Why a Fancy Logo is a Waste of Time and Money (and What You Need Instead)

Why a Fancy Logo is a Waste of Time and Money (and What You Need Instead)

Note from Jon: For smart graphic design, there’s no one I trust more than Pamela Wilson. Her thoughts below will save you a ton of time and money. Be sure to also check out her blog, Big Brand System.

Admit it.

You’re jealous.

You see the blogs of your online heroes and they all seem to have something you don’t.

It’s right there at the top of the site and it’s practically taunting you.

A fancy, artsy, graphical logo.

Tiny Buddha has one. KISSMetrics has one. SmartPassiveIncome has one.

And you want one too.

After all, it’s not much fun being a wallflower online.

Nobody wants to be boring. Unremarkable is practically a capital crime.

You want to stand out, be noticed. You want to show people you mean business.

And a fancy schmancy logo is the way to do it. Right?

Why You Suck at Guest Blogging (and What The Pros Do Differently)

Why You Suck at Guest Blogging (and What The Pros Do Differently)

Confusing, isn’t it?

Everyone seems to have a different view about guest blogging.

Some popular bloggers claim it’s still a great way to grow your blog.

But others say it’s too much effort for too little reward.

Maybe you’ve tried it for yourself and had less than stellar results.

You may even believe that guest blogging is dead.

So what’s the deal?

The truth – guest blogging is still an awesome strategy for getting more traffic.

But only if you do it right.

And that means avoiding the mistakes that cause most guest bloggers – including you – to screw it up.

Why You Shouldn’t Publish New Content during the Holidays (and What to Do Instead)

Why You Shouldn’t Publish New Content during the Holidays (and What to Do Instead)

So… it’s the silly season, and let me guess?

Things are getting silly.

You’re trying to figure out how to avoid those relatives you dearly love but would also love to strangle. You still have a few last-minute gifts to buy. And in the middle of it all, somehow you have to summon the will power not to stuff your face with all the holiday goodies and gain 400 pounds.

It’s tough, I know. So, I’ll make this quick and easy:

Stop publishing new content.

Never thought you would hear me say that, did you?

Normally, I’m all up in your face, pushing you to work harder, write more, really be serious about what you do, and now I’m telling you to STOP?!

Yeah. Here’s why:

Traffic sucks during the holidays.

I don’t know what the official numbers are, but most of my older sites see a 20-30% drop across the board. The newer ones (like Smart Blogger) that are still gaining momentum hiccup and stumble and fall to their knees, their traffic not quite declining but not growing either.

Look at your traffic stats, and you’ll probably see the same pattern. Unless, of course, you operate some sort of retail or Christmas-themed site, in which case you’re probably working your buns off.

But everyone else?

You should hold off publishing anything new.

Let’s talk about why.


11 Lame Excuses That Successful Bloggers Never Make

11 Lame Excuses That Successful Bloggers Never Make

So you’re thinking of spending more time on your blog.

Actually, you’ve been thinking about it for quite a while.

Thinking about it. Talking about it. But not doing it.

Something is holding you back. In fact, a whole list of things. You lack time, confidence, money, ideas.

You’re tired, stressed, busy, sick.

So you’re waiting for the perfect blogging circumstances.

Waiting until you have buckets of spare time, an overload of great ideas, a guaranteed audience, perfect health… the list goes on.

I’m sorry to break it to you, but those perfect circumstances will never occur.

Your reasons for not blogging will always be there in some form and in some combination.

You will always have to face down the demons of no time, no support, no money, no confidence, no ideas, or ill health.

And when you realize that almost everyone faces these same problems, your reasons start to look a lot like excuses.

So let’s call them out, one by one.

If any of the following excuses sound like what’s holding YOU back from becoming a serious blogger, consider them busted.


7 Little-Known Reasons Sucks for Serious Bloggers

7 Little-Known Reasons Sucks for Serious Bloggers

So you’re ready to make a dent in the universe.

You have great ideas to share with the world, and blogging is how you’re going to do it.

Good for you.

Of course, there’s more to starting a blog than just having great ideas, but you’ve already made an important decision.

You’re going with WordPress.

After all, Internet bigwigs like Jon Morrow, Brian Clark, Chris Brogan, Amy Porterfield, Marie Forleo, Gary Vaynerchuk, Mari Smith, Michael Hyatt and Darren Rowse all use WordPress.

In fact, the more you read, the more it seems like you’d be a total idiot to go with anything else.

There are hundreds of professional themes to make your blog look gorgeous. Thousands of clever plugins to add a myriad of different features. And countless experienced WordPress professionals who can help if you get out of your depth.

So you’re certain it’s a WordPress blog you need, but the big question is:

Where do you get one?