About Gary Korisko

Posts by Gary Korisko:

The Ultimate Guide to Writing Irresistible Subheads

The Ultimate Guide to Writing Irresistible Subheads

Note from Glen: You know a post is truly valuable when it remains useful long after publication. Gary’s post is a perfect example — I refer writers to it all the time.

While a great headline will attract readers to your post, you’ll need great subheads to keep them there. Enjoy!


You know you’re in a war, right?

Ok, so no actual guns or tanks are involved, but you are indeed in a bloody battle for the eyes and minds of your readers.

The blogosphere is a huge, congested, noisy space where everyone is jockeying for position and fighting to get noticed.

So to overcome this fact, you’ve done what you’ve been taught to do:

  • You’ve come up with great ideas that readers will find useful
  • You’ve created killer headlines that jump off the screen and demand attention
  • You’ve spent hours writing and rewriting stellar content that delivers and reads beautifully

And yet readers still come to visit your blog and… (click) bounce just as quickly as they came.

Why It Doesn’t Matter How Great Your Content Is

Look, I know you work hard on your writing – and if you study and apply all the great writing advice that’s available out there, it’s a safe bet that you’re writing some powerful stuff. Granted.

And when you know you’re creating legitimately excellent work, you can easily fall into the rainbows-and-unicorns blogging fantasy. You know the one. It goes like this:

  • Your readers see a killer headline you wrote on their social media streams and click through to the article.
  • When they click through, they read every carefully crafted word from start to finish – devouring the intellectual feast you’ve laid out for them.
  • Having fallen head over heels in love with your work, they subscribe, read everything you’ve ever written, and become evangelists for your brand – spreading the word of your excellence far and wide.

Oh, what a wonderful world it would be, right?

But the harsh reality of the situation is this:

They often don’t even finish reading the article that brought them to your blog in the first place.
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The Guilt-Free Guide to Earning an Honest Buck from Your Blog

The Guilt-Free Guide to Earning an Honest Buck from Your Blog

You’re in conflict.

I know because I’ve been there myself.

You love blogging and you see how a thriving blog can help people all over the world solve problems, connect with others, and get closer to their dreams.

But at the same time, you have a sneaking suspicion you’re not giving your own blog the best possible chance to succeed.

The problem is time. Or more precisely, lack of it.

Because in the real world, blogging has to fit in around other “more important” things. Like a full-time job, for example.

So you end up doing what any smart blogger would do and you make the best of the time available.

You seek out motivational tips, blogging tricks and productivity hacks to help you squeeze the most out of every precious blogging hour.

But deep down you know it’s not enough.

The answer isn’t greater efficiency. No, all the productivity tips in the world won’t turn a few spare hours into 20 hours. That’s nuts.

You need more time. Because one thing’s for sure – you’re not doing your blog justice right now.

Now, if you could make some money from your blog, that would give you a little more freedom.

If you could get paid to blog, then maybe you could build some serious momentum and make a real difference.

But realistically, you just can’t see how that’ll ever happen.

So, what’s a conflicted blogger to do?
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