Does your blog attract embarrassingly few readers?
And do you struggle to convert any of them into loyal subscribers?
The fact is, even if your content rocks, you could still be driving people away by neglecting one simple thing.
If a key element on your blog is either inadequate — or missing entirely — visitors could feel confused and leave.
It may stop people who find your site with a search from clicking through and checking you out, too.
I’ve been reviewing scads of blogs lately, helping writers set them up to earn better, and I’ve found that one blog element is a consistent problem.