Why You Shouldn’t Create a Newsletter (and What to Do Instead)

Why You Shouldn’t Create a Newsletter (and What to Do Instead)

Can I be blunt with you for a moment?

Not just direct, but say some things that’ll make some people mad?

Because you see, the world has changed.

Once upon a time, the online newsletter was the goose that laid golden eggs. Instead of hammering poor, unsuspecting website visitors into buying a product or service on their first visit, businesses got smart and asked them to subscribe to their newsletter, gaining permission to follow up again and again, sneaking in little sales pitches with every newsletter, and creating a nice flow of sales every time they published a new issue.

It was a game changer. Businesses went from converting 1-2% of visitors to an astonishing 5-20%, not because of a better pitch or product, but simply because they could stay in touch, educate the prospect, and occasionally nudge them to see if they were ready to buy.

And the best part?

It cost almost nothing. You could shoot out a new edition of your newsletter to thousands or even tens of thousands of people whenever you wanted, as often as you wanted, for a couple hundred bucks (or less) per month.

The result: enormous profits. Not just for big corporations, either, but for Main Street businesses, stay-at-home moms, and savvy writers around the world who wanted to make a living from their words. It was (and is) one of the biggest and most important changes in business in the last decade. More