Note from Jon: For smart graphic design, there’s no one I trust more than Pamela Wilson. Her thoughts below will save you a ton of time and money. Be sure to also check out her blog, Big Brand System.
You see the blogs of your online heroes and they all seem to have something you don’t.
It’s right there at the top of the site and it’s practically taunting you.
A fancy, artsy, graphical logo.
And you want one too.
After all, it’s not much fun being a wallflower online.
Nobody wants to be boring. Unremarkable is practically a capital crime.
You want to stand out, be noticed. You want to show people you mean business.
And a fancy schmancy logo is the way to do it. Right?