Note from Glen: You know a post is truly valuable when it remains useful long after publication. Gary’s post is a perfect example — I refer writers to it all the time.
While a great headline will attract readers to your post, you’ll need great subheads to keep them there. Enjoy!
You know you’re in a war, right?
Ok, so no actual guns or tanks are involved, but you are indeed in a bloody battle for the eyes and minds of your readers.
The blogosphere is a huge, congested, noisy space where everyone is jockeying for position and fighting to get noticed.
So to overcome this fact, you’ve done what you’ve been taught to do:
- You’ve come up with great ideas that readers will find useful
- You’ve created killer headlines that jump off the screen and demand attention
- You’ve spent hours writing and rewriting stellar content that delivers and reads beautifully
And yet readers still come to visit your blog and… (click) bounce just as quickly as they came.