Engagement

How to Run Your First Webinar (with No Skills, No Stress and No Budget)

How to Run Your First Webinar (with No Skills, No Stress and No Budget)

It’s just too scary, isn’t it?

You see all those fancy schmantzy bloggers offering webinars.

And everyone and their cat is queuing up to watch them.

They have the authority; they get the attention.

Yes, I bet it’s crossed your mind to do it too.

After all, webinars are supposed to be the hottest thing on the Net.

But to run a webinar yourself? It’s just too damn scary.

There’s the huge cost.  And how to even start creating a webinar, let alone broadcast it?

It’s beyond the reach of a blogger like you, right?

I’m here to tell you something: the world of webinars has changed.

It’s now affordable. It’s easy. You can do it.

In fact, you should do it.

Here’s why…
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How to Profile Your Ideal Reader with (Perfectly Legal) Surveillance

How to Profile Your Ideal Reader with (Perfectly Legal) Surveillance

You’ve heard it countless times.

Know your readers.

That’s the secret to creating a blog that thrives.

But if you’re just starting out, there’s a problem with that advice:

How can you get to know your readers when you don’t have an audience yet?

Maybe you’re at the beginning of your blogging journey, with no traffic and no list. (Or your list is made up of just your mom, dad and cousin.)

Or maybe you haven’t even started your blog yet.

What do you do then?

Well, if you’re like most new bloggers, you make assumptions. You guess.

“That blogger tripled his list by jumping on Instagram. Think I should try it, too.

“But wait — my blog audience is mainly women, so maybe Pinterest would be a better choice.”

That kind of guessing is like throwing darts blindfolded and hoping you hit the bull’s eye.

Sometimes it works. Usually, it doesn’t.

Fortunately, there’s another way…
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The Awesome Power of Seemingly Pointless Stories

The Awesome Power of Seemingly Pointless Stories

Some people tell you a story always needs to have a point, but I disagree.

Sometimes, you tell a story with no other purpose than bonding with your audience.

For instance, here’s a snippet from the newsletter of Gary Halbert, perhaps the greatest copywriter who ever lived:

A few days ago, after finishing my workout, I went to a small diner and ate three steak sandwiches.  After that, I was overcome with the desire to hurt somebody.  I mean bloody their nose, blacken their eyes and kick them in the balls.

You ever have that happen to you?  You ever became enraged for no reason whatsoever?  I decided it would be a good idea to pound on the young musclehead a few feet away from me in the diner.  Then, it hit me.  I suddenly realized that if I went after him, the bastard would probably fight back!

I hate that part.  When they fight back.  I’d truly kick a lot of ass if I could find a steady supply of people who wouldn’t fight back.

Oh well.  My mood instantly evaporated.  I gave the musclehead a friendly greeting, tipped the waitress and left the restaurant with no broken bones or bruises.

What was that all about?  I really don’t know.  I haven’t a clue why that sudden rage overcame me.  Plus, I don ‘t have a clue why I’m writing about it.

So, I’ll stop.  I’ll go off on another tangent.

Hilarious, right?

Now, here’s the shocker…
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How to Write Fear-Fueled Openings Readers Will Be Too Scared to Ignore

How to Write Fear-Fueled Openings Readers Will Be Too Scared to Ignore

You’ve seen it… over, and over, and over again:

“The only thing readers read are the headlines.”

“The headline is the most critical part of any post.”

“You should spend 90% of your time on the headline; 10% on everything else.”

In fact, pretty much every article you’ve ever read on epic, click-inducing, page-one-of-Google-ranking blog posts have one thing in common: it all comes down to the headline.

And so you buy in.

More than that, you slave. You sweat. You swap. You steal. And finally, after hours churning out duds, you arrive at that wonderful moment: the perfect headline, one that even Gawker and Mashable would be proud of.

You’re sure nobody could resist it. And, in fact, nobody does. The clicks start pouring in.

There’s just one problem.

Those clicks are all you get.

No comments. No signups. No shares. No scrolls.

The question is: Why? What went wrong?
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7 Emails You Should Send Your Subscribers (But Probably Don’t)

7 Emails You Should Send Your Subscribers (But Probably Don’t)

Annoying as hell, isn’t it?

When a guy who launched his first blog a couple of months ago is already getting dozens of comments and hundreds of shares anytime he posts something new.

While over in your world, a comment from someone not related to you is still a huge win.

What’s he doing differently? In fact, what sets apart all those bloggers who can rapidly build an insanely engaged audience from those who have to beg and plead just to get a handful of shares?

Is the answer really just “great content?”

Content is important, but plenty of bloggers put just as much time, energy and care into their content as those in the top tier, only to experience 10% of the results.

So what do the big guys have that the little ones don’t?

They have a relationship with their audience.
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