Note from Jon: This is a post by Johnny B. Truant. Aside from being a close friend, he’s also one hell of a writer, and I don’t say that lightly. You should listen to everything he says, both here and on his own blog. In fact, do yourself a favor and grab his How to Be Legendary e-book. It’s free, and you can dissect everything he’s doing to learn the proper way to succeed online. Worth every minute.

Ever feel like your blog is stuck in quicksand?

You’re writing lots of posts. You’re promoting them. You’re responding to each and every commenter like they’re your best friend.

But it’s not working. The more you work, the harder you struggle, the deeper you sink.

Why?

Well, it might be a little tough to swallow, but here you go:

You could suck at writing.

That’s not the only reason people fail. Some people are just lazy, thinking it’s going to happen without doing any work. Other people never learn how to promote their posts. Still others are totally anonymous, and they need to improve their connections before they can succeed.

But there are also bloggers who do all of that right, and they’re still stuck.

They are working their butts off, doing everything imaginable to promote their blogs, and they’re even networking masters who know everybody, but they’re still failing. And it’s because they suck at writing.

Think about that for a second.

You build it and they come … but it sucks, so they leave.

And another potentially great blog bites the dust. More