The Skeptic’s Guide to Getting Targeted Traffic from Google+

The Skeptic’s Guide to Getting Targeted Traffic from Google+

Ever wonder if you’re missing a trick?

After all, you have so many options for promoting your latest blog post, you could easily overlook a killer tactic.

But chasing every new traffic trick that appears can be a huge distraction, and that’s time you’re not spending writing great content or engaging with your readers.

And sometimes you don’t need clever new tactics. Some of the best ways to promote your content have existed for years — you’ve simply neglected them.

Sometimes how you promote your content is less important than where you do it.

And one place that’s excellent for driving quality traffic is hidden in plain sight.

It’s called Google+.

Why Traffic-Hungry Bloggers are Dumb to Ignore Google+

Google+ was the search engine giant’s attempt to grab a slice of the social media pie, but since the platform’s launch in 2011, it’s taken a few knocks.

The decision to drop Google Authorship demolished one of the reasons many people signed up, and a fresh rumor of its imminent demise seems to emerge every week.

But even though the “new platform” sheen has certainly faded, Google+ is still a great place to promote your content. Even if you don’t have a following there and even if it might not be with us forever.

Why? Because Google+ consistently delivers more engaged visitors than both Twitter and Facebook. On average, a visitor from Google+ will spend over three minutes on your site, compared to around two minutes for those other platforms.

Because let’s face it, you don’t just want people to read your content — you want them to comment, share, and sign up to your email list.

And that’s where Google+ comes in. It’s an engaged platform where people are already having thriving conversations about content. In fact, many readers go to Google+ with the sole purpose of discovering great content — just like yours.

So if you want targeted traffic — visitors who are hopped up and primed for engagement — posting your content on Google+ might actually be a smart choice.

But what works on Facebook or Twitter won’t necessarily get engagement on Google+. It has some nuances you need to understand.

So let’s see how to share content to generate traffic and engagement.

4 Essential Steps for Sharing Content on Google+

Step 1: Harness the Power of Communities

If you’ve tried Google+ in the past and found that few people engaged with your content, you might just be sharing it in the wrong place.

“Public” sharing can make Google+ feel like a ghost town because you won’t get much engagement unless you already have a large following.

google plus traffic

But a smarter way exists, and it has nothing to do with your follower count — using communities.

Google+ Communities are gathering places for users interested in a specific topic, and if you pick the right ones, you’ll find no shortage of engagement.

So how do you find the best communities for you?

google plus communities

The following options are a good place to start:

  1. “Recommended for you”: in the “Communities” tab of Google+, this option shows suggestions based on your past activity on the social network.
  2. “Search for communities”: in the same tab, this option allows you to search all the Google+ communities using specific keywords.
  3. Google+ search: alternatively, the normal search function of Google+ lets you search by keywords and then select the “Communities” tab to narrow the results. The following image shows a general search for “blog traffic” narrowed to communities only.
google plus community

So, what should you search for?

Brainstorm a few keywords around your blog topic. Look at recent posts on your blog, and pick out some relevant keywords.

In practice, you can only share a post to one community at a time, but try to find three or four communities whose members are likely to be interested in the topics you write about.

And focus on communities where members are regularly commenting, interacting, and sharing content with each other — that’s the kind of engagement you want to tap into.

Once you’ve found a suitable community, you’ll need to click the “Join” button to become a member. After that, the community will appear in the list of options in the “To:” field of the sharing box.

join google plus communities

The key to getting the best results from communities is to interact first — don’t jump in and start sharing your own content straight away. With a small number of handpicked communities, getting noticed shouldn’t take too long.

Here’s a personal example of the stark difference in engagement between a “Public” share and a “Community” share:

google plus sharing

I shared this on my public profile and it got two +1’s (Google+’s equivalent of a “like”) and no shares.

Compare it to this post I shared with the SEO and Content Marketing Masters community only a few days later:

google plus engagement

The engagement levels were substantially higher; 32 +1’s and 9 re-shares!

Bonus Tip: Automatically share community posts to your public profile

Although you’ll see better results sharing with communities, you don’t want your own public profile to be devoid of activity, so you can arrange things so that your community posts are automatically shared on your public profile too.

Jump into the ‘Settings’ tab and choose to ‘Show your Google+ communities posts on the posts tab of your Google+ profile’ — see below.

share google plus

Checking this box enables you to share a post with a chosen community and automatically share that same post on your public Google+ feed.

As you build your following, more people will be visiting your public page, and then you can share your posts there alone — but until then, communities are a great alternative.

Step 2: Double Down on Your Headlines

When you share a blog post on Google+, the post’s headline is automatically included below the main image from your post (either the post’s featured image or one specified using social metadata.)

But readers easily can miss that headline as they browse the content in their streams, so be sure to create another at the top of your Google+ post that sticks out and draws the reader in.
See an example below from Adam Connell:

google plus headlines

In this example, Adam has used the headline from the post itself, which is a popular approach, but you might want to mix things up a bit and use an alternative headline instead.


Well, for one, the original headline will be shown below the post anyway — along with the featured image. Using an alternative headline gives you another bite of the cherry.

Specifically, it allows you to tailor your headline to the audience you are sharing with. All communities are different, so you must ask what aspect of your post will be most interesting to each one? Highlight that in your headline.

Another tip — Google+ posts that lead with a question typically get more engagement because you are asking people to share their opinion, not just share a piece of your content.

Just like your blog post headline, the headline you choose to lead with on Google+ can be the difference between someone clicking your link or simply skimming past to move onto the next thing.

Bonus Tip: Use Google+ formatting shortcuts to make your headline pop

Google+ supports some basic formatting within its posts, and you can take advantage of this to make sure your headline stands out by putting it in bold.

To do this, when sharing your blog post, enclose your headline text in asterisks (no space between the asterisk and the headline) to make it bold once saved.

For instance, Adam’s post above would have looked like this:

*How to Create a Lead Magnet and Grow Your Email List Faster*

It's time to go beyond offering "free updates" and start offering an exclusive resource that your readers will love.

Here’s a complete list of formatting shortcuts:

*bold* = bold

_italic_ = italic

-strikethrough- = strikethrough

Step 3: “Sell” Your Post with a Compelling Teaser or Summary

Writing great content on your blog is not enough — you need to sell it too.

So instead of just posting a headline together with a link to your blog post, you should include an attention-grabbing teaser for your post or a summary of the main points in the body of your Google+ post.

In terms of length, think of a Google+ share as somewhere between a tweet and a blog post.

Here is an example from a G+ guru and veteran blogger, Danny Brown.

google plus summary

Notice how Danny has used a question for his headline (as discussed above) rather than the original headline for the blog post.

Use this text to position your post for your Google+ community. Tell your audience why it should matter to them — grab them by the shirt, and give them no choice but to click on your link.

Just as you can reuse your blog post headline for the Google+ headline, you can reuse the opening of your blog post in your Google+ description to act as a teaser.

However, some communities prefer your Google+ posts to be more self-contained, so you may need to add some context and a wrap-up sentence so that it acts more as a summary of the article rather than a pure teaser.

Bonus Tip: Use a clear structure to make your posts reader-friendly

Google+ allows you to format longer posts — helping you make them easier for readers to skim.

Here are some quick ideas for doing just that:

  • Break up your text with paragraphing: if you leave blank lines between blocks of text, they will show as separate paragraphs.
  • Use homemade “bullet points” to group points: although Google+ doesn’t support native bullets, you can create your own using characters such as “.”, “*” or “>”. Alternatively, you can write your post in a Word doc first and copy and paste the dot points over to Google+.
  • Employ bold and italic styles for emphasis: do so by using the formatting shortcodes above to highlight key words and concepts.

Overall, try to create a clear structure for readers to follow — e.g., introduction, body, and conclusion.

Using these traditional formatting principles to give your post more structure will help it stand out from the crowd and increase the chances of engagement.

Step 4: Expand Your Post’s Reach Using Relevant Hashtags

Twitter has popularized the concept of hashtags, and Google+ uses them too, with a subtle twist.

Instead of categorizing content based on a specific hashtag, Google+ forms relationships between different topics — helping users make associations and discover more relevant content.

In other words, it knows that some hashtags are related to others, allowing your content to be found even if users searching for content don’t have an exact hashtag match.

Hashtags expand the reach of your post beyond your followers and beyond your communities to the entire Google+ audience. Anyone searching for a relevant hashtag has a chance to see your post.

How do you know what hashtags to use in your post?

Go to the ‘Explore’ tab of your Google+ profile.

google plus hashtags

In the “Explore a hashtag” section, type in the most relevant hashtag you can think of based on the blog post you are sharing.

The following is an example of a search for the hashtag #blogtraffic.

hashtags on google plus

See how the search has generated a whole bunch of related hashtags you might never have thought to include? Each of those additional hashtags is clickable — if you see a better one than your original choice, click it to recenter your search on that term.

Once you’re happy, just take three or four of the hashtags from the list and add them to the post you’re sharing — literally just type or paste them onto the end of your post.

Getting familiar with how “Explore a hashtag” works will help you discover trends, create interesting correlations between topics, and join conversations with like-minded people on Google+.

Bonus Tip: Check popularity and relevance using existing tagged content

When you search for a hashtag as mentioned, Google+ not only returns a list of related hashtags in a box but it also shows recent posts that use the target hashtag.

Browse these posts to double-check the popularity of the hashtag — do lots of recent posts exist?

Also check that the posts are relevant to your topic — would your post be at home in this list?

Smart Bloggers are Sharing on Google+

It’s easy to think of Google+ as the annoying little brother to its older siblings, Facebook and Twitter. But Google+ is not just another social network.

It’s a publishing platform disguised as a social network.

If you’re still ignoring it, you may simply not understand its power as a tool for getting targeted blog traffic that actually increases engagement on your blog.

And while the easy option may be to follow the crowd and disregard Google+ completely, a small mindset change could allow you to easily capitalize on a largely untapped source of high-quality traffic.

You don’t need to spend a ton of time on Google+ to reap the rewards; you just need to follow a simple process like the one above.

So tell me…

Will you give Google+ another shot?

About the Author: Will Blunt is a blogger, researcher, and entrepreneur. He is the founder of, creator of the Blog Strategy Canvas, and Chief Contributor at Bluewire Media.


  1. Harleena Singh
    Jun 18, 2015 @ 10:18:10

    Hi Bill, and good to meet you at Jon’s blog 🙂

    Loved all that you shared, and you are right, one cannot deny the power of Google Plus. I simply love it and am part of a number of communities too.

    Additionally, now G+ also has Google Collections, if you’ve heard of them, where you can make your own collections or follow the featured ones. They are similar to small communities that you own – check them out if you haven’t already.It’s all got a lot better than before!

    Thanks for sharing. Have a nice week ahead, both of you 🙂

    • Alison Beere
      Jun 18, 2015 @ 11:53:51

      Thanks for the extra tip about Collections, Harleena! i will check that out as well. I am a complete G+ novice 🙂

    • Will Blunt
      Jun 18, 2015 @ 17:32:37


      Great extra tip and thank you for sharing 🙂

      I haven’t used Collections to their potential yet, but will look to check it out more closely.

      Have a nice day.

  2. Kevin Duncan
    Jun 18, 2015 @ 10:25:37

    Hi Bill,

    Firstly, congrats on getting published here at BBT! It’s an awesome accomplishment, and you should be very proud. 🙂

    Secondly, excellent post, my friend. Google+ has been the platform I’ve concentrated on most during my time at Be A Better Blogger. Your description of it is spot on: “It’s a publishing platform disguised as a social network.”

    Once you know how to use it (and your post will help many bloggers know how to do just that), it’s awesome. Great job on putting this all together in a nice, easy-to-follow package. I’ll definitely be tweeting this shortly.

    Enjoy today. All the comments, the uptick in traffic on your blog… all of it! 🙂


    • Will Blunt
      Jun 18, 2015 @ 17:35:25


      Thanks for the congratulations – it was an epic process, but well worth it!

      Just connected with you on G+

      • Kevin Duncan
        Jun 24, 2015 @ 13:03:01

        Hi Will,

        You’re very welcome! Glad you enjoyed the process of it all, and I hope the past week has been a blast with all the comments.

        Thanks for the G+ connection! I’ve followed you back. 🙂


  3. Tim Brownson
    Jun 18, 2015 @ 10:42:19

    Will, I am banging on and on about G+ to Life Coaches I train as few are active on it, yet it has so many benefits, not least of which is the SEO implications.

    To me, unless you are already well established, Facebook is effectively a paid product now.

    Nice tip about double-dipping on the headline as I never considered that, thanks!

    • Will Blunt
      Jun 18, 2015 @ 17:37:40


      Thanks for sharing your G+ experience.

      I’m in the same boat with Facebook – it’s a personal network for me.

      G+ on the other hand is much closer to LinkedIn, but still has that casual touch to suit us bloggers.

  4. Virginia
    Jun 18, 2015 @ 11:11:17

    Will – nice job touting the benefits of Google and blog posts. I will definitely have to start doing that. Also saw you had an article on Firepole today.

    • Will Blunt
      Jun 18, 2015 @ 17:38:48

      Thanks Virginia! I Think you mean Write to Done… Firepole may be the next stop though.

      Great to see you’re staying active across these great blogs though 🙂

  5. Randy Ray
    Jun 18, 2015 @ 11:21:08

    You wrote: “Why? Because Google+ consistently delivers more engaged visitors than both Twitter and Facebook. On average, a visitor from Google+ will spend over three minutes on your site, compared to around two minutes for those other platforms.”

    What do you base that on? Some research study? Or is this representative of the results on one or more of your own sites?

  6. Ashish
    Jun 18, 2015 @ 11:29:49

    Thanx……. For this post
    Your strategy works….

    • Will Blunt
      Jun 18, 2015 @ 17:41:41

      Thanks Ashish, I appreciate you joining the conversation.

  7. Alison Beere
    Jun 18, 2015 @ 11:41:27

    Ah, this was fantastic.

    Google + has sure felt like a ghost town (or a Promo-fest) to me. I felt like a snowflake in a blizzard. Thanks for the pointer about starting with communities, and then all the step-by-step.

    I have joined a couple of specific groups in the past, but couldn’t see how to use them well. I am going to mine your post to come up with a better strategy now.

    Thanks, Will. This is a really useful post.

    • Will Blunt
      Jun 18, 2015 @ 17:43:11


      Thanks for sharing your struggles – you are definitely not alone.

      I hope these tips help you break through that barrier.

      Ps. Love the ‘snowflake in a blizzard’ metaphor – nailed it!

  8. Swadhin Agrawalla
    Jun 18, 2015 @ 11:46:57

    Hi Will,
    Good to see you here. Nice tips indeed.
    I must say Google plus to social networking sites is what Mac is to computers.
    Customizing the posts is something that is most underused and I think your post would be guide to those who don’t.

    Thanks for your tips Will.

    Jon, you are a darling bring the best of authors everytime!

    • Will Blunt
      Jun 18, 2015 @ 17:46:01


      Thanks for your kind words – it is a real privilege to write for Jon and the BBT audience.

      But a special shout out to Glen as well, he was impressive throughout the editing process.

  9. Kingsley Obi
    Jun 18, 2015 @ 11:57:27

    Hi Will,
    You article is very interesting. I will implement it on my blog. I discovered that every blogs on the internet have their favorite social media that they want to promote their site with and it is down to preference.

    Enjoy all your comments and the increase in traffic to blog… all of it!


    • Will Blunt
      Jun 18, 2015 @ 17:48:14


      Great point.

      I can’t reiterate that enough. Pick the social networks that work for you (and your audience) and focus your time and energy.

      I’m a big advocate of picking 1 or 2 social networks at a maximum. This allows us to do it properly.

      I think lots of bloggers are spreading themselves too thin.

      • Kingsley Obi
        Jun 18, 2015 @ 18:00:30

        You are right. Just wish we can find a way to merge all social media networks to reduce the process of choice.

  10. Lori English
    Jun 18, 2015 @ 12:07:52

    Great post! Thanks for the information on Google+. In the article I used the suggestion where you said to join a community to have your articles shared frequently. It seems very practical since I do not have a big following yet. Great tips and the article well written. Thank You, Lori English .

    • Will Blunt
      Jun 18, 2015 @ 17:50:08

      Thanks for sharing your experience Lori.

      Don’t be afraid of not having a big following – we’re all at different stages of our journey.

      One of my biggest learnings in recent times is that the higher you aim, the quicker you’ll get there.

  11. Lori
    Jun 18, 2015 @ 12:48:37

    I have been using google+ for quite a while. I’m not sure it is helping my traffic but I keep plugging away. Now I have a couple new things to try with it.
    Thanks for the tips.

    • Will Blunt
      Jun 18, 2015 @ 17:51:50


      Keep at it – or don’t.

      Google+ doesn’t suit everyone.

      If you are finding better returns with your other social media efforts, that might be telling you something.

      • Lori
        Jun 19, 2015 @ 02:12:07

        I like google+. I don’t like facebook.
        I will keep at it with google+ and do appreciate the tips.

  12. Ahmad Imran
    Jun 18, 2015 @ 12:56:57

    I went from Twitter to Facebook to Reddit to Pinterest but then in the end settled for Google Plus to be the first platform I will target in further detail.

    Especially for tech-related issues and topics, I found the G+ communities and traffic to be relatively more engaged. Thanks a nice article Will.

    • Will Blunt
      Jun 18, 2015 @ 17:52:54

      Ahmad, thanks for the comment.

      I hope G+ gives you everything you’re looking for in a social network.

  13. Shauna Bowling
    Jun 18, 2015 @ 14:00:42

    I had no idea Google+ has all these little tricks available. Great post and thanx for the information! I’ll start paying more attention to G+ from now on.

    I’m bookmarking this page for future reference and sharing.

    • Will Blunt
      Jun 18, 2015 @ 17:54:08


      That’s awesome.

      It is a hidden goldmine Google+. Lots of people have written it off, but those of us that haven’t have the opportunity to discover its real value.

  14. David Throop
    Jun 18, 2015 @ 14:07:42

    Hi Will,
    This is a great post about the powers of Google+. I’ve been dabbling with it since I started blogging not to long ago and stumbled along with ok results.

    I had been using my Public profile as well as some intermittent communities but you’ve shown a better, more organized way for sharing.

    Using hashtags is a great idea and I was just wondering about the benefits of those, so this post quenched my thirst as it were.

    And the tip about doubling down on the headlines is a great one!

    In short, this post is awesome. Thanks for sharing.

    • Will Blunt
      Jun 18, 2015 @ 17:56:29


      Thanks for the thoughtful comment.

      Something I have learnt is that the more you put into G+, the more you get out. (Seems logical right!)

      At times I’ve dropped in consistency and have noticed a massive dip in engagement. But when I focus on regular interactions and sharing – the results are pretty surprising.

      Hope the tips can help you take the next step 🙂

      • David Throop
        Jun 18, 2015 @ 18:17:50

        Thanks Will!
        Google+ seems like a no-brainer. It’s run by the largest SE in the world, so it seems logical that it would integrate and give value with its users.

        Between this and your article on it’s been a great informative day!

        (And if you haven’t read it yet – go check it out)

  15. Janice Wald
    Jun 18, 2015 @ 15:50:54

    Nice job on this guest post Will!
    I agree with what you wrote in your introduction. Google plus is one of my leading referrers of traffic. Thank you for letting me know how to find communities that were suggested for me.

    • Will Blunt
      Jun 18, 2015 @ 17:58:09

      Wow Janice, that’s great to hear!

      It’s unusual that G+ is a top referrer, so it sounds like you’ve got a special way of doing things.

      Well done and thanks for sharing.

  16. James
    Jun 18, 2015 @ 19:10:58

    Thanks for this great post. I have never experimented with google+. To be honest, I never considered it as a source of traffic. I will try what the you have taught here and see what the changes would be like.

    • Will Blunt
      Jun 18, 2015 @ 19:22:26


      I’d love to hear how it goes for you and hope these tips point you in the right direction

  17. jason
    Jun 18, 2015 @ 19:30:24


    First off, congrats on landing a spot on

    Second, thanks for the great read, it amazes me how many great bloggers bbc has posting out of this world work.

    Third, i was one of those traffic hungry low lifes, that only lived for traffic alone. (and my family.) As far, as google+ went i thought it was fixing to go out, by the dinosaurs went lol. But, like normal i was wrong. Thats what you get when your a rookie.

    Thanks for the read until the next time.

  18. Norm
    Jun 18, 2015 @ 20:59:37

    I created a Google+ page and community, however, only got 40 members in my community even though I’ve written a lot of articles. Maybe I’m doing something wrong. I’ve also posted a lot of youtube videos on my Google+ page. Guess I will keep on rocking and hope for the best.

  19. Daniel Rose
    Jun 19, 2015 @ 06:08:04

    Great article Will (or is it Bill? The comments confused me).
    Nice to read a post that is helpful relevant and straightforward to implement. I agree, public posting can seem like shouting into the void, so I’m going to start using your suggestions immediately. Cheers!

    • Will Blunt
      Jun 20, 2015 @ 19:59:50


      Nice pick up – I go by Will, some of the commenters just took it upon themselves to go with Bill. I’m relaxed either way! 🙂

      Good luck with implementing this stuff on G+, hope the tips help

  20. Lux Ganzon
    Jun 19, 2015 @ 08:28:29

    Well, I am just glad I’m using this site. I’m doing something right then, thank God. 🙂

  21. Farrah
    Jun 19, 2015 @ 09:03:30

    That was so informative and easy to understand. Google+ to me always seemed like it was one of those small little towns on the outskirts of a big popular city that no one goes to. I’ve been missing out. It seems like it’s very useful and a great took for bloggers. Thanks so much for sharing this.

    • Will Blunt
      Jun 20, 2015 @ 20:00:34

      Hey Farrah, love the metaphor – thanks for sharing!

  22. Sarah Fichtinger
    Jun 19, 2015 @ 14:35:15

    Hi Bill,
    thanks a lot for this very helpful post! We’ve been having sort of a hard time trying to make our Google+ business work. So your post comes in real handy for us. I’m definitely gonna try your tips- above all, I’m curious about the results of not publishing publicly but in certain communities.

    If it’s okay for you, I’d really like to translate your blog into Spanish and publish it on our blog (, which is still in its initial phase. Please let me know what you think about it.

    Have a nice day 🙂

    • Will Blunt
      Jun 20, 2015 @ 20:02:34

      Hi Sarah,

      I would check with Glen and Jon here at BBT before re-posting this post in Spanish – but I’m ok with it if they are 🙂

      • Sarah Fichtinger
        Jun 22, 2015 @ 14:42:43

        A thousand thanks, Will! I’m gonna get in touch with them. Keep up the great work 😉

  23. Evan Stevens
    Jun 19, 2015 @ 18:47:01

    Hi Will,

    Step #2 is so logical! What a great way to add emphasis to your post. It also gives you another way to connect with your audience and seem more authentic. Instead of an automated post after clicking publish, it will look like you took the time customize your post for your audience. I like it.

    I was an early adopter of G+ and I was not a convert. However, I’ve recently started a new venture and have been looking for ways to integrate it. The Communities section sounds like a great opportunity to have another go.


    • Will Blunt
      Jun 20, 2015 @ 20:04:55

      Hi Evan,

      Thanks for the comment.

      The headline trick is one of my favourites. No doubt G+ isn’t for everyone and it has its challenges, but the communities aspect is something you don’t find on any other social network.

  24. Leo
    Jun 19, 2015 @ 22:28:04

    Thank you for this very helpful tip. Google+ is really help for SEO.

  25. Sherman Smith
    Jun 19, 2015 @ 23:11:08

    Hey Will,
    What a great post on Google+ !

    Yes I’m one of the users that only go to Google+ just to read new published blogs. I started doing doing this this year when I decided to start using my mobile more to read and share blog posts.

    I learned a couple of things here. I do wrote a summary of my latest blog post but I didn’t thing of putting the headline right above the headline or a similar headline right above it in bold. That does make a lot of sense and I can see how it would stand out to my target audience.

    Also I learned some thing about hashtags. I do admit that I never use hashtags and really didn’t know where to begin to add valid ones. I never really took notice of the explore tab, but now that you pointed it out I’m going to make use of it.

    Thanks will for thus great share! I hope you have a fantastic weekend!

    • Will Blunt
      Jun 20, 2015 @ 20:07:12

      Hi Sherman,

      Thanks for your insights, and the share on G+ 🙂

      I’m a bit the same, it is easy to forget hashtags sometimes but you will certainly see a shift in engagement if you are deliberate with the ones you use.

      Good luck!

      • sherman smith
        Jun 21, 2015 @ 11:14:16

        Cool… I just started using the hashtag with my last guest post so I look forward to see how much more engagement and traffic it’ll get

  26. Paras Shah
    Jun 20, 2015 @ 05:55:34

    Hey Will,

    A great in-depth post of what actually makes a successful G+ promotion.

    Before this, I’ve heard a lot about Google+ potentials but never ever thought to give it a try.

    But now, it feels like you’ve awakened my sleepin’ soul.

    Following your advice, I started following and being active in communities and LO! the results are extremely well ! Never expected it.

    Thanks a lot for sharing these effective tips with us.
    And Congratulations on your such a great Guest Post 🙂

    Loved it !
    Thanks 😉

    • Will Blunt
      Jun 20, 2015 @ 20:08:39

      Hi Paras,

      Thanks for sharing your experience.

      No doubt if you give it some time, Google+ will delver you some great engagement.


  27. Tom Sullivan
    Jun 20, 2015 @ 10:37:29

    Hey Will,

    Incredible post – congratulations!

    I’m a newbie to blogging and am in the process of getting my legs in this arena. Your post will be a valuable weapon in my arsenal when I get to the launch point for my blog.

    I’m a student of SBO and my journey is just starting, but I’m confident that I’ll be a successful blogger.

    Thanks for you post!

    • Will Blunt
      Jun 20, 2015 @ 20:10:52

      Hey Tom,

      That’s awesome, I love hearing about people starting their blogging journey.

      It’s hard, but totally worthwhile!

      You’re certainly in the right place (BBT) if you want to get your hands on the tips and techniques that will kick off your blogging journey successfully.

      Good luck!

  28. James
    Jun 20, 2015 @ 16:40:26

    Never really tried getting traffic from G+, have always find it difficult to get traffic from social media until recently when I start running ads on Facebook. I would surely tap into this.

  29. Hanna Hunter
    Jun 21, 2015 @ 15:33:03

    Thanks for the Google+ tip. I will certainly check it out.


  30. Ravi
    Jun 22, 2015 @ 06:00:40

    Its working for me, I have shared few communities which are purely related to my blog niche. Its worked well, also my organic traffic increase a bit, these social signals helped me to increase the rankings a bit.

  31. Susanne Lund Mikkelsen
    Jun 22, 2015 @ 07:48:33

    I visit Google+ regularly to discover new articles but had more or less given up on using it to attract traffic to my own sites. But engaging with communites is a great advice. Thanks! Also thanks to everyone who share valuable tips in the comments 🙂

  32. David Guion
    Jun 22, 2015 @ 20:45:59

    It was exciting to find this post, but a letdown following through.

    You wrote:
    “And focus on communities where members are regularly commenting, interacting, and sharing content with each other – that’s the kind of engagement you want to tap into.”

    I have looked at dozens of communities today in multiple niches. When I scroll down only a few posts have any comments at all. Most of them are still at +1, although there are certainly more of those than comments.

    What groups were you looking at? Or am I just not noticing the right things?

  33. Jullian Regina
    Jun 22, 2015 @ 22:46:11

    I like Google+, I just wish more people used it! I know a ton of people on Facebook still, Twitter is alright, Instagram is getting better and LinkedIn is blowing up for me! What does a guy do? Social media is a lot to keep up with that’s for sure!

    Great post! Keep it up!

  34. Gracer
    Jun 23, 2015 @ 04:02:52

    Hi Will,

    Thank you so much for sharing these wonderful insights. I’m new to blogging and I just recently started using Google+ but I never had any idea on how I could use it to boost my traffic. Good thing I bumped into this article. Now I have an inch of an idea on how to use Google+ for my blog’s advantage. 🙂

  35. Laurie Stone
    Jun 23, 2015 @ 12:31:35

    Hi Will,

    Embarrassingly, I hit the G+ button on my blog each post, not exactly sure what’s happening on the other end. I know it brings in some traffic but not sure how. I have to get much more savvy. Thanks for this great post. I’ll read it thoroughly.

  36. Renard Moreau
    Jun 23, 2015 @ 13:19:50

    [ Smiles ] I do use Google+ to attract traffic to my blog.

    Recently, I have been utilizing the relevant hashtags and I have to admit that it turned out to be a very fruitful experience.

  37. Soumya Roy
    Jun 24, 2015 @ 02:39:59

    In-depth article and what a step by step guidance. Any beginner can learn almost everything on how he/she should use Google Plus to promote their blogs or sites.
    Communities are the most powerful feature of Google Plus and these can get very targeted visitors to our sites if we share relevant posts on those groups. I also like different Q&A communities of G+ and they helped me a lot in growing my personal as well as business accounts and pages.
    Thanks Will Blunt for this insightful post.

    Soumya Roy

  38. Andrew
    Jun 24, 2015 @ 09:27:07

    Hey Will,

    This was a great post.

    I think G+ is underrated in terms of the power and connections you can get from it. But everything you laid out here, really makes it apparent that it’s something that should be taken seriously. And you laid out a plan to help bloggers use it effectively to get traffic. Great job.

    I started using your double down on your headlines technique and it’s working. Because before, I would include the exact same headline as the header, but it made no sense since it was also in the image. Changing things up like this is smart.

    Awesome post.

    – Andrew

  39. Siddartha
    Jun 25, 2015 @ 05:50:10

    You have provided A to Z information about getting targeted traffic from Google+. I do use Google+ to attract traffic to my blog but i was not familiar about the use of proper hashtags. Thank you so much Will for sharing these wonderful insights.

  40. Victor Ome Umukoro
    Jun 25, 2015 @ 08:55:49

    Hi Will Blunt,

    Your name *Blunt* suits the article you shared with us which is your *Bluntly* nailed the shit hell out of Google+.

    Thank you very much for this tip, I have implemented it together with past tips I have been using, I hope that my followers, profile viewers and blog engagement get increased by x10 (LOL) 🙂

    Nice Job Sir.

    From Victor

  41. Dale Fegel Jr.
    Jun 25, 2015 @ 17:20:49


    Huge help! The only post from this site I can say it really boosted my traffic. I used your methods and was accepted to AdSense and doubled my readership in both of my blogs. Thanks!

  42. Mary @ 120 Spring Street
    Jun 25, 2015 @ 20:16:26

    Hey Will, I’ve been using Google+ for a while and find it to be easy and fun. However, you’ve taught me some things I didn’t know about, so I’ve gone into my account and changed: discovered communities in which I’d like to share, and set my account to share both to my communities and my public profile. I also finally added a profile picture! Can’t wait to highlight my next Google+ title with your information on this trick. Thanks for sharing.

  43. Greg Jeffries
    Jun 28, 2015 @ 16:45:11

    I’ve long neglected Google Plus as a legitimate source of traffic due to my poor results in the past. Looking forward to implementing some of your suggestions Will.

  44. Iulian
    Jul 06, 2015 @ 07:01:46

    Great one Will. I am using G+ with decent results and I’m sure I will do better because of your post.

    I have to say something about text formatting btw. I am using a chrome extension called Post Editor for Google+ . It’s much easier that way.

    Thanks again for the info! Ur doin a great job 😉

  45. Nathan Argenta
    Jul 07, 2015 @ 20:26:20

    WOW this is a powerful post for me with content that’s full of VALUE. I had no idea you could do these sort of things with Google + … I can’t wait to try it out. Thanks for the great post! 🙂

  46. Online Essay Maker
    Jul 10, 2015 @ 01:10:56

    Thank you for this information .i like your website because it have a lot of articles that they happen in everyday of our life

  47. TerryHeliman
    Jul 10, 2015 @ 08:02:39

    Great content!I’ve not been using Google+ much because of other social media tools available in the internet but your insight is quite useful because Google+ is also competitive to other social networking sites and for all i know Google+ is a great place to increase website traffic and it will eventually increase the ranking of website in Google.

  48. solanki kajal
    Aug 10, 2015 @ 00:36:58

    Hey, Will
    Good to see you here. Nice tips indeed.
    I must say Google plus to social networking sites is what Mac is to computers.
    Customizing the posts is something that is most underused and I think your post would be guide to those who don’t.

    Thanks for your tips Will.

  49. Jeramey
    Aug 10, 2015 @ 09:47:46

    Hi Will,

    Thanks a lot for this valuable information! As a new blogger, driving traffic seems to be one of the most difficult tasks out there. I suppose I should start exploring Google + and make the most out of it.