Standing Out

The Underdog’s Guide to Building an Unforgettable Blog

The Underdog’s Guide to Building an Unforgettable Blog

Note from Jon: The fear of not being able to stand out in a crowded space can be paralyzing when you’re a beginner, but it doesn’t have to be. Today, one of our favorite guest contributors, Henneke Duistermaat, will walk you through how to create a blog no one forgets, even if you’re just one small voice amongst thousands. For more training on how to enchant your audience, also be sure to check out Enchanting Marketing.

Let’s not pussyfoot around it.

Hundreds – maybe thousands – of bloggers write about the same topic as you.

Some have more writing talent than you.

Some have more followers than you.

And some have a huge email list to drive traffic to their sites.

So the big question is:

How can you possibly compete with all of these popular bloggers?
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9 Reasons Why Running a Popular Blog is Like Hosting an Awesome Party

9 Reasons Why Running a Popular Blog is Like Hosting an Awesome Party

Do you remember the last truly awesome party you attended?

Of course you do. Legendary parties stick in your memory forever.

The people. The music. The atmosphere. The conversations. The hijinks.

Identifying the exact ingredients that come together to create the perfect party is difficult, but you know when you’re at one.

The same is true with popular blogs.

On the surface they look a lot like all the other blogs on the block, but something special sets them apart from the rest.

Some magic combination that makes one blog the place everyone wants to be, while the others fade into the background.

You may even think these blogs have some hidden advantage that gives them an edge over everyone else.

Well, you’re right.

Popular bloggers know that you can’t leave anything to chance.

Just like the host of a great party, you’ve got to be crafty to make sure your blog is where everyone in your niche wants to be.

Fortunately for you, with the right game plan you can learn to be a popular blogger (or an awesome party host). You just need a little effort and planning.
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The Metallica Guide to Building a Global Audience of Ravenous Fans

The Metallica Guide to Building a Global Audience of Ravenous Fans
Note from Jon:  Bands and bloggers have more in common than you might think. We’re searching for an audience, struggling to find our voice, and trying to commercialize our art without “selling out.”

If you’re serious about your craft, it’s worth taking the time to study the rise of popular bands, and who better to help you draw connections than Mark Hermann? In addition to being a talented blogger in his own right, he’s lived and breathed rock and roll for much of his career. Let’s see what he has to say…

Quick question.

When I say the word Metallica do you…

  1. Immediately shudder, wrinkle your nose and think, “Ummm… No? I am SO not into heavy metal music. I was never one of those people”? or…
  2. Immediately pump your heavy metal horns into the air and start playing serious air guitar while humming the riff to “Sad But True”?

It’s fairly polarizing, right? You either get heavy metal or you DO NOT get it. Kind of like this blogging thing. Only with blogging it’s a lot more lopsided.

On one extreme you have the 1%. They’re the tiny island of the fortunate few who’ve solved the great blogging mystery and have magically built a thriving online community.

Then there’s the other 99%.

That’s you, right? Flailing away in that vast global arena of digital noise, struggling to find your voice and build an audience. But sadly no matter how loud you shout “I’m over here!” the only thing growing is the sound of crickets.

Conventional wisdom would suggest it’s obvious why the 1% sit on their exalted thrones.

Conventional wisdom would say they obviously studied their asses off researching the mechanics of blogging. Worked even harder to apply that wisdom and they won, right? The other 99%? Well, they didn’t do the work. Plain and simple.

But conventional wisdom isn’t always right.
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43 Creative Ways to Breathe Life Back Into Your Blog

43 Creative Ways to Breathe Life Back Into Your Blog

Have you ever wondered what people really think of your blog?

Have you ever thought that it might be a bit, well, boring?

Of course, no one will actually tell you that. You won’t even hear the Sigh. Yawn. Click. as another reader closes your blog and disappears forever.

But let’s face it: your blog has seen better days.

Maybe you haven’t updated it in a while. Maybe it hasn’t seen a fresh idea in weeks or even months. Maybe you’re just stuck in a rut.

But one thing’s certain. If you’re getting bored with your blog, your readers are too.

The good news is, it doesn’t have to be this way. Your blog doesn’t have to join the list of millions that have gone from boring and neglected to dead and buried.

All you need are some new ideas to boost your blog’s energy and win back your blogging mojo.

So let’s get creative! Check out our list of excellent starting points below.
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9 Ways to Go Viral on Pinterest and Get an Avalanche of Traffic

9 Ways to Go Viral on Pinterest and Get an Avalanche of Traffic

Okay, show of hands.

Who else would like to get 90,000 visitors just by posting a simple photo?

Everybody, right?

Unless you’ve been living under a rock, you’ve probably heard about the new kid on the social media block, Pinterest, a bookmarking site focused on sharing interesting photos with your friends. You might even heard some crazy-sounding stories about bloggers who are using it to drive an avalanche of traffic to their blogs.

But you’re probably confused.

How are bloggers getting traffic from Pinterest? Why does it feel like you’re not making the most of this new social media site? Why is the traffic everyone else is getting with Pinterest whizzing past you like a freight train in the night?

Well, I’ve got you covered. As I did research for my new book on Pinterest marketing, I dug into some of the web’s most successful Pinterest case studies to find out exactly how it all works.

And I discovered some interesting strategies. In this post, I’ve handpicked eight of the best strategies for bloggers, as well as some thoughts about exactly how to put them into action: More