You’re impatient to become a better writer.

So naturally you love writing tips.

You eagerly devour each new one, hoping to give your writing brain a small but valuable upgrade.

But in practice, new tips appear so regularly that you struggle to keep up.

You don’t know which tips to try and which to ignore, and each new practice is quickly replaced by the next.

One week you’re trying to use more emotion in your writing. The next, fewer adjectives. After that, it’s all about empathy.

You end up switching tactics so often that you can’t tell which tips are working and which are simply wasting your time.

Surely there’s an answer? A solution must exist that lies somewhere between trying everything and ignoring everything.
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You dream of connecting with a powerfully engaged audience.

Readers who are excited by what you write – and show it.

But so far, the reaction to your content has been underwhelming.

And you start to wonder:

Is your writing having an impact at all?

You’re not alone. Most bloggers struggle to get a reaction from their audiences.

Because the disturbing truth is that most blog readers are barely conscious.

After all, when did you last hear someone say:

“Man, I’m so pumped right now I could sit down and read a blog post.”

Never, right?

Readers are seeking someone to snap them out of their stupor.

And if your blog can’t do that, they’ll simply sleepwalk to the next.
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Want to know the secret to a popular blog?

Drumroll please…

Popular posts.

Simple, huh? 🙂

So simple as to be, well let’s be honest, completely useless.

Because if you knew the secret to writing consistently popular posts, you’d already have a popular blog. Right?

But instead, you approach each new idea with a gnawing trepidation.

You quietly hope that this might be the post that finally rockets you to Internet fame, but it’s all you can do to suppress the creeping fear that people will completely ignore it – or even ridicule it.

The problem is that nobody – not even the A-List Bloggers – knows how a post will be received until they click publish. And even the top dogs understand that they are just one underwhelming post away from a raft of unsubscribes and a flurry of premature – but strangely prophetic – rumors of a fall from grace.

But there is a way to give your next blog post (and the one after that and the one after that) the best chance of being your most popular to date.
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