Mistakes

11 Reasons People Bounce from Your Blog and Never Return

11 Reasons People Bounce from Your Blog and Never Return

You know what? You work damn hard to get people to your blog.

Pushing yourself to unearth the best ideas, pouring your soul into your writing, and promoting your posts like your next breath depends on it.

So it’s a real kick in the teeth when visitors arrive — then bounce right away again.

In fact, it stings like hell. Because let’s face it, getting rejected always feels worse than just being ignored.

But that’s what a bounce means to a blogger — rejection. It means someone showed up, checked you out, and didn’t like what they found.

Whether you know how many readers are bouncing or not, the signs are obvious. Low traffic, poor engagement, sluggish list growth. These are all the symptoms of a bouncy blog.

Naturally, no blog will be a perfect match for everyone who might wander up to the front porch. But if most people who land on your blog can’t wait to leave again, you have a serious problem, friend.

And while you can’t make your blog bounce-proof, you can at least make it bounce resistant.

But only if you know why people bounce.

So here they are, the reasons people bounce from your blog and never return.
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For All the Entrepreneurs Confused about How Content Marketing Actually Works

For All the Entrepreneurs Confused about How Content Marketing Actually Works

Let’s start with a simple question…

How, exactly, does content marketing make money?

Because that’s the end goal, right?

You’re not hunched over your keyboard, racking your brain for attention-grabbing ideas because you enjoy it. You expect to get clients, sales, or some other tangible result for your business. Maybe not today, maybe not tomorrow, but sometime in the future, all that work you’re putting into creating and publishing content had better pay off.

Except… what if it won’t?

What if your entire understanding of the way content marketing works is wrong?

What if all the time you’ve invested into creating content was, in fact, a senseless waste of time, never possessing even the slightest chance of turning a profit?

It would be a tragedy, and yet I believe that’s precisely what’s happening. Not just to you, but to millions of entrepreneurs around the globe.

Is it because content marketing is just a fad? Or worse, an elaborate hoax?

No. On the contrary, I believe the hype is totally justified. If you execute the right content marketing strategy in the right market, the results are breathtaking.

But that rarely happens. There are lots of reasons why, and I might eventually write a short book explaining them all, but by far the biggest reason why most entrepreneurs get crappy results is they completely misunderstand what content marketing is about.

Here’s what I mean…
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297 Flabby Words and Phrases That Rob Your Writing of All Its Power

297 Flabby Words and Phrases That Rob Your Writing of All Its Power

You’re not stupid.

You know what writing is truly about.

It’s a never-ending battle for your readers’ attention.

Every sentence is a link in a taut chain that connects your headline to your conclusion.

And you are just one weak sentence away from losing your reader forever.

So you take your craft quite seriously.

You ignore all but your best ideas.

You work on each piece of writing for exactly as long as necessary to get it right.

And you edit until your words are crisp and clear.

But what if that isn’t enough?

What if weaknesses remain that are almost impossible to spot?
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7 Cruel Ways Writers Torture Themselves

7 Cruel Ways Writers Torture Themselves

Seriously, what is it with writers?

You’d think they actually enjoy pain and misery.

After all, writing is hard enough without inventing new ways to make yourself suffer. But suffer they do.

Perhaps it’s the image of the writer as a tormented artist, or a form of occupational masochism, but something seems to make writers seek out pain.

Maybe without it, they don’t feel like “real” writers.

But what about you? Are you a misery magnet? Is pain your faithful muse?

Here are seven ways that writers torture themselves. See how many you recognize (and discover how to avoid them.)
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21 Dumb Mistakes to Avoid When Writing Your First E-book

21 Dumb Mistakes to Avoid When Writing Your First E-book

Admit it.

You’ve thought about writing an e-book.

In fact, you’ve already imagined the front cover.

You can see the main title, and underneath, your name.

And when you picture it, you feel a ripple of pride.

An e-book would be a big step up for you as a writer.

Because while blog posts are a great way to express your ideas, you can’t help feeling they’re a little, well, fleeting. Lightweight even.

Whereas an e-book is more substantial. It’s taken more seriously. It has more gravitas.

And having an e-book with your name on the front transforms you from a mere blogger into that more impressive beast – an author.

But how do you become an e-book author without falling victim to the same mistakes that sabotage the attempts of so many other bloggers?
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