Well, you finally did it.
You created an email list for your blog.
That means you’re now converting casual visitors into something far more valuable – subscribers.
Feels pretty good, doesn’t it?
It should. You’re building a loyal audience who actively wants to hear from you. An audience you can reach at will, instead of hoping they’ll remember to return to your blog (because sadly, most won’t).
And if you’re smart, you’ll do everything you can to coax new people to join your shiny new list.
But while focusing on your list is healthy for your blog, it can also expose you to a dangerous pitfall:
You can become so single-minded about getting people to subscribe that you don’t think about what happens afterwards.
Because those early interactions with new subscribers are crucial. They set the tone for your new relationship, and they happen in that precious “honeymoon” period where readers are actively thinking about your blog and the value it could provide to them.
And the start of that relationship rests on one simple communication:
Your welcome email.
So you’d better get it right.