Money

The Insider’s Guide to Running a Six-Figure Membership Site from Home

The Insider’s Guide to Running a Six-Figure Membership Site from Home

Note from Marsha Stopa: There was a ripple in the blogging world last week when we learned that John Yeoman had passed. John ran several acclaimed fiction writing programs at his membership site Writers’ Village and was a fixture since we launched this blog. We counted on him popping into our inboxes with a wry observation, slightly cynical question or a witty comment on posts. John was a charter member of Serious Bloggers Only, fond of long, analytical and challenging debates in the forum. His clever posts were winners in every SBO blogging competition. Ever the delightful gentleman, he was widely respected for his experience, insight and willingness to help.

John sent this post to me on June 10, shortly after he became aware of his medical issues, to consider publishing within SBO. We can’t be sure, but it may be one of the last pieces he wrote. So publishing it where everyone can benefit is more fitting with the kind and generous soul that he was. He is deeply missed.


Membership sites are potentially the most profitable kind of online business.

Your product is digital, so you have no inventory or shipping costs. You can operate wherever you have computer access, even from your home (as I do). If you create your own product and do most of the techie stuff yourself, your overheads are negligible.

So your pre-tax profits might be as high as 80% of turnover.

What other kind of business can claim that?

Above all, you have to make a subscription sale only once. Subscribers on an automated payment profile will then pay you regularly, maybe across several years — provided your program is good.

Your cash flow can be excellent. And you can usually predict your income stream a year or more ahead.
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The Ethical Way to Earn Money Online (Even If You Have Nothing to Sell)

The Ethical Way to Earn Money Online (Even If You Have Nothing to Sell)

Don’t worry. You can admit it.

You secretly wish your blog was more than just a hobby.

But it’s costing you more than it earns. And that’s the hallmark of a hobby, not a serious endeavor.

Even if you have no desire to transform your blog into a business, you’d like it to at least pay its way, right?

Because blogging costs are many — web hosting, email lists, domain renewals, social media tools. They all cost money — and every month your blog comes up short.

Of course, you already know one popular option for monetizing your blog — you could create a product. But you just don’t feel ready yet. And besides, creating and promoting a product takes time.

What you need right now is a way to earn a little money from your blog without a ton of work.

Fortunately, a way exists that’s highly effective, requires little ramp-up time, and is used by some of the most respected names on the web.

Many bloggers have heard of it, but for a silly reason completely ignore it…
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13 Reasons Why Blog Ads Suck for Monetizing Your Site (And What to Do Instead)

13 Reasons Why Blog Ads Suck for Monetizing Your Site (And What to Do Instead)

This is the dream, right?

You get out of bed, stretch, and make some coffee.

You settle in on the couch and start your work day – in your pajamas.

(You’re a professional blogger, so nobody gets to tell you what to wear).

You open your laptop, check your email, and see dozens of notifications: “You’ve Been Issued a Payment.”

Overnight, you’ve made hundreds, maybe thousands of dollars.

Money literally appears in your bank account while you sleep.

And what’s the secret to this coffee-swigging, pajama-wearing lifestyle?

Advertising, of course! Those little ads waiting patiently in your sidebar to earn you money while you whip up your next mochaccino.

Well, prepare yourself for a shock…
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The Sneaky Way to Create Products that Sell Like Crazy… from Day One

The Sneaky Way to Create Products that Sell Like Crazy… from Day One

Deep down, you know it’s true.

Creating a product is a natural next step for you as a blogger.

(It’s your best chance of making some real money from your blog too.)

But building a product is scary.

Not just because it means putting yourself out there for the world to judge – though that can be pretty terrifying. No, it’s scary because of all the things that can go wrong.

What if you spend hundreds of hours to build your product, and nobody likes it?

What if you invest hundreds, or even thousands, of dollars, and nobody ends up buying?

What if you pour your heart and soul into it, and the handful of customers who do buy end up asking for refunds because they never get the results you promised them?

These fears are more than justified; this is what happens to *most* people who set out to build a product.

But it doesn’t have to be that way…
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