Ever noticed how some writers have an uncanny ability to toy with your emotions?
Within the span of a few pages, you can go from shaking with excitement to bawling your eyes out to flying into a rage and throwing the book across the room. It’s the hallmark of great writing, proof of mastery of the craft, and the yardstick by which aspiring writers measure their work.
And it goes beyond storytelling.
Sure, taking the reader on an emotional roller coaster ride is essential in novels and short stories, but what about emails, resumes, blog posts, proposals? They’re all designed to influence the reader in some way. You want to pass along information, yes, but you also want the reader to feel a certain way about that information.
Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, or any number of emotions. The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want.
So, you might wonder… how?
The world is full of people who can scribble down their ideas, but to bring those ideas to life, to make them take up residence in the mind of the reader, lurking in the background, tugging, pulling, and cajoling their emotions until they think and feel exactly as you want? That’s a rare skill indeed.
The good news is it can be yours. There’s even a shortcut.