Beginners

Why You Shouldn’t Publish New Content during the Holidays (and What to Do Instead)

Why You Shouldn’t Publish New Content during the Holidays (and What to Do Instead)

So… it’s the silly season, and let me guess?

Things are getting silly.

You’re trying to figure out how to avoid those relatives you dearly love but would also love to strangle. You still have a few last-minute gifts to buy. And in the middle of it all, somehow you have to summon the will power not to stuff your face with all the holiday goodies and gain 400 pounds.

It’s tough, I know. So, I’ll make this quick and easy:

Stop publishing new content.

Never thought you would hear me say that, did you?

Normally, I’m all up in your face, pushing you to work harder, write more, really be serious about what you do, and now I’m telling you to STOP?!

Yeah. Here’s why:

Traffic sucks during the holidays.

I don’t know what the official numbers are, but most of my older sites see a 20-30% drop across the board. The newer ones (like Smart Blogger) that are still gaining momentum hiccup and stumble and fall to their knees, their traffic not quite declining but not growing either.

Look at your traffic stats, and you’ll probably see the same pattern. Unless, of course, you operate some sort of retail or Christmas-themed site, in which case you’re probably working your buns off.

But everyone else?

You should hold off publishing anything new.

Let’s talk about why.

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11 Lame Excuses That Successful Bloggers Never Make

11 Lame Excuses That Successful Bloggers Never Make

So you’re thinking of spending more time on your blog.

Actually, you’ve been thinking about it for quite a while.

Thinking about it. Talking about it. But not doing it.

Something is holding you back. In fact, a whole list of things. You lack time, confidence, money, ideas.

You’re tired, stressed, busy, sick.

So you’re waiting for the perfect blogging circumstances.

Waiting until you have buckets of spare time, an overload of great ideas, a guaranteed audience, perfect health… the list goes on.

I’m sorry to break it to you, but those perfect circumstances will never occur.

Your reasons for not blogging will always be there in some form and in some combination.

You will always have to face down the demons of no time, no support, no money, no confidence, no ideas, or ill health.

And when you realize that almost everyone faces these same problems, your reasons start to look a lot like excuses.

So let’s call them out, one by one.

If any of the following excuses sound like what’s holding YOU back from becoming a serious blogger, consider them busted.

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7 Little-Known Reasons WordPress.com Sucks for Serious Bloggers

7 Little-Known Reasons WordPress.com Sucks for Serious Bloggers

So you’re ready to make a dent in the universe.

You have great ideas to share with the world, and blogging is how you’re going to do it.

Good for you.

Of course, there’s more to starting a blog than just having great ideas, but you’ve already made an important decision.

You’re going with WordPress.

After all, Internet bigwigs like Jon Morrow, Brian Clark, Chris Brogan, Amy Porterfield, Marie Forleo, Gary Vaynerchuk, Mari Smith, Michael Hyatt and Darren Rowse all use WordPress.

In fact, the more you read, the more it seems like you’d be a total idiot to go with anything else.

There are hundreds of professional themes to make your blog look gorgeous. Thousands of clever plugins to add a myriad of different features. And countless experienced WordPress professionals who can help if you get out of your depth.

So you’re certain it’s a WordPress blog you need, but the big question is:

Where do you get one?

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63 Blogging Tools That Will Make You Insanely Productive

63 Blogging Tools That Will Make You Insanely Productive

Let me guess.

You read the headline on this post and thought, “Cool!” Then a little voice in your head whispered something like, “Why do I need another post on all the cool tools I don’t have time to use?”

That is the key, isn’t it? Time. Having the time to set up, play with and truly put to work all the amazing tools that will rocket your blog into the heavens.

And having time to write. And time to follow other bloggers. And time to network on social media.

After your blog is set up, after that technical part is over, every new blogger is fundamentally the same. You’re full of excitement and plans. You have a bright, shiny new blog, bursting with potential and ideas.

And zero readers.

Time then becomes the key factor that separates new bloggers into three dramatically different kinds of bloggers. That’s why all the standard advice about the tools you need is confusing. Tools don’t make the blogger. Time does.

Because it’s how much time you can spend studying the top bloggers in your niche, improving your writing and cultivating relationships with readers and influencers that determines how fast your blog will grow. And how fast your blog grows determines the tools you need. More

58 Tips for Transforming Your Blog and Dazzling Your Readers

58 Tips for Transforming Your Blog and Dazzling Your Readers

Let’s face it…

We’ve all been deceived.

Once upon a time, we looked at blogging and thought, “Oh, I can do that. Writing a few posts a week? Piece of cake.” From the outside, it looks so simple, so easy, so fun, and so we rushed off to start a blog of our own.

But then we get a rude awakening:

This stuff is complicated. Blogging isn’t so much about writing blog posts as juggling dozens of little odds and ends, all of them important, all of them demanding your attention, and all of them requiring you to learn something.

And it’s easy to drop the ball, so to speak, or even all of them. Not because you want to neglect anything, but because it’s too much to keep track of.

What you really need is a checklist of sorts – an itemized breakdown of everything you need to do to transform your blog and dazzle your readers. That way, you can stop trying to handle everything all at once and just go through it one step at a time.

So, that’s what I created for you. Here are 58 things you need to do, along with some links to help you learn how to do them well.

Enjoy. 🙂 More