Content Marketing

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

Are you spellbinding?

Let’s be honest.

It’s a huuuuge challenge.

Probably the biggest challenge each blogger faces.

Because your readers suffer from many distractions.

Social media. Email. Other blogs. TV. Radio. Phone calls. Texts. A car driving past. People talking. Music.Thoughts popping up.

How the hell can you keep your readers spellbound?

How can you keep your readers glued to your content until your last sentence?

How can you keep them yearning for more?

It’s not easy.

But you can learn how to master the art of being fascinating. Enchanting. Captivating. Almost mesmerizing.

How?

You just need to understand the triggers to being fascinating. Once you apply these triggers, your readers will hang on to every powerful word you write. More

5 Steps to Creating an Everlasting Gobstopper of Traffic

5 Steps to Creating an Everlasting Gobstopper of Traffic

Wouldn’t that be awesome?

Traffic that never runs out, just as the fictional candy never ran out in Roald Dahl’s Charlie and the Chocolate Factory?

Too bad it’s impossible.

Or is it?

Well, consider the evidence:

It happened here with our illustrious Jon Morrow. It happened here with Jennifer Gresham. It happened here with Corbett Barr.

In fact, you’ll find examples of it all over the web. Most popular bloggers can point to a handful of posts that people never stop talking about, that never stop getting traffic, and that never stop bringing them new fans. Traffic shot up, and it never quite came back down.

And the really good news?

The same thing can happen to you. Let’s talk about how… More

9 Ways to Go Viral on Pinterest and Get an Avalanche of Traffic

9 Ways to Go Viral on Pinterest and Get an Avalanche of Traffic

Okay, show of hands.

Who else would like to get 90,000 visitors just by posting a simple photo?

Everybody, right?

Unless you’ve been living under a rock, you’ve probably heard about the new kid on the social media block, Pinterest, a bookmarking site focused on sharing interesting photos with your friends. You might even heard some crazy-sounding stories about those who just started a blog and have used it to drive an avalanche of traffic to their blogs.

But you’re probably confused.

How are bloggers getting traffic from Pinterest? Why does it feel like you’re not making the most of this new social media site? Why is the traffic everyone else is getting with Pinterest whizzing past you like a freight train in the night?

Well, I’ve got you covered. As I did research for my new book on Pinterest marketing, I dug into some of the web’s most successful Pinterest case studies to find out exactly how it all works.

And I discovered some interesting strategies. In this post, I’ve handpicked eight of the best strategies for bloggers, as well as some thoughts about exactly how to put them into action: More

How to Write an eBook That Goes Viral and Gets You Tons of Traffic

How to Write an eBook That Goes Viral and Gets You Tons of Traffic

Note from Jon: Sometimes, it’s nice to throw all the principles and strategies and other ephemeral gobbledygook out the window and look at a good old-fashioned case study of what’s working in the trenches right now. That’s exactly what this post is. Enjoy, and be sure to grab a copy of Danny’s new free report, the Naked Marketing Manifesto. 🙂


Reports, e-books, manifestos.

If you’ve been blogging for long, you’ve probably toyed with the idea of writing one. Not because you enjoy the idea of writing a 10-20 page document, necessarily, but because the benefits are undeniable.

Like traffic, for example.

And links.

And authority.

Maybe you can even pick up a few thousand subscribers while you’re at it, transforming them over time into raving fans of your blog.

It’s a reasonable dream. Snoop around the web, and you’ll find dozens of stories where bloggers had free reports go viral, bringing them an avalanche of traffic.

So why haven’t you done it already?

Well… you’re scared, right? Reports and e-books are a dime a dozen these days, and you’re probably wondering if yours will be different enough to stand out from the crowd.

So you procrastinate. You change your mind about the topic. You write a few pages and never come back to finish.

Sound familiar?

Well, consider this a friendly kick in the rear. In this post, I’ll show you what it takes to create an e-book, report, or manifesto that gets you all the traffic you can handle, and then some…

More

The Sin of Originality (and the Truth about Building a Popular Blog)

The Sin of Originality (and the Truth about Building a Popular Blog)

Note from Jon: This is one of the most shocking lessons you can learn as a blogger. We’re all trained to believe originality is essential for standing out, but the fact is, it can be dangerous, even deadly. In this guest post by Henneke Duistermaat from Enchanting Marketing, she shows you when originality is good and when it’s bad, and she also gives you a strategy for exactly how to do it right. Enjoy. 🙂

Okay, show of hands.

Who else is still searching for that perfect, original angle that’ll make you stand out?

Yeah, most of us are. The fact is, the blogosphere is a crowded place, and if you want to stand out, you need to be original.

Right?

Well, yes and no.

As it turns out, sometimes originality isn’t quite as important as we all think it is. Sometimes, it can actually hurt you.

Let me explain. More