Tools

A Crash Course in Google Analytics for Anyone Who’s Sick of Feeling Like an Idiot

A Crash Course in Google Analytics for Anyone Who’s Sick of Feeling Like an Idiot

Kinda unfair, isn’t it?

As a blogger you have so many different skills to master.

Writing, editing, promotion, networking . . . the list goes on and on.

You’re essentially expected to be a solo publishing empire — an entire team of skilled professionals rolled into one person.

Where on earth will you find the time? How do you make the best use of the time you do have?

Tools can help, but let’s face it, researching and learning new tools is a time-suck all of its own.

However, one free tool could make a huge difference to your success as a blogger.

Chances are, you already know about it. You’ve probably even installed it on your blog.

But you’re almost completely ignoring it. And that’s a big mistake.

So what is this neglected power tool? Google Analytics.

And getting it to work for you is a lot easier than you might think.

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Case Study: How to Increase Your Traffic by 226% in Just 60 Days

Case Study: How to Increase Your Traffic by 226% in Just 60 Days

Let’s face it.

Your blog is stagnating.

You keep checking your traffic for signs of growth but … zip. Nada.

The chart is as flat as a pancake.

You desperately need to do something different, but what?

Be honest — you’re baffled by all the options.

And the endless stream of advice from the traffic experts only makes things worse.

Don’t worry though. You’re not alone.

At Canva, we were facing this challenge with our design blog, Design School.

So we completely reengineered our blog strategy — and the results blew us away.

Find out exactly what we did. And how you can do it too.
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The Minimalist Guide to Twitter: How to Handle It in 15 Minutes a Day

The Minimalist Guide to Twitter: How to Handle It in 15 Minutes a Day

Has this ever happened to you?

You venture over to Twitter to share your latest blog post.

You type your message, click Tweet and you’re just about to leave when…

Something in your timeline catches your eye.

It’ll only take a few seconds to check it out, right?

Then you see something else. Then something else.

And before you know it, an hour has passed and you’re left wondering where the hell your time went.

It’s a common problem. Twitter’s a powerful tool for bloggers, but it’s also a dangerous distraction.

Scrolling endlessly through your feed can feel productive – particularly when you tell yourself it’s research – but deep down you know it’s the opposite. Even the “proven” social strategies seem to deliver nothing.

So, is it possible to get the benefits of Twitter without being sidetracked by the distractions or wasting time on ineffective tactics?

Fortunately, it is.

In fact, it’s possible in just 15 minutes a day. Here’s how…
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27 WordPress Hacks Every Serious Blogger Needs to Know

27 WordPress Hacks Every Serious Blogger Needs to Know

Let me take a wild guess.

Your days aren’t exactly overflowing with free time.

You dedicate as many hours as you can to your blog, but it never seems enough.

If only you could spend more time on the stuff that really matters.

Like writing. Or researching. Or connecting with other bloggers.

Surely you must be able to save a little time somewhere.

Well, how about WordPress?

As a blogger you camp out in WordPress for hours, even days.

But are you really working as quickly, efficiently and productively as you could?

Probably not, right?

Of course, you could always research a few nifty shortcuts. But that will take time – which is exactly what you don’t have.

Fortunately, you can undo any time-wasting habits with these little-known WordPress hacks.

Each one is guaranteed to help you wring every last second out of your blogging routine.
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The Simple Blog Tweak That Gets You More Social Shares Right Now

The Simple Blog Tweak That Gets You More Social Shares Right Now

Go on. Be honest.

As a blogger, you have a love-hate relationship with social media.

You love the idea of your content going viral and bringing thousands of new readers to your blog.

But you hate the fact that this kind of social success is so hard to achieve in practice.

Regardless, you always share your latest posts and ask others to do the same.

And you pick up a few shares here and there, but little more.

In fact, every time you post your content on Facebook, Twitter or Google+, it feels like tossing a coin into a fountain and making a silent wish.

You secretly hope that this will be the one that catches fire, but deep down you know it probably won’t be.

And you just can’t shake the idea that you might be missing a trick.

But what else can you do? Sharing is down to other people. It’s out of your hands, right?

Wrong.

What you may not realize is that the moment you click publish on a new post, you may already have condemned it to social obscurity.

Unless you come to grips with something called social metadata.
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