to sleep that first night, you were certain you had a winner on your hands — the kind of content that could stand the test of time and be spoken of with reverence years later by adoring fans who named their firstborn after you.

But faster than you can say “Keyser Soze,” your content was — poof! — gone.

After its initial wave of popularity subsided, your masterpiece faded into the background as newer and newer content popped up.

Instead of standing the test of time, your content was forgotten.

And the only adoring fan willing to name their firstborn after you was your spouse.

Seriously…

What the heck happened?
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