Never heard of it, right?
You might even think I’m pulling your leg.
Honestly, I wish I was. I wish this entire post was just a tasteless joke written for my own amusement.
But it’s not.
The truth is Small List Syndrome is real, although I’m just now coining the term. I’ve watched it spread for years, slowly but surely infecting thousands of my students.
Not just clueless beginners, either. Smart writers, smart businesses, smart bloggers across the globe, all working hard to create good content, all doing everything they should be.
Except… none of it works for them.
Not because they’ve made a mistake. Not because their ideas suck. Not because they’re lazy.
It’s because they have a tiny email list or even none at all. It’s like a sickness, quietly devouring their traffic, revenue, and engagement until there’s nothing left.
And the scary part?
There’s a good chance you’ve caught the sickness too. After all, just how much focus are you giving your email list?
Just a little? None at all?
That’s bad news, my friend. Ill tidings indeed.
The good news is Small List Syndrome is curable. First though, we have to see whether or not you are infected.
Here are the symptoms: